What Stonehenge NYC does

Stonehenge NYC (legal entity: Stonehenge Management LLC) is a privately held, vertically integrated real estate operator founded by Ofer Yardeni in 1990 and headquartered at 1675 Broadway, New York. The company owns and manages 29 residential buildings comprising more than 3,600 luxury apartments and 3.6 million square feet across Manhattan (Upper East Side, Upper West Side, Midtown East, Midtown West, Chelsea, West Village, Murray Hill, Gramercy) and Long Island City, Queens, with a small portfolio of ground-floor retail/commercial spaces leased to tenants including Wells Fargo, AppleBank, UPS, BondVet, FridgeNoMore, and Icon Parking.

The core offering is a no-fee luxury rental product: prospective tenants search and filter apartments on stonehengenyc.com, schedule tours, and apply through the Stonehenge Access portal (built on a Salesforce-based platform) with credit verification handled by TransUnion and e-signature of leases completed in-app. Existing residents are served by a mobile app and resident portal that handle maintenance requests, visitor authorization, package notifications, event RSVPs, and community forums, with rent collection routed through Clickpay (NovelPay LLC) and lease-guarantee insurance offered via a referral partnership with TheGuarantors.

Revenue is generated primarily through recurring monthly residential rents (ranging from approximately $3,610 for studios to $16,500 for premium 2-bedrooms), supplemented by commercial rent from ground-floor retail, application and administrative fees, and referral compensation from TheGuarantors. Distribution is omnichannel within NYC: the company's own website acts as a self-serve funnel, supported by an exclusive in-house broker/agent network and a 'Broker Blast' email program for outside brokers, while marketing emphasizes no broker fees, a pet-friendly policy (dogs and cats up to 50 lbs), and the 'Stonehenge For Life' resident-experience positioning.

Name

Stonehenge NYC

Legal name

Stonehenge Management LLC

Website

https://stonehengenyc.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Short description

Stonehenge NYC is a privately held, vertically integrated real estate operator that owns and manages 29 buildings of 3,600+ luxury no-fee rental apartments across Manhattan and Long Island City, serving residential tenants and select ground-floor retail tenants.

Ownership category

akta.pro rank

Product category

Luxury Residential Real Estate Rentals

NAICS

Lessors of Residential Buildings and Dwellings (53111), Lessors of Nonresidential Buildings (except Miniwarehouses) (531120)

SIC

Operators Of Apartment Buildings (6513), Operators Of Nonresidential Buildings (6512), Real Estate (6500)

akta.pro primary industry

Build-to-Rent (BTR) Community Management (BPAJAFAC)

Keywords

• Luxury apartment rentals
• No-fee rentals
• Property management
• Residential leasing
• Commercial real estate

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Residential Apartment Rentals: Monthly rental income from luxury apartment units across 29 buildings in Manhattan and Long Island City. Rent amounts range from approximately $3,610 to $16,500 per month depending on unit size, location, and amenities. The company operates as a no-fee rental provider, not charging prospective tenants broker fees.
2. Commercial/Retail Space Rentals: Rental income from retail and commercial spaces located in ground-floor units of company buildings. Properties include 108 West 15th Street (2,500 sq ft), 208 West 70th Street (7,710 sq ft), and 400 East 57th Street (2,200 sq ft).
3. Application and Administrative Fees: The company charges administrative and/or application fees as permitted by law for rental applications. Third-party fees may include credit check fees processed through Transunion.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Stonehenge NYC is a vertically integrated private real estate company that owns, operates, and manages 29 luxury residential buildings comprising more than 3,600 apartments and 3.6 million square feet of prime real estate across Manhattan and Long Island City. The company offers no-fee apartment rentals direct-to-consumer through its website and Stonehenge Access application platform, and also leases select ground-floor retail and commercial spaces to businesses.

Product overview

Stonehenge NYC operates a vertically integrated luxury apartment rental platform offering no-fee rentals across 29 buildings with 3,600+ luxury apartments and 3.6 million square feet of prime real estate in Manhattan and Queens. The core offering is supplemented by the Stonehenge Access online application and lease management platform, a resident portal and mobile app for tenant services, and a commercial retail properties division. Founded by Ofer Yardeni in the early 1990s, the company manages properties across neighborhoods including Upper East Side, Upper West Side, Midtown East, Midtown West, Chelsea, West Village, Murray Hill, Gramercy, and Long Island City.

