Kenroc Building Materials
Kenroc Building Materials is a privately held Canadian distributor selling and delivering drywall, ceiling systems, roofing, stucco, steel framing, insulation, EIFS, and professional tools to contractors across 14 branches in Western Canada.
- Company typePrivate
- Founded1967
- HeadquartersRegina, Canada
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Kenroc Building Materials does
Kenroc Building Materials Co. Ltd. is a privately held, Saskatchewan-incorporated specialty distributor of building materials founded in 1967 by Ken Sexton and headquartered in Western Canada. The company sells and delivers drywall, ceiling systems, roofing, stucco, steel framing, insulation, EIFS (Exterior Insulation and Finish Systems), and professional-grade tools to professional tradespeople and contractors, serving projects ranging from residential builds to large commercial high-rise developments. It operates 14 physical branch locations across British Columbia, Alberta, Saskatchewan, and Manitoba with approximately 300 employees, supported by a captive in-house transport company (Sexton Transport) for logistics and a wholly owned subsidiary (Builders Choice Ltd.) that procures specialized drywall tools in volume.
The business runs on a traditional B2B distribution model: revenue is generated through one-time product sales at volume-based pricing negotiated directly with contractor customers, with no public price list and no subscription or recurring contract structure. Procurement is anchored by exclusive Western Canadian distributorship of Sto Corp. EIFS products and long-standing supplier relationships with CertainTeed (drywall, ceiling systems, insulation, roofing), Owens Corning (insulation), and Bailey Metal Products (steel framing), among a network of more than 200 suppliers. Go-to-market is sales-led and field-driven, with knowledgeable staff at each branch handling quotes, product inquiries, and orders, complemented by content marketing through the Toolbox resource hub, a newsletter, social media channels, and podcast sponsorship.
Operationally, Kenroc's competitive position rests on three reinforcing elements: the 14-branch distribution footprint that ensures inventory availability and rapid fulfillment across Western Canada, the Sexton Transport fleet that enables on-time delivery with on-site product placement (including difficult-access deliveries handled by boom operators), and 50+ years of accumulated contractor relationships and category expertise. The company has remained family-controlled under the Sexton ownership group throughout its history, with no institutional equity or debt disclosed in source materials.
Kenroc Building Materials firmographics
Firmographics- Name
- Kenroc Building Materials
- Legal name
- Kenroc Building Materials Co. Ltd.
- Website
- https://kenroc.com
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Kenroc Building Materials is a privately held Canadian distributor selling and delivering drywall, ceiling systems, roofing, stucco, steel framing, insulation, EIFS, and professional tools to contractors across 14 branches in Western Canada.
- Ownership category
- akta.pro rank
Kenroc Building Materials industry classification
Industry- Product category
- Building Materials Distribution
- NAICS
- Other Building Material Dealers (44418)
- SIC
- Retail-Lumber & Other Building Materials Dealers (5211), Wholesale-Lumber & Other Construction Materials (5030)
- akta.pro primary industry
- Sheet Goods & Panels Retail (Drywall, Cement Board, Sheathing) (CRAIAEAB)
- akta.pro secondary industries
- Structural & Framing Components Retail (Trusses, Joists, Beams, Engineered Wood) (CRAIAEAJ), Masonry & Hardscapes Retail (Brick, Block, Pavers, Stone) (CRAIAEAF)
Keywords
Where Kenroc Building Materials is headquartered
LocationHeadquarters
- HQ city
- Regina
- HQ country
- Canada
- HQ region
- North America
Offices14 records
Markets served
Kenroc Building Materials business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Building Materials Sales: Sale and delivery of building materials including drywall, ceiling systems, roofing, stucco, steel framing, insulation, EIFS products, and professional-grade tools to contractors. Revenue generated through product sales with volume-based pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B contractor pricing - quote-based |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Kenroc Building Materials product offering
Product offeringCore offering
Kenroc Building Materials sells and distributes a wide range of construction building materials—including drywall, ceiling systems, roofing, stucco, steel framing, insulation, EIFS products, and professional-grade tools—to professional tradespeople and contractors across Western Canada. The company operates 14 branch locations supported by its own in-house transport company, Sexton Transport, providing on-time delivery with materials placed where customers need them on job sites.
