Seed Venture

What Seed Venture does

Seed Venture (legal entity: Seed Set Ltd., registered in England, UK, company number 12734249) is a London-based decentralized finance platform founded in 2018 that uses smart contracts on Ethereum and Polygon to enable tokenized, liquid investments in early-stage startups by crypto-holding investors. The platform automates startup fundraisings, issues Fund Tokens representing individual investment positions, and creates immediate secondary-market liquidity by automatically seeding pools on major decentralized exchanges (Uniswap, SushiSwap, PancakeSwap), with a distinct "wrapping model" that decouples trader-facing tokens from underlying startup equity. The user-facing layer is Seedefi, a self-serve web application supported by a DAO-inspired voting system for project evaluation. The SEED token (ERC20 on Ethereum, mirrored on Polygon, with Mintlayer/Bitcoin-sidechain expansion) is the native payment and utility token, enabling a staking mechanism ("Seeders") that distributes liquidity-pool fees and exit-event profits.

The company serves four customer segments: early-stage startups seeking capital without tokenomics requirements, crypto-holding retail and professional investors, incubators/accelerators/crowdfunding portals, and crypto traders using the secondary market. Revenue mechanics combine transaction fees on investments, liquidity-pool fees (distributed partly to stakers), exit-event profit shares, and Seed Set professional services for portal integrations. The model was validated in January 2024 with Italy's first tokenized VC investment (Dpixel financing Lendit.it via Seed Venture smart contracts), and the Seed Set sub-brand operates white-label integrations with equity crowdfunding portals such as Opstart, which raised over €27 million using the technology.

The company is small (1–10 employees per firmographics; ~15-person development team per a separate source), founder-controlled (William Pividori as CEO, Sergio De Prisco as Architect), and has received limited disclosed funding — a Polygon Ecosystem DAO grant (January 2022) and an undisclosed Dpixel/Sella Group investment (July 2023). In 2024 the company announced a strategic pivot toward the GCC market (UAE, Saudi Arabia) and development of a complementary AI-and-Web3 project, while continuing to operate the Seed Venture platform subject to market and EU regulatory conditions.

Name

Seed Venture

Legal name

Seed Set Ltd.

Website

https://seedventure.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Seed Venture (Seed Set Ltd.) is a London-based decentralized finance platform founded in 2018 that uses smart contracts on Ethereum and Polygon to enable tokenized, liquid investments in early-stage startups by crypto-holding investors.

Ownership category

akta.pro rank

Product category

Decentralized Venture Capital Platform

NAICS

Portfolio Management and Investment Advice (523940), Other Investment Pools and Funds (5259)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)

akta.pro primary industry

Emerging Managers / Seeding Platforms (FSAHAKAI)

akta.pro secondary industry

Early-Stage Venture Capital (Pre-Seed/Seed) (FSANAAAA)

Keywords

• Decentralized venture capital
• Tokenized startup investing
• Blockchain fundraising platform
• Smart contract investment
• DeFi liquidity pools

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Platform Transaction Fees: Seed Venture generates revenue through fees on investment transactions processed through the platform. Users invest using stablecoins (USDC, USDT, etc.) and receive Fund Tokens representing their investment. Fees are generated from the trading activity in startup liquidity pools.
2. Liquidity Pool Fees: Fees generated from the operation of liquidity pools created on decentralized protocols like Uniswap, SushiSwap, and PancakeSwap. These fees are distributed to SEED token holders who stake their tokens.
3. Exit Event Profits: When startups achieve exit events (acquisition or listing), profits are distributed to Fund token holders and SEED token Seeders who have staked their tokens. The platform earns from this value creation event.
4. Seed Set Integration Services: Seed Set Ltd, the system integration company spun off from Seed Venture, offers integration services to existing crowdfunding portals to enable tokenization of campaigns on blockchain, generating professional services revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

SEED Venture is a purpose-built set of smart contracts engineered to transform the crowd investing market, introducing an innovative design for future startup financing. By seamlessly interfacing through APIs with traditional web-platforms, it facilitates a direct peer-to-peer connection between digital currency-holding investors and early-stage startups with no tokenomics requirements. The platform uses the Seedefi web interface for decentralized fundraising creation, Fund Tokens for tradable startup equity representations, and automated liquidity pools on Uniswap, SushiSwap, and PancakeSwap for secondary market liquidity.

Product overview

Seed Venture is a decentralized finance platform built as a purpose-built set of smart contracts that bridges cryptocurrency investors with early-stage startups. The core platform operates through the Seedefi user interface and utilizes the SEED token (ERC20) as both payment and utility token. Fund Tokens represent individual startup investments and can be traded on Liquidity Pools built on Uniswap, SushiSwap, and PancakeSwap. The platform enables investors to participate in Club Deals, stake SEED tokens for earnings, and access a secondary market for traditionally illiquid venture capital investments. Seed Set operates as a related system integration company that brings Seed Venture technology to existing crowdfunding portals.

