Ticket360
Ticket360 is a São Paulo-based Brazilian online ticketing platform, founded circa 2008, that sells tickets for concerts, theater, sports, and festivals across 10+ Brazilian states via website, mobile app, and a geolocation-based virtual box office, monetizing through transaction fees.
- Company typePrivate
- Founded2008
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Ticket360 does
Ticket360 Tecnologia e Soluções LTDA is a privately held Brazilian online ticketing platform founded circa 2008 and headquartered in São Paulo, operating under the domain ticket360.com.br. The company sells, administers, and distributes tickets entirely online for live entertainment events across Brazil — including concerts, theater, sports, festivals, and cultural events — serving both individual consumers (B2C) and event organizers, venues, and corporate clients (B2B). Its product surface spans a responsive e-commerce website, iOS and Android mobile applications, geolocation-based virtual box office (Bilheteria Virtual) with fee exemptions for on-site app purchases, a parking add-on service (R$70/car, R$140/van), and an Ingresso Solidário (Solidarity Ticket) program tied to charitable donations. The platform supports installment payments up to 12x, meia-entrada (half-price) compliance for students, seniors, teachers, and people with disabilities per Brazilian law, and integrates with TudoAzul and Unimed loyalty/partnership discounts.
The underlying technology is a standard e-commerce ticketing engine augmented by location services for the virtual box office, with accessibility features aligned to Brazil's eMAG (Modelo de Acessibilidade em Governo Eletrônico) standard. Revenue is generated almost entirely through transaction fees and commissions on ticket sales, supplemented by parking service fees. Marketing is driven by Blog360 (content marketing), Instagram and Facebook (organic social), email notifications, and SEO, with distribution across approximately 10 Brazilian states spanning Southeast, South, Northeast, and Central-West regions. Ticket360 has operated continuously for 16+ years without disclosed external funding, M&A activity, or leadership changes, indicating a bootstrapped SMB positioned as a regional specialist in the Brazilian live-events ticketing market.
Ticket360 firmographics
Firmographics- Name
- Ticket360
- Legal name
- Ticket360 Tecnologia e Soluções LTDA
- Website
- https://ticket360.com.br
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ticket360 is a São Paulo-based Brazilian online ticketing platform, founded circa 2008, that sells tickets for concerts, theater, sports, and festivals across 10+ Brazilian states via website, mobile app, and a geolocation-based virtual box office, monetizing through transaction fees.
- Ownership category
- akta.pro rank
Ticket360 industry classification
Industry- Product category
- Online Event Ticketing
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)
- akta.pro secondary industries
- Ticketing Platforms & Primary Ticketing (MPAIAFAD), Ticketing, Box Office & Access Control (MPAGAAAD), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)
Keywords
Where Ticket360 is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Ticket360 business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Ticket Sales Commission: Ticket360 earns revenue through transaction fees and commissions on ticket sales for shows, concerts, events, and sports. The platform charges service fees on each transaction and offers installment payment options (up to 12x) to customers.
- Parking Services: The company offers parking ticket sales as an add-on service for events, with pricing at R$70 for cars and R$140 for vans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | General admission tickets with installment payment options |
| Transaction based/ take rate | Pay-as-you-go | Meia-entrada (Half-price tickets) |
| Transaction based/ take rate | Pay-as-you-go | Unimed client discount |
| Transaction based/ take rate | Pay-as-you-go | TudoAzul loyalty program discount |
| Unit Pricing | Pay-as-you-go | Parking add-on |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Ticket360 product offering
Product offeringCore offering
Ticket360 operates an online ticketing platform that sells admission tickets for live entertainment events in Brazil, including concerts, theater, sports, and festivals, distributed through its website and a mobile application. The platform includes a proprietary geolocation-based virtual box office (Bilheteria Virtual) that allows fee-exempt ticketless purchasing within a 500-1000 meter radius of partner venues, and supports installment payments up to 12x. It also offers parking add-on services and solidarity (discounted) tickets for select events.
Product overview
Ticket360 operates as a unified online ticketing platform for live events across Brazil, combining its core ticketing engine with virtual box office services, parking add-ons, and solidarity ticket programs. The platform supports sales across multiple event categories including music concerts, theater, sports, and special events through its website and mobile application. Additional offerings include a companion app for mobile ticket purchases and a blog for event discovery.
