Wink Strategies

What Wink Strategies does

Wink Strategies is a privately held, 360° communication and marketing agency founded in Montréal in 2013, with additional offices in Toronto and Paris. The firm delivers integrated services across five practice areas: analysis and strategy (market audits, brand positioning, communication planning, media planning), branding and identity (brand books, graphic standards, editorial charters, design), public relations (press and influencer relations, events, crisis management, e-reputation), marketing and advertising (campaign conception, multimedia production, traditional and digital media buying), and web and social media (UX, web design and development, content production, SEO, paid social, email, performance measurement). Its revenue is generated on a professional-services, project-based model with quote-driven pricing tailored to client scope, sold through direct enterprise engagement, website inquiries, and referrals.

The agency serves a diversified B2B client base across non-profit organizations, mid-market and enterprise companies, government and public institutions, and educational institutions, with named clients spanning Desjardins, CGI, Sollio, Bixi, Ville de Montréal, Université de Montréal, ALTEN, Randstad Digital, Eurogip, Jeff de Bruges, and Cancer Colorectal Canada. Operationally the firm runs a hybrid 4-day work week and markets itself as a "collective of experts" fusing strategy, creative, digital, PR, and production disciplines. In April 2025, Wink Strategies joined Numeum, France's primary digital industry body, formalizing its positioning as a transatlantic bilingual French-English agency.

The firm has no proprietary technology platform, no disclosed software products, no API or SDK, and no AI-specific capabilities or patents; service delivery is human-expertise-led. It is founder-owned, has no disclosed funding rounds or external investment, and reports a headcount in the 11-50 range.

Name

Wink Strategies

Website

https://winkstrategies.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Wink Strategies is a Montréal-based 360° communication agency, founded in 2013, that delivers branding, public relations, marketing, advertising, and digital strategy services to enterprises, governments, non-profits, and institutions across Canada and France.

Ownership category

akta.pro rank

Product category

Marketing & Communication Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Graphic Design & Visual Content Production (BPAFAIAC), Influencer Campaign Strategy & Planning (BPAFAHAC)

Keywords

• Marketing communication agency
• Branding and identity
• Public relations services
• Digital marketing strategy
• Creative agency services

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Communication and Marketing Services: Professional services revenue generated through strategic consulting, creative services, digital marketing, public relations, branding, web development, and content production engagements for B2B clients. Projects are typically custom engagements tailored to client needs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Wink Strategies is a full-service 360° communication agency that provides strategic consulting, branding and identity design, public relations, marketing and advertising campaign creation, and web/social media services. The agency delivers end-to-end projects — from market audits and positioning strategy through creative production and digital execution — for enterprises, non-profits, government bodies, and institutions primarily in Canada and France.

Product overview

Wink Strategies is a full-service 360° communication agency founded in Montreal in 2013, with additional offices in Toronto and Paris. The agency offers a comprehensive suite of communication and marketing services including analysis and strategy, branding and identity, public relations, marketing and advertising, and web and social media services. Rather than operating a software product or platform, the agency provides strategic consulting and creative execution services to help clients with market positioning, brand identity development, campaign creation, web development, and content production across various formats.

Differentiator

Problem solved

Functional benefit

Products and services

• Analysis & Strategy (Analyse & Stratégie) Strategic consulting service including market audits, brand positioning, communication and marketing plans, digital strategy audits, media planning and analysis, and advisory support. Targeted at organizations needing a strategic foundation for their communication initiatives.
• Branding & Identity (Branding & Identité) Brand identity creation and redesign service covering brand identity, brand books and graphic charters, editorial charters, graphic design for web and print, and creation of communication and sales tools. Intended for organizations building or refreshing their brand image.
• Public Relations (Relations publiques) Public relations service covering press and influencer relations, event planning and organization, product/service launches, institutional communication, crisis and issue management, and e-reputation. Designed for brands and organizations that need to generate earned media coverage and manage their public image.
• Marketing & Advertising (Marketing & Publicité) End-to-end promotional campaign service including strategic planning, creative conceptualization and ideation, multimedia production, direct marketing, traditional and online media advertising, and point-of-sale advertising. Used by clients to drive product/service sales, brand awareness, and market entry.
• Web & Social Media (Web & Médias sociaux)

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NumeumcoreStrategic or Co-development Partner · 25 April 2025Wink Strategies joined Numeum, France's leading digital industry organization representing 2,500 companies and 85% of the French digital sector revenue. The partnership reflects commitment to collective action within the French and European digital ecosystem, contributing to discussions on regulatory, technological, and societal issues affecting the sector.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Publicis Groupe: Global advertising holding company with integrated creative, media, PR, and digital capabilities. Competes for the same enterprise RFPs but with vastly greater scale, capital, and technology investment.
• Dentsu: Global advertising holding company with integrated creative, CXM, and media capabilities. Competes for enterprise communications mandates, particularly multinational clients also served by Wink.
• Havas: Global advertising and communications network operating integrated creative, media, and healthcare communications. Overlaps with Wink on enterprise and government mandates at a much larger scale.

Direct peers

• Lg2: Québec-headquartered independent creative agency delivering branding, advertising, and digital services. Comparable in scale, geography, and full-service positioning to Wink's Montreal core.
• Cossette: Canadian full-service marketing and communications agency offering strategy, branding, media, and digital. Competes for the same enterprise and institutional clients across Quebec and broader Canada.
• Bleublancrouge: Montréal-based independent creative agency with integrated branding, strategy, and digital offerings. Closely matches Wink's boutique 360° model and Quebec institutional client focus.
• Sid Lee: Montréal-based full-service creative agency offering strategy, branding, advertising, digital, and content production. Most direct Canadian peer given shared geography, integrated service model, and overlap on enterprise and institutional clients.
• TAXI: Toronto-based creative and brand agency with full-service offerings. Direct competitor in the Canadian mid-market enterprise space, particularly for Toronto-headquartered clients.
• BETC: Paris-headquartered full-service creative agency and one of France's most awarded independents. Closest European peer given Wink's Paris office and shared integrated services model.

Emerging players

• Ueno: Boutique digital and brand agency with offices in San Francisco, New York, and Montréal. Comparable in size and integrated service offering, representing a younger peer chasing similar mid-market enterprise work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/winkstrategies
• Facebookfacebook.com/winkstrategies
• LinkedInlinkedin.com/company/wink-strategies
• Instagraminstagram.com/wink.strategies

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wink Strategies