Domani
Domani is a French ESUS-certified social enterprise that operates shared and autonomous senior housing residences, serving seniors with early loss of autonomy and their families across nine French regions through a recurring subscription model.
- Company typePrivate
- Founded2019
- HeadquartersBordeaux, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Domani does
Domani (legal entity Domani, headquartered in Bordeaux, France) is a private ESUS-certified social enterprise founded in 2019 by Oscar Lustin and Jean de Miramon that operates shared housing residences for seniors experiencing early loss of autonomy. The company runs two core product lines: Habitat Partag\u00e9 et Accompagn\u00e9, which houses 8\u201310 residents per site in private ~30m\u00b2 rooms with shared common areas (kitchen, dining, living, garden) and a daily Coordinatrice-animatrice managing meals, housekeeping, activities, and overnight watch; and Appart' Domani, autonomous two- or three-room apartments (from \u20ac972/month) for more independent seniors who still want access to shared spaces and on-site presence. Supporting services include S\u00e9jours D\u00e9couverte (short discovery or respite stays) and Formation Domani (paid training for external project developers). Technology stack is operationally focused: teleassistance and connected safety devices, secure iPad-based resident information systems with controlled access, and a 24/7 telephone channel (05 54 54 33 60). Domani monetizes almost entirely through recurring monthly subscriptions bundled with housing, food, services, activities, and (for shared housing) post-aid pricing in the \u20ac1,121\u2013\u20ac2,047/month range, marketed as roughly 25% below local EHPAD rates. Distribution is dual-motion: a sales-led funnel (phone consultation \u2192 guided visit \u2192 personalized budget study \u2192 optional discovery stay) augmented by community-led growth via municipal partnerships, social housing providers, and word-of-mouth. The operational footprint is 16 habitats across 9 French regions with 38 employees and a flagship 101-unit partnership with CDC Habitat that underwrites national-scale expansion.
Domani firmographics
Firmographics- Name
- Domani
- Legal name
- Domani
- Website
- https://domani-ess.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Domani is a French ESUS-certified social enterprise that operates shared and autonomous senior housing residences, serving seniors with early loss of autonomy and their families across nine French regions through a recurring subscription model.
- Ownership category
- akta.pro rank
Domani industry classification
Industry- Product category
- Senior Living Services
- NAICS
- Assisted Living Facilities for the Elderly (623312), Other Residential Care Facilities (623990)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Operators Of Apartment Buildings (6513)
- akta.pro primary industry
- Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)
- akta.pro secondary industry
- Senior & Transitional Monthly Housing (THAMAFAJ)
Keywords
Where Domani is headquartered
LocationHeadquarters
- HQ city
- Bordeaux
- HQ country
- France
- HQ region
- Europe
Offices25 records
Markets served
Domani business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Habitat Partagé - Location et services: Revenus provenant de la location de logements privatifs (parties privatives 30m²) et des services d'accompagnement inclus dans l'Habitat Partagé et Accompagné. Les prix comprennent l'équipement, les charges, les activités et l'accompagnement quotidien.
- Appart' Domani - Location indépendante: Revenus locatifs pour les appartements indépendants (2 ou 3 pièces) permettant aux résidents autonomes de vivre chez eux avec accès aux services partagés de la résidence.
- Court séjour / Séjour découverte: Revenus complémentaires来自于 les séjours courts pour personnes âgées (après hospitalisation, pendant travaux, vacances, ou pour tester l'habitat avant engagement).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Appart' Domani 2 pièces - Logement indépendant |
| Subscription | Monthly | Appart' Domani 3 pièces - Logement indépendant |
| Subscription | Monthly | Habitat Partagé et Accompagné - Chambre privative avec services complets |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Domani product offering
Product offeringCore offering
Domani operates shared and accompanied senior housing residences (Habitat Partagé et Accompagné) hosting 8 to 10 elderly residents in private rooms (~30m²) with shared common areas, daily coordinator presence, meals, housekeeping, activities and 24-hour night watch. The company also offers Appart' Domani autonomous apartments (2 or 3 rooms) for seniors with light autonomy loss, complemented by short discovery stays (Séjours Découverte) and a training program (Formation Domani) for project developers.
