Fishin’
The Fishin' Company is a US-based B2B seafood supplier and the world's largest importer of tilapia, distributing over 20 species of frozen and value-added seafood to major retailers and food service companies across all 50 US states and Europe.
- Company typePrivate
- Founded2002
- HeadquartersPennsylvania Furnace, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Fishin’ does
The Fishin' Company is a US-based, minority-owned B2B seafood supplier founded in 2002 and headquartered in Munhall, Pennsylvania, that distributes frozen and value-added seafood to large retailers and food service operators in the US, Europe, and additional global markets. The company is self-described as the largest importer of tilapia in the world and one of the largest importers of frozen fish, offering more than 20 species spanning farm-raised (tilapia, shrimp, swai, Atlantic salmon, catfish) and wild-caught (cod, salmon varieties, pollock, mahi mahi, crab, tuna) products. It operates with vertical integration in China, where it controls a feed mill, farm base, and processing facility, and sources from Canada, Chile, India, Vietnam, Thailand, Indonesia, and Latin America.
Revenue is generated primarily through B2B distribution of frozen seafood under both private label and Fishin' branded packaging, with custom product specifications and quote-based pricing negotiated with enterprise buyers. A consumer-facing sub-brand, Rising Tide, was launched in 2017 to distribute value-added prepared items such as fish burgers and seasoned fillets through retail channels. Distribution is direct to enterprise customers via cold storage partner networks covering all 50 US states, with regional headquarters and warehouse partners in the United Kingdom and France serving Europe.
The company's underlying technology platform is an ERP system that enables lot-level traceability from feed mill or fishery through processing to retail, supporting rapid recall response, NOAA SIMP compliance, and chain-of-custody documentation for MSC-certified products. Over 90% of the product offering is certified through BAP, MSC, or ASC programs, with the company having been the first to sell 4-Star BAP-certified tilapia in the US in 2016. The company has also built partnerships with sustainability organizations including the Global Aquaculture Alliance, Sustainable Fisheries Partnership, IDH, MSC, GSSI, NFI, and the Seafood Task Force.
Fishin’ firmographics
Firmographics- Name
- Fishin’
- Legal name
- The Fishin' Company
- Website
- https://fishincompany.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Fishin' Company is a US-based B2B seafood supplier and the world's largest importer of tilapia, distributing over 20 species of frozen and value-added seafood to major retailers and food service companies across all 50 US states and Europe.
- Ownership category
- akta.pro rank
Fishin’ industry classification
Industry- Product category
- Seafood Distribution and Supply
- NAICS
- Fish and Seafood Merchant Wholesalers (42446), Seafood Product Preparation and Packaging (31171), Aquaculture (1125)
- SIC
- Prepared Fresh Or Frozen Fish & Seafoods (2092)
- akta.pro primary industry
- Seafood Wholesale (Fresh & Frozen) (AFAIADAD)
- akta.pro secondary industries
- Fresh & Frozen Seafood Fillets (Portioned, Skinless/Boneless) (AFANALAA), Breaded & Battered Seafood (Fish Sticks, Nuggets, Cutlets) (AFANALAB)
Keywords
Where Fishin’ is headquartered
LocationHeadquarters
- HQ city
- Pennsylvania Furnace
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Fishin’ business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- B2B Seafood Distribution: The Fishin' Company generates revenue through B2B distribution of frozen seafood products to large retailers and food service companies. Revenue comes from both private label manufacturing and Fishin' branded products. The company offers commodity products as well as value-added processed seafood items.
- Private Label Manufacturing: The company provides custom product specifications and specific retail packaging for customers under private label arrangements, generating revenue through manufactured seafood products.
- Value-Added Brand Products (Rising Tide): The company launched Rising Tide brand in early 2017, offering processed value-added seafood products including prepared items like fish burgers and seasoned fillets. Revenue generated through retail distribution of these branded processed products.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Fishin’ product offering
Product offeringCore offering
The Fishin' Company supplies frozen seafood products to large retailers and food service companies worldwide, offering over 20 species of wild-caught and farm-raised seafood including tilapia, shrimp, cod, salmon, swai, and others. The company operates with vertical integration including feed mill, farm base, and processing facilities, offering both private label manufacturing and its Rising Tide value-added branded products. It is the largest importer of tilapia globally and one of the largest importers of frozen fish.
