Moel AB
Rexel Sverige AB, the Swedish subsidiary of Rexel Group, is a full-line electrical wholesaler distributing approximately 150,000 products from leading manufacturers through 60+ stores, e-commerce, mobile apps, and EDI/Punchout procurement to electrical contractors, property owners, and system integrators across Sweden.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Moel AB does
Rexel Sverige AB, presented in the input as Moel AB, is the Swedish operating subsidiary of the international Rexel Group and functions as a full-line electrical wholesaler and energy-technology distributor. The business distributes approximately 150,000 products from leading manufacturers — including Schneider Electric, ABB, Prysmian, Garo, and Plejd — across cables, electrical network equipment, installation materials, tools and measuring instruments, fuses and distribution panels, EV charging and solar/storage systems, industrial automation, telecom/data/security, and lighting. The assortment is delivered through a multi-channel model combining 60+ physical electrical stores spanning Sweden from Malmö to Kiruna, an e-commerce storefront, mobile applications on iOS and Android, EDI and Punchout procurement integrations for business buyers, dedicated field sales representatives, and customized logistics services including express and coordinated delivery. The customer base is horizontally diversified across smaller local electrical firms, larger installation companies, automation specialists, property owners, real-estate developers, and system integrators serving electrical installation, energy-solutions, safety, and automation use cases.
The company monetizes via account-negotiated wholesale pricing rather than public list pricing, with personalized pricing and stock visibility extended to registered account holders. Beyond product distribution, it offers energy-efficiency consulting (notably a program for Swedish football associations), security system solutions with installation and maintenance support, and customized project services for electrical installations. The entity operates from a distribution center in Mölnlycke and is part of the broader Rexel Group, leveraging group-level procurement, brand relationships, and logistics infrastructure. Note: the input reports a headcount of 14 employees, which is materially inconsistent with the described 60+ store, 150,000-SKU operation; this discrepancy is flagged but not resolved in the available data.
The go-to-market combines organic social presence across Instagram, Facebook, LinkedIn, and YouTube, sustainability and newsroom content distributed via MyNewsDesk, and sponsorship-led demand generation. Distribution is exclusively domestic (Sweden), with no global footprint claim, and no funding rounds, M&A activity, or leadership disclosures are present in the source material.
Moel AB firmographics
Firmographics- Name
- Moel AB
- Legal name
- Rexel Sverige AB
- Website
- https://moel.se
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rexel Sverige AB, the Swedish subsidiary of Rexel Group, is a full-line electrical wholesaler distributing approximately 150,000 products from leading manufacturers through 60+ stores, e-commerce, mobile apps, and EDI/Punchout procurement to electrical contractors, property owners, and system integrators across Sweden.
- Ownership category
- akta.pro rank
Moel AB business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Distribution channels4 records
Marketing channels6 records
Moel AB product offering
Product offeringCore offering
Moel AB operates as a Swedish electrical wholesaler (operating as Rexel Sverige AB) distributing approximately 150,000 products from leading manufacturers such as Schneider Electric, ABB, Garo, Plejd, and Prysmian. The company supplies electrical contractors, installers, property owners, and system integrators through 60+ physical stores across Sweden, an e-commerce platform, a mobile app, and field sales representatives, with categories spanning cables, network equipment, installation materials, automation, lighting, telecom/data, security, EV charging, and solar energy. Complementary services include EDI and Punchout procurement integration, flexible logistics delivery, energy efficiency consulting, and security system support.
Product overview
Rexel Sverige operates as a leading electrical wholesaler offering approximately 150,000 products from leading manufacturers including Schneider Electric, ABB, Garo, Plejd, PM Flex, Prysmian, Zebra, Bizline, and Hide-a-lite. The company provides a broad portfolio organized into product categories: cables (power, control, installation, fiber optic), electrical network equipment, installation materials (cable trays, detectors, automation), tools and measuring instruments, fuses and electrical distribution, EV charging/solar energy/energy storage, industrial automation, telecom/data/security systems, and lighting solutions. Services include EDI and Punchout procurement solutions, flexible logistics delivery, energy efficiency consulting, and security system support. Customers range from smaller local electrical firms to larger installation companies, automation specialists, property owners, project developers, and system integrators.
Differentiator
Problem solved
Functional benefit
Products and services
- Cables (Kabel) Comprehensive cable assortment including power cables, control and electronics cables, control and machine cables, connecting cables, installation cables, rubber cables, telecom/low-voltage cables, and data/bus/fiber optic cables for electrical contractors and installers.
