The Avanti Company

What The Avanti Company does

The Avanti Company, Inc. is a privately held, family-owned industrial distributor and service provider headquartered in Avon Park, Florida. Founded in 1977 by Paul and Justine Devlin and currently led by President/Owner Tim Devlin (with third-generation family member Matt Devlin in a territory manager role), the company distributes flow meters, water meters, and metering systems across Florida, Georgia, and Alabama. Its product portfolio spans agricultural, industrial, petroleum, municipal, and utility applications and is sourced from multiple manufacturer partners including McCrometer, Liquid Controls, Hach, Itron, Honeywell Elster, Badger Meter, Veeder-Root, Toptech Systems, Smart Earth Technologies, Syrinix, and PowerUp. The company is structured around three regional territory managers (Jerry Prokes, Matt Devlin, Nick Powers) supported by inside sales, technical services, and IT-managed field support.

The company's business model is a hybrid of hardware distribution and value-added professional services. Revenue is generated through sale of flow meters and metering equipment (hardware), complemented by on-site flow meter testing, repair, calibration, maintenance, AMR/AMI technical support, sewer flow monitoring, and collection system assessment services. Pricing is quote-based and not publicly disclosed, with contracts varying by product specification and application scope. Customers are segmented across municipal water/wastewater utilities, agricultural operations, industrial facilities, petroleum operations, and Private Sewer Operators (PSOs), with a notable approved-contractor relationship with Miami-Dade Water and Sewer Department for sewer flow monitoring compliance.

The company's competitive position rests on three decades of regional relationships, multi-vendor product breadth, and an in-house certified technical service team capable of non-invasive on-site testing, mag meter installation, and Itron AMR/AMI implementation. It has no external investors, no parent company, and operates under a multi-generational family ownership structure. The customer base is diversified across five verticals and three states, and the company relies on content marketing and direct sales for customer acquisition rather than paid advertising. No external funding, M&A, or material leadership turnover has been disclosed.

Name

The Avanti Company

Legal name

The Avanti Company, Inc.

Website

https://avanticompany.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

The Avanti Company is a family-owned, Florida-based distributor and service provider of flow meters, water meters, and metering systems, serving municipal, agricultural, industrial, petroleum, and private sewer customers across Florida, Georgia, and Alabama since 1977.

Ownership category

akta.pro rank

Headquarters

HQ city

Avon Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Flow Meter and Metering Equipment Sales: Sale of flow meters, water meters, and metering systems including products from manufacturer partners such as McCrometer, Liquid Controls, Hach, Itron, Honeywell, Badger Meter, and others. Products include agricultural meters, industrial meters, petroleum meters, utility meters, and collection system meters.
2. On-Site Services and Technical Support: Value-added services including on-site flow meter testing, repair, calibration, maintenance, technical support, and consulting for metering systems. Services include sewer flow monitoring, collection system assessments, and AMR/AMI implementation support.
3. Lightning Protection and Accessories: Sale and installation of lightning protection solutions and metering accessories for protecting critical infrastructure equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The Avanti Company distributes flow meters, water meters, and metering systems from leading manufacturers (McCrometer, Liquid Controls, Hach, Itron, Honeywell, Badger Meter, Veeder-Root, Toptech, and others) to municipal, agricultural, industrial, and petroleum customers across Florida, Georgia, and Alabama. The company complements this hardware portfolio with value-added services including on-site flow meter testing, repair, calibration, AMR/AMI technical support, sewer flow monitoring, collection system assessment, and lightning protection. Founded in 1977, Avanti is a family-owned provider operating from Avon Park, Florida.

Product overview

The Avanti Company is a distributor and service provider of flow meters and metering systems, not a software platform. Their portfolio consists of products from multiple manufacturer brands (McCrometer, Liquid Controls, Hach, Itron, Honeywell/Elster, Badger, and others) complemented by technical services including on-site testing, AMR/AMI support, sewer flow monitoring, and collection system assessments. The core offerings include electromagnetic flow meters (McCrometer Mc Mag3000 and FPI Mag), propeller meters, petroleum meters, and utility revenue meters. Services are sold alongside the distributed products to provide complete solutions for agricultural, industrial, municipal, and utility customers across Florida, Georgia, and Alabama.

