Southeastern Regional Transit Authority

What Southeastern Regional Transit Authority does

Southeastern Regional Transit Authority (SRTA) is a regional public transit authority established in 1974 under Massachusetts General Laws Chapter 161B, providing fixed-route bus service, ADA-compliant demand response paratransit, Boston Hospital Shuttle, MicroConnector on-demand transit, Wareham-New Bedford Connection flag route, and Intercity Express bus service across 10 communities in Southeastern Massachusetts — Acushnet, Dartmouth, Fairhaven, Fall River, Freetown, Mattapoisett, New Bedford, Somerset, Swansea, and Westport. SRTA operates a fleet of wheelchair-accessible buses serving 1,100+ bus stops via 22+ fixed routes, two terminals (New Bedford and Fall River), and two maintenance garages; the SRTA Bustracker mobile app provides real-time bus tracking for riders, and the authority accepts MBTA-issued Charlie Cards for fare integration. South Coast Transit Management (SCTM) serves as the contractor managing day-to-day operations including operators, maintenance, and customer service, while SRTA itself is governed by an Advisory Board with representation from all 10 member communities.

SRTA's revenue model combines three streams: (1) farebox revenue from passenger fares, passes, and paratransit rides — historically structured around $1.50 cash/$1.25 Charlie Card fixed-route fares and $3.00 demand response fares, currently suspended as fare-free service extends through June 30, 2026; (2) Federal, state (MassDOT), and local subsidies, which constitute the primary funding base pursuant to its Chapter 161B statutory mandate; and (3) advertising revenue on buses and bus shelters sold through channel partner ATA Outdoor. Strategic priorities are reflected in ongoing service planning initiatives (Getting On Board program), integration with the MBTA South Coast Rail commuter rail extension via the MicroConnector service on Via's technology platform, and ecosystem coordination with neighboring GATRA, RIPTA, two Area Agencies on Aging, and South Coast Rail planning bodies. SRTA complies with Title VI, ADA, and DBE federal requirements.

Name

Southeastern Regional Transit Authority

Legal name

Southeastern Regional Transit Authority

Website

https://srtabus.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

Southeastern Regional Transit Authority (SRTA) is a Massachusetts-chartered regional transit authority providing fixed-route bus service, ADA paratransit, and specialized shuttles to 10 communities across Southeastern Massachusetts.

Ownership category

akta.pro rank

Product category

Public Transit Services

NAICS

Bus and Other Motor Vehicle Transit Systems (485113), Special Needs Transportation (485991)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Paratransit / ADA Complementary Bus Operators (TLAFAGAI)

akta.pro secondary industries

Ambulatory Paratransit (ADA/Dial-a-Ride) Operators (TLAFAKAA), On-Demand Shared Shuttle / Vanpool (Dynamic Routing, Door-to-Door) (TLAFAJAB), Community & Senior Transportation Shuttles (Dial-a-Ride, Non-ADA) (TLAFAJAI)

Keywords

• Public transit services
• Fixed route bus
• Paratransit services
• Demand response transit
• ADA accessible transit

Headquarters

HQ city

New Bedford

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Farebox Revenue: Revenue generated from passenger fares including cash fares, Charlie Card fares, passes (one ride, all day, week pass, 10 ride, 31 day passes), and demand response fares
2. Federal, State, and Local Subsidies: SRTA is funded with Federal, State, and local subsidies as well as fare box revenue. Created pursuant to Commonwealth of Massachusetts General Laws, Chapter 161B
3. Advertising Revenue: Revenue from advertising on SRTA buses and bus shelters, marketed and sold through ATA Outdoor

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Southeastern Regional Transit Authority (SRTA) provides public bus transit and ADA-compliant paratransit service across 10 communities in Southeastern Massachusetts, connecting more than 1,100 bus stops through 22+ fixed routes originating from terminals in New Bedford and Fall River. Service is delivered via wheelchair-accessible buses with electronic fare collection that accepts cash, MBTA Charlie Cards, and multiple pass products, supported by the SRTA Bustracker mobile app, and complemented by the Boston Hospital Shuttle, MicroConnector on-demand rides, Intercity Express, and Wareham-New Bedford Connection.

Product overview

Southeastern Regional Transit Authority (SRTA) provides public transit services as a single unified regional transit authority rather than a platform-plus-modules architecture. The core offerings include Fixed Route Bus Service (main bus network in New Bedford/Fall River), Demand Response paratransit service, and the SRTA Bustracker mobile app. These are supplemented by specialized services including MicroConnector (on-demand service for South Coast Rail connections), Boston Hospital Shuttle (medical transportation), Intercity Express (New Bedford-Fall River express), and Wareham-New Bedford Connection. SRTA's fare collection supports Charlie Card integration with MBTA and offers various pass products including reduced-fare Access Pass program for seniors and disabled residents.

Differentiator

Problem solved

Functional benefit

Products and services

• Fixed Route Bus Service Main bus service operating 22+ fixed routes in New Bedford/Fairhaven and Fall River/Swansea areas, with service starting at 5:30 AM and running until 6:30 PM, with evening service on select routes extending until 8:30 PM. All buses are wheelchair accessible and equipped with bike racks.
• Demand Response (Paratransit) ADA-compliant paratransit service for disabled persons operating in all 10 SRTA service area communities. Requires application and physician sign-off. Service hours: Weekdays 5:20AM-10:10PM, Weekends 6:10AM-8:05PM. Regular fare $3.00; premium $1.00 surcharge outside 2-mile radius; 10 Ride Pass $25.00.
• SRTA Bustracker App Free mobile application for tracking SRTA bus locations in real-time and viewing arrival times. Available on iOS (App Store) and Android (Google Play).
• MicroConnector On-demand transportation service using Via's technology platform that provides connections to South Coast Rail stations. Riders book rides through Via's app for pickup and dropoff to/from stations in Fall River, Freetown, and New Bedford.
• Boston Hospital Shuttle

Quantifiable outcome

• More than 1,100 bus stops across 7 communities
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, minor and moderate.

