Yepme

What Yepme does

Yepme is an India-based, direct-to-consumer online fashion retailer operating its own private-label brand across men's and women's apparel, footwear, accessories, watches, and ethnic wear. Founded in 2009 and headquartered in Gurgaon, the company runs a proprietary e-commerce storefront at yepme.com that serves as both the marketing surface (lookbooks, blog, TV-driven campaigns) and the sole transaction channel for its mass-market fashion assortment. Product breadth spans western, ethnic, active, party, and winter wear for both genders, with sub-categories extending into grooming, jewellery, and lingerie.

The platform is built on a standard e-commerce architecture with multi-category navigation, customer wishlist functionality, Facebook social login, and an editorial content layer (London and Paris lookbooks, HotOnTV, and the Yepme Blog). Distribution is exclusively through the owned storefront with delivery across India, supported by Cash on Delivery payment, a 30-day return policy, and an order-tracking system. The company has previously signaled intent to extend into the US and UK markets via country-specific domain redirects.

The business model is straightforward retail: one-time sales of private-label inventory at value-based price points to Indian consumers, acquired via TV advertising, social media (#freshfashion), email, and SEO. Customer segments are horizontal — male and female Indian shoppers seeking affordable western and ethnic fashion. Leadership consists of co-founders Vivek Gaur (CEO), Sandeep Sharma, and Anand Jadhav. Material risk signals are present: the website footer explicitly references "Insolvency Proceedings," the site copyright dates to 2016, no funding rounds or investors are disclosed, and the company has 51–100 employees — collectively indicating the business is in distress or wind-down rather than active scaling.

Name

Yepme

Legal name

Yepme

Website

https://yepme.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Yepme is a Gurgaon-based, direct-to-consumer online fashion retailer selling its own private-label men's and women's apparel, footwear, and accessories to Indian consumers through a proprietary e-commerce platform. The company is privately held, employs 51–100 people, and shows signs of financial distress per its website.

Ownership category

akta.pro rank

Product category

Online Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Apparel, Footwear & Accessories Omnichannel (CRAFAEAA)

akta.pro secondary industry

Men’s Apparel Retail (CRAAABAC)

Keywords

• Online fashion retail
• Private label apparel
• Men's ethnic wear
• Women's ethnic wear
• Direct to consumer

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Product Sales: Direct retail sales of private label fashion products including clothing, footwear, accessories, watches, and ethnic wear through the Yepme.com e-commerce platform

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Yepme is an Indian online fashion brand that sells its own private label apparel, footwear, accessories, and watches directly to consumers through the yepme.com e-commerce platform. The catalog covers men's and women's fashion across western and ethnic wear categories including shirts, t-shirts, jeans, kurtas, sherwanis, sarees, lehengas, sports shoes, and watches. The company also offers Cash on Delivery, 30-day returns, order tracking, and editorial lookbooks and blog content for fashion inspiration.

Product overview

Yepme is India's First Online Fashion Shopping Brand operating as a single unified e-commerce platform that sells its own proprietary fashion brand. The platform offers an extensive product portfolio organized around men's and women's fashion, encompassing clothing (shirts, t-shirts, jeans, ethnic wear, party wear, winter wear), footwear (casual, formal, sports, premium), accessories (watches, belts, bags, jewellery), and specialty categories like lingerie and grooming products. The core platform is complemented by the Look Book feature for fashion inspiration and the Yepme Blog for editorial content. Collections include Linen, Essentials, Activewear, and Party Wear lines. The platform emphasizes its own fashion brand with mass collections aligned to latest trends and styles, supported by features like Cash on Delivery, 30-day returns, and order tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Fashion Collection Comprehensive private label men's fashion line including shirts, t-shirts, jeans, bottom wear, watches, ethnic wear (kurtas, Nehru jackets, sherwanis, salwars & churidars, pyjamas & dhotis, stoles), footwear (casual, formal, sports, football, sandals, premium), sports wear, accessories (bracelets, stoles, neck ties, jewellery, necklaces, belts), linen and essentials collections, party wear (blazers, shirts, tees & polos, jeans, jackets, trousers), winter wear (jackets, sweatshirts, sweaters, tracksuits, blazers, Nehru jackets, thermals, sherwanis, trackpants), and grooming products (razors, razor cartridges). Targeted at male consumers in India seeking affordable private label fashion.
• Women's Fashion Collection Full-range private label women's fashion including tops & blouses, tees (Disney & Marvel, graphic, polo, solid), watches (casual, formal, designer, premium, real chronograph), kurtis & tunics (long, asymmetric, short, tunics), ethnic wear (long line kurtas, salwar suits, kurtis, salwars & churidars, stoles, skirts, palazzo pants), sarees (casual wear, banarasi, party wear), footwear (flats, boots, wedges, heels, bellies, shoes, sandals, mojaris, premium), jeans, dresses, jumpsuits & playsuits, bottom wear (pants, skirts, leggings, shorts & capris, jeans, jeggings, trackpants, joggers), linen collection, party wear (bottom wear, tops, jumpsuits), accessories, fashion jewellery, and lingerie. Targeted at female consumers in India seeking affordable private label fashion.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• LetzchangeminorOthersSocial cause partnership supporting underprivileged communities. Yepme is proud to support social causes and has partnered with Letzchange, specifically supporting projects that empower disabled people with skills to build a future.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Myntra: Myntra is India's largest online fashion marketplace, selling apparel, footwear, and accessories across men's and women's categories with deep western and ethnic assortments — Yepme's closest direct competitor at scale.
• Ajio: Reliance-owned Ajio is a major online fashion destination in India spanning branded and private-label men's and women's apparel, footwear, and accessories, directly overlapping Yepme's catalog mix.
• Tata CLiQ: Tata CLiQ operates a multi-category Indian e-commerce platform with a dedicated fashion vertical covering apparel, footwear, watches, and accessories — overlapping with Yepme's core assortment.
• Bewakoof: Bewakoof is an Indian D2C fashion brand selling casual apparel, accessories, and footwear through its own platform targeting young men and women — directly comparable in D2C, private-label positioning and target demographic to Yepme.
• The Souled Store: The Souled Store is an Indian D2C apparel and accessories brand selling through its own e-commerce storefront with themed collections — comparable to Yepme as an Indian private-label D2C fashion operator using social and editorial content.
• Limeroad: Limeroad is an Indian online fashion marketplace and D2C platform offering men's and women's apparel, footwear, and accessories with a focus on curated style — overlapping directly with Yepme's catalog and target customer.

Broad incumbents

• Flipkart (Fashion): Flipkart runs a broad Indian e-commerce marketplace with a strong fashion category covering men's, women's, western, and ethnic wear — a scaled incumbent that competes head-on with Yepme across virtually every product line.
• Snapdeal: Snapdeal is one of India's value-focused horizontal e-commerce platforms with broad apparel and accessory assortment — overlapping with Yepme's value-fashion positioning across price points and product categories.
• Amazon India (Fashion): Amazon India operates a dominant horizontal e-commerce marketplace with a large fashion category spanning men's, women's, footwear, accessories, and watches — a broad incumbent that competes with Yepme across essentially every category it sells.

Emerging players

• Snitch: Snitch is a fast-growing Indian D2C men's fashion brand selling private-label apparel and accessories direct-to-consumer online — directly comparable to Yepme's men's private-label offering and value-fashion positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/yepmedotcom
• LinkedInlinkedin.com/company/vas-data-services-pvt-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yepme