ListOnce
ListOnce is a CRM-agnostic listings and leads management platform built by WebIT for Australian real estate agencies, enabling single-entry multiloading to 150+ portals and APIs. It serves over 500 offices, has processed 7M+ listings, and monetizes via flat-fee subscriptions and professional services.
- Company typePrivate
- Founded1999
- HeadquartersCampbelltown, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ListOnce does
ListOnce is a CRM-agnostic listings and leads management platform developed by WebIT, an Australian technology company founded in 1999 and co-owned by brothers Matt Webster and David Webster. The platform enables real estate agencies to enter listing data once and distribute it in real time to 150+ destinations including major Australian property portals (realestate.com.au, Domain, Rent.com.au, REIP), CRMs, property management systems, agency websites, social media, and marketing systems via XML feeds and APIs. Its product set centers on Specialist Multiloading, Website Powering APIs (including a natural language AI property search launched November 2024), Dataflow Solutions (integration hub), and DataOnce (volume data aggregation for multi-office groups), supplemented by consumer-facing modules such as AdTracker, ReportOnce, MyPropertyPass, and a Leads Management Module.
The company serves over 500 real estate offices across Australia, including major franchise and prestige groups such as Belle Property, PRD, Buxton, Hodges, RT Edgar, Marshall White, Jellis Craig, Noel Jones, Nelson Alexander, and Highland Property Group, and has processed more than 7 million listings across its platform. It also operates a Developer Referral Network enabling third-party web designers and developers to integrate ListOnce APIs into client websites built on WordPress, CraftCMS, Wagtail, and other frameworks.
ListOnce generates revenue through monthly flat-fee SaaS subscriptions for unlimited listings, plus a meaningful professional services layer including custom website design and development, Monthly Service Agreements (MSAs) for retained design and technical work, website hosting (VPS and dedicated servers), SEO services, and outsourced help desk support. Go-to-market combines direct enterprise sales led by a Client Services Director, inside sales via phone, self-serve API access for developers, and referral commissions through the developer channel. The company is privately held, bootstrapped, headquartered in Campbelltown, NSW, and has received no external venture capital or acquisition activity.
ListOnce firmographics
Firmographics- Name
- ListOnce
- Legal name
- WebIT
- Website
- https://listonce.com.au
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ListOnce is a CRM-agnostic listings and leads management platform built by WebIT for Australian real estate agencies, enabling single-entry multiloading to 150+ portals and APIs. It serves over 500 offices, has processed 7M+ listings, and monetizes via flat-fee subscriptions and professional services.
- Ownership category
- akta.pro rank
ListOnce industry classification
Industry- Product category
- Real Estate Listings & Leads Management Software
- NAICS
- Web Search Portals, Libraries, Archives, and Other Information Services (519), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Web Search Portals and All Other Information Services (51929)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Enterprise Search, Indexing & Content Discovery (HDAEAGAH)
- akta.pro secondary industries
- Search / Index Databases (HDAEAAAK), Seller Representation & Listing Services (BPAJAAAK)
Keywords
Where ListOnce is headquartered
LocationHeadquarters
- HQ city
- Campbelltown
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
ListOnce business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations, Supply Chain
Revenue model
- Monthly SaaS Subscriptions: Monthly flat fee subscription model for unlimited listings and data management. Provides bullet-proof reliability and budgeting certainty for agencies. Includes Website Powering APIs, Multiloading, and support.
- Website Design & Development Services: Professional services for custom real estate website design, development and maintenance. Offered as optional add-on to core platform subscription.
- Monthly Service Agreements (MSAs): Retained hours agreements for ongoing design, development and technical maintenance with highest priority service, preferential rates and flexibility to scale.
- Website Hosting: Optional hosting services for agency websites with VPS and dedicated server solutions for larger multi-office accounts.
- SEO Services: Monthly SEO analysis, refinement and reporting services for ongoing website optimization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Core Platform Subscription - Monthly flat fee for unlimited listings |
| Subscription | Monthly | Monthly Service Agreements (MSAs) - Retained hours with priority service |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
ListOnce product offering
Product offeringCore offering
ListOnce is a CRM-agnostic Listings & Leads Management Platform for Australian real estate agencies. It enables single data entry multiloading of unlimited listings to 150+ portals and destinations in real time, powers agency websites with search engine APIs (including natural-language AI search), and integrates with any CRM, property management system, or proptech via XML and APIs. Supporting services include website design and hosting, high-traffic portal development, monthly service agreements, and SEO.
Product overview
ListOnce is a comprehensive, CRM-agnostic Listings & Leads Management Platform developed by WebIT with over 25 years of industry experience. The platform operates as a modular ecosystem combining Website Powering APIs (property search engine with natural language AI search), Specialist Multiloading (single data entry to unlimited portals), Dataflow Solutions (integrations with CRMs and proptechs), and DataOnce (volume data aggregation and management). Supporting services include Website Design & Development, High-Traffic Portal development, Website Hosting, SEO services, and Help Desk support. Consumer-facing add-ons include AdTracker (automated listing alerts), ReportOnce (aggregated listing results dashboard), Leads Management Module (lead capture and routing), Individual Property Websites (IPWs), Individual Agent Websites (IAWs), and MyPropertyPass (digital property brochures). The platform has processed over 7 million listings and serves 500+ offices including franchises and prestige agency groups.
Differentiator
Problem solved
Functional benefit
Brands
- DataOnce: Volume data management solution for multi-office real estate and property groups
- AdTracker
- ReportOnce
- MyPropertyPass
Products and services
- ListOnce Platform Core CRM-agnostic Listings & Leads Management Platform for real estate agencies, providing the central hub for listing data, multiloading, lead management, integrations, and website powering. Sold as a monthly subscription to Australian real estate agencies of all sizes.