Differentiator

Problem solved

Functional benefit

Products and services

• McCrometer Mc Mag3000 Electromagnetic Flow Meter Award-winning electromagnetic flow meter for agricultural irrigation and water management with 4–12 inch pipe diameter range, ±1% accuracy, 5-year battery life, built-in electronic converter and data logger, and wireless connectivity via McCrometer CONNECT. Designed for farmers and agricultural water managers.
• McCrometer FPI Mag Insertion Flow Meter Insertion-style electromagnetic flow meter installed directly into live pressurized pipelines without shutdown or dewatering, designed for pipelines from 4 inches to 120 inches with an average installation time of 30 minutes. Targeted at industrial and utility flow measurement applications.
• On-Site Flow Meter Testing Certified on-location flow meter testing performed without removing equipment from service, using advanced non-invasive technology to verify accuracy, detect calibration drift, and identify sensor degradation or mechanical wear. Used by utilities, municipalities, industrial facilities, and agricultural operations.
• AMR/AMI Technical Support Technical support service for Automatic Meter Reading (AMR) and Advanced Metering Infrastructure (AMI) implementations, including hardware and software configuration, endpoint installation, programming, troubleshooting, and diagnostics. Targeted at utilities transitioning from manual to automated meter reading.
• On-Site Metering System Support On-site support service covering meter testing, repairs, application review, Itron AMR/AMI implementation, remote monitoring service, LCRII and DMS implementation, and warranty service for all Avanti products. Serves as the umbrella field service offering for installed metering systems.
• Sewer Flow Monitoring Sewer flow monitoring services for utilities and private sewer operators to meet DEP and DERM regulatory requirements, utilizing Hach Flow technology. Addresses compliance needs for privately operated lift stations.
• Collection System Assessment Assessment solutions that evaluate flow data and system conditions to identify inflow and infiltration, blockages, and capacity concerns for wastewater collection systems. Targeted at municipal utilities managing collection system performance.
• Lightning Protection Lightning protection solutions that safeguard critical systems including control panels, flow meters, pumps, and monitoring equipment from electrical surge damage. Targeted at utilities and industrial operators protecting metering infrastructure.
• Agricultural Meters and Monitoring Flow meters and monitoring solutions product line for agricultural irrigation systems and water management applications, including battery-powered electromagnetic meters such as the McCrometer Mc Mag3000 for farm and grower customers.
• Industrial Meters Flow meters product line designed for demanding industrial environments measuring water, chemicals, fuel, and other process fluids. Targeted at manufacturing plants and processing facilities.
• Petroleum Meters Precision meters product line for petroleum applications including mobile fueling, load racks, and fleet fueling for fuel management systems. Includes Liquid Controls LCRII and Fleet Connect product offerings.
• Utility Plant/Distribution Meters Flow meters product line for utility water distribution systems and plant operations, including insertion and inline meters from McCrometer, Hach, Badger, and other partners. Targeted at municipal water utilities.
• Utility Revenue/Billing Meters Revenue and billing meters product line for municipalities and water providers measuring water usage for accurate billing and system management, including AMR/AMI-enabled endpoints for automated reading.
• Collection System Meters Flow meters product line for wastewater collection systems measuring flow rates and water levels in sewer lines and open channels, supporting inflow/infiltration studies and compliance reporting.
• Metering Accessories Accessories product line supporting flow metering systems, including supplementary components and equipment such as power and connectivity peripherals used across Avanti's metering installations.

Quantifiable outcome

• Reduce installation time to 30 minutes with McCrometer FPI Mag insertion-style flow meters
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and supporting.

