Domy.pl
Domy.pl is a Polish online real estate classifieds portal operated by Grupa Morizon-Gratka Sp. z o.o., aggregating over 701,000 property listings for sale and rent. It serves individual property seekers, real estate agencies, developers, and local governments through a two-sided marketplace with subscription listing fees and developer advertising.
- Company typePrivate
- Founded-
- HeadquartersGdynia, Poland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Domy.pl does
Domy.pl is a Polish online real estate classifieds portal operated by Grupa Morizon-Gratka Sp. z o.o., a Warsaw-headquartered private limited company. The platform aggregates over 701,000 active listings and more than 2 million offers for sale and rent spanning both primary (new construction) and secondary (resale) markets, covering apartments, houses, plots, commercial properties, garages, rooms, and property auctions. Its core product is a web-based search portal with an advanced filtering engine, map-based location search, a daily email alert service (Powiadamiacz), and a developer catalog. The platform is accessible via desktop web, mobile web (m.domy.pl), native iOS and Android applications, and a Smart TV app, with a complementary editorial site (halo.domy.pl) producing market reports, news, and interior design content.
The business operates as a two-sided marketplace serving individual property seekers (buyers and renters), real estate agencies, property developers, and local governments. Revenue is generated through recurring listing subscriptions paid by agencies and developers and through advertising and promotional placements for new developments, with pricing managed via the parent group's Gratka pricing page rather than disclosed publicly. Distribution is multi-channel and self-serve, targeting both SMBs and consumers. Domy.pl is part of the Grupa Morizon portfolio of real estate sites, launched around 2014, and claims the position of the largest real estate database in Poland. The company maintains GDPR/RODO compliance and partners with Properstar S.A. for international listing inquiries and with Open Finance for co-authored market reports.
Domy.pl firmographics
Firmographics- Name
- Domy.pl
- Legal name
- Grupa Morizon-Gratka Sp. z o.o.
- Website
- https://domy.pl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Domy.pl is a Polish online real estate classifieds portal operated by Grupa Morizon-Gratka Sp. z o.o., aggregating over 701,000 property listings for sale and rent. It serves individual property seekers, real estate agencies, developers, and local governments through a two-sided marketplace with subscription listing fees and developer advertising.
- Ownership category
- akta.pro rank
Domy.pl industry classification
Industry- Product category
- Real Estate Marketplace
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)
Keywords
Where Domy.pl is headquartered
LocationHeadquarters
- HQ city
- Gdynia
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Domy.pl business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Listing fees from agencies and developers: Real estate agencies and developers pay to list properties on the platform
- Advertising and promotional placements: Featured developer offers and promotional placements for real estate developers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Listing packages for real estate professionals |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Domy.pl product offering
Product offeringCore offering
Domy.pl is a Polish online real estate marketplace aggregating over 701,000 active listings of apartments, houses, plots, commercial premises, garages, rooms, and auction properties for sale and rent from both primary and secondary markets. The platform connects individual property seekers with listing parties including real estate agencies, developers, and private sellers, providing advanced multi-criteria search, daily email alerts, direct advertiser contact forms, and dedicated B2B entry points for agencies and developers. Revenue is generated through subscription-based listing packages and advertising/promoted placements, distributed across web, mobile web, iOS/Android apps, and Smart TV.
Product overview
Domy.pl is Poland's #1 real estate portal operated by Grupa Morizon-Gratka, featuring over 701,000 property listings and 2 million+ offers for sale and rent across primary and secondary markets. The platform offers a unified ecosystem of property search services including residential listings (apartments, houses, plots), commercial properties, garages, rooms, and auction properties. Supporting products include a developer directory, property alert notifications, real estate market statistics, and a content platform (halo.domy.pl) providing news and market reports. The platform is accessible via web, mobile apps (iOS, Android), and smart TV.
Differentiator
Problem solved
Functional benefit
Brands
- halo.domy.pl: News and editorial content platform covering real estate market reports, interior design inspiration, and company updates for Domy.pl.
Products and services
- Domy.pl Real Estate Portal Poland's leading online real estate marketplace aggregating over 701,000 active listings of apartments, houses, plots, commercial premises, garages, rooms, and auctions from agencies, developers, and private sellers. Provides advanced search, daily email alerts, and direct advertiser contact.
- Property Listings (Apartments, Houses, Plots) Searchable database of apartments, houses, plots, commercial premises, garages, rooms, and auction properties for sale and rent, segmented by listing type (agency, direct, developer).
- Rynek Pierwotny (Primary Market / New Developments) Dedicated section for new construction developments and developer projects, including featured developer offers and project-level showcases for primary-market buyers.
- Developer Catalog (Katalog Deweloperów)
Companies that use Domy.pl
Customer profileSegments4 records
Ideal customer profiles3 records
Domy.pl technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Domy.pl partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor.
