Nayan
naYan is a Belgian full-service ecommerce agency with 70+ specialists serving international brands like Samsonite, KitchenAid, and TUMI across 14 European countries via Salesforce Commerce Cloud, a proprietary middleware, and a dedicated Avanty marketplace team.
- Company typePrivate
- Founded1999
- HeadquartersArdooie, Belgium
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Nayan does
naYan NV is a Belgian full-service ecommerce agency headquartered in Roeselare, Belgium, operating with an international team of 70+ omnichannel ecommerce specialists. The company partners with leading and emerging international brands — most notably Samsonite (14-year engagement across 14 European countries), KitchenAid, TUMI, Lipault, American Tourister, Sennheiser Consumer, and Silk'n — providing end-to-end ecommerce services spanning technology platforms, digital marketing and advertising, data and insights, store management, fulfillment, customer care, and finance operations.
The technology stack centers on a multi-cloud Salesforce partnership (Salesforce Commerce Cloud on SFRA architecture, Salesforce CDP, Marketing Cloud, Service Cloud, and Salesforce Core) supplemented by a proprietary naYan Middleware Cloud for order processing, transit/delivery tracking, and returns management, plus integrations with Google, Adyen, Contentsquare, Proximity Insight, Shopware, Channable, and Global-e. A dedicated sub-brand called Avanty delivers marketplace services across Amazon, Bol.com, CDiscount, Zalando, Allegro, and other European marketplaces.
naYan operates on a revenue-sharing model ("we only grow, when you grow") aligned with managed ecommerce services and supplemented by professional services for marketplace management, fiscal representation for non-EU brands entering Europe, and emerging AI & LLM commerce consulting. The company is privately held with no disclosed external funding, parent company, or equity structure.
Nayan firmographics
Firmographics- Name
- Nayan
- Legal name
- NAYAN NV
- Website
- https://nayan.be
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- naYan is a Belgian full-service ecommerce agency with 70+ specialists serving international brands like Samsonite, KitchenAid, and TUMI across 14 European countries via Salesforce Commerce Cloud, a proprietary middleware, and a dedicated Avanty marketplace team.
- Ownership category
- akta.pro rank
Where Nayan is headquartered
LocationHeadquarters
- HQ city
- Ardooie
- HQ country
- Belgium
- HQ region
- Europe
Offices2 records
Markets served
Nayan business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Managed Ecommerce Services: Full-service ecommerce agency providing technology platforms, digital marketing, data & insights, store management, fulfillment & customer care, and finance services. Revenue sharing model where naYan only grows when clients grow.
- Marketplace Services: Avanty marketplace team helps brands increase visibility and sales on Amazon, Bol, CDiscount, Zalando and other marketplaces. Services include marketplace strategy, content optimization, advertising, tax & finance, and logistics & care.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Nayan product offering
Product offeringCore offering
Nayan (naYan) is a full-service international ecommerce agency that partners with leading and emerging brands to build, manage, and scale direct-to-consumer (D2C) ecommerce operations across Europe. The agency delivers end-to-end services covering technology platforms (Salesforce Commerce Cloud), digital marketing, customer experience, marketplace management (via the Avanty sub-brand), fulfillment and customer care, and finance services, supported by a proprietary naYan Middleware Cloud for integrations and order processing.
Product overview
naYan is a full-service international ecommerce agency with 70+ omnichannel specialists. The core offering is Ecommerce Growth Services combining technology platforms, digital marketing, and operational processes. This is supported by Customer 360 View (Salesforce CDP-based customer insights and experience management) and Marketplace Services through their Avanty team (Amazon, Bol.com, Zalando marketplace strategy and execution). Proprietary naYan Middleware Cloud handles order processing and integrations. All services are delivered via Salesforce ecosystem integration (Commerce Cloud, CDP, Marketing Cloud, Service Cloud) and include AI & LLM commerce consulting for emerging AI-driven marketplace dynamics. The company serves international brands including Samsonite, KitchenAid, TUMI, and Lipault.
Differentiator
Problem solved
Functional benefit
Brands
- Avanty: Dedicated marketplace services team helping brands increase product visibility and boost sales on marketplaces such as Amazon, Bol, CDiscount and many more.
Products and services
- Ecommerce Growth Services Full-service ecommerce agency offering for international brands covering technology platforms, digital marketing and advertising, data and insights, store management, fulfillment and customer care, and finance services across multiple countries.