Differentiator

Problem solved

Functional benefit

Products and services

• Seedefi Platform Web-based user interface (Seedefi) where startups, investors, stakers, and traders interact with SEED Venture smart contracts to create and participate in decentralized fundraisings. Includes DAO-inspired voting for project evaluation by invited professionals and is accessible through digital wallets including MetaMask.
• SEED Token Native ERC20 token on Ethereum (also deployed on Polygon) that functions as the payment token for startup financing and the utility token for platform access, staking, and fee redemption. Token holders (Seeders) can stake tokens to earn fees from liquidity pool trading and receive exit profits from successful startups.
• Seed Set Integration Services System integration service (UK-based company, Seed Set Ltd., company number 12734249) that integrates the Seed Venture blockchain platform with existing equity crowdfunding portals, enabling blockchain-based fundraising campaigns with full automation and standardized secondary markets for the portals' users.
• Seed Venture Desktop and Mobile Clients Cross-platform desktop and mobile clients (Android, Apple, macOS, Windows) that allow startups, investors, and other participants to interact with the SEED Venture platform.

Quantifiable outcome

• Over €27 million raised through partner portals using Seed Venture technology
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered strategic, core, supportive and minor.

• ArkadiastrategicStrategic or Co-development Partner · 15 December 2023Switzerland-based multi-strategy digital advisory company. Strategic partnership focusing on experimentation of real tokenization in venture capital investing. Seed Venture serves as practical platform for tokenized startup investments while Arkadia provides financial expertise for expansion into various targets from crowd investing to venture capital and beyond.
• Polygon (Polygon Ecosystem DAO)coreTechnology or IntegrationPolygon provides Layer-2 scaling solution for Seed Venture platform, enabling faster token transfers with ultra-low transaction fees. Polygon Ecosystem DAO awarded Seed Venture a grant supporting third-party auditing for smart contracts and web user interface. Seed Venture deployed on Polygon with independent contracts from Ethereum deployment.
• Amazon Web Services (AWS)supportiveTechnology or IntegrationStrategic collaboration through AWS Activate program. Startups using Seed Venture blockchain platform can access AWS services for off-chain activities and operating procedures. AWS credits, technical support, training resources, and startup event participation included.
• MintlayercoreTechnology or IntegrationPartnership to bring startups' crowdfunding on Bitcoin. Mintlayer is a blockchain for financial markets built on Bitcoin offering scalability through Lightning Network technology. Enables fundraising campaigns for non-blockchain startups on Bitcoin sidechain with features including atomic swaps, decentralized exchange, and privacy.
• OpstartsupportiveChannel Partner/ Reseller/ DistributorItalian equity crowdfunding portal with over €27 million raised in 3 years. First portal partner to integrate Seed Venture blockchain technology, enabling investors to use decentralized fundraising experience. Opstart recognized blockchain decentralization as competitive advantage.
• Growence Group LTDsupportiveStrategic or Co-development PartnerCompany based in London and Milan focused on business development and growth projects in European Fintech and Blockchain space. Francesco Redaelli and Eleonora Rocca (founders) support Seed Set growth and scaling in UK and Italian markets. Francesco serves as CGO of Seed Venture.
• DotcomsupportiveTechnology or IntegrationListed as partner on Seed Venture website, providing technology services.
• InnovupminorOthersItalian startup ecosystem organization. Seed Venture collaborated with Innovup to launch national survey of innovative entrepreneurs after COVID-19. Listed as supporter on Seed Venture website.
• VC HubminorOthersListed as supporter on Seed Venture website.
• GrowenceminorOthersListed as supporter on Seed Venture website.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Republic: Major retail investment platform offering access to private startups, crypto assets, and tokenized ventures (having acquired Seedrs in 2022). Larger and more diversified with broader regulatory coverage, but overlapping target market of retail investors seeking startup exposure.
• Seedrs (now Republic Europe): European equity crowdfunding platform now part of Republic, enabling retail investors to invest in startups. Comparable target market and use case, though using traditional equity structures rather than blockchain-based tokenization.

Regional players

• WiSEED: Leading French equity crowdfunding platform offering retail investors access to startup investments. Comparable business model and European market focus, though using traditional rather than tokenized equity structures.
• Opstart: Italian equity crowdfunding portal that is both a customer and channel partner for Seed Venture (having raised €27M+). Comparable as an equity crowdfunding platform in the same geography, demonstrating the type of portal Seed Set Ltd targets for B2B integration.

Direct peers

• Polymath: Security token platform providing infrastructure for issuing and managing regulated security tokens. Comparable technology stack and use case for tokenizing securities, though more focused on protocol infrastructure than direct startup-investor matching.
• tZERO: Security token exchange and trading platform that combines blockchain-based issuance with secondary trading of tokenized securities. Comparable in providing both issuance infrastructure and secondary market liquidity for tokenized investments.
• Securitize: Leading security token issuance and management platform that tokenizes real-world equity and debt securities for institutional investors. Directly comparable as a blockchain-based platform creating tradeable representations of traditionally illiquid investments, though focused on regulated securities rather than startup equity.
• BnkToTheFuture: Online investment platform enabling retail investors to invest in financial innovation, crypto companies, and startups. Most directly comparable peer as it bridges traditional startup/VC investing with crypto-native investors and has built liquidity mechanisms for typically illiquid investments.
• Swarm (formerly Swarm Equity): Decentralized platform offering tokenized equity in startups through regulated security tokens. Directly comparable approach of combining blockchain-based fundraising with secondary market liquidity for startup investments, with similar target customer segments.

Emerging players

• INX: Blockchain-based platform for trading regulated security tokens and digital securities. Comparable approach of bringing traditional securities onto blockchain infrastructure with regulatory compliance, though focused on secondary trading rather than primary startup issuance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/seed_venture
• LinkedInlinkedin.com/company/seedventure

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seed Venture