Lemon & Line

Name

Lemon & Line

Legal name

Lemon and Line, LLC

Website

https://lemonandline.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Handcrafted Nautical Bracelets and Marine-Grade Accessories

SIC

Jewelry, Silverware & Plated Ware (3910), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)

Keywords

• Handcrafted nautical bracelets
• Marine-grade accessories
• Custom rope jewelry
• Yacht club merchandise
• Sailing lifestyle goods

Headquarters

HQ city

Newport

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Direct E-commerce Product Sales: Lemon & Line generates revenue primarily through direct-to-consumer e-commerce sales via its website (lemonandline.com). Products are crafted on order with a 24-hour processing turnaround. Key product categories include rope bracelets (standard $38, custom $68), accessories (belts $38, trucker hats $38, hoodies $48, dog leashes $65), and gift cards ($25+). This is a one-time purchase model with no subscription component.
2. Wholesale / B2B Sales: Lemon & Line sells products wholesale to retail partners who wish to offer Lemon & Line bracelets in their stores. Wholesale inquiries are directed to a dedicated email ([email protected]). The company emphasizes that every bracelet is handcrafted in Newport, RI as a quality differentiator for wholesale buyers.
3. Custom Belt B2B Orders: Revenue is generated through custom belt orders for yacht clubs, regattas, resorts, restaurants, corporate events, teams, and brands. Custom belts feature Pantone color matching and bespoke designs, sold as one-time orders. The company showcases extensive custom belt portfolio including clients like Hinckley, Block Island Race Week, Charleston Yacht Club, and SailGP.
4. Coral Project Cause Marketing Product: The Coral Project Bracelet ($38) funds coral growth and out-planting. Each purchase funds one new coral being grown with an Official Planting Partner and out-planted on a reef. This functions as both a product sale and a cause-related marketing initiative.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Lemon & Line designs, handcrafts, and sells marine-grade nautical rope bracelets and matching accessories (belts, hats, hoodies, dog leashes) under its own brand. All products are built to order in its Newport, RI studio using 316L stainless steel hardware and custom USA-made marine-grade line, and are sold through its own e-commerce site, two flagship retail stores in Newport and Nantucket, a wholesale program, and a custom belt program for yacht clubs, regattas, resorts, and corporate clients.

Product overview

Lemon & Line is a handcrafted nautical accessories company operating as a single unified product line focused on marine-grade rope bracelets and accessories. The core offerings include the Timeless Nautical Classics Collection (the original 2010 bracelets featuring Nantucket, Newport, Vineyard, and Turks Head styles), the Limited Edition Collection (premium seasonal releases with gold hardware and exclusive colors), the Custom Nautical Bracelets builder (58 color/style/hardware combinations made to order), and the Nautical Accessories line (D-ring belts, trucker hats, hoodies, and dog leashes). The company also operates The Coral Project—a charitable initiative where bracelet purchases fund coral reef restoration—and offers Custom Belts for wholesale and corporate clients including yacht clubs and regattas. All products are handcrafted in Newport, Rhode Island using marine-grade 316L stainless steel hardware and custom USA-made line.

Differentiator

Problem solved

Functional benefit

Products and services

• Timeless Nautical Classics Collection The original Lemon & Line rope bracelet collection, launched in 2010, featuring Nantucket, Newport, Vineyard, and Turks Head styles built with marine-grade 316L stainless steel hardware and custom USA-made line. Sold primarily at $38 per bracelet through lemonandline.com and the brand's flagship stores.
• Limited Edition Collection Seasonal and limited-release bracelets featuring premium gold hardware and exclusive colorways (e.g., Limited Edition Turks Head Gold Clasp, Watch Hill Anchor Bangles, Endeavour, Newport Navy, Vineyard Vintage). Produced in small batches and sold at $38 per bracelet.
• Custom Nautical Bracelets (Build Your Own) Made-to-order custom bracelet builder giving customers 58+ color combinations, choice of Square Knot or Hitch style, Gold or Stainless Steel hardware, and size selection. Priced at $68 and handcrafted in the Newport studio; custom pieces are final sale.
• Nautical Accessories Marine-grade accessories complementing the bracelet line, including D-ring belts ($38), trucker and performance mesh hats ($38), hoodies ($48), dog leashes ($65), and gift cards (starting at $25). All carry nautical themes and signal flag motifs.
• The Coral Project Bracelet A cause-marketing bracelet featuring dark blue glass seed beads and coral accent string, priced at $38, where each purchase funds the growth and out-planting of one coral through the brand's Official Planting Partner.
• Custom Belts (B2B Branded Merchandise Program) Bespoke custom-made D-ring belts for B2B clients, including yacht clubs, regattas, resorts, restaurants, brands, teams, and corporate events. Marine-grade construction with one-size-fits-all adjustable D-ring design and Pantone color matching to client branding. Sold directly via the brand's custom team to clients such as SailGP, Hinckley, Charleston Yacht Club, Block Island Race Week, White Elephant, and Cisco Brewers.

Quantifiable outcome

• Products crafted on order within 24 hours, with e-commerce shipping via USPS First Class Mail.
• +1 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• The Coral Project - Official Planting PartnerminorStrategic or Co-development PartnerThe Coral Project bracelet purchase funds coral growth and out-planting through an 'Official Planting Partner.' The partner grows corals using microfragmentation and coral farming methods, culminating in healthy corals being out-planted on degraded reefs. Each bracelet purchase funds one new coral.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kiel James Patrick: Kiel James Patrick is a New England-based lifestyle brand best known for handcrafted rope bracelets and nautical-themed accessories, the closest direct competitor to Lemon & Line in the rope bracelet category with overlapping coastal retail and online distribution.
• Smathers & Bronson: Smathers & Bronson is a custom needlepoint belt and accessories brand selling to yacht clubs, country clubs, and corporate clients, directly comparable to Lemon & Line's custom belt B2B program in target customer, use case, and bespoke club merchandise model.

Broad incumbents

• Vineyard Vines: Vineyard Vines is a large coastal lifestyle apparel and accessories brand with broad distribution, sharing the coastal New England nautical lifestyle aesthetic with Lemon & Line but operating at significantly greater scale and category breadth.
• Southern Tide: Southern Tide is a coastal and preppy lifestyle apparel brand that overlaps with Lemon & Line's nautical lifestyle customer demographic but operates with a much broader apparel-focused product line and wider retail distribution.
• Salt Life: Salt Life is a coastal lifestyle apparel and accessories brand targeting surf, fishing, and ocean enthusiasts, comparable to Lemon & Line in nautical lifestyle positioning but at significantly larger scale and broader product breadth.
• Sperry: Sperry is a heritage marine footwear and apparel brand with strong nautical heritage, comparable to Lemon & Line in sailing and marine consumer targeting but operating at national scale across multiple product categories.
• Helly Hansen: Helly Hansen is a global sailing and outdoor apparel brand serving serious sailing and marine consumers, overlapping with Lemon & Line in marine-grade materials and nautical target customer but at much larger enterprise scale.
• Gill Marine: Gill is a technical sailing apparel and accessories brand serving competitive sailors and regatta participants, comparable to Lemon & Line's sailing customer base and event merchandise focus but focused on performance apparel rather than lifestyle accessories.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lemonandline
• Instagraminstagram.com/lemonandline
• Xx.com/lemonandline

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lemon & Line