Product overview
The Fishin' Company is the largest importer of tilapia in the world and one of the largest importers of frozen fish, offering a diverse portfolio of seafood products. The product portfolio includes over 20 species of both wild-caught and farm-raised seafood products including Tilapia, Shrimp, Cod, Pink Salmon, Swai, Pacific Whiting, Pollock, Flounder, Ocean Perch, Mahi Mahi, Atlantic Salmon, Mussels, Haddock, Sockeye Salmon, Halibut, Swordfish, Tuna, Dungeness Crab, Catfish, and Chum/Keta Salmon. Products are available in various formats (IQF, IVP) and trim options. The company operates with vertical integration, controlling feed mills, farm bases, and processing facilities. They offer private label, Fishin' branded packaging, and the Rising Tide value-added sub-brand. Products are certified through BAP (Best Aquaculture Practices) and MSC (Marine Stewardship Council) programs.
Differentiator
Problem solved
Functional benefit
Brands
- Rising Tide: Value-added line of seafood products including commodity and value-added items such as Buttermilk Fried Tilapia, Swai Tenders, Rosemary Herbed Tilapia, Lemon Basil Albacore Tuna Burgers, Dijon Caper Wild Alaskan Salmon Burger, and Cajun Spiced Catfish & Alligator Burgers.
Products and services
- Tilapia Farm-raised tilapia (Oreochromis niloticus/Oreochromis mossambicus) available in IQF/IVP formats with All Natural, STPP treated, or CO treated options. Trim options include shallow or deep skinned. Sizes: 3-5/5-7/7-9 oz. fillets or whole fish 350-550G. Harvested from Brazil and China. 2-4 Star BAP Certified.
- Shrimp
Quantifiable outcome
- Over 90% of product offering is certified through BAP, MSC, or ASC
- +2 more outcomes
Companies that use Fishin’
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Fishin’ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Fishin’ partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Global Aquaculture Alliance (GAA)coreIn 2016, The Fishin' Company signed a Memorandum of Understanding with GAA to increase supply of 4-Star BAP-certified products. The partnership utilizes the iBAP program to train and develop facilities including processing plants, farms, hatcheries, and feed mills. Over 75 facilities are enrolled in the program. Company provides financial resources and personnel for ongoing support and hosts regular farmer training camps.
- Sustainable Fisheries Partnership (SFP)corePartnership with SFP to develop fisheries and aquaculture efforts into sustainable and responsible seafood sources. The Fishin' Company has supported SFP in numerous Fishery Improvement Projects (FIPs) and Aquaculture Improvement Projects (AIPs) by providing market support, financial resources, and supplier roundtable presence.
- IDH (Sustainable Trade Initiative)corePartner in farmer-training camps through iBAP program to increase volume of high-quality, sustainable seafood on the market.
- Marine Stewardship Council (MSC)coreMSC certification has become the global standard for sustainable fisheries. The Fishin' Company supports efforts of fisheries to achieve this certification and sources MSC-certified wild-caught products.
- Oregon Dungeness Crab CommissionminorIn March 2018, signed MOA to support MSC pre-assessment process for the Oregon Dungeness Crab Fishery. The Fishin' Company committed financial resources and personnel to work alongside the fishery throughout the certification process.
- ForSea SolutionsminorForSea Solutions of Portland, Oregon provides technical consulting and works directly with the Oregon Dungeness Crab Commission through the MSC pre-assessment process.
- Global Seafood Sustainability Initiative (GSSI)coreThe Fishin' Company is a strong supporter of GSSI and pledges to include the outcomes of the GSSI Benchmark Tool in daily operations by recognizing all GSSI-recognized certification schemes as acceptable when sourcing certified seafood.
- National Fisheries Institute (NFI)coreThe Fishin' Company is a proud member of NFI, a non-profit organization dedicated to education of seafood safety, sustainability, and nutrition. Company has strong commitment to NFI's initiatives to improve business conditions for the seafood industry in the US.
- Seafood Task Force (STF)coreAs members of Seafood Task Force, The Fishin' Company has undertaken additional supply chain mapping and due diligence, adhering to the STF Code of Conduct for transparent and responsible sourcing.
- REN SeafoodscoreAffiliate company partnered with The Fishin' Company to actively work towards reducing operational greenhouse gas emissions by 20% by 2030 (Scope 1 and 2 emissions).
