What Trust20 does

Trust20 is an ANAB-accredited online food safety training and certification provider that serves individual foodservice workers, food managers, persons-in-charge, and restaurant operators across the United States. The company delivers state-specific and nationally accredited courses that satisfy regulatory requirements for food handlers, allergen awareness, and food protection manager certification. Operating as the d/b/a brand of Relish Works Inc. (Illinois-domiciled), Trust20 has trained 25,000+ industry workers since its 2020 founding, bootstrapped without disclosed outside capital.

The platform is built around an online learning management system delivering mobile-friendly, bite-sized courses with gamified knowledge checks, available in English, Spanish, French, and Mandarin. Core products include Food Handler Certificate Training ($15 individual/$12 team), Food Allergy Certificate Training ($25/$20 team), Food Protection Manager Training ($90), and the ANAB-CFP accredited Certified Food Protection Manager (CFPM) exam. State-specific offerings cover Ohio (Person-In-Charge, Manager, Alcohol Server) alongside approved provider status in Illinois, Minnesota, New Hampshire, New Jersey, Mississippi, Kansas, California, Hawaii, New Mexico, Texas, and Massachusetts. The Trust20 for Teams extension serves B2B customers with group purchasing, manager dashboards for credential tracking, and volume discounts.

Trust20 runs a hybrid go-to-market combining direct-to-consumer e-commerce (self-serve individual course purchases at trust20.co) with a B2B team sales motion and enterprise outreach. Revenue is primarily transactional (one-time course purchases at $15–$140) with a subscription-like recurring component for B2B team seats billed via monthly invoicing. Payment processing is handled through Stripe. The company operates with a small team (1-10 employees) from Chicago, relying heavily on content marketing, SEO-optimized state requirements pages, and paid social/search remarketing rather than a large salesforce.

Name

Trust20

Legal name

Relish Works Inc.

Website

https://trust20.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Trust20 is an ANAB-accredited online food safety training platform that provides food handler, allergen, and food protection manager certifications to individual foodservice workers, managers, and restaurant operators across the United States.

Ownership category

akta.pro rank

Product category

Food Safety Training & Certification

akta.pro primary industry

Food Safety & Quality Scheme Certifications (GFSI Programs) (AFALAMAI)

Keywords

• Food safety training
• Food handler certification
• Allergen awareness training
• Food protection manager exam
• Online certification exams

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Individual Course Sales: One-time purchase of individual training courses and certification exams. Users pay upfront for access to training materials and assessments. Upon passing, users receive certificates of completion.
2. Trust20 for Teams Group Purchasing: B2B group purchasing of training seats for teams with volume discounts (20% off monthly invoicing, 10% off pay-now for 5+ products). Seat is billable when invitation is sent. Includes manager dashboard access.
3. Certificate Replacement/Mailing: $10 fee for physical certificate mailing as an additional service for users who complete training.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Trust20 is an ANAB-accredited online food safety training and certification platform that sells individual courses and exams to food handlers, managers, and persons-in-charge, plus a "Trust20 for Teams" group purchasing portal for restaurant and foodservice operators. Offerings include Food Handler, Food Allergy, Food Protection Manager, the CFPM certification exam, and state-specific Ohio certifications and alcohol server training, delivered as mobile-friendly, gamified, multi-language online courses with remote-proctored, immediate-result exams and a manager dashboard for team credential tracking.

Product overview

Trust20 is a unified food safety training and certification platform offering ANAB-accredited online courses. The product portfolio includes: Food Handler Certificate Training for basic food safety essentials; Food Allergy Certificate Training for allergen awareness; Food Protection Manager Training as preparation for certification; Food Protection Manager Certification (CFPM exam); and state-specific products including Ohio Person-In-Charge Certification and Ohio Manager Certification at two levels; and Ohio Alcohol Server Training. Trust20 for Teams provides a group purchasing and management platform for organizations. All core products are ANAB or ANAB-CFP accredited and designed for foodservice industry professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Trust20 for Teams: A group purchasing and team management platform for bulk food safety training purchases with manager dashboard capabilities.
• Trust20 Teams

