Gellert Global

What Gellert Global does

Gellert Global Group is a third-generation family-owned food importing, distribution, and manufacturing enterprise headquartered in Elizabeth, New Jersey, with combined group revenues exceeding $1.7 billion. The company operates as the largest privately held food importer in the United States through its flagship Atalanta Corporation (founded 1945), alongside five additional corporate divisions: Camerican (1916, frozen and shelf-stable produce/seafood), DeMedici (1979, premium European specialty foods), Finica (1968, Canadian market specialty distribution), J.F. Braun (1945, nuts and dried fruits), and GGG Manufacturing (2025 launch, cheese processing and value-added manufacturing). The group sources 5,000+ unique food items from 60+ countries through 30,000 TEU containers annually and manages 1,000+ approved manufacturing sites worldwide under a 25+ person QA team operating GFSI-level audits, HACCP plans, and allergen control programs.

The business serves four primary customer segments: food manufacturers (Conagra, Mondelez, Kellogg's, Campbell's, Nestle, Kraft Heinz, Danone), major retailers (Walmart, Costco, Kroger, Whole Foods, Wegmans, Publix, Aldi, Trader Joe's, Amazon), foodservice operators and distributors (Sysco, Panera, Royal Caribbean, Sodexo, CAVA, Restaurant Depot, Chef's Warehouse), and direct consumers via Atalanta Premium and DeMedici e-commerce storefronts. Beyond food, the group operates 56 Five Guys locations and 1 Cinnabon across 10 states through GHG Holdings and Dream Bons, and holds nationwide real estate investments through partnerships with Kushner Companies and Belvedere Capital.

The company makes money primarily through B2B transaction-based food importing and distribution, complemented by food manufacturing (cheese transformation, Tipico smokehouses producing 300 tons of slab bacon/ham/pork shoulder annually for export) and restaurant franchise operations. Its competitive position rests on century-long sourcing relationships, compliance infrastructure, slot placement with every major US grocery and foodservice buyer, and a diversified brand portfolio. Strategic priorities in 2025 included the consolidation of six brands under a unified organization, the GGG Manufacturing platform launch, and acquisitions of Heartisan Foods and Big Picture Foods to expand premium cheese and specialty grocery offerings.

Name

Gellert Global

Legal name

Atalanta Corporation

Website

https://gellertglobalgroup.com

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Gellert Global Group is a third-generation family-owned food importer and distributor (the largest privately held in the US via Atalanta), sourcing 5,000+ items from 60+ countries and serving retailers, foodservice operators, and food manufacturers including Walmart, Costco, Kroger, Sysco, and major CPG brands, with combined revenues exceeding $1.7 billion.

Ownership category

akta.pro rank

Product category

Specialty Food Importing and Distribution

NAICS

Food Manufacturing (311), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141), Food And Kindred Products (2000)

akta.pro primary industry

Import/Export Broadline Foodservice Distributors (AFAIAAAH)

akta.pro secondary industries

National/Multiregional Broadline Foodservice Distributors (AFAIAAAA), Specialty Condiments, Sauces & Pickles Wholesale (AFAIAIAJ)

Keywords

• Specialty food importing
• Food distribution services
• Cheese processing manufacturing
• Wholesale grocery supply
• Imported food sourcing

Headquarters

HQ city

Elizabeth

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Food Importing and Distribution: Import and distribution of specialty foods, frozen and shelf-stable products, seafood, cheese, nuts, dried fruits, and grocery items through multiple corporate brands. Major divisions include Atalanta (largest privately held food importer in USA), Camerican, DeMedici, Finica, and J.F. Braun
2. Food Manufacturing: GGG Manufacturing transforms imported and domestic cheeses with precision, quality, and reliability. Also includes Tipico which operates state-of-the-art smokehouses processing slab bacon, ham, and pork shoulder (exports 300 tons annually)
3. Restaurant Operations: GHG Holdings LLC and Dream Bons LLC operate 56 Five Guys locations and 1 Cinnabon bakery across 10 states
4. Real Estate Holdings: Investments in nationwide real estate including warehouses, residential, and commercial spaces through partnerships with Kushner Companies and Belvedere Capital Real Estate Partners

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Gellert Global Group is a family-owned food importing and distribution company that sources over 5,000 unique food items from 60+ countries through 30,000 TEU containers annually. The group operates through divisions including Atalanta Corporation (largest privately held US food importer with 2,500+ product lines), Camerican, DeMedici Imports, Finica, J.F. Braun, and GGG Manufacturing, serving retailers, distributors, foodservice chains, hotels, cruise lines, and food manufacturers. The company also operates restaurant franchises (56 Five Guys and 1 Cinnabon) and direct-to-consumer e-commerce storefronts.

Product overview

Gellert Global Group is a third-generation family-owned food importing and distribution business consisting of multiple corporate divisions operating as a unified platform. The company's core offering centers on global food sourcing and importation, bringing over 5,000 unique food items from 60+ sourcing countries through 30,000 TEU containers annually. The portfolio includes: Atalanta Corporation (flagship importer with 2,500+ product lines), Camerican (frozen/shelf-stable produce and seafood), DeMedici (European specialty foods), Finica (Canadian market specialty distribution), J.F. Braun (nuts and dried fruits), GGG Manufacturing (cheese processing and value-added products), and GHG Holdings restaurant operations (56 Five Guys + 1 Cinnabon). The company also operates Atalanta Premium as a direct-to-consumer e-commerce channel. GGG serves retailers, distributors, foodservice chains, hotels, cruise lines, and food manufacturers across North America.

