Clicksco

What Clicksco does

Clicksco (legally Clicksco Digital (UK) Limited) is a London-headquartered performance marketing company founded in 2009 that delivers data-driven customer acquisition services to brands, media publishers, and agencies. The company operates a global network of owned publisher sites across diverse business verticals and geo-markets, reaching over 1 million daily users, and delivers paid media spend across search (Google, Bing, Yahoo), display, native/social, and eCommerce (Amazon, Expedia) channels. Its core technology stack is built around proprietary AI and machine learning systems developed and refined over more than a decade, used to analyze customer behavior, model purchase intent, and optimize ad targeting for high-ROI conversions.

The business model is performance-based: Clicksco generates revenue through transaction-fee arrangements tied to customer acquisitions and conversions, supplemented by advertising revenue from its owned publisher network. The company maintains a sales-led B2B go-to-market, targeting brands, media publishers, and agencies globally, with operational offices in London (global HQ), Mumbai, and Dubai. Clicksco is privately held and owned by All Response Media (the UK's largest dedicated customer acquisition buying point) and the Havas Group (a global communications conglomerate founded in 1835, employing 19,000+ people across 100+ countries), operating within a group structure that includes entities in the UK, Ireland, Canada, and UAE. A team of 70+ specialists representing 30 nationalities and 18 languages supports multi-market execution.

Name

Clicksco

Legal name

Clicksco Digital (UK) Limited

Website

https://clicksco.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Clicksco is a London-headquartered performance marketing company founded in 2009 that delivers data-driven customer acquisition services to brands, media publishers, and agencies through a network of owned publisher sites, proprietary AI/ML targeting systems, and partnerships with Google, Bing, Yahoo, Amazon, and Expedia.

Ownership category

akta.pro rank

Product category

Performance Marketing

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

akta.pro secondary industries

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA), Search Engine Marketing (SEM) / Paid Search (PPC) Management (MPAAACAB), Performance Marketing Automation & Bid Management Services (MPAAACAM)

Keywords

• Performance marketing services
• Customer acquisition solutions
• Paid media management
• Digital advertising
• Publisher operations

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Performance-based Marketing: Revenue generated through performance-based marketing arrangements where they deliver paid media spend and customer acquisitions for brands, publishers, and agencies. Payment is likely commission or transaction-based tied to conversions and results.
2. Publisher Sites: Revenue from owning and operating a large number of publisher sites across diverse business verticals and geo-markets

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Clicksco is a digital performance marketing company that delivers AI and ML-powered customer acquisition and paid media management across search, display, native, and social channels for brands, agencies, and publishers. It also owns and operates a portfolio of publisher sites across multiple verticals, providing first-party audience data and proprietary targeting capabilities that underpin its performance campaigns.

Product overview

Clicksco is a performance marketing company offering data-driven customer acquisition solutions. The company operates as a unified platform without distinct named products or modules. Core services include AI-powered customer behavior and intent analysis, paid media management across search (Google, Bing, Yahoo) and eCommerce (Amazon, Expedia) channels, display advertising with targeting AI, native and social advertising, and search traffic delivery. The company also owns and operates publisher sites across multiple business verticals and geographic markets. Services are delivered through a global network of over 70 specialists across 5 offices, with a focus on customer acquisition and conversion optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance-Based Customer Acquisition
• Search Advertising (Paid Search)
• Display Advertising
• Native and Social Advertising
• Owned Publisher Network

Quantifiable outcome

• Millions of dollars of paid media spend delivered annually
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• GoogleflagshipTechnology or IntegrationKey search player partner within Clicksco's global network, enabling delivery of highly effective paid media spend. Partnership enables finding customers when and where they are ready to engage and convert.
• BingflagshipTechnology or IntegrationKey search player partner within Clicksco's global network enabling search traffic delivery and customer acquisition solutions.
• YahooflagshipTechnology or IntegrationKey search player partner within Clicksco's global network enabling search-based advertising and customer acquisition.
• AmazoncoreTechnology or IntegrationeCommerce partner within Clicksco's global network, enabling customer acquisition in eCommerce vertical through advertising and product discovery.
• ExpediacoreTechnology or IntegrationeCommerce partner within Clicksco's global network, enabling targeted advertising and customer acquisition in the travel sector.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• GroupM: World's largest media investment group (WPP), operating performance and programmatic units that compete with Clicksco for global brand customer acquisition budgets.
• iProspect: Global digital performance agency within dentsu; delivers paid search, SEO, programmatic, and conversion-focused media across multiple verticals, overlapping significantly with Clicksco's offering.
• Dentsu International: Global advertising holding company with significant performance, media, and customer engagement capabilities that overlap with Clicksco's offering at scale.
• Havas Media Network: Media buying arm of Havas Group, Clicksco's parent; offers overlapping performance and programmatic capabilities as part of a much broader communications portfolio serving global enterprise clients.
• Publicis Media: Performance and media buying arm of Publicis Groupe; delivers paid media, programmatic, and commerce media services that overlap with Clicksco's customer acquisition practice.

Direct peers

• Assembly: Stagwell-owned digital performance agency focused on media, commerce, and data-driven customer acquisition for enterprise brands; directly comparable in service mix.
• Kepler Group: Performance marketing agency offering programmatic, paid search, and analytics services with strong enterprise brand clients; comparable in customer acquisition focus.
• All Response Media: Co-owner of Clicksco and the UK's largest dedicated customer acquisition media buyer; directly comparable in performance-based buying, media planning, and conversion-focused execution.
• Tinuiti: Large US-based digital performance marketing agency specializing in paid search, paid social, and Amazon advertising; competes directly with Clicksco for brand performance budgets.

Emerging players

• CrakRevenue: Performance marketing network focused on affiliate and customer acquisition across verticals; comparable in transaction-fee revenue model and publisher-network distribution.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/clicksco
• Facebookfacebook.com/clicksco
• LinkedInlinkedin.com/company/clicksco-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clicksco