Priority Life Care

What Priority Life Care does

Priority Life Care, LLC is a privately held, family-owned senior living operator headquartered in Fort Wayne, Indiana, that operates more than 60 communities across 15 states under multiple sub-brands including Celebration Villa, Brentwood, The Cortland, Sky Active Living, Poets Walk, Independence Court, Lamplight Inn, and New Standard Senior Living. It is the 30th largest assisted living operator in the United States, serving seniors across five care levels — Independent Living, Assisted Living, Memory Care (delivered through its proprietary Along the Journey program), Short-Term Respite, and Active Adult (55+) — with revenue generated through recurring monthly resident fees that vary by care level, geography, and individual care plan. The company's value proposition rests on a person-centered care model anchored by the Along the Journey memory care framework, family-involved care planning, and a layered technology ecosystem built through partnerships with iN2L (engagement), TrueLoo (resident health monitoring), Accushield (visitor management), August Health (move-in), ECP (clinical care), TSOLife (life enrichment), and Eversound (audio engagement).

The business is led by co-founders Sevy Petras (CEO, with prior investment banking experience in senior housing debt) and Bobby Petras (President), alongside a recently expanded C-suite including a first-ever Chief Investment Officer (2024), Chief Strategy Officer, Chief Revenue Officer, and Chief Operating Officer, signaling institutional scaling. The company supports its services with wholly-owned subsidiaries covering maintenance (Senior Housing Maintenance), wellness (Senior Housing Wellness), hospice (Connections Life Care Hospice), and ancillary fitness ventures, while distributing through direct-to-consumer channels (website, Find-a-Community tool, community phone lines, content marketing, the award-winning Her Stories podcast, and active social media presence). Operational momentum is evidenced by multiple 2025-2026 technology platform deployments, 24 communities recognized on the U.S. News Best Senior Living list in April 2026, consecutive Great Place to Work certifications, and Fortune Best Workplaces in Aging Services recognition in 2024.

Name

Priority Life Care

Legal name

Priority Life Care, LLC

Website

https://prioritylc.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Priority Life Care is a privately held, family-owned senior living operator based in Fort Wayne, Indiana, running 60+ communities across 15 states under multiple brands. It serves seniors with Independent Living, Assisted Living, Memory Care, Respite, and Active Adult services, generating revenue through recurring resident fees.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)

akta.pro secondary industry

Senior Living Property Management (BPAJAGAI)

Keywords

• Senior living services
• Assisted living communities
• Memory care programming
• Independent living residences
• Respite care services

Headquarters

HQ city

Fort Wayne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Senior Living Community Fees: Priority Life Care operates senior living communities and generates revenue through recurring resident fees charged for housing, care services, dining, and amenities. Residents pay for the level of care appropriate to their needs — independent living, assisted living, memory care, short-term respite, or active adult — with fees varying by care level and community.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Priority Life Care operates a network of 60+ senior living communities across 15 states under multiple brand names, delivering housing, personal care, and life enrichment services to seniors. Its core service lines include Independent Living, Assisted Living, Memory Care (delivered through its Along the Journey program), Short-Term Respite, and Active Adult (55+) communities. Residents pay recurring fees that vary by care level, community, and individualized care plan, and the company supplements direct care with life enrichment programming, dining and nutrition services, and curated third-party technology integrations.

Product overview

Priority Life Care is a senior living operator offering a comprehensive portfolio of care services across multiple community brands. The core service offerings include Independent Living, Assisted Living, Memory Care (Along the Journey program), Short-Term Respite, and Active Adult (55+) living. The company operates multiple branded community networks including Brentwood, Celebration Villa, Sky Active Living, The Cortland, Poet's Walk, Independence Court, and New Standard Senior Living across more than 60 locations in 15 states. Supporting programs include Life Enrichment (focusing on mind, body, and soul wellness), Dining & Nutrition (home-cooked meals with allergy accommodations), and the Along the Journey memory care programming. Priority Life Care is the 30th largest assisted living operator in the country.

Differentiator

Problem solved

Functional benefit

Brands

• Celebration Villa: Senior living community brand offering Assisted Living, Memory Care, and Short-Term Respite services across multiple locations
• Brentwood at
• The Cortland
• Poet's Walk
• Sky Active Living
• Along the Journey
• Lamplight Inn
• Independence Court

