What King & Prince Seafood does

King & Prince Seafood is a B2B foodservice seafood producer founded in 1924 in Brunswick, Georgia, and currently operating as a wholly-owned subsidiary of Nissui (Nippon Suisan Kaisha), the second-largest seafood company globally. The company manufactures and distributes battered, breaded, and value-added seafood products — including shrimp, cod, pollock, flounder, tilapia, calamari, surimi, and shellfish blends — through six distinct brand families (King & Prince®, Mrs. Friday's®, Oceanway®, Pride of Alaska®, Sensations®, and Fish Market Fresh®) spanning premium, value, and specialty tiers. Production runs across three US facilities in Brunswick GA, Redmond WA, and Bellingham WA, with global sourcing supported through Nissui's Global Links network.

The company sells exclusively into the foodservice channel, targeting operators across four primary segments: convenience stores, college and university dining, healthcare (hospitals and senior living), and full-service restaurants and bars. Distribution is executed via a national broker network covering all 50 US states plus Canada and Puerto Rico, alongside major foodservice distributors including Sysco (recognized with consecutive Silver Seafood Supplier Awards in 2018 and 2019). Customer-facing commercial assets include a Culinary Center with chef-developed recipes and cooking videos, a monthly "Seafood Master" newsletter, BOGO and savings promotions, and active social channels. Sustainability credentials are anchored by Marine Stewardship Council (MSC) and Best Aquaculture Practices (BAP) certifications, and all three facilities have held AA-grade BRC Food Safety Certification for over nine consecutive years.

The business model is straightforward industrial food manufacturing: quote-based B2B pricing (not publicly disclosed), no consumer-facing e-commerce, and no subscription or recurring software-style revenue streams. Strategic positioning emphasizes consistent quality, menu versatility across dayparts, sustainability traceability, and culinary support for menu development. The company is privately held, with no public equity instruments, and reports as part of Nissui's consolidated global seafood business. Recent strategic activity has centered on category extension (Honey Butter Biscuit platform, Sauce 'n Serve shrimp line), certification defense, and a planned CEO succession from Michael Alexander to Steve Yung effective April 2026.

Name

King & Prince Seafood

Legal name

King & Prince Seafood Company

Website

https://kpseafood.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

251–500 employees

Short description

King & Prince Seafood is a B2B foodservice seafood producer supplying battered, breaded, and value-added seafood products to restaurants, convenience stores, healthcare, and college dining operators across the US through three production facilities and a national broker network, operating as a Nissui subsidiary.

Ownership category

akta.pro rank

Product category

Foodservice Seafood Manufacturing

NAICS

Seafood Product Preparation and Packaging (311710), Seafood Product Preparation and Packaging (3117), Fish and Seafood Merchant Wholesalers (42446)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Breaded/Battered & Fried Seafood Products (Frozen Convenience) (AFANADAH)

akta.pro secondary industries

Breaded & Battered Seafood (Fish Sticks, Nuggets, Cutlets) (AFANALAB), Seafood Specialty & Premium Cuts (Loins, Steaks, Portions for Foodservice) (AFANALAL), Marinated & Seasoned Seafood (Value-Added Raw/Par-Cooked) (AFANALAE), Shellfish Value-Added Products (Shucked Oysters, Mussels, Clams; Cooked/Marinated) (AFANALAK)

Keywords

• Foodservice seafood products
• Battered breaded seafood
• B2B seafood supplier
• Shrimp and fish processing
• Surimi seafood blends

Headquarters

HQ city

Brunswick

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Foodservice Seafood Product Sales: B2B sales of battered and breaded seafood products, fish, shrimp, calamari, crab, surimi, and seafood blends to foodservice operators including restaurants, C-stores, healthcare facilities, and educational institutions. Products sold through brokers and distributors.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

King & Prince Seafood manufactures and supplies battered, breaded, panko-crusted, tempura-battered, and surimi-based seafood products—including shrimp, cod, pollock, tilapia, flounder, calamari, lobster, crab, and Krabbycakes—for B2B foodservice operators. The company sells these products under six brands (King & Prince®, Mrs. Friday's®, Oceanway®, Pride of Alaska®, Sensations®, Fish Market Fresh®) to restaurants, convenience stores, healthcare facilities, and college/university dining programs via a national broker network and foodservice distributors.

Product overview

King & Prince Seafood is a B2B foodservice seafood company offering a broad portfolio of branded products across multiple segments. The company operates six distinct brands: King & Prince® (flagship premium brand), Mrs. Friday's® (signature battered and breaded products), Oceanway® (value line), Pride of Alaska® (surimi products), Sensations® (premium shellfish blends), and Fish Market Fresh® (tilapia). Product categories include shrimp (breaded, battered, panko-crusted, popcorn), fish (cod, pollock, tilapia, flounder, haddock, halibut), and specialty items (calamari, crab cakes, lobster products, surimi). The company serves foodservice operators across convenience stores, college/university dining, healthcare, and restaurants/bars segments through its three U.S. production facilities in Brunswick GA, Redmond WA, and Bellingham WA.