Product overview
Domani operates as a shared housing provider for seniors, offering two main housing products: Habitat Partagé et Accompagné (shared housing for 8-10 residents with daily coordinator presence) and Appart' Domani (autonomous apartments for independent seniors). The ecosystem includes complementary services such as Séjours Découverte (short trial stays and respite care) and Formation Domani (training programs for developers wanting to create similar shared habitats). Domani functions as both a housing operator and a franchisor/partner for new habitat developments across France.
Differentiator
Problem solved
Functional benefit
Brands
- Appart' Domani: Private apartments of 2 or 3 rooms within intergenerational residences, for seniors wanting more privacy while enjoying shared spaces.
- Habitat Partagé et Accompagné
Products and services
- Habitat Partagé et Accompagné Shared housing for 8 to 10 elderly residents in early-to-moderate loss of autonomy, each with a private room of approximately 30m² and access to shared common spaces (kitchen, dining room, living room, terraces). A dedicated coordinatrice-animatrice is present daily to facilitate shared living, prepare meals, manage housekeeping, organize activities and oversee the night-watch service. The all-inclusive subscription covers housing, charges, insurance, internet, telealarm security, meals, activities and daily support.
- Appart' Domani Autonomous two-room (45m²) or three-room (60m²) apartments within Domani residences for seniors who remain largely autonomous. The monthly subscription starts from €972 for a 2-room apartment and includes the rent, fitted kitchen, charges, insurance, internet and access to common areas and activities.
- Séjours Découverte (Discovery Stays)
Quantifiable outcome
- Coût 25% inférieur aux EHPAD locaux (moyenne EHPAD >2230€/mois vs 1822€ chez Domani)
- +2 more outcomes
Companies that use Domani
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Domani technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Domani partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship, core and minor.
- CDC HabitatflagshipPartenariat stratégique majeur: CDC Habitat a acquis 101 logements en habitat partagé répartis sur six communes (Mimizan, Pessac, Villenave d'Ornon, Albi, Blagnac, Cahors). Premier partenariat d'ampleur nationale pour développer l'habitat partagé et accompagné à l'échelle nationale.
- Petits Frères des PauvrescoreAssociation partenaire de lutte contre l'isolement des personnes âgées. Collaboration pour développer l'habitat inclusif et accompagner les seniors en perte d'autonomie.
- Malakoff HumaniscorePartenaire stratégique dans le développement de l'habitat partagé pour seniors, apporte expertise et réseau dans le secteur du bien-vieillir.
- MakesenseminorIncubateur et accélérateur d'entrepreneurs sociaux ayant accompagné la création de Domani.
- HEC Paris IncubateurminorIncubateur d'HEC ayant contribué à façonner l'identité et le modèle de Domani.
- Ville de PessacminorMairie partenaire pour l'implantation de résidences Domani en cœur de ville.
- CHU BordeauxminorPartenariat avec le CHU Bordeaux pour les questions de santé et de bien-vieillir.
- Solidarité Familiale (Blagnac)minorService d'aide à domicile partenaire de l'habitat Domani de Blagnac, offrant une assistance précieuse aux seniors pour préserver leur autonomie.
- CIAS Mimizan (Centre Intercommunal d'Action Sociale)minorStructure d'aide à domicile partenaire de l'habitat Domani de Mimizan.
- Aidadom (Lavaur)minorService d'aide à domicile choisi par les habitants et reputé dans le Tarn, partenaire de l'habitat Domani de Lavaur.
- Aide à venir (Pessac et Villenave d'Ornon)minorStructure d'aide à domicile partenaire des habitats Domani de Pessac et Villenave d'Ornon.