- Polska Federacja Rynku Nieruchomości (Polish Federation of Real Estate Market)minorPartner real estate federation listed among the partner offices on the Domy.pl platform
- AWIKOM NieruchomościminorPartner real estate agency listed among partner offices on the Domy.pl platform
- Luksus Agencja NieruchomościminorPartner real estate agency listed among partner offices on the Domy.pl platform
- Metrohome24minorPartner real estate agency listed among partner offices on the Domy.pl platform
- SOŁTAN NieruchomościminorPartner real estate agency listed among partner offices on the Domy.pl platform
- VIVA INVESTminorPartner real estate agency listed among partner offices on the Domy.pl platform
- SuperOPCJAminorPartner real estate agency listed among partner offices on the Domy.pl platform
- Dobrynów Sp. z o.o.minorPartner real estate developer listed among partner offices on the Domy.pl platform
- Your House Nieruchomości sp z o.o.minorPartner real estate agency listed among partner offices on the Domy.pl platform
- Bonus NieruchomościminorPartner real estate agency listed among partner offices on the Domy.pl platform
- Dom & HouseminorPartner real estate agency listed among partner offices on the Domy.pl platform
- HOMFIminorPartner real estate agency listed among partner offices on the Domy.pl platform
- Properstar S.A.minorInternational partner for foreign cooperation listings - user inquiries for properties marked as 'współpraca zagraniczna' are forwarded via Properstar S.A. based in Switzerland
- Open FinanceminorFinancial advisory company that co-authors monthly real estate market reports with Domy.pl, providing mortgage and credit analysis alongside property market data
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Domy.pl competitors and assessment
Company assessmentBroad incumbents
- Rightmove: UK's largest property portal operating a similar two-sided model with revenue from agent subscriptions and developer promotions. Comparable on marketplace mechanics, listing inventory scale, and premium-placement monetization used by Domy.pl.
- Zillow: Major US online real estate marketplace serving buyers, sellers, renters, agents, and developers with listings, mortgages, and adjacent services. Comparable two-sided marketplace model with significant scale and content/data flywheel.
- Immobilienscout24: Germany's leading residential real estate portal and a broader European incumbent in property listings. Comparable on marketplace business model, audience segmentation (buyers/renters/agencies), and emphasis on inventory depth as competitive moat.
Direct peers
- Otodom.pl: Poland's other leading real estate marketplace focused on apartments, houses, and rentals; operates as a two-sided portal under OLX Group. Directly comparable on geography, target users (buyers, sellers, renters, agencies, developers), and listing monetization model.
- OLX Nieruchomości: Real estate vertical within Poland's largest general classifieds platform (OLX), offering listings across residential and commercial categories with broad consumer reach. Competes with Domy.pl for both supply (agency/private sellers) and demand (Polish property seekers).
- Gratka.pl: Polish real estate portal and directly affiliated sister brand of Domy.pl under Grupa Morizon-Gratka. Operates the same two-sided listing model with overlapping inventory of properties, agencies, and developers across Poland.
- Nieruchomosci-online.pl: Polish real estate listing portal aggregating primary and secondary market properties with agency and private seller inventory. Comparable on country focus, user segments, and listing-driven revenue model.
- Morizon.pl: Polish real estate portal under the same Morizon parent that owns Domy.pl, covering apartments, houses, and investment properties. Comparable listing/agency/developer-driven marketplace operating in the same Polish market.
Emerging players
- Properstar (S.A.): Switzerland-based international real estate marketplace already partnering with Domy.pl to route inbound Polish inventory to cross-border buyers. Comparable marketplace model focused on international inventory aggregation; partial product overlap as a demand-side channel partner.
Others
- Open Finance: Polish financial advisory company co-authoring market reports with Domy.pl through the halo.domy.pl content platform. Adjacent ecosystem player enabling mortgage/credit lead-generation tied to the property-search funnel Domy.pl monetizes.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights7 records
Customer concentration
Domy.pl social profiles
Digital presenceDomy.pl compliance and trust
Trust signalCompliance1 record
Domy.pl financial estimates
Financial estimateRevenue estimate
Valuation estimate
Domy.pl leadership team
Management profileNumber of profiles
Domy.pl funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Domy.pl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Domy.pl
What does Domy.pl do?
Domy.pl is a Polish online real estate marketplace aggregating over 701,000 active listings of apartments, houses, plots, commercial premises, garages, rooms, and auction properties for sale and rent from both primary and secondary markets. The platform connects individual property seekers with listing parties including real estate agencies, developers, and private sellers, providing advanced multi-criteria search, daily email alerts, direct advertiser contact forms, and dedicated B2B entry points for agencies and developers. Revenue is generated through subscription-based listing packages and advertising/promoted placements, distributed across web, mobile web, iOS/Android apps, and Smart TV.
Is Domy.pl a public or private company?
Domy.pl is a private company. It is classified as corporate owned and is currently operating.
When was Domy.pl founded?
Domy.pl was founded in -1. It employs 11 to 50 people.
Where is Domy.pl based?
Domy.pl is headquartered in Gdynia, Poland, in the Europe region.
How does Domy.pl make money?
Two revenue lines are on record. Listing fees from agencies and developers are the primary driver. The others are advertising and promotional placements.
Who are Domy.pl's main competitors?
Broad incumbents on record are Rightmove, Zillow and Immobilienscout24. Direct peers are Otodom.pl, OLX Nieruchomości, Gratka.pl, Nieruchomosci-online.pl and Morizon.pl. Properstar (S.A.) is listed as an emerging player. Open Finance is listed as an others.
Does Domy.pl have an API?
No public API is recorded for Domy.pl.
What industry is Domy.pl in?
Domy.pl's product category is Real Estate Marketplace. Its primary akta.pro industry code is BPAJAEAJ, Online/Virtual Real Estate Auctions (Marketplace Platforms). Its NAICS code is 53121 and its SIC code is 6531.