Differentiator

Problem solved

Functional benefit

Brands

• Atalanta Premium: Worldly array of best quality shelf stable ingredients and culinary inspirations
• DeMedici
• Celebrity
• Casa Flores
• Del Destino
• Mt. Vikos
• Royal Mahout
• Sonoma
• Table One
• Mass River Farms
• Empress
• Cracking Good

Products and services

• Atalanta Corporation Food importing division offering more than 2,500 product lines from more than 60 countries. Serves retailers, distributors, foodservice chains, hotels, cruise lines, and food manufacturers across North America.
• Camerican Sources and distributes frozen and shelf-stable fruits, vegetables, seafood, and other food items across North America.
• DeMedici Imports Provides the specialty food trade with a selection of premium products from Italy, France, Spain, Argentina, and Greece.
• Finica Food Specialties Limited Importer and distributor of specialty and gourmet food items worldwide, with strong presence in Canada.
• J.F. Braun Leading supplier of shelled nuts, dried fruits, and snack items to the nut salting, confectionery, and baking trades.
• GGG Manufacturing Transforms imported and domestic cheeses with precision, quality, and reliability for retail, foodservice, and e-commerce customers. Designed to expand into additional categories where processing and customization create value.
• Atalanta Premium Direct-to-consumer e-commerce brand showcasing a worldly array of best quality shelf-stable ingredients and culinary inspirations.
• Tipico Smokehouse Operations State-of-the-art smokehouse processing facility in Lakewood, NJ that processes slab bacon, ham, and pork shoulder. Exports 300 tons of pork products annually.
• GHG Holdings and Dream Bons Restaurant Operations Operates 56 Five Guys locations and 1 Cinnabon bakery across 10 states through GHG Holdings LLC and Dream Bons LLC.
• Heartisan Foods Premium cheese offerings acquired in 2025 to expand Gellert Global Group's cheese portfolio.
• Cracking Good Brand featuring high-quality cheeses from the British Isles, launched in 2025.

Quantifiable outcome

• Combined revenues exceeding $1.7 billion
• +3 more outcomes

Named customers26 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Trenton RenewablescoreStrategic or Co-development PartnerPartnership for food waste biodigestion. Atalanta Corporation, a division of Gellert Global Group, partners with Trenton Renewables, a local anaerobic biodigester. Trenton Renewables operates a state-of-the-art anaerobic biodigester system and high-efficiency co-generation power plant that transforms food waste into energy for the local power grid. Founded in 2019 to reduce waste.
• Kushner CompaniesminorStrategic or Co-development PartnerGellert Global Group is a partner in numerous real estate ventures with Kushner Companies, a diversified real estate organization headquartered in New York City.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Sysco: The largest broadline foodservice distributor in North America. Sysco is both a GGG customer (foodservice distribution partner) and an indirect competitor given its scale in distributing imported and specialty foods.
• US Foods: Second-largest broadline foodservice distributor in the U.S. Comparable to GGG in distributing imported specialty foods, frozen, and shelf-stable items to restaurants and institutional operators across multiple categories.
• TreeHouse Foods: Private-label food manufacturer producing center-store grocery, snacks, and specialty items. Comparable to GGG Manufacturing's positioning as a custom processor of specialty and grocery products for retail and foodservice customers.
• MTC (Michael Foods): Diversified food manufacturer and distributor with significant specialty/imported product lines serving foodservice and retail. Comparable to GGG Manufacturing in value-added processing of food ingredients.

Direct peers

• KeHE Distributors: Specialty food and natural products distributor serving retailers, foodservice, and c-store channels. Directly comparable to GGG in bringing specialty and imported items from global suppliers to North American retail and foodservice buyers.
• Lancaster Colony: Specialty foods manufacturer and distributor serving retail and foodservice with branded and private-label products. Comparable to GGG in providing specialty shelf-stable and refrigerated foods across multiple customer segments.
• United Natural Foods (UNFI): Largest distributor of natural, organic, and specialty foods in North America. Comparable wholesale/distribution model focused on specialty and health-oriented grocery products for retailers including Whole Foods.
• B&G Foods: Owner of specialty food brands across shelf-stable categories (canned, condiments, snacks). Comparable to GGG in distributing specialty and imported shelf-stable grocery products across multiple brand portfolios.

Regional players

• Lamb Weston: Global leader in frozen potato products with significant foodservice distribution. Overlaps with GGG's Camerican division in frozen foods distribution to foodservice operators and retailers.

Emerging players

• J.D. Heiskell & Co. Privately-held commodity and specialty food distributor with international sourcing. Comparable mid-scale private importer/distributor model, though smaller in scale than GGG's $1.7B platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AtalantaCorporation
• LinkedInlinkedin.com/company/gellert-global-group
• Instagraminstagram.com/atalantacorporation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gellert Global