Udoo
Udoo is an Italian designer and manufacturer of open-source single-board computers that integrate x86 or ARM processors with Arduino-compatible microcontrollers on one PCB. Founded in 2013 as a brand of SECO S.p.A., it serves makers, professional developers, and AI/edge-computing customers through global distributors.
- Company typePrivate
- Founded2013
- HeadquartersBoston, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Udoo does
Udoo is a privately held Italian brand of single-board computers (SBCs) and mini PCs, founded in 2013 and operating as a product line within SECO S.p.A. The company designs its boards in Siena, Tuscany, and manufactures them in Arezzo, Italy, emphasizing "Made in Italy" quality and open-source hardware. Udoo's core product proposition is the integration of a full x86 or ARM application processor with an Arduino-compatible microcontroller on a single PCB, eliminating the need for separate computing and hardware-prototyping devices. The portfolio spans seven product generations launched between 2013 and 2021, including UDOO QUAD/DUAL, NEO (discontinued April 2022), X86 II, BOLT, BOLT GEAR, KEY, and VISION, priced from approximately $59 to $449 per unit.
The company's product line has evolved from a maker/hobbyist focus toward higher-performance professional and AI/ML edge computing applications. UDOO KEY (2021) combines Raspberry Pi RP2040 and ESP32 microcontrollers with the proprietary Clea AI cloud platform for fleet management and AI model deployment, while UDOO VISION (2021) is purpose-built for computer vision workloads using Intel Atom X Series processors with Intel Distribution of OpenVINO toolkit integration. Udoo generates revenue exclusively through one-time hardware sales distributed via a direct-to-consumer e-commerce storefront (shop.udoo.org), the parent SECO shop (shop.seco.com), and a global distributor network that includes DigiKey, Mouser, WDL Systems, Chip-1-Stop, Nijkerk, Aaronn Electronic, and Robotics 3D.
Udoo's go-to-market is community-led: the company has run four successful Kickstarter campaigns raising over $2.5 million cumulatively, maintains a forum with 20,000+ registered members, operates Hackster.io and Telegram channels, and cultivates an active maker/DIY ecosystem. Customer segments span individual makers and hobbyists (primary), professional developers and engineers targeting computer vision and embedded AI workloads, startups using UDOO for prototyping, and consumer desktop users seeking fanless low-power mini PCs. The company employs 51-100 people, serves markets across Italy, North America, Japan, and broader Europe, and has not raised institutional venture capital.
Udoo firmographics
Firmographics- Name
- Udoo
- Legal name
- SECO S.p.A.
- Website
- https://udoo.org
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Udoo is an Italian designer and manufacturer of open-source single-board computers that integrate x86 or ARM processors with Arduino-compatible microcontrollers on one PCB. Founded in 2013 as a brand of SECO S.p.A., it serves makers, professional developers, and AI/edge-computing customers through global distributors.
- Ownership category
- akta.pro rank
Udoo industry classification
Industry- Product category
- Single Board Computers
- NAICS
- Computer and Peripheral Equipment Manufacturing (33411)
- SIC
- Electronic Computers (3571), Printed Circuit Boards (3672)
- akta.pro primary industry
- Server Hardware Platforms (Rack/Tower/Blade) (HDABADAA)
Keywords
Where Udoo is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Udoo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Single Board Computer Hardware Sales: UDOO generates revenue primarily from the sale of single-board computer products across seven product lines (UDOO KEY, UDOO VISION, UDOO BOLT GEAR, UDOO BOLT, UDOO X86 II, UDOO NEO (discontinued), UDOO QUAD/DUAL (discontinued)). Revenue is one-time per unit sale at varying price points depending on the board model, with no recurring revenue component from hardware alone. Accessories such as power supplies, memory modules, and storage devices are also sold alongside boards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | UDOO BOLT GEAR – Single SKU |
| One time/ perpetual license | Pay-as-you-go | UDOO NEO – Basic variant |
| One time/ perpetual license | Pay-as-you-go | UDOO NEO – Full variant |
| One time/ perpetual license | Pay-as-you-go | UDOO KEY – Kickstarter early bird |
| One time/ perpetual license | Pay-as-you-go | UDOO VISION X5 variant |
| One time/ perpetual license | Pay-as-you-go | UDOO VISION X7 variant |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels8 records
Udoo product offering
Product offeringCore offering
UDOO designs, manufactures, and sells open-source single-board computers and mini PCs that combine a full x86 (Intel/AMD Ryzen Embedded) or ARM application processor with an Arduino-compatible microcontroller on a single PCB. The product line spans SBCs for makers, developers, and engineers, including UDOO KEY (RP2040 + ESP32 AI platform), UDOO VISION (Intel Atom computer vision mini PC), UDOO BOLT and UDOO BOLT GEAR (AMD Ryzen V1000 boards), and UDOO X86 II (Intel x86 SBC), all supporting Windows, Android, and Linux distributions. The Clea AI cloud platform is bundled with UDOO KEY for fleet management and AI model deployment across connected devices.
