Fluid Handling
Fluid Handling, Inc. is a privately held, Wisconsin-based industrial distributor and engineered systems supplier of hydronic, steam, cooling, and vibration isolation equipment from 50+ manufacturers, serving plumbing/HVAC contractors, breweries, healthcare facilities, and apartment buildings across the U.S.
- Company typePrivate
- Founded1980
- HeadquartersMenomonee Falls, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Fluid Handling does
Fluid Handling, Inc. is a privately held industrial distributor and engineered systems provider founded in 1980 and headquartered in Menomonee Falls, Wisconsin. The company supplies hydronic, steam, cooling, and vibration isolation equipment from more than 50 leading U.S. and global manufacturers (including pumps from AMT, Ebara, MP, Scot Pump; boilers from Bryan, Burnham, Lochinvar, Victory Energy; heat exchangers from API, Calefactio; and controls from Tekmar, Siemens) to commercial and industrial customers in Wisconsin and the broader U.S. market. Its own-engineered product line includes the proprietary Low Profile Condensate Coolers (four models, 3,000–25,000 lb/hr capacity) and a custom skid packaging capability that integrates multiple OEMs' components into single-source systems with full documentation.
The business generates revenue through three streams: one-time equipment and component sales via a multi-channel sales team (commercial, industrial, plumbing, wholesale, plus inside sales support); custom skid package design and supply; and ancillary professional services including system troubleshooting and PDH-accredited training delivered through the FH Institute division. Pricing on training ranges from $30 to $100 per attendee. Customers are predominantly SMBs across plumbing/HVAC contractors, breweries and food processing, hospitals and healthcare facilities, and apartment buildings. The company is founder-driven, privately held with no institutional capital or M&A activity disclosed, employs approximately 30 professionals, and reports 44+ years of continuous operating history without disclosed revenue figures.
Fluid Handling firmographics
Firmographics- Name
- Fluid Handling
- Legal name
- Fluid Handling, Inc.
- Website
- https://fluidh.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fluid Handling, Inc. is a privately held, Wisconsin-based industrial distributor and engineered systems supplier of hydronic, steam, cooling, and vibration isolation equipment from 50+ manufacturers, serving plumbing/HVAC contractors, breweries, healthcare facilities, and apartment buildings across the U.S.
- Ownership category
- akta.pro rank
Fluid Handling industry classification
Industry- Product category
- Industrial Fluid Handling Distribution
- NAICS
- Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720), Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372), Pump and Compressor Manufacturing (33391)
- SIC
- Pumps & Pumping Equipment (3561), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Steam & Air-Conditioning Supply (4961)
- akta.pro primary industry
- Heat Transfer Equipment (Heat Exchangers, Boilers, Condensers) (IMAHAEAC)
- akta.pro secondary industries
- Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG), Boiler & Hydronic Heating Repair & Service (HSAOAHAG), Compressors, Refrigeration Components & Condensing Units (IMADANAG)
Keywords
Where Fluid Handling is headquartered
LocationHeadquarters
- HQ city
- Menomonee Falls
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Fluid Handling business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Equipment and Component Sales: Fluid Handling generates revenue by supplying fluid handling, heat transfer, steam, cooling, and vibration eliminating equipment from leading U.S. and global manufacturers. They help customers select and apply products for hydronic and steam system needs.
- Custom Packaged Systems: Design and supply custom skid packages incorporating pumps, hydronic accessories, heat exchangers, boilers, condensate recovery equipment, control systems, and storage tanks. Provides single-source responsibility and documentation.
- Technical Services and Training: Troubleshooting services for steam and hot water systems, and professional education via FH Institute offering PDH-accredited classes. Training covers hot water heaters, steam systems, condensate units, boiler feed units, and more.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Pump Maintenance & Service Training |
| Other | Pay-as-you-go | Watson McDaniel Training (Level 1 & 2 Steam) |
| Other | Pay-as-you-go | Lochinvar Service Training |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Fluid Handling product offering
Product offeringCore offering
Fluid Handling distributes pumps, boilers, hydronic accessories, heat exchangers, steam system products, condensate recovery equipment, control systems, water treatment/filtration, vibration isolation, storage tanks, and specialty fluid-handling products to commercial and industrial customers. It also designs custom packaged skid systems, provides system optimization and troubleshooting services, and operates FH Institute, which delivers PDH-accredited professional training.
Product overview
Fluid Handling is a distributor and solutions provider for hydronic, steam, cooling, and vibration isolation systems, operating for over 44 years from Menomonee Falls, Wisconsin. The company offers an extensive lineup of fluid handling equipment, heat transfer products, water heating, pressure boosting, steam, and vibration elimination equipment manufactured by leading U.S. and global manufacturers. Core proprietary products include Low Profile Condensate Coolers (four capacity models). The portfolio includes distributed products from manufacturers such as pumps (AMT, Ebara, MP, Scot Pump), boilers (Bryan, Burnham, Lochinvar, Victory Energy), heat exchangers (API, Calefactio), steam products (Watson McDaniel, Sterlco), and control systems (Tekmar, Siemens). The company also designs and supplies custom skid package systems incorporating these products. Services include system optimization, troubleshooting, and professional education through the FH Institute (PDH-accredited training).
