Trustmark Companies
Trustmark Companies is a privately held mutual employee benefits organization offering voluntary insurance, self-funded small-group health plans, and corporate fitness solutions through broker, employer, and self-service portals across the United States.
- Company typePrivate
- Founded1910
- HeadquartersLake Forest, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What Trustmark Companies does
Trustmark Companies is a privately held employee benefits organization operating as a brand under Trustmark Mutual Holding Company, a mutual holding structure owned by its policyholders rather than public shareholders or external PE/VC. Founded around 1910 and headquartered in Lake Forest, Illinois with 5,001-10,000 employees, Trustmark runs three core operating divisions: Trustmark Voluntary Benefits (Life, Accident, Critical Illness, Disability, and Hospital insurance offered through broker and employer channels), Trustmark Small Business Benefits (self-funded and level-funded health benefit plans for employers with 5+ employees, administered through wholly-owned Star Marketing and Administration), and HealthFitness (corporate fitness and wellbeing solutions delivered on-site and online). Insurance carrier functions reside in three wholly-owned subsidiaries — Trustmark Insurance Company, Trustmark Life Insurance Company, and Trustmark Life Insurance Company of New York — which collectively hold an AM Best A (Excellent) financial strength rating.
The technology stack comprises multiple stakeholder web portals (member portal at myvb.trustmarkbenefits.com, employer and broker portals, and a separate Small Business Benefits portal) plus the Enroll For Life enrollment platform acquired in 2024 to digitize voluntary benefits enrollment. Trustmark operates no public APIs or developer documentation; distribution is broker-mediated supplemented by direct employer sales and self-service online onboarding.
Revenue is generated through recurring insurance premiums on voluntary benefits, administrative and stop-loss fees on level-funded small-group health plans, and corporate fitness program fees from enterprise clients. Pricing is quote-based and not publicly disclosed; voluntary products are typically paid through payroll deduction on a monthly cadence. The company targets small business employers, individual employees participating in employer-sponsored plans, brokers/advisors, and — through HealthFitness — enterprise corporate-wellness buyers. Marketing spans owned corporate websites, social channels (LinkedIn, Twitter, Instagram, YouTube), a newsroom/blog, and a wellbeing-themed white paper; the firm received Chicago Tribune Top Workplace recognition for six consecutive years and a 2024 Crain's Best Places to Work in Chicago award.
Trustmark Companies firmographics
Firmographics- Name
- Trustmark Companies
- Legal name
- Trustmark Mutual Holding Company
- Website
- https://trustmarkcompanies.com
- Company type
- Private
- Founded year
- 1910
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Trustmark Companies is a privately held mutual employee benefits organization offering voluntary insurance, self-funded small-group health plans, and corporate fitness solutions through broker, employer, and self-service portals across the United States.
- Ownership category
- akta.pro rank
Trustmark Companies industry classification
Industry- Product category
- Employee Benefits Insurance
- NAICS
- Direct Health and Medical Insurance Carriers (524114), Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421)
- SIC
- Life Insurance (6311), Accident & Health Insurance (6321), Hospital & Medical Service Plans (6324), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Ancillary Employer Benefits (Life/Disability/Accident/Critical Illness) (HLAEAAAK)
- akta.pro secondary industries
- Small Group Health Insurance (2–50/100) (FSAIAFAD), Standalone Critical Illness Insurance (FSAIAKAA)
Keywords
Where Trustmark Companies is headquartered
LocationHeadquarters
- HQ city
- Lake Forest
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Trustmark Companies business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Voluntary Insurance Premiums: Collection of insurance premiums from voluntary benefit products including Life, Accident, Critical Illness, Disability, and Hospital insurance offered to employees through employer benefit programs
- Level-Funded Health Benefit Plans: Self-funded health benefit plan administration for small businesses with 5+ employees, combining administrative services with stop-loss insurance coverage
- HealthFitness Corporate Fitness Solutions: Comprehensive fitness and wellbeing solutions for corporate clients, including on-site and online fitness program management
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Voluntary benefits priced per employee |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Trustmark Companies product offering
Product offeringCore offering
Trustmark Companies sells voluntary insurance products (Life, Accident, Critical Illness, Disability, and Hospital insurance) to employees through employer benefit programs, and provides self-funded and level-funded health benefit plan designs for small businesses with five or more employees. It also delivers corporate fitness and wellbeing programs through its HealthFitness subsidiary, with distribution primarily via licensed insurance brokers and direct employer relationships.
Product overview
Trustmark Companies operates as a diversified benefits organization with three core product lines: Voluntary Benefits (Life, Accident, Critical Illness, Disability, and Hospital insurance offered via employers and brokers), Small Business Benefits (self-funded and level-funding health plans for businesses with 5+ employees), and HealthFitness (corporate fitness and wellbeing programs). The company also acquired the Enroll For Life technology platform to strengthen digital enrollment. These products share a common infrastructure of web-based self-service portals for members, employers, brokers, and providers, and are distributed through broker and employer channels. Trustmark has operated for more than 100 years under the Trustmark Mutual Holding Company umbrella, with subsidiaries including Trustmark Insurance Company and Trustmark Life Insurance Company.