- Tom et JosetteminorPartenaire local oeuvrant pour le bien-vieillir.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Domani competitors and assessment
Company assessmentDirect peers
- Ages & Vie: French pioneer of shared housing (habitats partagés) for seniors with loss of autonomy, operating small human-sized units with daily coordination — the closest direct analog to Domani's Habitat Partagé et Accompagné model.
- Habitat et Humanisme: French federation providing inclusive housing (habitat inclusif) including dedicated senior residences; competes for the same families, mairies, and CDC Habitat-type social-housing partnerships as Domani.
- Groupe SOS Seniors: Major French social-economy group operating alternative senior housing and care services (EHPAD, résidences autonomie, habitat inclusif), directly overlapping with Domani's inclusive-housing positioning.
Regional players
- Les Béguinages (Belgium): Belgian community-living model for seniors built around small intergenerational shared households in city centres; conceptually parallels Domani's habitat-inclusif approach but operates in a different national regulatory and real-estate market.
Broad incumbents
- Senioriales: French operator of non-medical senior residences (résidences services seniors) targeting autonomous seniors; overlaps with Domani's Appart' Domani product line and competes for similar private-pay families.
- Korian: Pan-European senior-care operator with EHPAD, assisted-living, and home-care services across multiple countries; competes for the same families and municipal partnerships as Domani and could launch similar habitat offerings.
- DomusVi: One of the largest French and European senior-care operators with EHPAD, résidences services, and home-care offerings; comparable scale, regulatory experience, and national infrastructure relevant to Domani's growth ambitions.
- Colisée: French/European senior-care operator combining EHPAD, clinics, and home care; positions Domani-positioning as a 'before-EHPAD' alternative and could expand into habitat-inclusif given its footprint and capital base.
- Orpea: Major French-headquartered international nursing-home and clinics group; represents the incumbent institutional alternative that Domani explicitly positions itself against, and a likely future entrant in habitat-inclusif formats.
Others
- Petits Frères des Pauvres: Major French non-profit association dedicated to fighting isolation of the elderly; listed Domani partner and operates complementary support programs (housing, friendly visits), making it an ecosystem participant rather than direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Domani social profiles
Digital presenceDomani compliance and trust
Trust signalCompliance2 records
Domani financial estimates
Financial estimateRevenue estimate
Valuation estimate
Domani leadership team
Management profileNumber of profiles
Profiles20 records
Domani funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Domani M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Domani
What does Domani do?
Domani operates shared and accompanied senior housing residences (Habitat Partagé et Accompagné) hosting 8 to 10 elderly residents in private rooms (~30m²) with shared common areas, daily coordinator presence, meals, housekeeping, activities and 24-hour night watch. The company also offers Appart' Domani autonomous apartments (2 or 3 rooms) for seniors with light autonomy loss, complemented by short discovery stays (Séjours Découverte) and a training program (Formation Domani) for project developers.
Is Domani a public or private company?
Domani is a private company. It is classified as venture growth investor backed and is currently operating.
When was Domani founded?
Domani was founded in 2019. It employs 11 to 50 people.
Where is Domani based?
Domani is headquartered in Bordeaux, France, in the Europe region.
How does Domani make money?
Three revenue lines are on record. Habitat Partagé - Location et services are the primary driver. The others are appart' Domani - Location indépendante and court séjour / Séjour découverte.
Who are Domani's main competitors?
Direct peers on record are Ages & Vie, Habitat et Humanisme and Groupe SOS Seniors. Les Béguinages (Belgium) is listed as a regional player. Broad incumbents are Senioriales, Korian, DomusVi, Colisée and Orpea. Petits Frères des Pauvres is listed as an others.
Does Domani have an API?
No public API is recorded for Domani.
What industry is Domani in?
Domani's product category is Senior Living Services. Its primary akta.pro industry code is HLADAAAA, Market-Rate Independent Living (Private Pay) Communities, with a secondary code of THAMAFAJ, Senior & Transitional Monthly Housing. Its NAICS code is 623312 and its SIC code is 8050.