Smilefish

Name

Smilefish

Legal name

Smilefish

Website

https://smilefish.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Data Integration Platform

NAICS

Computer Systems Design and Related Services (5415), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372), Services-Health Services (8000)

akta.pro primary industry

Cloud Data Platforms & Analytics Migration (BPAEACAI)

akta.pro secondary industries

Cloud Consulting & Migration (BPAHAEAE), Remote Patient Monitoring (RPM) Platforms & Services (HLACAPAA), Healthcare Data Lakes, Lakehouses & Cloud Warehouses (HLACAIAA), Cloud Strategy, Assessment & Roadmap (BPAEACAA)

Keywords

• Data integration platform
• Machine learning services
• Cloud migration
• Data fabric
• System integration

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Professional Services & Custom Software Development: Custom software development services following Agile methodology with concept phase, POC, MVP, and full solution deployment. Long-term client relationships with resource commitment.
2. Optimize100x Platform Licensing: Licensing of the Optimize100x Data Fabric platform with configurable license options to fit business needs. Platform provides data integration, automation, and machine learning readiness.
3. Managed Services: Ongoing managed services for cloud hosting and operational support, typically hosted on AWS, Google, or Microsoft top-tier partners.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Smilefish provides custom software development, data integration, machine learning, and cloud migration services anchored by its proprietary Optimize100x Data Fabric platform — a cloud-based, hybrid multi-cloud data integration and governance system built on 101 extensible API connector blocks. The company also delivers vertical AI/IoT solutions such as the DocBox ICU medical platform and the RAFi senior-care application, alongside Agile-based professional services engagements spanning concept, POC, MVP, and full deployment.

Product overview

Smilefish offers the Optimize100x Data Fabric as its core product platform—a cloud-based data integration platform that provides a single source of truth for trusted, actionable data. The platform is built on four core principles: cost-effective, future-proof, rapid, and flexible. Key sub-products include the Data Fabric 2.7 (with Governance GPT and Python workplace for data scientists), 101 Connector Templates (SaaS API connector blocks), Robotic Process Optimization (RPA), and Data Streams and AI (for ML data ingestion). Add-on solutions include the Serverless Data Lake on AWS. Industry-specific applications include RAFi for senior care, DocBox IoT for ICU healthcare, and general Data Fabric Solution for business data governance. The company targets mid-size companies with 2-20 million revenue seeking AI and machine learning initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Optimize100x: The Optimize100x Data Fabric platform supports data integration needs, providing cost-effective, future-proof, rapid, flexible, secure, consistent and scalable solutions. It includes 101 extensible API connector blocks and supports machine learning, data intelligence, hybrid multi-cloud deployments.

Products and services

• Optimize100x Data Fabric Cloud-based data integration and governance platform built on a hybrid multi-cloud layer (AWS, GCP, Azure, on-premises), providing a single source of truth for trusted, AI/ML-ready data with 101 extensible API connector blocks. Targeted at mid-market and enterprise customers across verticals such as real estate, healthcare, direct response marketing, retail, and travel.
• Serverless Data Lake Serverless AWS-based data lake (S3, Glue, DynamoDB, Lambda, API Gateway, Athena) using the AWS Well-Architected Framework. Hosts 300 million US consumer datasets with 400 data points and manages over 1 billion business leads, designed for minimal cost at rest.
• RAFi (Resident And Family Intelligence) AI-powered application for assisted living and memory care facilities that delivers deep insights and automates operational improvements. Built collaboratively with senior-care operator Insight Living.
• DocBox IoT for ICU Vendor-neutral medical IoT platform providing a Clinician's Assistant in Critical Care that connects medical devices and automates ICU data collection. Designed for healthcare providers to enable quality patient care while automating regulatory-grade documentation.

Quantifiable outcome

• Reduced product delivery time from 3 days to 3 minutes for Lead Research Group
• +2 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Amazon Web Services (AWS)coreTechnology or Integration · 1 March 2023AWS Partner Certification completed March 2023. Enables enhanced cloud capabilities with secure, scalable, and reliable solutions. Covers EC2, S3, RDS, and other AWS services. Preconfigured Data Fabric versions available through AWS Marketplace.
• University of California IrvinecoreStrategic or Co-development PartnerEmerging Technology Partner with deep involvement in research and new technologies. Company teaches at UCI Continued Education since 2001. Joined advisory board in 2008. Teaching web development (2001), mobile development (2007), cloud computing (2008), social media (2009), data science/ML (2015). Distinguished Instructor Award recipient.
• SalesforcesupportingTechnology or IntegrationTechnology partner with integration capabilities. Data Fabric supports integration with Salesforce CRM systems for lead management and automation.
• Google CloudsupportingTechnology or IntegrationTechnology partner. Company uses Google analytics, visualization, and machine learning services while hosting operational services at Amazon.
• Microsoft AzuresupportingTechnology or IntegrationTechnology partner with multi-cloud deployment support. Company leverages Azure services as part of hybrid cloud strategy.
• IBMsupportingTechnology or IntegrationTechnology partner ecosystem member for enterprise integration capabilities.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Celigo: iPaaS specialist focused on business process automation and SaaS integration for mid-market customers. Closely overlaps with Smilefish's pre-built API connector templates and vertical-automation positioning.
• Workato: Enterprise automation and integration platform targeting mid-market and large enterprises with pre-built connectors and recipe-based automations. Comparable in connector breadth, RPA-style automations, and mid-market GTM motion.
• Tray.io: API-first general automation and integration platform with a marketplace of connectors for SaaS and cloud services. Comparable to Optimize100x on extensible connectors and cloud-native integration.
• Informatica: Established data integration and data management platform with deep governance, catalog, and ETL capabilities across cloud and hybrid environments. Competes head-on with Optimize100x's 'single source of truth' and AI-ready data positioning.
• Talend (Qlik): Data integration and governance platform now part of Qlik. Overlaps with Smilefish on data fabric, governance, and ETL/ELT workloads across hybrid cloud environments.
• Boomi (Dell Technologies): Low-code iPaaS focused on application and data integration with strong marketplace and mid-market traction. Closely comparable to Smilefish's 101-connector, low-code Data Fabric targeting mid-sized and enterprise customers.
• SnapLogic: AI-driven integration platform with self-service connectors and a hybrid deployment model. Directly competes with Optimize100x on hybrid multi-cloud data integration and AI-assisted data preparation.
• MuleSoft (Salesforce): Anypoint Platform is a leading iPaaS/data integration suite for connecting SaaS, APIs, and on-prem systems. Directly comparable to Optimize100x in connector-based data fabric/integration, though operating at significantly larger enterprise scale within the Salesforce ecosystem.

Broad incumbents

• TIBCO: Large incumbent offering integration, analytics, and event-processing capabilities spanning hybrid environments. Competes broadly in the data fabric/integration category Smilefish addresses, but as part of a much wider portfolio.

Regional players

• Slalom: US-based technology consulting firm delivering cloud, data, and AI implementations for mid-market and enterprise clients. Comparable to Smilefish's professional services, Agile delivery, and mid-market cloud/data focus, though at considerably larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SmileFiSH

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smilefish