Companies that use Moel AB
Customer profileSegments2 records
Ideal customer profiles2 records
Moel AB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Moel AB partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Swedish Football AssociationsminorRexel sponsors Swedish football associations as part of their sustainability initiative, helping football clubs save millions through energy efficiency improvements.
- Schneider ElectriccoreLeading brand carried in Rexel's product assortment - one of the key manufacturers of electrical equipment, automation, and energy solutions.
- ABBcoreKey brand supplier for electrical equipment and automation solutions sold through Rexel.
- PrysmiancoreCable manufacturer whose products are part of Rexel's extensive cable assortment.
- GarocoreElectrical equipment manufacturer featured in Rexel's product range.
- PlejdcoreSmart lighting and building automation brand carried by Rexel.
- Rexel Group (Global)coreRexel Sverige is part of the international Rexel Group, a global leader in electrical wholesaler distribution.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Moel AB competitors and assessment
Company assessmentDirect peers
- Solar A/S: Danish-listed Nordic electrical, heating, plumbing and ventilation wholesaler with a Swedish operation (Solar Sverige) directly competing in cables, installation materials, and contractor channels.
- Elektroskandia (Sonepar): Swedish electrical wholesaler acquired by Sonepar, offering cables, installation materials, lighting and automation to Swedish installers — overlapping assortment and channels with Rexel Sverige.
- Onninen (Kesko): Finnish-owned Northern European technical wholesaler distributing electrical, HVAC, and lighting products with significant Nordic presence and comparable contractor-focused go-to-market.
- Ahlsell AB: Swedish-headquartered technical wholesale and MRO distributor with overlapping electrical, lighting, and installation product categories serving the same contractor and installer base in the Nordics.
Broad incumbents
- Sonepar: Global, family-owned B2B electrical distribution leader operating across Europe including Sweden (via Elektroskandia), competing head-to-head on assortment, contractor relationships, and digital procurement tools.
- Rexel Group (Parent / Global): Paris-listed global parent of Rexel Sverige; while not an external peer, Rexel Group sets the strategic, digital, and procurement benchmarks that constrain and enable the Swedish subsidiary's competitive position.
Others
- Schneider Electric Sverige: Major manufacturer whose products are core to Rexel Sverige's assortment; not a direct competitor but a critical supplier whose direct-to-customer strategy shapes distributor economics.
Regional players
- Storel AS: Norwegian electrical wholesaler serving contractors and installers with comparable product categories; not directly competing in Sweden but a close Nordic structural analogue for benchmarking.
Emerging players
- Conrad Electronic: European electronics and electrical components distributor with a Swedish storefront, competing selectively on smaller-order, catalog-driven business for installers and technical buyers.
- Würth Industrie Sweden: Swedish arm of the Würth Group's industrial division supplying fasteners, tools, and electrical consumables to industrial buyers, partially overlapping the installation materials and tooling ranges carried by Rexel Sverige.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Moel AB social profiles
Digital presenceMoel AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moel AB leadership team
Management profileNumber of profiles
Moel AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moel AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moel AB
What does Moel AB do?
Moel AB operates as a Swedish electrical wholesaler (operating as Rexel Sverige AB) distributing approximately 150,000 products from leading manufacturers such as Schneider Electric, ABB, Garo, Plejd, and Prysmian. The company supplies electrical contractors, installers, property owners, and system integrators through 60+ physical stores across Sweden, an e-commerce platform, a mobile app, and field sales representatives, with categories spanning cables, network equipment, installation materials, automation, lighting, telecom/data, security, EV charging, and solar energy. Complementary services include EDI and Punchout procurement integration, flexible logistics delivery, energy efficiency consulting, and security system support.
Is Moel AB a public or private company?
Moel AB is a private company. It is classified as corporate owned and is currently operating.
When was Moel AB founded?
Moel AB was founded in -1. It employs 11 to 50 people.
Who are Moel AB's main competitors?
Direct peers on record are Solar A/S, Elektroskandia (Sonepar), Onninen (Kesko) and Ahlsell AB. Broad incumbents are Sonepar and Rexel Group (Parent / Global). Schneider Electric Sverige is listed as an others. Storel AS is listed as a regional player. Emerging players are Conrad Electronic and Würth Industrie Sweden.
Does Moel AB have an API?
No public API is recorded for Moel AB.