Products and services

• Food Handler Certificate Training ANAB-accredited online training course that teaches the essentials of food safety and meets state and local food handler requirements for foodservice workers.
• Food Allergy Certificate Training ANAB-accredited training course covering critical allergen awareness information to help learners confidently meet the needs of customers with food allergies and intolerances.
• Food Protection Manager Training ANAB-accredited training course that prepares candidates for certification exams and teaches strategies for creating a culture of food safety among staff.
• Food Protection Manager Certification (CFPM Exam) ANAB-CFP accredited Certified Food Protection Manager (CFPM) exam that individuals can take online with remote proctoring to demonstrate the skills and knowledge required of a Food Protection Manager.
• Ohio Person-In-Charge Certification (Level One) State-approved Level 1 certification course for Ohio foodservice workers covering the essentials of food safety detailed in the State of Ohio Uniform Food Safety Code, including a training course and written exercise.
• Ohio Manager Certification (Level Two) State-approved Level 2 certification for Ohio managers covering food safety information from the State of Ohio Uniform Food Safety Code, including a certification exam and ANAB-CFP accredited exam.
• Ohio Alcohol Server Training Online responsible server training for Ohio covering essential topics such as checking identification and handling intoxicated customers, with resources addressing Ohio regulations regarding safe alcohol service.
• Trust20 for Teams Group purchasing platform enabling managers and operators to purchase training products at discounted rates with a team management dashboard to track credentials, course progress, and certificates.

Quantifiable outcome

• 25,000+ industry workers trained
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• StripecoreOthersPayment processing partner for processing credit card and debit card payments. Personal information transmitted via encrypted connection. Primary payment processor for all transactions.
• Google Analytics & Google AdWordssupportingGTM or Marketing PartnerOnline advertising and analytics services. Google Analytics used for remarketing audiences and behavior-based advertising. Google AdWords used for serving targeted online advertisements.
• Meta (Facebook)supportingGTM or Marketing PartnerFacebook Custom Audiences used for remarketing to website visitors on Meta platform. Lookalike audience created December 2022, discontinued February 2023.
• LinkedInsupportingGTM or Marketing PartnerLinkedIn Matched Audiences used for targeted advertising to site visitors on LinkedIn. Lookalike audience created August 2023, discontinued October 2023.
• PinterestsupportingGTM or Marketing PartnerPinterest Actalike Customers used for delivering targeted advertisements to site visitors on Pinterest. Actalike customer created March 2023, discontinued April 2023.
• Hotjar Ltd.supportingTechnology or IntegrationHeat Map and Recording services used since August 2023 to observe behaviors of site visitors and make improvements to website and services.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ServSafe: ServSafe, operated by the National Restaurant Association, is the dominant U.S. food safety and Food Protection Manager certification program. It competes head-to-head with Trust20's CFPM exam and food handler courses across most states.
• National Registry of Food Safety Professionals (NRFSP): NRFSP provides ANSI/ANAB-accredited Food Protection Manager certification exams and proctored testing. It directly competes with Trust20's ANAB-CFP accredited CFPM certification offering.
• TAP Series (TIPS/ServSafe Alcohol): TAP Series provides online alcohol server/seller training and certification across many U.S. states. Directly comparable to Trust20's new Ohio Alcohol Server Training product line.
• eFoodhandlers: eFoodhandlers offers state-specific online food handler training and certification. Competes on the same SMB/individual buyer in many of the same states where Trust20 is approved.
• Always Food Safe: Always Food Safe delivers online, ANAB-accredited food handler and food manager training across multiple U.S. states. Highly comparable product set, accreditation, and direct-to-consumer/team distribution.
• 360training (Learn2Serve): 360training's Learn2Serve platform delivers online food safety, alcohol server, and food handler training to individuals and enterprises. Comparable product mix, multi-state approvals, and a team/B2B purchasing motion.
• StateFoodSafety: StateFoodSafety offers online food handler and food manager training and certification, approved in numerous U.S. states. It directly overlaps Trust20's product portfolio and ANAB-accredited positioning.

Broad incumbents

• National Restaurant Association: The NRA is the parent organization behind ServSafe and a broader industry trade body. It sets de facto foodservice training standards and serves as the dominant incumbent against which Trust20 competes.

Others

• Prometric: Prometric operates a global testing and remote-proctoring network used by many certification programs. It is an ecosystem participant rather than a direct competitor, providing proctoring infrastructure relevant to CFPM exams.

Emerging players

• Above Training / Food Handler Training: Above Training offers online food handler courses with multi-state approval. A smaller, niche competitor focusing on the same individual food handler segment as Trust20's entry-level product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/trust20usa
• LinkedInlinkedin.com/company/trust20
• Instagraminstagram.com/trust20usa
• TikToktiktok.com/@trust20.usa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trust20