What PRD does

PRD is an Australian real estate franchise network founded in 1976 on the Gold Coast and now headquartered in Brisbane with additional corporate offices in Sydney and North Sydney. Owned by Colliers, a global diversified real estate services and investment management firm, PRD operates more than 85 independently owned and operated franchise offices across all Australian states and territories, supported by 501-1,000 employees firmwide. The company delivers residential and commercial property sales, residential and holiday rentals, property management, project marketing for new developments, and a paid Research Consultancy service, alongside consumer add-ons such as a Tax Depreciation Calculator, bill comparison and connections (Smarter Connect), and AML compliance guidance. Its property search and listing platform is powered by third-party technology provider ListOnce, and the network is increasingly adopting a mobile-agent model (exemplified by PRD Highton in Greater Geelong) that operates without a traditional bricks-and-mortar office.

Revenue is generated through a mix of transaction-based commissions on property sales, recurring management fees on managed rental portfolios, project marketing fees from developers, and professional services fees from research and consultancy engagements. Customer segments span individual residential buyers and sellers, first home buyers, property investors (including SMSFs), retirees and downsizers, and commercial property clients, with no named enterprise anchors and a structurally long-tail, distributed customer base. The GTM motion is sales-led via the local franchise offices, with marketing supplemented by a Research Hub, blog, email property alerts, and an active presence on Facebook, Instagram, YouTube, LinkedIn, and Threads. The company has no disclosed AI/ML products, no mobile app, and no public API, positioning PRD as a traditional franchise real estate brand with localized service delivery and a Colliers-backed national infrastructure.

Name

PRD

Legal name

PRD CORPORATE PTY LTD ACN 007 628 588

Website

https://prd.com.au

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

501–1,000 employees

Short description

PRD is an Australian real estate franchise network, owned by Colliers, operating 85+ offices that deliver residential and commercial property sales, rentals, project marketing, and property management services to individual buyers, sellers, and investors across all Australian states.

Ownership category

akta.pro rank

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Commission-based revenue from residential and commercial property sales through the franchise network
2. Property Management: Ongoing property management services for landlords including tenant matching and property maintenance
3. Project Marketing: Marketing services for new property developments and projects
4. Research Consultancy: Property market research and consultancy services provided to clients

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

PRD Real Estate is an Australian franchise network that sells, leases, and manages residential, commercial, and holiday rental properties through more than 85 locally owned offices. Core services include property sales transactions, rental and ongoing property management, project marketing for new developments, and property market research consultancy, all delivered under a national brand backed by Colliers.

Product overview

PRD is an Australian real estate franchise network offering property sales, rentals, and specialized services through a network of over 85 independently owned offices nationwide. The core offering consists of residential and commercial property transactions (sales and rentals), supported by complementary modules including Research Hub for market intelligence, Project Marketing for developer services, Property Management for landlord services, Research Consultancy for custom analysis, Bill Comparison & Connections (Smarter Connect) for utility services, Tax Depreciation Calculator for investors, AML Guidance for compliance, and a Mobile Agent Model for flexible service delivery. The franchise network model provides local market expertise backed by national brand support.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales Residential and commercial property sales services delivered through PRD's franchise network across Australia, including appraisal, marketing, and negotiation support for individual owners, investors, and developers.
• Property Rentals and Leasing Residential, commercial, and holiday rental leasing services for landlords and tenants, including listing, tenant matching, and lease administration across PRD offices.
• Property Management Ongoing property management services for landlords, including tenant matching, rent collection, maintenance coordination, and administration for residential, commercial, and holiday rental properties.
• Project Marketing Dedicated marketing and sales services for property developers and new construction projects, including off-the-plan sales campaigns for residential, commercial, and mixed-use developments.
• Research Consultancy Customised property market research and consultancy engagements for investors, developers, and corporate clients, delivered by PRD's in-house research team.
• Bill Comparison and Connections (Smarter Connect) Utility bill comparison and connection service for property buyers, sellers, and investors, helping clients set up electricity, gas, internet, and other connections when moving or transacting.
• Franchise Network (PRD) Franchise opportunity for real estate agents and principals to own and operate a PRD office, with national brand backing, research resources, marketing support, and operational frameworks.

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• ListOncecoreTechnology or IntegrationListOnce provides the property listing platform technology powering PRD's property search functionality. This partnership enables property listings, images, and search capabilities across the PRD network.
• Real Estate Institute of Professionals (REIP)minorOthersPRD is a member of the Real Estate Institute of Professionals (REIP), indicating professional industry affiliation and standards compliance.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Colliers: Global diversified real estate services and investment management firm that owns PRD. While not a residential franchise competitor, Colliers provides the strategic, capital, and research backbone that defines PRD's go-to-market and serves as the broader parent platform into which PRD's franchise network plugs.

Direct peers

• Belle Property: Premium-positioned Australian real estate network offering residential sales, property management, and project marketing with a strong east-coast presence. Comparable to PRD in franchise-style growth model and integrated service offering.
• First National Real Estate: Australian cooperative real estate network spanning residential sales, property management, and commercial services. Comparable to PRD in scale, franchise-style operation, and target customer segments across regional and metropolitan Australia.
• LJ Hooker: Long-established Australian residential real estate franchise network with national office coverage, offering sales, property management, and project marketing. Directly comparable to PRD in franchise model, product mix, and target customer base.
• McGrath Estate Agents: Australian residential real estate agency network with offices across Sydney, NSW, and Queensland, focused on premium and middle-market residential sales. Closely comparable to PRD in geographic overlap and customer segments served.
• Ray White: Largest residential real estate franchise network in Australia and New Zealand with a comparable franchise-led model, geographic spread across regional and metro Australia, and similar residential sales, property management, and project marketing services. PRD competes head-to-head with Ray White in most of its 85+ office territories.
• RE/MAX Australia: Global real estate franchise brand with a substantial Australian franchisee base, offering residential and commercial sales and property management. Closely mirrors PRD's franchise-led, multi-office national model.
• Raine & Horne: Heritage Australian real estate firm operating as a franchise network with residential, commercial, property management, and project marketing offerings. Comparable to PRD in brand history, franchise footprint, and service mix.
• Century 21 Australia: Global real estate franchise brand with widespread Australian office coverage providing residential sales, rentals, and commercial services. Comparable to PRD in franchise economics and customer segments.
• Harcourts: Internationally backed real estate franchise group operating across Australia with residential sales, rentals, and project marketing services. Directly comparable franchise model and product set to PRD.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC7NYKXbhH3W_XO2HWi8ugMQ
• Facebookfacebook.com/PRD.com.au
• LinkedInlinkedin.com/company/prd
• Instagraminstagram.com/prdrealestate
• Xx.com/PRDAustralia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries59 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRD