Naked Nature

What Naked Nature does

Naked Nature is an India-based direct-to-consumer e-commerce brand founded in 2022 and headquartered in Madurai, selling natural and Ayurvedic personal care and wellness products exclusively through its Shopify storefront at nakednature.in. The catalog comprises 49 SKUs across five categories — face care, hair care, body care, health & wellness, and gifting — with desi cow ghee as the signature base ingredient across face serums, balms, soaps, body butters, and hair oils. A sub-brand, Naked Nature Health, extends the line into six ingestible Ayurvedic herbal supplements targeting gut, strength, liver, heart, stress, and respiratory health, alongside incense sticks and wellness tools such as a Kansa wand.

The technology stack is conventional D2C commerce: Shopify for catalog, checkout, and payments; ConvertWay for WhatsApp-based customer support; and ReelUp for video commerce tracking. Domestic India shipping takes 5–7 business days with free shipping above Rs. 599, and international shipping reaches over 150 countries with 7–16 day delivery. All pricing is in Indian Rupees on a one-time purchase model with no subscription option, ranging from Rs. 156 for entry soaps to Rs. 999 for bundled kits, with the Rs. 899 ghee face serum as the flagship premium SKU.

The business model is unit-economics-driven D2C with average order value optimization through free-shipping thresholds and bundled kits. The brand targets health-conscious Indian consumers, hair-care seekers with concerns such as hair fall and dandruff, and Ayurvedic wellness enthusiasts interested in herbal supplementation. No external venture or private equity funding has been disclosed; the only capital signal is incubation support from the Crescent Innovation and Incubation Council, suggesting a bootstrapped or minimally capitalized operating model.

Name

Naked Nature

Legal name

Naked Nature

Website

https://nakednature.in

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Naked Nature is a 2022-founded, Madurai-based Indian D2C e-commerce brand selling 49 Ayurvedic and natural personal care SKUs — including ghee-based skincare and herbal supplements under its Naked Nature Health sub-brand — exclusively through its Shopify storefront to domestic and 150+ international markets.

Ownership category

akta.pro rank

Product category

Ayurvedic Personal Care & Wellness

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Natural Personal Care & Clean Beauty Retail (within Health Food Stores) (CRAHAEAF)

akta.pro secondary industry

Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ)

Keywords

• Ayurvedic personal care
• Natural skincare products
• Herbal ayurvedic supplements
• Ghee-based beauty products
• Natural body care

Headquarters

HQ city

Madurai

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: The primary revenue stream is direct one-time product sales through their e-commerce website. Products are sold at fixed prices with occasional discounts and promotions. The company offers bundled products like the Anti-Dandruff Kit at Rs. 999, and individual items ranging from Rs. 156 to Rs. 899.
2. Free Shipping Threshold Model: Revenue optimization through free shipping threshold - orders above Rs. 599 qualify for free shipping, incentivizing larger basket sizes. The brand also runs year-round discounts and promotions to drive purchase frequency.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Naked Nature sells its own brand of natural, handmade Ayurvedic personal care and wellness products directly to consumers through a Shopify-powered e-commerce storefront at nakednature.in. The catalog spans face care (serums, toners, masks, eye/lip balms, oral care), hair care (oils, toners, masks), body care (biodegradable soaps, bath salts, body butters, exfoliators), and health & wellness (herbal supplements for gut, liver, heart, stress, respiratory, muscle strength, plus dhoops and wellness tools). Products are formulated with desi cow ghee and traditional Ayurvedic herbs and are marketed as 100% natural and free from SLS, parabens, EDTA, silica, and artificial fragrances/colors/preservatives. The brand ships domestically within India and internationally to over 150 countries.

Product overview

Naked Nature is an Indian Ayurvedic personal care brand offering a diversified portfolio of natural and handmade beauty and wellness products. The product line spans four main categories: Face Care (including serums, toners, face masks, eye care, lip care, and oral care products), Hair Care (hair oils, hair toners, and hair masks), Body Care (bath soaps, bath salts, body butters, foot care, and exfoliators), and Health & Wellness (herbal supplements, incense sticks/dhoops, and wellness tools). Core to the brand are products made with Desi-Cow Ghee combined with traditional Ayurvedic herbs and botanicals. The company positions itself on natural ingredients, free from artificial colors, fragrances, and preservatives. Products are sold through their Shopify e-commerce platform with shipping available domestically in India and internationally.

Differentiator

Problem solved

Functional benefit

Brands

• Naked Nature Health: Sub-brand for herbal supplement products including gut health, strength, liver health, heart health, stress relief, and respiratory wellness formulations.

Products and services

• Ghee Face Serum (Fruits + Saffron) 30ml Premium hand-brewed elixir face serum formulated with organic ingredients including saffron, grape seed oil, sesame extract, and Desi-Cow Ghee for skin radiance and anti-aging benefits. Targets health-conscious consumers seeking natural, ghee-based facial skincare.
• Potato, Cucumber Ghee Eye Balm Nighttime eye care balm with desi cow ghee, cucumber seed oil, potato extract, and almond oil, formulated to reduce dark circles, puffiness, and fine lines. Aimed at consumers seeking natural eye-care solutions.
• Beetroot, Prickly Pears Ghee Lip Balm Lip balm formulated with desi cow ghee, coconut oil, shea butter, beetroot extract, and prickly pear extract to cure chapped lips and maintain a pink tint. Targeted at consumers seeking natural lip care.
• 6 in 1 Herbal Face Toner Herbal face toner with Manjistha and complementary ingredients formulated for skin brightening and even skin tone. For natural skincare consumers.
• 3 in 1 Floral Face Toner (Rose, Lotus, Saffron) Multi-floral toner combining rose, lotus, and saffron extracts for skin nourishment, targeted at natural skincare consumers.
• Kuppaimeni + Kakadu Face Mask Vitamin-C-rich face mask with Kuppaimeni and Kakadu plum extracts designed to rejuvenate skin cells, combat acne, and reduce inflammation.
• Charcoal + Licorice Face Mask Detoxifying face mask combining activated charcoal and licorice for skin brightening and impurity removal. Aimed at consumers seeking natural detox skincare.
• Rice Water Night Mask Overnight facial treatment using rice water to deliver clear, bright, and glossy skin. For consumers preferring natural facial care.
• Pomegranate Night Mask Anti-aging night mask with pomegranate extract formulated to reduce dullness and improve skin brightness. Targets consumers seeking natural anti-aging skincare.
• Aloe Vera Gel Pure aloe vera gel for skin hydration and soothing care, targeted at consumers seeking simple, natural skincare.
• Licorice, Cocoa Ghee Lip Balm Lip treatment balm with licorice and cocoa extracts formulated to address lip pigmentation and chapped lips. For consumers seeking natural lip-balm care.
• Mango, Ginger Ghee Lip Balm Nourishing lip balm with mango and ginger extracts designed to give soft lips with healing properties. Targeted at consumers seeking natural lip care.
• Ghee Lip Scrub (Almond, Palm Sugar) Exfoliating lip scrub with desi cow ghee, almond, and palm sugar to remove dead skin cells and cure chapped lips.
• Beetroot + Rose Face Mask Brightening face mask with beetroot and rose extracts formulated for clear, pink-toned skin texture.
• Herbal Tooth Powder Herbal tooth powder formulated for cavity prevention and oral hygiene maintenance, targeted at consumers seeking natural oral care.
• Charcoal And Ash Tooth Powder Whitening tooth powder with charcoal and ash to remove yellow stains and provide clear white teeth, for natural oral care consumers.
• 6 in 1 Hair Toner Hydrous hair toner with anti-hairfall and anti-dandruff properties, containing steam-distilled Bhringaraj, henna, ginger, fenugreek, betel, and jatamansi extracts. Targeted at consumers seeking natural hair-fall and dandruff care.
• Anti-Dandruff Hair Mask 100% natural herbal hair treatment with neem, onion, fenugreek, ginger, and hibiscus formulated to reduce dandruff, nourish the scalp, and strengthen hair.
• Anti-Hairfall Hair Mask Hair treatment bar with shikakai, amla, and almond designed to reduce hair fall and strengthen roots. For consumers seeking natural hair-fall solutions.
• 18 in 1 Ghee Hair Oil Hair oil blend of desi cow ghee, coconut oil, sesame oil, and 18 traditional herbs including onion, rose, hibiscus, aloe vera, amla, bhringraj, and neem, formulated to support hair regrowth and scalp nourishment.
• Rose, Hibiscus Ghee Bath Bar Soap 100% biodegradable bath bar with desi cow ghee, coconut oil, olive oil, Damask rose extract, and hibiscus extract formulated for toned, rejuvenated skin. Targets consumers seeking natural bath care.
• Charcoal Soap Activated coconut charcoal soap formulated for oily skin to cleanse pores, remove impurities, and provide oil-free, clear skin.
• Papaya, Potato Ghee Bath Soap Ghee bath soap with papaya and potato extracts designed to reduce tan, cleanse impurities, and moisturize dry, acne-prone, and inflammatory skin.
• Neem, Aloe Vera Ghee Bath Bar Ghee bath bar with neem and aloe vera formulated for dry, acne-prone, and inflammatory skin conditions. For consumers seeking natural body care.
• Sandalwood, Turmeric Bath Bar Soap Anti-fungal and anti-inflammatory bath bar with sandalwood and turmeric, suitable for all skin types. Targeted at consumers seeking natural bathing solutions.
• Vasambu, Poolanghilanghu Bath Bar Gentle bath bar with vasambu and poolanghilanghu formulated for baby-soft skin. Aimed at consumers seeking mild natural bathing products.
• Kuppaimeni Soap Soap with kuppaimeni (Indian malabar nut) formulated for treating pimples and dark spots. For natural skincare consumers.
• Tomato Soap Cleansing soap with tomato extract formulated for clear, soft skin and body odor removal.
• Hibiscus Soap Skin brightening soap with hibiscus extract for natural glow and radiance.
• Lavender Bath Salt Bath salt with lavender formulated for foot soak, curing dark foot conditions, anti-fungal use, and body ache relief.
• Jawaad Bath Salt Therapeutic bath salt for foot soak with anti-fungal properties and body ache relief.
• Hibiscus Bath Salt Bath salt infused with hibiscus for skin care and an aromatic bathing experience.
• Ghee Body Butter (Kuppaimeni + Papaya) Moisturizing body butter with kuppaimeni and papaya extracts formulated to moisturize dry skin and cure dry rashes.
• Ghee Body Butter (Ripe Cucumber + Aloe Vera) Body butter for dry skin with cucumber and aloe vera extracts to moisturize and soothe.
• Baby Ghee Body Butter Gentle body butter for baby massage and moisturizing baby skin for softness, targeted at parents seeking natural baby care.
• Avocado, Olive & Ghee Foot Butter Rich foot butter with avocado, olive oil, and desi cow ghee formulated for soft and smooth heels. For natural foot care consumers.
• Flowrain Bath Powder Exfoliating bath powder for body scrubs and skin rejuvenation.
• Skin Exfoliator Body exfoliator formulated to remove dead skin cells and provide toned skin texture.
• Gut Harmony - Herbal Supplement Ayurvedic gut health supplement with harada, adrak, jeera, amla, behada, fennel seeds, ajwain, black pepper, and pippali formulated for digestive well-being.
• Titan Elixir - Herbal Supplement Muscle strength and stamina supplement with ashwagandha, safed musli, shatavari, gokshura, fenugreek, moringa, black pepper, and pineapple.
• Hepa Potion - Herbal Supplement Liver health supplement with bhumi amla, kutki, turmeric, adrak, cardamom, and kalmegh formulated for liver detoxification and function support.
• Infinebeat - Herbal Supplement Cardiovascular health supplement with arjuna, garlic, cinnamon, turmeric, guggul, and holy basil formulated for heart well-being.
• Bliss Breeze - Herbal Supplement Stress and anxiety relief supplement with ashwagandha, brahmi, jatamansi, gotu kola, amla, licorice, holy basil, and cardamom.
• Breath Bliss - Herbal Supplement Respiratory health supplement with talispatra, holy basil, licorice, adrak, pippali, turmeric, ajwain, and black pepper for cold, cough, asthma, and bronchitis support.
• Rose Dhoops Ayurvedic incense sticks made with cow dung and rose for a pleasant environment.
• Frankincense Dhoops Ayurvedic incense with frankincense for a pleasant surrounding atmosphere.
• Jasmine Dhoops Ayurvedic incense with jasmine for an aromatic and pleasant environment.
• Lavender Agarbatthi Hand-rolled incense sticks with lavender for aromatherapy and relaxation.
• Satin Pillow Cover Premium satin pillowcase (27x17 inch) designed to reduce friction on skin and hair, minimizing wrinkles, frizz, and breakage during sleep.
• Ayurvedic Kansa Wand Ancient Ayurvedic beauty tool handcrafted from pure Kansa (sacred bronze alloy of copper and tin) for balancing skin pH, enhancing circulation, and promoting lymphatic drainage; dimensions 4.7 inch height.

Quantifiable outcome

• Products maintain high customer ratings (4.1-5.0 stars) with over 320 reviews on best-selling products

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationE-commerce platform provider powering the Naked Nature online store. Handles product catalog, shopping cart, checkout, payment processing, and order management. Shopify provides the infrastructure for the company's direct-to-consumer sales operations.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Biotique: Established Indian Ayurvedic personal care brand with a broad portfolio spanning skincare, haircare, body care, and wellness. Comparable in Ayurvedic ingredient positioning, though Biotique has much wider offline retail and larger brand footprint.

Direct peers

• WOW Skin Science: Indian natural beauty and wellness brand offering skincare, haircare, body care, and supplements with strong e-commerce presence. Comparable in DTC-first approach, product breadth, and natural-ingredient positioning.
• Forest Essentials: Premium Indian Ayurvedic beauty brand offering luxury skincare, haircare, and body care with traditional formulations. Closely comparable to Naked Nature in natural/Ayurvedic positioning and product category breadth, though at a higher price tier and with established omnichannel retail.
• Mamaearth: Leading Indian natural personal care brand spanning baby care, skincare, haircare, and wellness with strong D2C and marketplace presence. Closely comparable in target customer (health-conscious Indian consumers) and natural-ingredient positioning.
• mCaffeine: Indian caffeinated personal care brand for skincare, haircare, and body care. Comparable in DTC-first approach, India-centric customer base, and differentiation through a unique ingredient narrative.
• Soulflower: Indian natural aromatherapy and personal care brand offering soaps, oils, hair care, and wellness products. Comparable in handmade/natural positioning and DTC-plus-marketplace model.
• Plum (Plumtree Ventures): Indian vegan and cruelty-free beauty brand offering skincare, haircare, and body care. Comparable in DTC-led model, target demographic, and natural/clean-beauty positioning.
• Kama Ayurveda: Direct competitor in the Ayurvedic personal care space, offering face care, hair care, body care, and wellness products with traditional formulations. Highly comparable in ingredients, target customer, and DTC-plus-retail go-to-market.
• Juicy Chemistry: Indian organic personal care brand certified for natural formulations across skincare, haircare, and body care. Comparable in handmade, natural-positioning, and Shopify-led DTC model.

Emerging players

• The Ayurveda Co (TAC): Emerging Indian Ayurvedic beauty and wellness brand founded recently with DTC focus. Comparable in Ayurvedic positioning and target audience, though at an earlier stage than Naked Nature with concentrated skincare range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naked Nature