Differentiator

Problem solved

Functional benefit

Products and services

• Stonehenge NYC Luxury Apartment Rentals A vertically integrated luxury apartment rental offering providing no-fee rentals across 29 buildings and 3,600+ apartments in Manhattan and Queens, including properties in Upper East Side, Upper West Side, Midtown, Chelsea, West Village, Murray Hill, Gramercy, and Long Island City. Targeted at individual renters and families seeking luxury rental housing in prime NYC neighborhoods.
• Stonehenge Access An online rental application and lease management platform that enables prospective tenants to complete applications, track status including roommate and guarantor progress, upload documentation, digitally sign lease documents, and manage the entire rental process electronically with integrated credit verification via TransUnion.
• Resident Portal and Mobile App A resident-facing digital platform enabling existing tenants to submit maintenance requests, view repair status, authorize visitor access, receive package notifications, view building events and RSVP, update contact information, receive building notifications, obtain building resource contacts, and join community forums.
• Retail and Commercial Space Rentals Commercial retail space rentals offered at three available ground-floor properties: 108 West 15th Street (West Village, 2,500 sq ft), 208 West 70th Street (Upper West Side, 7,710 sq ft), and 400 East 57th Street (Midtown East, 2,200 sq ft). Current retail tenants include BondVet, FridgeNoMore, UPS, Jet's Pizza, Wells Fargo, AppleBank, Marathon Coffee, Michael's Optical, SUSH1, Isabelle's Osteria, and Icon Parking.

Quantifiable outcome

• No broker fees charged to prospective renters
• +2 more outcomes

Named customers11 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• TheGuarantorscoreChannel Partner/ Reseller/ DistributorStonehenge has partnered with TheGuarantors to provide lease guarantee products for applicants that do not meet standard income (40x monthly rent) or credit requirements. TheGuarantors can guarantee leases by providing insurance products. Stonehenge Management LLC receives compensation from TheGuarantors for applications received from Stonehenge's tenants and prospective tenants. Tenants are not required to use TheGuarantors and may use any other qualified insurance program approved by Stonehenge.
• Clickpay (NovelPay LLC)supportingTechnology or IntegrationClickpay, a division of NovelPay LLC, provides the online rent payment platform for Stonehenge NYC. Renters are redirected to the Clickpay website to process payments. Clickpay operates under its own terms of use and privacy practices.
• TransunionsupportingTechnology or IntegrationCredit score and history verification service used in the rental application process. Transunion provides instant credit verification for applicants. Note: Applicants with 'credit lock' feature enabled on their credit report should contact Transunion directly.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Rose Associates: New York multifamily developer and property manager operating luxury rental portfolios. Directly overlaps with Stonehenge in NYC residential leasing and management.
• TF Cornerstone: Vertically integrated NYC real estate firm owning and managing large residential and commercial buildings including Long Island City. Closely matches Stonehenge's mixed-use, owner-operator profile in the same submarkets.
• Gotham Organization: NYC developer and manager of luxury multifamily rental communities. Comparable in market, product and integrated development-to-management model.
• Rudin Management: Multi-generational NYC family real estate company operating residential and commercial buildings across Manhattan. Comparable vertically integrated owner-operator in the same geography.
• Glenwood Management: Family-owned NYC owner-operator of luxury no-fee rental apartment buildings across Manhattan. Directly comparable in market, product (luxury rentals) and vertically integrated owner-manager model.

Broad incumbents

• Equity Residential: Publicly traded apartment REIT with a large NYC luxury rental presence. Same core product (luxury rentals) but national scale and REIT structure versus Stonehenge's private NYC focus.
• UDR: National apartment REIT operating luxury rental communities with a NYC presence and heavy digital resident-experience investment. Comparable product but broadly diversified and public.
• AvalonBay Communities: National multifamily REIT developing and operating luxury apartments including in the NYC metro. Overlapping product and digital-leasing approach at much larger, diversified scale.
• Related Companies (Related Rentals): Large diversified NYC developer/operator with an extensive luxury rental portfolio and resident-services platform. Overlaps strongly in luxury NYC rentals but at far greater scale and scope.
• The Durst Organization: Established NYC owner-builder-manager of residential and commercial towers. Overlaps in NYC luxury rental operations though more commercial-weighted and larger.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/stonehengenyc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stonehenge NYC