Product overview
UDOO is a family of Open Source Arduino-powered Single Board Computers and Mini PCs, comprising seven product generations. The current active lineup includes UDOO KEY (AI-focused edge platform), UDOO VISION (computer vision AI mini PC), UDOO BOLT GEAR and UDOO BOLT (AMD Ryzen-powered development boards), and UDOO X86 II (Intel x86 SBC). Discontinued products include UDOO NEO (IoT maker board) and UDOO QUAD/DUAL (original Android Mini PC). All boards combine embedded system capabilities with Arduino compatibility for DIY electronics projects and serve as low-power fanless computers. The portfolio spans from 2013 to present, with products designed in Siena and manufactured in Arezzo, Italy. UDOO has successfully funded four Kickstarter campaigns raising over $2.5 million.
Differentiator
Problem solved
Functional benefit
Brands
- Clea: AI platform built into UDOO KEY for fleet management, deploying AI models, and app installation.
- UDOO KEY
- UDOO VISION
- UDOO BOLT
- UDOO BOLT GEAR
- UDOO X86 II
Products and services
- UDOO KEY A miniature, fully programmable AI platform that combines Raspberry Pi RP2040 and ESP32 microcontrollers on a single board, enabling users to leverage either or both processors for AI/ML edge projects using TinyML, TensorFlow Lite, MicroPython, C, and C++. Includes a one-year subscription to the Clea Cloud AI platform for fleet management and AI model deployment.
- UDOO VISION A Computer Vision and AI mini PC based on Intel Atom X Series processors (x5-E3940 or x7-E3950) with an integrated Arduino-Leonardo-compatible microcontroller, 4K 60fps video output, dual Gigabit Ethernet, and pre-integration with the Intel Distribution of OpenVINO toolkit. Available in X5 (4GB RAM) and X7 (8GB RAM) variants for developers building computer vision applications.
- UDOO BOLT GEAR A hand-sized Arduino-compatible Mini PC based on the AMD Ryzen Embedded V1000 processor (4-core, 8-thread) with AMD Radeon Vega 8 Graphics. Supports customizable memory, storage, and operating system options and is positioned as a fanless smart workstation for developers and professionals.
- UDOO BOLT A portable, breakthrough single-board computer and mini PC featuring the AMD Ryzen Embedded V1000 SoC with a multicore CPU (up to 3.6 GHz) and a mobile GPU comparable to GTX 950M, combined with an integrated Arduino-compatible platform for maker and professional use.
- UDOO X86 II An Intel-powered x86 Quad Core 64-bit single board computer compatible with Windows, Android, and Linux, featuring an Arduino 101-compatible module embedded on the same board. Marketed as the most powerful SBC in the UDOO lineup for media playback, development, and maker applications.
- Clea Cloud UDOO's proprietary AI cloud platform for managing fleets of AI-powered UDOO devices, deploying AI models, and installing applications with one-click across connected boards. Included as a one-year subscription with UDOO KEY hardware purchases.
Quantifiable outcome
- Over $2.5M raised across 4 Kickstarter campaigns, validating strong community demand and product-market fit.
- +2 more outcomes
Companies that use Udoo
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Udoo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
Udoo partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered major, regional, minor and core.
- DigiKeymajorDigiKey is a global electronic component distributor and one of UDOO's primary distribution partners, making UDOO products available to customers worldwide through DigiKey's global online catalog and fulfillment network.
- Mouser ElectronicsmajorMouser Electronics is an authorized global distributor for UDOO products, providing worldwide access to UDOO single board computers through Mouser's established distribution platform.
- WDL SystemsregionalWDL Systems is a distributor for UDOO products covering the USA and Canada market, making UDOO boards available to North American customers through their single-board computer catalog.
- Chip-1-StopregionalChip-1-Stop is a Japanese distributor for UDOO single board computers, serving the Japan market.
- NijkerkregionalNijkerk is a European distributor offering UDOO products through their webshop, serving the European market.
- Aaronn ElectronicregionalAaronn Electronic is a European distributor, particularly featuring UDOO BOLT GEAR for the European market.
- Robotics 3DminorRobotics 3D is a European distributor that collaborates with schools and universities, offering UDOO products through the MEPA public procurement system in Italy, targeting educational institutions.
- Intel CorporationcoreIntel provides processors for multiple UDOO products. UDOO VISION uses Intel Atom X Series processors (x5-E3940 and x7-E3950). The UDOO X86 II uses Intel-powered x86 processors. UDOO VISION leverages Intel Distribution of OpenVINO toolkit for computer vision optimization.
- AMD (Advanced Micro Devices)coreAMD provides the Ryzen Embedded V1000 processor (UDOO BOLT) and V1605B processor (UDOO BOLT GEAR), featuring 4-core, 8-thread CPU with AMD Radeon Vega 8 Graphics. These processors power UDOO's highest-performance single board computers.
