What Morizon does

Morizon.pl is a Polish real estate listing portal operated by Grupa Morizon-Gratka Sp. z o.o., a private limited company headquartered in Warsaw. The platform aggregates residential and commercial property listings — apartments, houses, plots, commercial units, rooms, and garages — for both sale and rent, with inventory sourced from private individuals, real estate agencies, and developers. It serves a dual-sided audience: individual property seekers who use the platform free of charge and business clients (agencies, developers, advertisers) who pay for listing packages, premium placement, and developer promotions. The platform is one of Poland's established real estate destinations alongside the dominant Otodom and shares corporate ownership with gratka.pl, a major general classifieds portal.

The technology stack is a web-based marketplace supplemented by native mobile applications on iOS (Apple App Store), Android (Google Play), and Huawei AppGallery. Notable product features include an AI Assistant (Asystent AI) for conversational property search, a property valuation calculator, a mortgage calculator integrated via partner Lendi, an ING Bank Śląski financing widget, and CRM integration with ASARI for agency-side listing management. The company also maintains a content library of 2,143+ blog articles covering property advice, legal guidance, and market insights, which functions as a long-form SEO asset. Inventory spans Poland plus 13 international markets including Spain, Italy, Greece, Croatia, Albania, Germany, the UK, France, Portugal, Turkey, Bulgaria, and Austria.

Morizon operates a horizontal freemium marketplace model. Consumer-side liquidity is sustained by free listings for private individuals; B2B revenue derives from subscription-based listing packages for agencies, dedicated developer packages for new-construction inventory, premium placement, and advertising. The company also monetizes audience attention through financial services partnerships (ING Bank Śląski, Lendi) and benefits from a barter distribution partnership with Onet, one of Poland's largest internet portals, which provides material top-of-funnel traffic. No funding rounds, M&A activity, or public-market listing are recorded in the available data; the company appears to operate as a privately held, cash-generative classifieds business.

Name

Morizon

Legal name

Grupa Morizon-Gratka Sp. z o.o.

Website

https://morizon.pl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Morizon.pl is a Polish real estate listing portal operated by Grupa Morizon-Gratka Sp. z o.o., serving individual property seekers via free listings and real estate agencies, developers, and advertisers across Poland and 13+ international markets through subscription and advertising-based marketplace monetization.

Ownership category

akta.pro rank

Headquarters

HQ city

Gdynia

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure, Others

Revenue model

1. Listing Fees for Real Estate Agencies: Real estate agencies pay for listing packages to publish property advertisements on the platform
2. Listing Fees for Developers: Developers pay for promotional listings for new investment properties
3. Advertising Revenue: Advertisers can purchase advertising space on the platform, including partner mortgage and financial services providers
4. Premium Listings: Paid premium placement and highlighted listings for higher visibility

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Morizon operates an online property listing marketplace covering apartments, houses, plots, commercial premises, and rooms for sale and rent across Poland and more than 10 international markets. The platform serves individual property seekers and private sellers for free, while charging paid listing packages to real estate agencies, developers, and advertisers for premium placement and promotional visibility. It bundles its core listings product with an AI Assistant for conversational search, a mortgage calculator integrated with partner Lendi, a property valuation tool, and dedicated sections for new developments and international properties.