Differentiator
Problem solved
Functional benefit
Brands
- FH Institute: Fluid Handling Institute - the company's training division that offers PDH accredited classes for engineer license renewal.
Products and services
- Low Profile Condensate Coolers Proprietary fluid-handling product designed to cool condensate in space-constrained installations; sold to commercial and industrial customers requiring compact condensate handling.
- Pumps and Hydronic Accessories Distribution of pumps and hydronic accessories for commercial and industrial fluid systems, including hydronic heating and cooling loops.
- Boilers and Water Heating Equipment Distribution of boilers and water heating equipment for hydronic and steam systems serving commercial, institutional, and industrial facilities.
- Heat Exchangers Distribution of heat exchanger equipment for commercial and industrial heat transfer applications including hydronic and process heating/cooling.
- Steam System Products Distribution of steam system components for customers operating commercial and industrial steam systems.
- Condensate Recovery Equipment Distribution of condensate recovery equipment for steam and hydronic systems to capture and reuse condensate in commercial and industrial facilities.
- Control Systems Distribution of control systems for monitoring and operating hydronic, steam, and process fluid systems in commercial and industrial settings.
- Water Treatment and Filtration Distribution of water treatment and filtration equipment to protect boilers, chillers, and hydronic systems from scale, corrosion, and particulates.
- Vibration Isolation and Expansion Products Distribution of vibration isolation and expansion products to support mechanical equipment and piping installations.
- Storage Tanks Distribution of storage tanks used in commercial and industrial fluid systems for buffer, expansion, and thermal storage purposes.
- Specialty Products Distribution of specialty fluid-handling products beyond core catalog categories, sourced via Fluid Handling's manufacturer representation network.
- Custom Packaged Skid Systems Custom design and assembly of skid-mounted packaged fluid-handling systems integrating pumps, boilers, controls, and accessories for commercial and industrial customers.
- System Optimization Services Engineering service that uses Fluid Handling's proprietary fluid system simulation program to analyze, troubleshoot, and optimize customer hydronic, steam, and process fluid systems.
- FH Institute Training Programs PDH-accredited continuing education and technical training courses on hydronic, steam, and fluid-handling topics, delivered to licensed engineers and design professionals.
Companies that use Fluid Handling
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
Fluid Handling technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Fluid Handling partnerships and signals
Strategic signalPartnerships
31 partnerships are on record, tiered minor and core.
- Ace HeatersminorManufacturer whose products are distributed by Fluid Handling. Products include tank and instantaneous water heaters.
- ADEY InnovationsminorManufacturer of water treatment products for hydronic systems.
- Aldrich CompanyminorManufacturer of boiler trim and related products.
- AMT PumpsminorPump manufacturer whose products are distributed by Fluid Handling.
- API Heat TransferminorHeat transfer equipment manufacturer.
- Bryan SteamminorBoiler manufacturer.
- Burnham Commercial BoilersminorCommercial boiler manufacturer.
- Cain IndustriesminorManufacturer of boiler economizers.
- CalefactiominorHeat transfer and thermal solutions manufacturer.
- Canaris CorporationminorHVAC equipment manufacturer.
- Capital Coil & AirminorCoil and air handling products manufacturer.
- Crane: Barnes, Burks, WeinmanminorPump and systems manufacturer.
- Donaldson FiltrationminorIndustrial filtration solutions manufacturer.
- EbaraminorPump manufacturer.
- ECOMminorInstrumentation and control products manufacturer.
- Flexcon IndustriesminorExpansion tanks and related products manufacturer.
- LochinvarcoreLochinvar provides factory training for Fluid Handling's Lochinvar Service Training classes. Fluid Handling hosts training on Lochinvar Crest, Knight, and FTXL boilers. Presented by Fluid Handling staff trained by Lochinvar.
- Lockwood ProductsminorProducts for hydronic systems.
- Madden ManufacturingminorManufacturing equipment supplier.
- Mason IndustriesminorVibration isolation and seismic restraint products manufacturer.
- Miller-LeamanminorFiltration and separation products manufacturer.
- MP PumpsminorPump manufacturer.
- NidecminorHVAC drives and control products manufacturer.
- Scot Pump (Wilo Company)minorPump manufacturer and subsidiary of Wilo.
- SiemensminorCombustion controls products manufacturer.
- TacocoreTaco provides training content for FH Institute. Fluid Handling offers Domestic Hot Water Recirculation training by Taco. Taco is a major manufacturer of hydronic heating and cooling products.