• Massachusetts Bay Transportation Authority (MBTA)coreTechnology or IntegrationSRTA integrates with MBTA services including South Coast Rail commuter rail extension and accepts Charlie Cards issued by MBTA that can be loaded with cash value at SRTA terminals.
• MBTA South Coast RailcoreStrategic or Co-development PartnerSRTA is developing service plans to provide fixed-route bus and microtransit connections to planned MBTA South Coast Rail stations in Fall River, Freetown, and New Bedford. The South Coast Rail Service Plan identifies preferred service scenarios.
• GATRA (Greater Attleboro Taunton Regional Transit Authority)coreStrategic or Co-development PartnerSRTA partners with GATRA on the South East Regional Coordinating Council on Transportation (SERCCOT) covering 39 communities in Southeastern Massachusetts. Both RTAs share information and coordinate services.
• Southcoast Health SystemminorStrategic or Co-development PartnerSouthcoast Health System is served by the Wareham-New Bedford Connection route, providing transportation access to healthcare services.
• ATA OutdoorminorChannel Partner/ Reseller/ DistributorATA Outdoor markets and sells SRTA advertising space on buses and bus shelters. All inquiries about advertising availability and rates should be directed to ATA Outdoor at 2 Alden Ave, Greenland, NH.
• Southeastern Regional Planning and Economic Development District (SRPEDD)moderateStrategic or Co-development PartnerSRPEDD completed the 2014 Comprehensive Service Assessment for SRTA and provides ongoing technical planning services.
• DATTCOminorChannel Partner/ Reseller/ DistributorDATTCO is listed as a private transportation provider partner, providing alternative transportation options in the region.
• Bristol Elder ServicesmoderateStrategic or Co-development PartnerArea Agency on Aging serving Fall River, Freetown, Somerset, Swansea, and Westport communities. Provides transportation services coordination for older adults in partnership with SRTA.
• Coastline Elderly ServicesmoderateStrategic or Co-development PartnerArea Agency on Aging serving Acushnet, Dartmouth, Fairhaven, Mattapoisett, and New Bedford. Provides transportation services coordination for older adults in partnership with SRTA.
• RIPTA (Rhode Island Public Transit Authority)minorStrategic or Co-development PartnerRIPTA Route 24L connects with SRTA Fall River service, providing cross-state transit connections.
• ViamoderateTechnology or IntegrationSRTA uses Via's technology platform for the MicroConnector on-demand transportation service connecting to South Coast Rail stations.
• South Coast Transit Management (SCTM)coreImplementation/ SI/ Consulting PartnerSCTM is SRTA's contractor for fixed route and demand response services. SCTM manages day-to-day operations including hiring of operators, maintenance staff, and customer service representatives.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Via Transportation: On-demand microtransit technology platform powering SRTA's MicroConnector service and used by numerous transit agencies for first/last-mile and demand-response service. Comparable as both a technology peer and as a microtransit operator in adjacent deployments.
• GATRA (Greater Attleboro Taunton Regional Transit Authority): Massachusetts regional transit authority operating fixed-route bus, paratransit, and microtransit services in southeastern Massachusetts. Direct SRTA partner through SERCCOT and operates with a similar municipal/state funding structure and service mix.
• Transdev: Global private transit management contractor that operates fixed-route, paratransit, and microtransit services for public agencies. Comparable to SCTM (SRTA's operating contractor) and to the broader trend of outsourced public transit operations.
• WRTA (Worcester Regional Transit Authority): Massachusetts regional transit authority serving Worcester and surrounding communities with fixed-route bus and paratransit. Sister Chapter 161B entity with directly comparable governance, funding, and service-delivery model to SRTA.
• MVRTA (Merrimack Valley Regional Transit Authority): Massachusetts RTA operating fixed-route bus, paratransit, and commuter services in the Merrimack Valley. Directly comparable as a sister Massachusetts regional transit authority with the same statutory Chapter 161B framework and FTA funding model.

Broad incumbents

• Uber: Global rideshare platform competing for on-demand mobility demand, including paratransit partnerships (Uber Health, Uber Assist). Represents the broader-incumbent competitive pressure on traditional paratransit and microtransit services like SRTA's.
• Lyft: Major rideshare platform with active partnerships in healthcare transportation, paratransit, and public transit agency integrations. Comparable to SRTA's demand-response and on-demand mobility business as an alternative channel for the same rider demand.
• MBTA (Massachusetts Bay Transportation Authority): State-level public transit agency operating subway, bus, commuter rail, and ferry across Greater Boston. SRTA integrates with MBTA through Charlie Card acceptance and the South Coast Rail extension, making MBTA both an upstream partner and a broader-incumbent reference for transit operations.

Emerging players

• Modivcare (formerly MTM/LogistiCare): National broker and operator of non-emergency medical transportation (NEMT) and paratransit services. Comparable to SRTA's demand-response paratransit and Boston Hospital Shuttle offerings as a scaled commercial operator in the same use cases.

Regional players

• RIPTA (Rhode Island Public Transit Authority): Statewide public transit agency for Rhode Island with fixed-route bus and paratransit. Directly connects with SRTA's Fall River service via Route 24L, making it both a regional partner and a comparable public transit operator in an adjacent geography.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SRTABUS
• Facebookfacebook.com/srtabus

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southeastern Regional Transit Authority