- Raspberry Pi Ltd (RP2040)majorUDOO KEY incorporates the Raspberry Pi RP2040 microcontroller alongside ESP32, enabling users to leverage the RP2040 chip for AI/ML applications in edge computing projects.
- Espressif Systems (ESP32)majorUDOO KEY incorporates the ESP32 microcontroller alongside Raspberry Pi RP2040, providing dual-MCU architecture with built-in Wi-Fi and Bluetooth connectivity for IoT and AI edge applications.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Udoo competitors and assessment
Company assessmentDirect peers
- Khadas: Hong Kong-based maker of compact ARM SBCs (VIM, Edge) targeting hobbyists, developers, and edge AI projects. Comparable high-performance compact SBC positioning, fanless designs, and active developer community.
- Hardkernel (ODROID): South Korean SBC vendor offering ARM and x86 single board computers for makers and developers. Comparable product portfolio (compact SBCs, multiple OS support), pricing band, and DIY/developer community as UDOO.
- Pine64: Open-source SBC and community hardware vendor producing Pinebook laptops, PinePhone, and SBCs. Comparable open-source ethos, community-funded GTM (similar to UDOO's Kickstarter approach), and maker/developer target audience.
- Raspberry Pi Foundation: Maker-focused single board computer vendor with the dominant market share in education and hobbyist SBCs. Directly comparable to UDOO in target customer, form factor, and price-sensitive distribution model, though Raspberry Pi does not integrate an Arduino-compatible MCU on board.
- Arduino: Open-source microcontroller platform whose ecosystem UDOO explicitly extends and is compatible with. Comparable in mission (open hardware for makers and education), community-led GTM, and forum-driven developer relations, though Arduino's portfolio is MCU-centric rather than full SBC.
- BeagleBoard.org Foundation (BeagleBone): Open-source SBC foundation producing BeagleBone boards for education, maker, and embedded developer communities. Comparable open-source hardware philosophy, developer-driven roadmap, and hobbyist-to-industrial customer mix.
- Banana Pi (Shenzhen SINOVOIP): China-based vendor of low-cost ARM and RISC-V SBCs positioned as Raspberry Pi alternatives. Comparable product positioning, ARM/Linux SBC focus, and price-sensitive maker customer segment.
Others
- SECO S.p.A. Italian embedded electronics manufacturer and parent company of UDOO. Provides context for UDOO's industrial scale, manufacturing footprint, and enterprise distribution leverage, though SECO's core market is industrial IoT rather than maker SBCs.
Broad incumbents
- NVIDIA (Jetson): Edge AI compute platform that directly competes with UDOO KEY and UDOO VISION in on-device AI/ML workloads. Jetson offers significantly higher inference performance and a mature CUDA-backed developer ecosystem, but at a higher price point targeting professional rather than hobbyist buyers.
- ASUS IoT (Tinker Board): ASUS-branded SBC line targeting makers and embedded developers with Rockchip-based boards. Comparable form factor and target segments to UDOO, though ASUS brings significantly larger corporate backing and broader distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Udoo social profiles
Digital presenceUdoo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Udoo leadership team
Management profileNumber of profiles
Profiles3 records
Udoo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Udoo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Udoo
What does Udoo do?
UDOO designs, manufactures, and sells open-source single-board computers and mini PCs that combine a full x86 (Intel/AMD Ryzen Embedded) or ARM application processor with an Arduino-compatible microcontroller on a single PCB. The product line spans SBCs for makers, developers, and engineers, including UDOO KEY (RP2040 + ESP32 AI platform), UDOO VISION (Intel Atom computer vision mini PC), UDOO BOLT and UDOO BOLT GEAR (AMD Ryzen V1000 boards), and UDOO X86 II (Intel x86 SBC), all supporting Windows, Android, and Linux distributions. The Clea AI cloud platform is bundled with UDOO KEY for fleet management and AI model deployment across connected devices.
Is Udoo a public or private company?
Udoo is a private company. It is classified as corporate owned and is currently operating.
When was Udoo founded?
Udoo was founded in 2013. It employs 51 to 100 people.
Where is Udoo based?
Udoo is headquartered in Boston, United States, in the North America region.
How does Udoo make money?
One revenue line is on record: single Board Computer Hardware Sales.
Who are Udoo's main competitors?
Direct peers on record are Khadas, Hardkernel (ODROID), Pine64, Raspberry Pi Foundation, Arduino, BeagleBoard.org Foundation (BeagleBone) and Banana Pi (Shenzhen SINOVOIP). SECO S.p.A. is listed as an others. Broad incumbents are NVIDIA (Jetson) and ASUS IoT (Tinker Board).
Does Udoo have an API?
No public API is recorded for Udoo.
What industry is Udoo in?
Udoo's product category is Single Board Computers. Its primary akta.pro industry code is HDABADAA, Server Hardware Platforms (Rack/Tower/Blade). Its NAICS code is 33411 and its SIC code is 3571.