Differentiator
Problem solved
Functional benefit
Products and services
- Ticket360 Online Ticketing Platform Online ticketing platform enabling purchase of admission tickets for live entertainment events across Brazil, including concerts, shows, theater performances, sports events, and festivals, accessible through the website and mobile application with installment payment support.
- Bilheteria Virtual (Virtual Box Office)
Quantifiable outcome
- Covers 10+ Brazilian states with event inventory
- +1 more outcomes
Companies that use Ticket360
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Ticket360 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ticket360 partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
Ticket360 competitors and assessment
Company assessmentDirect peers
- Sympla: Brazil's largest independent ticketing and event-management platform, serving the same consumers and venue/promoter customers as Ticket360 across concerts, festivals, theater, and corporate events. Directly comparable in product (online ticketing, installments, organizer dashboard) and GTM (Brazilian direct-to-consumer).
- Eventim Brasil: Brazilian arm of CTS Eventim, operating primary ticketing for major venues, promoters and large tours. Overlaps directly with Ticket360 in concert, theater and sports ticketing and competes for the same enterprise venue clients.
- Ingresso.com: One of Brazil's largest online ticketing platforms for cinema, shows, theater and sports, operated in partnership with large exhibitors. Highly comparable in product scope, installment payments, and broad Brazilian distribution.
- Guichê Web: Brazilian online ticketing platform focused on shows, theater and events, with similar direct-to-consumer distribution and event-organizer tooling. Operates in overlapping categories (concerts, theater, special events) and competes for the same regional venues.
- Bilheteria Digital: Brazilian online ticketing platform serving event organizers and consumers across concerts, festivals, sports, and theater. Directly comparable in product (primary ticketing, installment options, virtual box office) and target customer (Brazilian venues and promoters).
- Livepass: Brazilian ticketing and event-management platform targeting festivals, shows and corporate events. Comparable in product scope (online ticketing, organizer tools) and Brazilian consumer base.
- Blueticket: Brazilian ticketing platform with a focus on sports events (notably football), also serving concerts and entertainment. Comparable in product and target audience, with potential overlap in sports inventory.
Broad incumbents
- Eventbrite: Global self-service ticketing and event platform. While international and broader, it competes with Ticket360 for Brazilian event organizers and consumers, especially in smaller/community events, with overlapping product functionality.
- Ticketmaster Brasil: Global ticketing leader's Brazilian operation, serving major venues, tours and large-scale events. Overlaps with Ticket360 in primary concert and sports ticketing, with a much larger portfolio and enterprise relationships.
Others
- Totvs (Event/CRM suite): Brazilian enterprise software leader offering ERP, CRM and event-related solutions used by venues, promoters and large organizers. Adjacent ecosystem player that could integrate with or compete against a SaaS-ified version of Ticket360's venue tools.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ticket360 social profiles
Digital presenceTicket360 compliance and trust
Trust signalCompliance1 record
Ticket360 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ticket360 leadership team
Management profileNumber of profiles
Ticket360 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ticket360 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ticket360
What does Ticket360 do?
Ticket360 operates an online ticketing platform that sells admission tickets for live entertainment events in Brazil, including concerts, theater, sports, and festivals, distributed through its website and a mobile application. The platform includes a proprietary geolocation-based virtual box office (Bilheteria Virtual) that allows fee-exempt ticketless purchasing within a 500-1000 meter radius of partner venues, and supports installment payments up to 12x. It also offers parking add-on services and solidarity (discounted) tickets for select events.
Is Ticket360 a public or private company?
Ticket360 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ticket360 founded?
Ticket360 was founded in 2008. It employs 11 to 50 people.
Where is Ticket360 based?
Ticket360 is headquartered in São Paulo, Brazil, in the Latin America region.
How does Ticket360 make money?
Two revenue lines are on record. Ticket Sales Commission is the primary driver. The others are parking Services.
Who are Ticket360's main competitors?
Direct peers on record are Sympla, Eventim Brasil, Ingresso.com, Guichê Web, Bilheteria Digital, Livepass and Blueticket. Broad incumbents are Eventbrite and Ticketmaster Brasil. Totvs (Event/CRM suite) is listed as an others.
Does Ticket360 have an API?
No public API is recorded for Ticket360.
What industry is Ticket360 in?
Ticket360's product category is Online Event Ticketing. Its primary akta.pro industry code is MPAGAJAA, Primary Ticketing Platforms & Box Office Systems, with a secondary code of MPAIAFAD, Ticketing Platforms & Primary Ticketing. Its NAICS code is 711320 and its SIC code is 7900.