- TekmarminorControls manufacturer for hydronic systems.
- Thermal SolutionsminorThermal solutions and boiler products manufacturer.
- Victory EnergyminorFiretube boiler products manufacturer.
- Watson McDanielcoreWatson McDaniel provides factory-based training through Fluid Handling. Level 1 & 2 Steam Training sessions held at Fluid Handling facilities in Menomonee Falls and Madison. Factory presenters bring decades of experience and industry knowledge.
- WilominorParent company of Scot Pump, pump manufacturer.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Fluid Handling competitors and assessment
Company assessmentBroad incumbents
- Carrier: Global HVAC and refrigeration manufacturer (NYSE: CARR). A principal whose products Fluid Handling distributes; broad incumbent in the same hydronic and steam system space, but as an OEM rather than a value-added distributor.
- Watsco: Largest HVAC distributor in North America (NYSE: WSO). Distributes heating, ventilation, air-conditioning, and refrigeration products at national scale; same broad equipment categories as Fluid Handling but at a radically larger footprint.
- Watts Water Technologies: Manufacturer of valves, hydronics, water treatment, and plumbing products (NYSE: WTS). Comparable at the product level — Watts' valves, expansion tanks, and hydronic accessories overlap directly with Fluid Handling's distributed catalog — though Watts operates as an OEM, not a distributor.
- Trane Technologies: Global HVAC and building systems manufacturer (NYSE: TT). Comparable at the equipment level: chillers, boilers, and hydronic components overlap with Fluid Handling's portfolio; broad incumbent operating at far greater scale than the regional distributor.
- Ferguson: Largest U.S. distributor of plumbing, heating, and industrial pipe, valves, and fittings (PVF). Broad incumbent in the same hydronics, plumbing, and industrial distribution space as Fluid Handling, but operating at dramatically greater scale and across broader categories.
Direct peers
- Winsupply: Privately-held HVAC and plumbing wholesale distributor with a network of locally owned branches. Highly comparable to Fluid Handling: a regional, technical, sales-led distribution model serving contractors and commercial accounts with engineering and technical-support overlay.
- United Refrigeration: Regional refrigeration and HVAC parts distributor with multiple locations across the U.S. Comparable as an industrial/mechanical equipment distributor focused on cooling, refrigeration, and HVAC components — overlapping with Fluid Handling's cooling equipment portfolio and contractor-focused customer base.
- Johnstone Supply: Cooperative HVAC distributor with hundreds of independent locations across North America. Operates a similar business to Fluid Handling in distributing HVAC, hydronic, and refrigeration equipment to contractors, with comparable reliance on technical sales support.
Others
- Watson McDaniel: Core strategic partner of Fluid Handling and a manufacturer of steam system products (steam traps, valves, condensate). Provides factory-based Level 1 & 2 Steam Training delivered through Fluid Handling's FH Institute and Menomonee Falls / Madison facilities.
- Taco Comfort Solutions: Core strategic partner of Fluid Handling and a manufacturer of hydronic heating and cooling products (pumps, valves, heat exchangers). A principal whose products Fluid Handling distributes, supplies training content for, and integrates into skid packages.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Fluid Handling financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fluid Handling leadership team
Management profileNumber of profiles
Profiles2 records
Fluid Handling funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fluid Handling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fluid Handling
What does Fluid Handling do?
Fluid Handling distributes pumps, boilers, hydronic accessories, heat exchangers, steam system products, condensate recovery equipment, control systems, water treatment/filtration, vibration isolation, storage tanks, and specialty fluid-handling products to commercial and industrial customers. It also designs custom packaged skid systems, provides system optimization and troubleshooting services, and operates FH Institute, which delivers PDH-accredited professional training.
Is Fluid Handling a public or private company?
Fluid Handling is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fluid Handling founded?
Fluid Handling was founded in 1980. It employs 11 to 50 people.
Where is Fluid Handling based?
Fluid Handling is headquartered in Menomonee Falls, United States, in the North America region.
How does Fluid Handling make money?
Three revenue lines are on record. Equipment and Component Sales are the primary driver. The others are custom Packaged Systems and technical Services and Training.
Who are Fluid Handling's main competitors?
Broad incumbents on record are Carrier, Watsco, Watts Water Technologies, Trane Technologies and Ferguson. Direct peers are Winsupply, United Refrigeration and Johnstone Supply. Others are Watson McDaniel and Taco Comfort Solutions.
Does Fluid Handling have an API?
No public API is recorded for Fluid Handling.
What industry is Fluid Handling in?
Fluid Handling's product category is Industrial Fluid Handling Distribution. Its primary akta.pro industry code is IMAHAEAC, Heat Transfer Equipment (Heat Exchangers, Boilers, Condensers), with a secondary code of IMAHANAG, Pump & Compressor Packages (Skids, Booster Sets). Its NAICS code is 423720 and its SIC code is 3561.