Differentiator
Problem solved
Functional benefit
Brands
- HealthFitness: Comprehensive fitness solutions for leading companies and organizations with a holistic approach extending beyond fitness, engaging and connecting people both on-site and online.
Products and services
- Trustmark Voluntary Benefits
- Trustmark Small Business Benefits Flexible, self-funded and level-funded health benefit plan designs for businesses with five or more employees, often delivering benefits typically reserved for large groups, administered by Star Marketing and Administration, Inc. with stop-loss coverage from Trustmark Life Insurance Company.
- HealthFitness Comprehensive corporate fitness and wellbeing solutions for leading companies and organizations, with on-site and online program management extending beyond traditional fitness to build a community of health.
- Enroll For Life Technology Platform Digital enrollment technology platform acquired and integrated into Trustmark's voluntary benefits offerings to streamline benefits enrollment.
Quantifiable outcome
- Chicago Tribune Top Workplace recognition for six consecutive years
- +1 more outcomes
Companies that use Trustmark Companies
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Trustmark Companies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Trustmark Companies partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Star Marketing and Administration, Inc.corePlan administration partner for Trustmark Small Business Benefits. Administers plan design availability and coverage, which may vary by state.
- Trustmark Life Insurance CompanycoreProvides stop-loss insurance and ancillary coverage for Small Business Benefits plans administered by Star Marketing and Administration, Inc.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Trustmark Companies competitors and assessment
Company assessmentEmerging players
- Wellbeats: Digital-first corporate wellness and fitness platform for employers; overlaps with Trustmark's HealthFitness subsidiary in the corporate wellbeing market.
- Virgin Pulse: Enterprise corporate wellbeing platform combining fitness, health coaching, and benefits navigation; competes with HealthFitness for corporate wellness spend.
Direct peers
- Unum Group: Major US provider of group disability, life, and voluntary benefits sold through brokers to employers, directly overlapping Trustmark's voluntary and small-group benefit portfolio.
- Aflac: Leading US provider of voluntary insurance products including accident, critical illness, and hospital indemnity, with a broker-mediated distribution model that closely mirrors Trustmark Voluntary Benefits.
- Lincoln Financial Group: US provider of group life, disability, and voluntary benefits distributed through brokers, overlapping Trustmark's employer benefits portfolio and small-business positioning.
- Allstate Benefits: Allstate's voluntary benefits division sells accident, critical illness, hospital indemnity, and disability through brokers to employers, directly competing with Trustmark's voluntary product portfolio.
- Sun Life U.S. US arm of Sun Life offering group life, disability, dental, and voluntary benefits to small and mid-sized employers via brokers; closely matches Trustmark's SMB-targeted benefits model.
Broad incumbents
- MetLife: Global life insurance and employee benefits giant offering voluntary benefits, group life, and disability through brokers; competes broadly with Trustmark across multiple product lines.
- Cigna Group: Large-scale health and benefits carrier with group disability, life, and voluntary offerings; competes with Trustmark's Small Business Benefits level-funded and self-funded plans.
- Voya Financial: US retirement, life, and benefits provider offering group life and disability through brokers, competing with Trustmark for small- and mid-sized employer benefit placements.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Trustmark Companies social profiles
Digital presenceTrustmark Companies compliance and trust
Trust signalCompliance1 record
Trustmark Companies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trustmark Companies leadership team
Management profileNumber of profiles
Profiles1 record
Trustmark Companies subsidiaries and ownership
Company hierarchySubsidiaries8 records
Trustmark Companies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trustmark Companies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trustmark Companies
What does Trustmark Companies do?
Trustmark Companies sells voluntary insurance products (Life, Accident, Critical Illness, Disability, and Hospital insurance) to employees through employer benefit programs, and provides self-funded and level-funded health benefit plan designs for small businesses with five or more employees. It also delivers corporate fitness and wellbeing programs through its HealthFitness subsidiary, with distribution primarily via licensed insurance brokers and direct employer relationships.
Is Trustmark Companies a public or private company?
Trustmark Companies is a private company. It is classified as unknown and is currently operating.
When was Trustmark Companies founded?
Trustmark Companies was founded in 1910. It employs 5,001 to 10,000 people.
Where is Trustmark Companies based?
Trustmark Companies is headquartered in Lake Forest, United States, in the North America region.
How does Trustmark Companies make money?
Three revenue lines are on record. Voluntary Insurance Premiums are the primary driver. The others are level-Funded Health Benefit Plans and healthFitness Corporate Fitness Solutions.
Who are Trustmark Companies's main competitors?
Emerging players on record are Wellbeats and Virgin Pulse. Direct peers are Unum Group, Aflac, Lincoln Financial Group, Allstate Benefits and Sun Life U.S.. Broad incumbents are MetLife, Cigna Group and Voya Financial.
Does Trustmark Companies have an API?
No public API is recorded for Trustmark Companies.
What industry is Trustmark Companies in?
Trustmark Companies's product category is Employee Benefits Insurance. Its primary akta.pro industry code is HLAEAAAK, Ancillary Employer Benefits (Life/Disability/Accident/Critical Illness), with a secondary code of FSAIAFAD, Small Group Health Insurance (2–50/100). Its NAICS code is 524114 and its SIC code is 6311.