Products and services

• Independent Living Retirement living for seniors who can live on their own but want a vibrant social atmosphere without the maintenance and upkeep of a house. Priority Life Care communities provide a safe, worry-free place to live that contributes to a life of happiness and quality.
• Assisted Living Assisted Living and personal care program offering residents personalized assistance with activities of daily living such as bathing, dressing, and medication management, while maintaining independence and overall wellness. Care is tailored to each resident's individual needs.
• Memory Care (Along the Journey) Memory care neighborhoods for seniors with memory impairments such as Alzheimer's and dementia, featuring Priority Life Care's Along the Journey person-centered care programming that helps families and caregivers develop relationships and enrich the lives of residents.
• Short-Term Respite Short-term care option of less than 30 days for seniors, often used by families caring for a loved one with Alzheimer's or dementia. Respite care helps reduce caregiver stress, restore energy, and keep life balanced.
• Active Adult (55+) Also known as a 55+ community, offering a lifestyle that includes resort-type amenities and plenty of social activities with living spaces ranging from condominiums to single-family homes.
• Life Enrichment Program Program focusing on nourishing three key elements of overall wellness: mind, body, and soul. The program meets with each individual resident to understand opportunities needed to aid in personal growth and quality of life through tailored engagement activities.
• Dining & Nutrition Culinary experience with nutritious, delicious, and home-cooked meals. Friendly and helpful staff accommodates resident preferences and food allergies, with menus changing daily and alternative options available.
• Along the Journey Memory Care Program Person-centered memory care programming for residents with memory impairments such as Alzheimer's and dementia. Through family, friends, and health professionals, the program strives to understand each resident's journey and meet them where they are.
• Brentwood Community Brand Senior living community brand under Priority Life Care offering Independent Living, Assisted Living, Memory Care, and Short-Term Respite services across multiple locations in Indiana and surrounding states.
• Celebration Villa Community Brand Senior living community brand under Priority Life Care offering Assisted Living, Memory Care, and Short-Term Respite services across multiple locations including Altoona, Berwick, Chippewa, Dillsburg, Exeter, and other communities.
• Sky Active Living Community Brand Active Adult (55+) community brand under Priority Life Care offering resort-type amenities and social activities with living spaces ranging from condominiums to single-family homes across multiple locations.
• The Cortland Community Brand Senior living community brand under Priority Life Care with multiple Michigan locations including Holland Meadows, Northview, Riverside Gardens, and Wyoming.
• Poet's Walk Community Brand Memory care focused senior living community brand under Priority Life Care with locations in Leesburg and Warrenton, Virginia.
• Independence Court Community Brand Senior living community brand under Priority Life Care with locations such as Independence Court of Hyattsville, offering Assisted Living services.
• New Standard Senior Living Community Brand Senior living community brand under Priority Life Care with locations in New Jersey including Egg Harbor Township, Hammonton, and Millville.
• Her Stories Podcast Award-winning podcast dedicated to telling the origin stories of women who have built careers in senior housing. Hosted by Sevy Petras, Priority Life Care CEO and Co-Founder. Available on Spotify and iTunes.

Quantifiable outcome

• 24 Priority Life Care communities earned U.S. News Best Senior Living recognition for quality care and resident experience (April 2026)
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature7 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Trust20minorStrategic or Co-development Partner · 14 May 2026Adrian Wallace of Priority Life Care was appointed to the Trust20 National Advisory Board, recognizing his leadership excellence in senior living and contributing to industry-wide safety and quality standards development.
• AccushieldcoreTechnology or Integration · 21 April 2026Priority Life Care selected Accushield to enhance safety, streamline visitor management, and improve operations across 60+ communities. Accushield provides safety and security technology for senior living communities.
• ECPcoreTechnology or Integration · 8 January 2026Priority Life Care partners with ECP to modernize clinical care technology, strengthening care delivery and clinical outcomes across its communities. ECP provides technology solutions that enhance the clinical care experience for residents and staff.
• August HealthcoreTechnology or Integration · 8 January 2025Priority Life Care partnered with August Health to transform the move-in experience for new residents and families through innovative technology that modernizes and streamlines the onboarding process.
• iN2L (It's Never 2 Late)coreTechnology or IntegrationiN2L is the pioneer and market leader of engagement technology designed for residents in senior living communities. Priority Life Care has implemented iN2L across multiple communities, enabling residents to 'touch their way' to person-centered programs and meaningful experiences. iN2L is built on the idea that it's never too late to experience a sense of purpose through meaningful connection.

Scale indicators4 records

Recent moves7 records

Expansion highlights3 records

Broad incumbents

• National HealthCare Corporation: Operates senior living communities (including assisted living and memory care) alongside skilled nursing facilities. Comparable to PLC in the senior living portion of its portfolio, though broader in clinical/post-acute scope and publicly traded.
• Atria Senior Living: Major national assisted living and memory care operator with communities across the US. Comparable to PLC across the same core service categories (independent living, assisted living, memory care) but at significantly larger scale and with a national brand.
• Brookdale Senior Living: The largest assisted living and memory care operator in the United States with hundreds of communities nationwide. Comparable to PLC as a direct multi-state senior living operator but with materially larger scale, broader geographic footprint, and public-company capital access.
• Sunrise Senior Living: Established national senior living provider with a strong presence in assisted living and memory care. Comparable to PLC in offering continuum-of-care services including memory care programming, but with broader geographic reach and brand recognition.

Direct peers

• Belmont Village Senior Living: Privately held operator of senior living communities with a strong memory care program. Comparable to PLC in mid-sized operator profile, family/private ownership style, and emphasis on specialized memory care programming.
• Sonida Senior Living: Publicly traded senior living operator focused on assisted living and memory care across multiple states. Comparable to PLC in service mix and community-based operating model, though smaller and more geographically concentrated.
• Senior Lifestyle: Family-founded senior living operator with a portfolio spanning independent living, assisted living, and memory care. Comparable to PLC in ownership profile (family-founded, private), service mix, and multi-state community footprint.
• Five Star Senior Living: Senior living operator offering independent living, assisted living, and memory care across multiple states. Comparable to PLC in service portfolio, multi-state footprint, and reliance on community-based service delivery.
• Discovery Senior Living: Privately held senior living management company operating assisted living and memory care communities in multiple states. Comparable to PLC in private ownership, multi-state footprint, and resident-fee-driven recurring revenue model.
• Enlivant: Mid-sized assisted living and memory care operator with a portfolio of more than 200 communities. Closely comparable to PLC in size segment, service mix (assisted living + memory care focus), and multi-state community-based operating model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/PriorityLifeCare
• LinkedInlinkedin.com/company/priority-life-care-llc
• Instagraminstagram.com/prioritylifecare

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Priority Life Care