BrandFX Body Company
BrandFX Body Company manufactures advanced composite fiberglass truck bodies, inserts, toppers, and tonneau covers for North American commercial service fleets. It sells through a 100+ US and Canadian dealer network plus direct OEM and fleet channels, serving electric utility, telecommunications, forestry, and municipal end-markets.
- Company typePrivate
- Founded1984
- HeadquartersFort Worth, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What BrandFX Body Company does
BrandFX Body Company, founded in 1984 and headquartered in Haslet, Texas, manufactures advanced composite (fiberglass) truck bodies, inserts, toppers, and tonneau covers for commercial service fleets across North America. The company operates production and installation facilities in Haslet, Texas; Swea City, Iowa; Dunnell, Minnesota; and Pocahontas, Iowa. BrandFX is a division of Time Manufacturing Company, which has been owned by H.I.G. Capital since 2021, and operates as a vertically integrated fiberglass arm alongside sister brands Versalift, Ruthmann, Aspen Aerials, and TRL Rents.
The company's core technology centers on proprietary advanced composite fiberglass construction that produces bodies up to 50% lighter than steel yet stronger than aluminum, with complete corrosion resistance. The product portfolio includes the EverLast line of line and service bodies, the ULTIMATEFX all-composite service body and understructure, the UtilityFX cutaway body, Work Truck Tonneau Covers, Composite Work Toppers, WorkPod Inserts, and Composite Pick-Up Boxes. BrandFX has expanded into adjacent composite components via its 2020 acquisition of CPI's Fiberglass Bucket business unit, adding aerial lift bucket manufacturing to its capabilities.
BrandFX monetizes through hardware sales of truck bodies and replacement parts via an extensive North American dealer network (over 100 US dealers plus Canadian dealers), direct sales to external OEMs, captive internal supply to sister brand Versalift, and a 24/7 e-commerce parts storefront. Pricing is quote-based, sales are supported by regional sales managers covering the Northeast, Southeast, Midwest, Southwest, West, and Canada, and the company states that 5 of the top 6 US service fleets rely on its products. Primary end-markets include electric utility, telecommunications, tree care and forestry, sign and lighting, fleet managers, service trades, and municipal and government fleets.
BrandFX Body Company firmographics
Firmographics- Name
- BrandFX Body Company
- Legal name
- BrandFX Body Company
- Website
- https://brandfxbody.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- BrandFX Body Company manufactures advanced composite fiberglass truck bodies, inserts, toppers, and tonneau covers for North American commercial service fleets. It sells through a 100+ US and Canadian dealer network plus direct OEM and fleet channels, serving electric utility, telecommunications, forestry, and municipal end-markets.
- Ownership category
- akta.pro rank
BrandFX Body Company industry classification
Industry- Product category
- Commercial Truck Bodies
- NAICS
- Motor Vehicle Body and Trailer Manufacturing (33621), Motor Vehicle Body Manufacturing (336211)
- SIC
- Truck & Bus Bodies (3713)
- akta.pro primary industry
- Truck Body & Upfitting Manufacturing (Box Bodies/Service Bodies/Cranes/Liftgates) (IMACABAI)
- akta.pro secondary industry
- Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse) (IMACAGAC)
Keywords
Where BrandFX Body Company is headquartered
LocationHeadquarters
- HQ city
- Fort Worth
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
BrandFX Body Company business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Truck Body Sales: Sale of advanced composite truck bodies including line bodies, service bodies, utility bodies, toppers, inserts, and tonneau covers. Products are sold through dealers and directly to OEMs and fleet end-markets.
- Parts Sales: Sale of replacement parts and accessories through the BrandFX Parts Store available 24/7/365.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing through dealers or direct RFQ |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
BrandFX Body Company product offering
Product offeringCore offering
BrandFX Body Company manufactures and sells advanced fiberglass composite truck bodies, inserts, toppers, tonneau covers, and cutaway bodies for commercial service fleets. Its products serve electric utility, telecommunications, forestry, and service trade industries as the largest producer of advanced composite truck bodies in North America. The company also sells replacement parts through its own online Parts Store.
Product overview
BrandFX Body Company is a manufacturer of advanced composite truck bodies and accessories for commercial service fleets. The product portfolio centers on composite truck bodies (EverLast™ Line Bodies, EverLast™ Service Bodies, ULTIMATEFX, UtilityFX™, and Cutaway models) that are significantly lighter than steel and aluminum alternatives while offering superior durability, corrosion resistance, and payload capacity. Supporting products include Work Truck Tonneau Covers, Composite Work Toppers, WorkPod Inserts, and Composite Pick-Up Boxes. The company operates as a vertically integrated division of Time Manufacturing Company, selling to Versalift (internal), external OEMs, and service fleet end-markets.
Differentiator
Problem solved
Functional benefit
Brands
- EverLast™: Premium line of composite truck bodies including line bodies and service bodies with strength, performance and ample storage space in a lightweight composite construction.
- UtilityFX™
- UltimateFX™
Products and services
- EverLast™ Line Bodies Lightweight advanced composite line bodies designed for bucket trucks, cable placing trucks, and aerial devices used in telecommunications, electric utility, and tree care industries, weighing up to 60% less than conventional steel bodies.
- EverLast™ Service Bodies Durable composite service truck bodies engineered for heavy-duty commercial fleet use, offering resistance to dents, cracks, and corrosion while maintaining a professional appearance.