- Hainan Sustainability AllianceminorPartnership with Hainan Sustainability Alliance as part of the iBAP program facilities located on mainland South China or on the island of Hainan.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Fishin’ competitors and assessment
Company assessmentDirect peers
- Trident Seafoods: One of the largest vertically integrated seafood companies in North America, operating its own fishing fleet, processing plants, and frozen seafood distribution to retail and foodservice, mirroring Fishin's vertically integrated frozen seafood model.
- Pacific Seafood Group: Family-owned, vertically integrated seafood harvester and processor distributing frozen and value-added seafood to retail and foodservice customers, with comparable species breadth and private-label manufacturing capabilities.
- High Liner Foods: Public frozen seafood company (TSX: HLF) supplying private label and branded value-added seafood products to North American retailers and foodservice, directly comparable to Fishin's product mix and customer base.
- Clearwater Seafoods: Vertically integrated Canadian seafood company harvesting, processing, and distributing shellfish (crab, lobster, clams, scallops) and other species to global retail and foodservice customers; comparable in supply chain integration and certification focus.
- Ocean Beauty Seafoods: Pacific Northwest-based seafood processor and distributor supplying frozen and value-added salmon, herring, and other species to retail and foodservice, with similar private label manufacturing model.
- Stavis Seafoods: Boston-based B2B seafood importer and distributor supplying frozen and value-added seafood products to retailers, foodservice operators, and processors across North America; directly comparable in business model and customer mix.
Broad incumbents
- Thai Union Group: One of the world's largest seafood companies (owner of Chicken of the Sea, Bumble Bee) with global sourcing, processing, and branded frozen seafood distribution across retail and foodservice channels; competes with Fishin' in shrimp, tuna, and value-added categories.
- Maruha Nichiro: Japanese seafood conglomerate with global fishing, aquaculture, processing, and frozen seafood distribution operations, including substantial North American seafood imports and value-added product lines.
- Sysco Corporation: Largest US foodservice distributor with a dedicated seafood procurement and distribution arm, overlapping with Fishin's foodservice customer base and competing for similar private label and value-added seafood contracts.
- Chicken of the Sea International: Major branded seafood company (subsidiary of Thai Union) producing canned, frozen, and value-added seafood products for retail; competes with Fishin's Rising Tide brand in branded value-added seafood at retail.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Fishin’ social profiles
Digital presenceFishin’ compliance and trust
Trust signalCompliance7 records
Fishin’ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fishin’ leadership team
Management profileNumber of profiles
Profiles3 records
Fishin’ subsidiaries and ownership
Company hierarchySubsidiaries1 record
Fishin’ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fishin’ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fishin’
What does Fishin’ do?
The Fishin' Company supplies frozen seafood products to large retailers and food service companies worldwide, offering over 20 species of wild-caught and farm-raised seafood including tilapia, shrimp, cod, salmon, swai, and others. The company operates with vertical integration including feed mill, farm base, and processing facilities, offering both private label manufacturing and its Rising Tide value-added branded products. It is the largest importer of tilapia globally and one of the largest importers of frozen fish.
Is Fishin’ a public or private company?
Fishin’ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fishin’ founded?
Fishin’ was founded in 2002. It employs 101 to 250 people.
Where is Fishin’ based?
Fishin’ is headquartered in Pennsylvania Furnace, United States, in the North America region.
How does Fishin’ make money?
Three revenue lines are on record. B2B Seafood Distribution is the primary driver. The others are private Label Manufacturing and value-Added Brand Products (Rising Tide).
Who are Fishin’'s main competitors?
Direct peers on record are Trident Seafoods, Pacific Seafood Group, High Liner Foods, Clearwater Seafoods, Ocean Beauty Seafoods and Stavis Seafoods. Broad incumbents are Thai Union Group, Maruha Nichiro, Sysco Corporation and Chicken of the Sea International.
Does Fishin’ have an API?
No public API is recorded for Fishin’.
What industry is Fishin’ in?
Fishin’'s product category is Seafood Distribution and Supply. Its primary akta.pro industry code is AFAIADAD, Seafood Wholesale (Fresh & Frozen), with a secondary code of AFANALAA, Fresh & Frozen Seafood Fillets (Portioned, Skinless/Boneless). Its NAICS code is 42446 and its SIC code is 2092.