Product overview

Morizon is a comprehensive Polish real estate listing platform operated by Grupa Morizon-Gratka Sp. z o.o. The core product is a property listings marketplace offering apartments, houses, plots, commercial properties, rooms, and garages for sale and rent. The platform operates a modular architecture combining the core listing platform with specialized vertical offerings including AI Assistant for conversational search, Developer Offers for new construction listings, International Properties for foreign real estate, and New Developments for pre-construction projects. Additional modules include Property Valuation Calculator, Mortgage Calculator (via Lendi partnership), Blog with educational content and expert Q&A, Mobile Applications for iOS and Android, and professional services for real estate agencies and developers. The platform aggregates listings from individual owners, real estate agencies, and developers, serving both residential and commercial property markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Listings Platform Comprehensive real estate listing platform offering apartments, houses, plots, commercial properties, and rooms for sale and rent across Poland and internationally. Buyers and tenants browse and search aggregated listings; private sellers can post properties for free.
• AI Assistant (Asystent AI) AI-powered conversational assistant integrated into the Morizon platform that helps users search for properties, answer real estate questions, and provide personalized recommendations through text-based interactions.
• Property Valuation Calculator Secure online property valuation tool that estimates property values based on market data and location factors for prospective buyers and owners.
• Mortgage Calculator Partner-integrated calculator in collaboration with Lendi that allows users to compare mortgage rates and calculate monthly installments for property purchases.
• Developer Offers Service Dedicated paid service for property developers to list new investment projects and pre-construction developments, with promotional placement to attract buyer leads.
• Real Estate Agency Services Professional paid services for real estate agencies to manage and publish client listings via packages and premium placement tools.
• Advertising Services Advertising solutions for advertisers and partners to promote properties and financial services on the Morizon platform, including placements from mortgage and financial services providers.
• Mobile Application Native mobile apps available on Google Play, Apple App Store, and Huawei AppGallery for iOS and Android (including Huawei devices), enabling property search and listing browsing on mobile.
• New Developments Section Dedicated section listing new developer investments and pre-construction residential developments across Poland, serving as a focused channel for buyers interested in new builds.
• International Properties Section Separate listing category for foreign real estate including properties in Spain, Italy, Germany, Greece, Croatia, Albania, and other international destinations, expanding the searchable catalogue beyond Poland.

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Grupa Morizon-Gratka Sp. z o.o.coreOthersParent company that owns both Morizon.pl and Gratka.pl, Poland's second major classifieds portal. Creates synergies between property listings and general classifieds.
• OnetcoreGTM or Marketing PartnerMajor Polish internet portal operating as a barter partner, providing traffic and brand visibility to Morizon. Visible through logo placement and referral links.
• ING Bank ŚląskiminorGTM or Marketing PartnerMortgage financing provider integrated on listing pages. Offers mortgage calculators and rate comparisons for property buyers.
• LendiminorGTM or Marketing PartnerMortgage comparison platform partner providing rate calculations and financing guidance to Morizon users.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Rightmove: Rightmove is the UK's leading property portal, monetizing primarily through agent subscription listings and advertising. As a mature European portal incumbent, it represents the same agency-fee-driven business model Morizon operates in Poland.
• Idealista: Idealista is the leading property portal in Spain, Portugal, and Italy with growing cross-border listings. Its international expansion (including Poland-adjacent markets that Morizon also targets) makes it a broader European incumbent with a similar multi-country strategy.
• Zillow: Zillow is the dominant US residential real estate marketplace, offering listings search, valuation tools, and mortgage integration. It illustrates the scaled, multi-product property portal playbook Morizon is pursuing in a much larger US market.
• Immobilienscout24: Immobilienscout24 is Germany's largest real estate portal, monetizing through subscription listings and advertising. As a German-speaking market incumbent, it parallels Morizon's model and competes in cross-border property listings (Germany is one of Morizon's international markets).

Direct peers

• Tabela Ofert: Tabela Ofert is a Polish property listings aggregator/portal that indexes real estate listings for sale and rent. It functions as a competing marketplace with comparable agency and developer monetization model to Morizon.
• Otodom: Otodom is the leading Polish real estate listing portal, operated by OLX Group. It competes head-to-head with Morizon for agency, developer, and individual listings across Poland, serving the same buyer and renter audience with the same marketplace model.
• Nieruchomosci-online.pl: A long-standing Polish real estate listing portal covering sale and rental properties nationwide. It competes with Morizon for the same agency listings and end-user traffic in Poland, with comparable vertical scope (residential, commercial, land).
• Domy.pl: Domy.pl is a Polish real estate portal focusing on houses and residential properties for sale and rent. It overlaps with Morizon's residential listing offering and competes for agency relationships and home buyer traffic in Poland.
• Gratka.pl: Gratka.pl is a major Polish classifieds portal operating under the same Grupa Morizon-Gratka parent as Morizon. It directly overlaps in property listings while also spanning general classifieds, and serves as a sister-site distribution channel for shared real estate inventory.
• OLX.pl: OLX's Polish marketplace includes a meaningful real estate vertical alongside general classifieds. It competes with Morizon for both consumer listings and Polish internet traffic, operating under the same OLX Group that owns Otodom.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/morizonpl
• YouTubeyoutube.com/@morizonpl
• Facebookfacebook.com/morizon
• Instagraminstagram.com/morizonpl
• LinkedInlinkedin.com/company/morizon.pl

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morizon