- Customer 360 View
Quantifiable outcome
- Conversion rates doubled for almost all countries in Samsonite partnership
- +3 more outcomes
Companies that use Nayan
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Nayan technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability9 records
Feature2 records
Nayan partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- SalesforcecoreMulti-cloud Salesforce Partner with advanced experience in Salesforce Commerce Cloud, Salesforce CDP, Salesforce Marketing Cloud, Service Cloud and Salesforce Core. naYan develops, deploys, and manages these tools on behalf of brand partners.
- GooglecoreGoogle Partner providing customized paid advertising strategies that drive results and maximize ROI for clients. naYan is a certified Google Partner.
- AmazoncoreAmazon Ads Verified Partner. naYan helps brands onboard and grow on Amazon marketplace across Europe, including specialized programs like Amazon Custom for personalized products.
- Global-eminorMerchant of Record (MoR) partnership mentioned in Commerce Control Map article for handling transaction & compliance layer in cross-border commerce.
- Bol.comcoreMajor European marketplace partner where naYan helps brands increase visibility and sales, particularly for Benelux market.
- ZalandocoreFashion marketplace where naYan helps brands expand presence across Europe, especially in fashion and lifestyle categories.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Nayan competitors and assessment
Company assessmentEmerging players
- Elogic Commerce: Ecommerce integrator with similar end-to-end services for D2C and B2B brands; comparable in scale and approach but typically positioned more toward Shopify/marketplace niches than naYan's Salesforce-centric stack.
Direct peers
- Dept Agency: Global digital agency with a strong ecommerce and marketing technology practice; directly competes with naYan for European enterprise D2C and commerce transformation work, with overlap on Adobe / Salesforce and partner-driven delivery models.
- Valtech: Digital commerce agency offering similar end-to-end services (strategy, platform implementation, marketing, data) for enterprise brands across Europe, competing head-to-head with naYan in D2C RFPs.
- Emakina: Benelux-headquartered digital agency with strong ecommerce, marketing and platform-services capabilities; directly comparable to naYan by virtue of shared Belgian roots and similar pan-European enterprise client base.
- Tryzens: Specialist ecommerce agency with comparable Salesforce Commerce Cloud implementation and managed-services capabilities, serving international brands in similar verticals (retail, travel, lifestyle).
- Gorilla (formerly Gorilla Group): Commerce and digital experience agency providing platform implementation, managed services and customer experience work for enterprise brands — directly comparable to naYan's services portfolio.
- LiveArea (PFS): Commerce services agency offering strategy, creative, technology and managed services similar to naYan; competes for enterprise D2C implementations across Salesforce, Shopify and other commerce platforms.
Broad incumbents
- Wunderman Thompson Commerce: Commerce-focused agency within a global creative/technology network; comparable in targeting enterprise D2C brands for omnichannel transformation, though with substantially larger geographic and capability footprint.
- Accenture Song (formerly Accenture Interactive): Global digital/creative services arm of Accenture offering commerce transformation, marketing, customer experience and AI at massive scale; competes for the same enterprise D2C mandates naYan targets, though from a much broader portfolio.
- Dentsu (iProspect / Isobar): Large network with dedicated commerce and digital-media practices (iProspect, Isobar) overlapping naYan's marketing-services and marketplace offerings; competes for global brand digital mandates with deeper media-buying scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Nayan social profiles
Digital presenceNayan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nayan leadership team
Management profileNumber of profiles
Profiles5 records
Nayan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nayan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nayan
What does Nayan do?
Nayan (naYan) is a full-service international ecommerce agency that partners with leading and emerging brands to build, manage, and scale direct-to-consumer (D2C) ecommerce operations across Europe. The agency delivers end-to-end services covering technology platforms (Salesforce Commerce Cloud), digital marketing, customer experience, marketplace management (via the Avanty sub-brand), fulfillment and customer care, and finance services, supported by a proprietary naYan Middleware Cloud for integrations and order processing.
Is Nayan a public or private company?
Nayan is a private company. It is classified as unknown and is currently operating.
When was Nayan founded?
Nayan was founded in 1999. It employs 51 to 100 people.
Where is Nayan based?
Nayan is headquartered in Ardooie, Belgium, in the Europe region.
How does Nayan make money?
Two revenue lines are on record. Managed Ecommerce Services are the primary driver. The others are marketplace Services.
Who are Nayan's main competitors?
Elogic Commerce is listed as an emerging player. Direct peers are Dept Agency, Valtech, Emakina, Tryzens, Gorilla (formerly Gorilla Group) and LiveArea (PFS). Broad incumbents are Wunderman Thompson Commerce, Accenture Song (formerly Accenture Interactive) and Dentsu (iProspect / Isobar).
Does Nayan have an API?
No public API is recorded for Nayan.