- ULTIMATEFX Next-generation all-composite service body with innovative green technology and advanced composite construction for the entire body and understructure, providing enhanced durability and lightweight benefits for service trucks.
- UtilityFX™ Truck Bodies First all-composite cutaway truck body in the industry, designed for Ford E-Series and Ford Transit chassis, featuring spacious, well-ventilated outer storage compartments and a secure, leak-proof canopy combining interior van workspace with exterior accessible storage.
- Work Truck Tonneau Covers Commercial-grade tonneau covers for work trucks providing secure storage and weather protection for tools, equipment, and materials.
Quantifiable outcome
- Up to 50% weight reduction compared to steel truck bodies
- +4 more outcomes
Companies that use BrandFX Body Company
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles4 records
BrandFX Body Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
BrandFX Body Company partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- VersaliftcoreVersalift is a sister brand under Time Manufacturing Company. BrandFX sells truck bodies internally to Versalift for inclusion with their aerial devices. BrandFX also sells through Versalift dealer locations.
- Time Manufacturing CompanycoreBrandFX operates as a division of Time Manufacturing Company, collaborating with sister brands including Versalift, Ruthmann, Aspen Aerials, and TRL Rents to provide comprehensive solutions for utility and service trucks.
- CPI FiberglassminorBrandFX acquired CPI's fiberglass aerial lift bucket business unit in 2020, expanding their product portfolio for aerial lift applications.
- RuthmannminorRuthmann is a sister brand under Time Manufacturing Company, acquired by Time Manufacturing in 2021 to expand the company's European presence in the aerial lift market.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
BrandFX Body Company competitors and assessment
Company assessmentDirect peers
- The Knapheide Company: Knapheide is a major North American manufacturer of truck bodies, service bodies, utility bodies, and platform bodies for commercial fleets — directly comparable to BrandFX's composite service and line body product lines.
- Reading Truck: Reading Truck is a large U.S. manufacturer and upfitter of truck bodies, service bodies, and vocational truck equipment — competing head-to-head with BrandFX across utility, telecom, and service-fleet segments.
- Morgan Truck Body: Morgan Truck Body manufactures vocational truck bodies including service and utility bodies for fleets and municipalities — overlapping with BrandFX's line and service body offerings across multiple end markets.
- Royal Truck Body: Royal Truck Body builds custom and standard commercial truck bodies including service bodies, utility bodies, and contractor bodies — a directly comparable peer to BrandFX's composite body portfolio.
- JOMAC: JOMAC specializes in custom truck bodies, utility bodies, and service bodies for niche commercial applications — competing against BrandFX in vocational and specialty fleet upfit segments.
- Dakota Bodies (Dakota Truck Bodies): Dakota Truck Bodies manufactures service bodies, truck bodies, and tool boxes for light- and medium-duty work trucks — overlapping with BrandFX's utility and service-truck customer base.
- Harbor Truck Bodies: Harbor Truck Bodies manufactures service bodies, utility bodies, and platform bodies for commercial fleets — a directly comparable competitor in the same composite/steel truck body category.
- Stahl Bodies: Stahl Bodies produces service bodies, utility bodies, and truck equipment largely for the fire and rescue/utility markets — competing with BrandFX in service-truck body segments.
Broad incumbents
- Auto Truck Group: Auto Truck Group is a large commercial vehicle upfitter offering a broad portfolio of bodies, equipment, and fleet solutions — overlapping with BrandFX through fleet upfitting and custom body delivery.
- Utilimaster (The Shyft Group): Utilimaster, part of The Shyft Group, is a larger established manufacturer of commercial vehicle bodies, upfits, and fleet solutions — overlapping with BrandFX in fleet upfit and service-body categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
BrandFX Body Company social profiles
Digital presenceBrandFX Body Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
BrandFX Body Company leadership team
Management profileNumber of profiles
Profiles11 records
BrandFX Body Company funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BrandFX Body Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BrandFX Body Company
What does BrandFX Body Company do?
BrandFX Body Company manufactures and sells advanced fiberglass composite truck bodies, inserts, toppers, tonneau covers, and cutaway bodies for commercial service fleets. Its products serve electric utility, telecommunications, forestry, and service trade industries as the largest producer of advanced composite truck bodies in North America. The company also sells replacement parts through its own online Parts Store.
Is BrandFX Body Company a public or private company?
BrandFX Body Company is a private company. It is classified as private equity controlled and is currently operating.
When was BrandFX Body Company founded?
BrandFX Body Company was founded in 1984. It employs 101 to 250 people.
Where is BrandFX Body Company based?
BrandFX Body Company is headquartered in Fort Worth, United States, in the North America region.
How does BrandFX Body Company make money?
Two revenue lines are on record. Truck Body Sales are the primary driver. The others are parts Sales.
Who are BrandFX Body Company's main competitors?
Direct peers on record are The Knapheide Company, Reading Truck, Morgan Truck Body, Royal Truck Body, JOMAC, Dakota Bodies (Dakota Truck Bodies), Harbor Truck Bodies and Stahl Bodies. Broad incumbents are Auto Truck Group and Utilimaster (The Shyft Group).
Does BrandFX Body Company have an API?
No public API is recorded for BrandFX Body Company.
What industry is BrandFX Body Company in?
BrandFX Body Company's product category is Commercial Truck Bodies. Its primary akta.pro industry code is IMACABAI, Truck Body & Upfitting Manufacturing (Box Bodies/Service Bodies/Cranes/Liftgates), with a secondary code of IMACAGAC, Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse). Its NAICS code is 33621 and its SIC code is 3713.