Differentiator

Problem solved

Functional benefit

Brands

• King & Prince: Flagship brand providing consistent, high-quality seafood with innovative, on-trend products.
• Mrs. Friday's
• Oceanway
• Pride of Alaska
• Sensations
• Fish Market Fresh

Products and services

• King & Prince® Brand Flagship premium brand offering the most innovative, on-trend seafood products for foodservice operations, including skewered shrimp, lobster salad, lobster sensations, seafood inspirations, seafood sensations, shrimp dumplings, and premium seafood cakes.
• Mrs. Friday's® Brand Signature line of battered and breaded seafood products renowned in the industry for great taste and quality, including popcorn shrimp, battered shrimp, breaded butterfly shrimp, cod fillets, calamari, Krabbycakes, and fish products.
• Oceanway® Brand

Quantifiable outcome

• Awarded Sysco Silver Seafood Supplier Award in 2018 and 2019 for impeccable service
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Nissui (Nippon Suisan Kaisha)coreStrategic or Co-development Partner · 1 January 1996Nissui acquired Mrs. Friday's in 1996 and King & Prince Seafood in 2005, merging both under King & Prince Seafood. Nissui is the second largest seafood company in the world with operations in over 24 countries. Provides Global Links for consistent and sustainable seafood sourcing.
• SyscocoreChannel Partner/ Reseller/ DistributorMajor foodservice distributor relationship. King & Prince Seafood received Sysco Silver Seafood Supplier Awards in 2018 and 2019 recognizing impeccable service and seafood quality.
• Marine Stewardship Council (MSC)coreOthersMSC certified fisheries provide sustainable wild-caught seafood. MSC is a global nonprofit that sets standards for sustainable fishing, requiring demonstration of healthy fish populations, minimal environmental impact, and effective management.
• Best Aquaculture Practices (BAP)coreOthersBAP certification for farmed seafood ensuring environmental and social responsibility, food safety, animal welfare, and traceability. BAP is the most widely recognized global sustainability certification for farm-raised species developed by the Global Aquaculture Alliance.
• Gorton's SeafoodminorOthersSister company under Nissui. Career opportunities at Gorton's referenced on King & Prince Seafood careers page.
• UniSeaminorOthersSister company under Nissui. Career opportunities at UniSea referenced on King & Prince Seafood careers page.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• McCain Foods: McCain Foods is a global leader in frozen potato and prepared foods with a growing seafood and appetizer portfolio serving foodservice. Comparable in B2B frozen convenience manufacturing scale and capability, though seafood is a smaller share of its portfolio.
• Chicken of the Sea Frozen Foods: Chicken of the Sea produces frozen and canned seafood products for retail and foodservice under Thai Union. Comparable in branded seafood manufacturing and broad portfolio (shellfish, finfish, value-added), though they overlap more in canned/shrimp and retail channels.
• Gorton's Seafood: Gorton's is a sister company under Nissui and one of the largest US frozen seafood brands, with comparable battered/breaded product lines aimed at retail. It is highly relevant as a portfolio peer with overlapping branded seafood manufacturing operations.

Direct peers

• Aqua Star: Aqua Star is a US-based seafood processor specializing in frozen and value-added breaded/battered seafood for foodservice operators. Directly competitive with King & Prince in battered shrimp, fish portions, and seafood blends.
• High Liner Foods: High Liner Foods is a North American leader in value-added frozen seafood (battered, breaded, raw) supplying foodservice and retail. Directly comparable in product format and customer base to King & Prince's foodservice battered/breaded portfolio.
• Ocean Harvest Foods: Ocean Harvest Foods manufactures battered, breaded and value-added seafood products for foodservice, including breaded shrimp and specialty items. Directly comparable in product format and foodservice customer base to King & Prince.
• Trident Seafoods: Trident Seafoods is a major vertically integrated US seafood company producing breaded/battered and value-added seafood for foodservice and retail. Closely comparable in product mix (shrimp, fish portions, breaded items) and B2B foodservice focus.

Emerging players

• Rich Products Corporation: Rich Products manufactures frozen food products including seafood, appetizers, and value-added items for foodservice. Comparable in B2B frozen foodservice manufacturing, with a strong overlap in battered/breaded seafood appetizers.

Regional players

• Pacific Seafood Group: Pacific Seafood Group is a major West Coast-based seafood processor and distributor with broad seafood portfolio and value-added processing. Comparable as a US seafood manufacturer/distributor though its center of gravity is Pacific Northwest harvesting and distribution.

Others

• Sysco Corporation: Sysco is the largest US foodservice distributor and a key channel partner for King & Prince (Silver Seafood Supplier Awards 2018, 2019). Included as a buyer/channel peer because Sysco's supplier strategy and seafood portfolio are materially linked to K&P's go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/king-and-prince-seafood
• Xx.com/kpseafood
• Facebookfacebook.com/kingandprinceseafood

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about King & Prince Seafood