Product overview
Kenroc Building Materials is a specialty building materials distributor serving professional trades across Western Canada. The company offers a comprehensive portfolio of construction products organized into six core product categories: Drywall, Ceiling Systems, Insulation, Roofing, Stucco & EIFS, and Steel Framing, complemented by professional-grade Tools & Accessories. The product ecosystem includes proprietary sub-brands and materials from vendor partners like CertainTeed (ceiling systems, drywall products), Sto (EIFS systems - exclusive Western Canada distributor), Owens Corning (insulation), and Bailey Metal Products (steel framing). Products range from basic building materials like standard drywall and fiberglass insulation to specialized offerings including impact-resistant drywall, low-carbon CarbonLow panels, acoustic ceiling systems, and GPS insulation. The company serves projects from residential renovations to large commercial developments including hospitals and high-rise buildings, with 14 branch locations across British Columbia, Alberta, Saskatchewan, and Manitoba.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 14 locations ensure product availability across Western Canada
- +1 more outcomes
Companies that use Kenroc Building Materials
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Kenroc Building Materials technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Kenroc Building Materials partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Sto Corp.coreExclusive Western Canadian distributor of Sto products. Sto is a premium EIFS and building envelope solutions provider with eight decades of German engineering and innovation. Kenroc offers the full range of Sto products including EIFS systems, air/moisture barriers, insulation boards, base coats, and finishes. Sto Tinters color-matching available in-house.
- Bailey Metal ProductscoreKey supplier of steel framing products including Platinum Plus Stud & Track, B18 Hard Board Stud, and load-bearing framing solutions. Bailey provides load tables and technical resources for steel framing applications.
- CertainTeedcoreMajor supplier of drywall, ceiling systems, insulation, and roofing products. Products include GlassRoc Sheathing, GlasRoc Tile Backer, M2Tech drywall, Extreme Impact drywall, CT Ceiling Systems, Quickspan Locking Drywall Grid, Ecophon acoustic solutions, and CarbonLow sustainable wallboard.
- Owens CorningcoreSupplier of insulation products including PROPINK FIBERGLAS blowing wool, PINK NEXT GEN FIBERGLAS batts, and QUIETZONE acoustic insulation for thermal and moisture control applications.
- Sexton TransportcoreIn-house transport company created by Ken Sexton to support both Kenroc and Builders Choice Ltd. Ensures products get to branches quickly and enables reliable customer delivery.
- Builders Choice Ltd.minorRelated company created by Ken Sexton in 1986 to buy specialized drywall tools in volume, complementing Kenroc's product offerings.
- PCL ConstructorsminorMajor construction contractor working on notable projects including St. Paul's Hospital and The Post/Vancouver Amazon Hub where Kenroc supplies materials.
- RWC (Royal West Contractors)minorConstruction contractor working on St. Paul's Hospital and The Post projects with Kenroc as materials supplier.
Scale indicators5 records
Recent moves8 records
Expansion highlights4 records
Kenroc Building Materials competitors and assessment
Company assessmentDirect peers
- Allmar Inc. Allmar is a Canadian architectural building products distributor with showrooms and distribution across Western Canada (including Vancouver, Calgary, Edmonton). It serves architects, contractors, and designers with specialty interior products—directly overlapping Kenroc's contractor base in BC/Alberta markets.
- CanWel Building Materials: CanWel is one of Canada's largest distributors of building materials and hardware products to the lumber and building supply industry. As a national Canadian pro-dealer with extensive Western Canada operations, it competes head-to-head with Kenroc in lumber, panels, and related categories.