• Hach FlowcoreTechnology or IntegrationThe Avanti Company partners with Hach Flow to develop cutting-edge sewer flow monitoring solutions. Together they provide advanced flow meter technology specifically designed for sewer and wastewater applications, helping Utilities and Private Sewer Operators meet the highest regulatory standards from DEP and DERM.
• McCrometercoreTechnology or IntegrationMcCrometer is a key manufacturer partner providing electromagnetic flow meters, insertion meters, and remote monitoring solutions. Products include the award-winning Mc Mag3000, FPI Mag insertion flow meter, and McConnect cellular/RF/Satellite remote monitoring systems. McCrometer supports Build America, Buy America compliance with American-manufactured products.
• Liquid ControlscoreTechnology or IntegrationLiquid Controls products including the LCRII system and Fleet Connect are supported by Avanti's technical team for petroleum and industrial metering applications including mobile fueling and fleet fueling operations.
• ItroncoreTechnology or IntegrationAvanti provides Itron AMR/AMI hardware and software implementation services, supporting utilities transitioning from manual meter reading to automated meter reading infrastructure. Josh King serves as AMR/AMI Technical Support contact for Itron implementations.
• Honeywell ElstersupportingTechnology or IntegrationHoneywell Elster products are included in Avanti's portfolio of utility metering solutions for water and gas measurement applications.
• Badger Flow InstrumentationsupportingTechnology or IntegrationBadger Flow Instrumentation products are offered through Avanti's comprehensive line of flow measurement solutions.
• Veeder-RootsupportingTechnology or IntegrationVeeder-Root products are included in Avanti's petroleum metering solutions for fuel management and inventory control applications.
• Syrinix (Intelligent Pipeline Monitoring)supportingTechnology or IntegrationSyrinix provides intelligent pipeline monitoring solutions that complement Avanti's flow measurement offerings for advanced leak detection and pipeline assessment.
• Toptech SystemssupportingTechnology or IntegrationToptech Systems products are part of Avanti's AMR/AMI and metering system portfolio for utilities and municipal applications.
• PowerUpsupportingTechnology or IntegrationPowerUp products are offered through Avanti's metering accessory and support solutions.
• Smart Earth TechnologiessupportingTechnology or IntegrationSmart Earth Technologies products are included in Avanti's portfolio of advanced metering solutions.
• Miami-Dade Water and Sewer Department (WASD)coreOthersMiami-Dade WASD listed The Avanti Company as an approved contractor to assist Private Sewer Operators with their sewer flow monitoring program compliance with DEP and DERM regulatory requirements.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Master Meter Inc. Manufacturer of water meters and metering systems for utilities; competes with products Avanti distributes from McCrometer, Badger, and Honeywell Elster, making it a key upstream competitor for the same municipal and utility customers.
• Badger Meter Inc. Public manufacturer of flow measurement and connectivity solutions for water/wastewater utilities; Avanti distributes Badger Flow Instrumentation products, making this both a partner and a competitive reference point in the same regional accounts.
• Mueller Water Products: Public provider of water infrastructure products and services including metering and flow measurement; targets the same municipal water/wastewater customers that Avanti serves in Florida, Georgia, and Alabama.
• Watts Water Technologies: Public manufacturer of water flow and treatment products serving plumbing, industrial, and utility markets; competes for the same irrigation, plumbing, and utility flow-measurement opportunities.
• Itron Inc. Public manufacturer of AMR/AMI smart metering hardware and software; Avanti is an authorized Itron implementation partner in FL/GA/AL, making it both a downstream partner and a competing channel for utility smart-meter contracts.
• AMETEK Inc. Public manufacturer of electronic instruments and electromechanical devices including flow measurement products; competes with several lines Avanti distributes into industrial and process customers.
• IDEX Corporation: Public diversified fluidics and metering company with multiple flow-measurement brands; targets the same industrial, petroleum, and municipal customers Avanti serves across the Southeast.
• McCrometer: Manufacturer of electromagnetic, propeller, and insertion flow meters; a key Avanti partner whose products anchor Avanti's municipal, agricultural, and industrial offerings — competitive reference for the same accounts.
• Hach (a Veralto business): Manufacturer of water analysis and flow measurement products including Hach Flow for sewer flow monitoring; partners with Avanti to serve utilities and Private Sewer Operators but also competes in adjacent instrumentation.
• Flowserve Corporation: Public manufacturer of flow control products including pumps, valves, seals, and flow meters; competes for industrial process and utility flow-measurement opportunities in the same regional markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/avanticompany
• Facebookfacebook.com/avanticompany
• LinkedInlinkedin.com/company/the-avanti-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Avanti Company