Affilinet

What Affilinet does

Affilinet was a European affiliate marketing platform founded in 1997 and headquartered in the UK. In 2017 it was acquired by Awin AG, a German-incorporated global affiliate network founded in 2001, and the affili.net domain now redirects to awin.com as the Affilinet brand has been consolidated into the Awin platform. The combined entity operates as Awin, a horizontal affiliate and partnership marketing platform serving four primary user groups: advertisers (enterprise and growth-stage brands), content creators and influencers, affiliate partners (media sites, tech platforms), and agencies managing client programs. Underlying technology includes AI-powered partner recommendations, advanced tracking and analytics across partnerships and conversions, and configurable commission structures. The platform supports 30K+ advertiser brands and 1M+ approved partners across 14+ countries spanning Europe, North America, South America, and Australia.

Name

Affilinet

Legal name

Awin AG

Website

https://affili.net

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Affilinet, acquired by Awin in 2017, operates as Awin's European affiliate marketing platform, connecting 30K+ brands with 1M+ creators and affiliate partners across 14+ countries via AI-powered matching, tracking, and analytics tools.

Ownership category

akta.pro rank

Product category

Affiliate Marketing Platform

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• Affiliate marketing platform
• Partner marketing software
• Performance marketing network
• Creator monetization platform
• Advertising affiliate network

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Affiliate Marketing Platform Commission: Awin operates as an affiliate marketing network platform, earning revenue by facilitating partnerships between advertisers seeking to grow their business and affiliate publishers/creators who promote those brands. The platform acts as an intermediary providing tracking, payment, and relationship management services.
2. Partnership Management Services: Provides technology infrastructure and services to enterprise advertisers and agencies for managing their affiliate and partnership marketing programs

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Affilinet (now operating as Awin following a 2017 acquisition) operates a global affiliate marketing platform that connects advertisers with affiliate partners, content creators, and influencers to run performance-based partnership marketing campaigns. The platform provides tracking, analytics, AI-powered partner matching, and flexible commission structures across 14+ countries, with 30K+ brands and 1M+ approved partners generating £15B+ in annual partner revenue.

Product overview

Affilinet (now part of Awin following a merger) was an affiliate marketing platform offering solutions for advertisers, content creators and influencers, affiliate partners, and agencies. The platform connected brands with affiliate partners to facilitate partnership marketing programs. Current operations are under the Awin brand which provides a unified affiliate marketing platform with tools for partner discovery, tracking, analytics, and commission management. The source content primarily reflects the current Awin platform, as the Affilinet domain (affili.net) now redirects to Awin.com.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertiser Affiliate Platform Performance-based affiliate marketing platform for brands and advertisers to launch, track and optimize partnership marketing programs, with AI partner recommendations, advanced tracking/analytics and flexible commission structures.

Quantifiable outcome

• +67% increase in affiliate marketing ROI for Samsung using commission flexibility tools
• +3 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• SaleCyclecoreTechnology or IntegrationTechnology partnership providing SMS and email retargeting solutions integrated with Awin's platform. SaleCycle helps advertisers rescue abandoned carts and answer customer queries, generating measurable incremental sales.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CJ Affiliate (Commission Junction): CJ Affiliate is one of the largest global affiliate marketing networks, connecting advertisers with publishers. It directly competes with Awin in the same two-sided marketplace model, serving enterprise brands across similar verticals with comparable tracking and commission infrastructure.
• Tradedoubler: Tradedoubler is a European-headquartered affiliate marketing network offering performance marketing solutions across multiple markets. It directly competes with Awin particularly in European geographies with similar advertiser-publisher marketplace dynamics.
• Impact: Impact provides a partnership management platform covering affiliate, influencer, and B2B partnerships. It competes directly with Awin in the affiliate and partnership marketing space, particularly targeting enterprise advertisers seeking unified partner management technology.
• Rakuten Advertising: Rakuten Advertising operates a global affiliate network and performance marketing platform serving advertisers and publishers worldwide. It is a direct competitor to Awin with overlapping global reach, enterprise brand focus, and similar affiliate technology offerings.
• ShareASale: ShareASale is an affiliate marketing network connecting merchants with affiliates, now owned by Awin's parent ecosystem. It serves a similar SMB-to-mid-market segment as Awin's self-serve offering and operates on comparable commission-tracking technology.
• AvantLink: AvantLink is an affiliate marketing network focused on retail, fashion, and outdoor brand verticals. It directly competes with Awin in connecting advertisers with affiliate partners using similar performance-tracking and commission management infrastructure.
• Pepperjam (PartnerCentric): Pepperjam is an affiliate marketing platform serving enterprise brands and agencies. It directly competes with Awin in the affiliate network space with overlapping advertiser base and similar tracking and payout capabilities.

Emerging players

• Refersion: Refersion is an affiliate and influencer marketing platform focused on DTC and Shopify-ecosystem brands. While smaller in scale than Awin, it targets an overlapping advertiser segment with a more streamlined creator-management approach.
• PartnerStack: PartnerStack is a partner management platform focused on B2B SaaS affiliate and referral programs. While overlapping with Awin in affiliate technology, it specializes in SaaS vertical with a more software-centric approach to partner ecosystem management.

Broad incumbents

• Amazon Associates: Amazon Associates is the world's largest affiliate program operated by Amazon directly. While it is retailer-direct rather than a third-party network, it competes for the same creator and publisher attention as Awin's platform and represents a structural alternative to multi-brand affiliate networks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/affilinet
• LinkedInlinkedin.com/company/affilinet
• Instagraminstagram.com/awin
• Xx.com/affilinet_de

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affilinet