- Website Powering APIs
Quantifiable outcome
- 7+ million listings processed
- +3 more outcomes
Companies that use ListOnce
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles3 records
ListOnce technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability5 records
Feature10 records
ListOnce partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and secondary.
- realestate.com.aucoreMajor Australian property portal for listing distribution. ListOnce multiloads property listings to realestate.com.au as part of its core integration network.
- DomaincoreMajor Australian property portal integration for listing multiloading and syndication.
- Rent.com.aucoreRental property portal integration for listing distribution to tenant audience.
- Commercial Property GuidesecondaryCommercial real estate portal for business and commercial property listings.
- REIPcoreIndustry-backed data hub providing listing distribution and data warehouse services. ListOnce powers the REIP Portal and provides special member discounts (10% off plus free AdTracker).
- realestate.com.khsecondaryHigh-traffic property portal for Cambodia market. ListOnce developed and maintains this portal.
- REA GroupcoreListOnce integrates with REA's Ratings & Reviews platform, allowing agencies to display REA ratings and reviews on their websites at no additional cost.
- Realty.com.ausecondaryProperty portal integration for listing distribution.
- Student Housing AustraliasecondarySpecialist student accommodation agency using ListOnce multiloading services.
- Web Developers (General)coreNetwork of web designers and developers who integrate ListOnce APIs into client websites. Developers receive referral commissions and dedicated support.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
ListOnce competitors and assessment
Company assessmentDirect peers
- Console: Australian real estate CRM, sales and trust accounting software for agencies. Direct competitor for agency-side CRM, listing, and lead management workflows.
- Agentbox: Australian real estate CRM and agency software platform serving franchises and independents. Direct overlap in CRM-agnostic listings and lead routing for the AU market.
- PropertyMe: Australian cloud-based property management and real estate platform serving Australian agencies with CRM and listing tools. Comparable as a domestic SaaS vendor for the Australian real estate vertical with overlapping integration patterns and customer segments.
- Rex Software: End-to-end CRM, sales and property management platform for Australian real estate agencies. Closely comparable as a SaaS suite addressing listings, leads, and agency operations.
- Campaigntrack: Sales-focused CRM for Australian real estate agencies with marketing automation. Comparable in serving medium-to-large agencies with listing and lead workflow tools.
Regional players
- Jupix: UK-focused CRM and property website platform for estate agencies. Comparable product architecture (listings, lead routing, portals) but primarily serves UK rather than Australian market.
Broad incumbents
- CoreLogic: Property data and analytics provider powering real estate workflows. Comparable in the data aggregation and integration layer that ListOnce targets with DataOnce and Dataflow Solutions.
- REA Group (realestate.com.au): Operator of Australia's largest property portal. Functions both as critical integration partner and indirect competitor via its own CRM and agency technology products.
- PropTrack: Australian property data platform owned by Domain Group providing insights and valuations. Adjacent to ListOnce's data aggregation and reporting capabilities.
- MRI Software (Boxer/Realm): Global real estate software incumbent offering CRM, property management, and accounting. Comparable as a broader-suite competitor targeting enterprise and multi-office real estate groups.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ListOnce social profiles
Digital presenceListOnce financial estimates
Financial estimateRevenue estimate
Valuation estimate
ListOnce leadership team
Management profileNumber of profiles
Profiles2 records
ListOnce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ListOnce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ListOnce
What does ListOnce do?
ListOnce is a CRM-agnostic Listings & Leads Management Platform for Australian real estate agencies. It enables single data entry multiloading of unlimited listings to 150+ portals and destinations in real time, powers agency websites with search engine APIs (including natural-language AI search), and integrates with any CRM, property management system, or proptech via XML and APIs. Supporting services include website design and hosting, high-traffic portal development, monthly service agreements, and SEO.
Is ListOnce a public or private company?
ListOnce is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ListOnce founded?
ListOnce was founded in 1999. It employs 11 to 50 people.
Where is ListOnce based?
ListOnce is headquartered in Campbelltown, Australia, in the Oceania region.
How does ListOnce make money?
Five revenue lines are on record. Monthly SaaS Subscriptions are the primary driver. The others are website Design & Development Services, monthly Service Agreements (MSAs), website Hosting and SEO Services.
Who are ListOnce's main competitors?
Direct peers on record are Console, Agentbox, PropertyMe, Rex Software and Campaigntrack. Jupix is listed as a regional player. Broad incumbents are CoreLogic, REA Group (realestate.com.au), PropTrack and MRI Software (Boxer/Realm).
Does ListOnce have an API?
Yes. ListOnce offers Website Powering APIs that provide property search engine functionality for real estate websites. The APIs can be used with any language or framework that supports custom GET and POST requests. Developers have integrated the APIs into sites built using WordPress (PHP), CraftCMS (PHP), Wagtail (Python/Django), and other frameworks. The platform supports both real-time search engine functionality and data source mode for syncing listing data and storing locally. Webhooks are also available to streamline data synchronization processes for certain data sets. API documentation is available at listonce.com.au/api/. Developer documentation is at listonce.com.au/api.
What industry is ListOnce in?
ListOnce's product category is Real Estate Listings & Leads Management Software. Its primary akta.pro industry code is HDAEAGAH, Enterprise Search, Indexing & Content Discovery, with a secondary code of HDAEAAAK, Search / Index Databases. Its NAICS code is 519 and its SIC code is 7370.