- BMR Group: BMR is a Quebec-based Canadian pro-dealer cooperative serving contractors and DIYers with building materials, hardware, and renovation products. While primarily Eastern Canada, BMR's pro-contractor focus and branch-based distribution model parallels Kenroc's go-to-market approach.
- Timber Mart: Timber Mart is a Canadian lumber and building materials buying group serving independent dealers across Canada. Member dealers operate branch networks similar to Kenroc's, selling lumber, panels, and building materials to professional contractors.
- Castle Building Centres Group: Castle is a Canadian building materials buying group serving independent lumber and building material dealers across Canada. Its member dealer model and pro-contractor focus is structurally similar to Kenroc's branch-based distribution approach.
Broad incumbents
- Home Hardware Stores: Home Hardware is Canada's largest Canadian-owned hardware and building materials retailer with 1,000+ dealer-owners. While its core market is retail/DIY, its Pro Desk commercial contractor program competes with Kenroc for professional tradesperson spend across Western Canada.
- Rona (Lowe's Canada): Rona is a major Canadian home improvement retailer (owned by Lowe's) with extensive Western Canada store coverage including contractor-focused commercial account programs. It overlaps with Kenroc in drywall, insulation, and general building materials.
- ABC Supply Co. ABC Supply is the largest wholesale distributor of roofing, siding, and building products in North America. While primarily US-based, it has expanded into Canada and competes in roofing, EIFS-adjacent, and exterior building product categories where Kenroc operates.
- Lansing Building Products: Lansing is a major US specialty distributor of exterior building products including roofing, siding, windows, and rainware. While US-focused, its specialty-distribution model and contractor customer base parallel Kenroc's Sto/EIFS/specialty distribution positioning.
Regional players
- EMCO Corporation: EMCO is a Canadian wholesale distributor of plumbing, HVAC, and building products. While it focuses on different product verticals (plumbing/HVAC vs. Kenroc's drywall/insulation/EIFS), it shares the Canadian B2B branch-based distribution model serving contractors.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Kenroc Building Materials social profiles
Digital presenceKenroc Building Materials financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kenroc Building Materials leadership team
Management profileNumber of profiles
Profiles5 records
Kenroc Building Materials subsidiaries and ownership
Company hierarchySubsidiaries1 record
Kenroc Building Materials funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kenroc Building Materials M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kenroc Building Materials
What does Kenroc Building Materials do?
Kenroc Building Materials sells and distributes a wide range of construction building materials—including drywall, ceiling systems, roofing, stucco, steel framing, insulation, EIFS products, and professional-grade tools—to professional tradespeople and contractors across Western Canada. The company operates 14 branch locations supported by its own in-house transport company, Sexton Transport, providing on-time delivery with materials placed where customers need them on job sites.
Is Kenroc Building Materials a public or private company?
Kenroc Building Materials is a private company. It is classified as family owned and is currently operating.
When was Kenroc Building Materials founded?
Kenroc Building Materials was founded in 1967. It employs 251 to 500 people.
Where is Kenroc Building Materials based?
Kenroc Building Materials is headquartered in Regina, Canada, in the North America region.
How does Kenroc Building Materials make money?
One revenue line is on record: building Materials Sales.
Who are Kenroc Building Materials's main competitors?
Direct peers on record are Allmar Inc., CanWel Building Materials, BMR Group, Timber Mart and Castle Building Centres Group. Broad incumbents are Home Hardware Stores, Rona (Lowe's Canada), ABC Supply Co. and Lansing Building Products. EMCO Corporation is listed as a regional player.
Does Kenroc Building Materials have an API?
No public API is recorded for Kenroc Building Materials.
What industry is Kenroc Building Materials in?
Kenroc Building Materials's product category is Building Materials Distribution. Its primary akta.pro industry code is CRAIAEAB, Sheet Goods & Panels Retail (Drywall, Cement Board, Sheathing), with a secondary code of CRAIAEAJ, Structural & Framing Components Retail (Trusses, Joists, Beams, Engineered Wood). Its NAICS code is 44418 and its SIC code is 5211.