Normandy Insurance Company

What Normandy Insurance Company does

Normandy Insurance Company is a privately held Florida-domiciled insurance carrier and wholesale commercial lines brokerage founded in 2008 and headquartered in Boca Raton. The company operates in 47 U.S. states and serves independent insurance agents placing business on behalf of small and mid-sized commercial accounts, with concentration of field leadership (Regional Marketing Directors and a VP of National Accounts) in Florida and Georgia. Its product portfolio spans workers' compensation (offered both through the Normandy in-house carrier and via partner carriers), Business Owners Policy, General Liability, Commercial Property, Cyber Security, Excess Liability, Professional Liability, Inland Marine, Lessor's Risk, and Yacht insurance, with specialty appetites in artisan contractors, HVAC, plumbing, landscaping, freight forwarding, healthcare, hospitality, and janitorial risks.

Normandy's core technology is a digital quoting platform that delivers instant online quotes and binding for workers' comp, BOP, general liability, and cyber coverage, paired with same-day human underwriting turnaround. Agents access 10+ admitted carrier markets and 30+ E&S markets through a single submission workflow, enabling multiple comparative quotes per risk. The platform is fronted by a website with SSL encryption, an agent portal for policy management, state-specific claims kits and first report of injury forms, and a Normandy Rewards loyalty program that pays 10 points per $1,000 of bound premium. Operations are supported by dedicated underwriters, regional marketing directors, a broker submission inbox, and a separate claims department based in Chester Heights, PA.

The revenue model combines direct workers' compensation premium written through Normandy's in-house carrier with brokerage commissions on business placed through partner carriers. Workers' comp policies carry a $1,000 minimum premium with pay-as-you-go billing, seven payment plan structures, and 100% qualified dividend payouts to policyholders. Pricing is quote-based rather than publicly listed. The company is rated 'A' Exceptional by Demotech for financial stability, reinsured on an A++ paper, and reports a 91% renewal rate and a 4.9/5 Google Reviews rating from verified agents.

Name

Normandy Insurance Company

Legal name

Normandy Insurance Company

Website

https://normandyins.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Normandy Insurance Company is a Florida-based private workers' compensation carrier and wholesale commercial lines brokerage operating in 47 states, serving independent insurance agents that place small and mid-sized commercial business through a digital quoting platform spanning 10+ admitted carriers and 30+ E&S markets.

Ownership category

akta.pro rank

Product category

Workers' Compensation Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Mixed-Use / Commercial Condominium BOP (FSAJAFAO)

Keywords

• Workers compensation insurance
• Commercial insurance brokerage
• Independent agent distribution
• E&S surplus lines
• Small business commercial insurance

Headquarters

HQ city

Deerfield Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Workers' Compensation Insurance Premiums: As a monoline workers' compensation insurance carrier, Normandy Insurance collects premiums from small and medium-sized businesses. The company provides direct coverage in certain states through its in-house carrier.
2. Wholesale Brokerage Commissions: Through the brokerage division, Normandy earns commissions by placing business with partner carriers when risks don't fit their direct appointments. Works with multiple carriers to offer solutions for GL, Property, Commercial Packages, Cyber, Professional Liability, and specialty lines.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Normandy Insurance Company is a national workers' compensation carrier and wholesale commercial lines brokerage serving independent insurance agents across 47 U.S. states. The company writes monoline workers' compensation coverage directly through its in-house carrier and brokers Workers' Comp, BOP, General Liability, Commercial Property, Cyber, Excess Liability, Professional Liability, Inland Marine, Lessor's Risk, and Yacht coverage through 10+ admitted and 30+ E&S partner carriers via an instant online quote-and-bind platform.

Product overview

Normandy Insurance Company operates as a national workers' compensation carrier and wholesale commercial lines brokerage. The company offers a portfolio of insurance products including Workers' Compensation (available as both an in-house monoline product and through partner carriers), a Business Owners Policy (BOP), General Liability, Commercial Property, Cyber Security, Excess Liability, Professional Liability, Inland Marine, Lessor's Risk, and Yacht coverage. The company provides a digital quoting platform for instant online quotes and binding for workers' comp, GL, BOP, and cyber products. As a wholesale broker, Normandy also accesses 30+ E&S (Excess & Surplus) markets to place harder-to-place risks. The product ecosystem includes claims services with state-specific First Report of Injury forms and Claims Kits, a digital agent portal, and a Normandy Rewards loyalty program for agents.

Differentiator

Problem solved

Functional benefit

Brands

• Normandy Rewards Program: A loyalty program for agents that awards points for bound premium, redeemable for curated rewards including gift cards and premium physical products.

Products and services

• Workers' Compensation Insurance Monoline workers' compensation insurance for small and medium-sized businesses available through the in-house Normandy carrier and through 10+ admitted partner carriers across 47 states.
• Business Owners Policy (BOP) Combined coverage package for small business owners bundling property and liability protection, quoted through partner carriers in admitted markets.
• General Liability Insurance General liability coverage protecting businesses against third-party bodily injury, property damage, and advertising injury claims, available via partner carriers and E&S markets.
• Commercial Property Insurance Insurance for commercial buildings and contents, including coastal properties with windstorm exposure, placed through partner carriers.
• Cyber Liability Insurance Cyber liability coverage for systems failure, social engineering, and data breach losses with up to $10M aggregate limits.
• Excess Liability Insurance Umbrella coverage providing additional liability limits above primary policy limits, up to $5M.
• Professional Liability Insurance Errors and omissions coverage protecting professionals against negligence claims and professional liability exposure.
• Inland Marine Insurance Coverage for goods in transit, contractors equipment, and installation floaters.
• Lessor's Risk Insurance Property insurance for owners who lease premises to tenants.
• Yacht Insurance Marine insurance for yachts and pleasure vessels placed through partner carriers in select states.
• Wholesale Brokerage Services Wholesale brokerage placing harder-to-place commercial risks with 30+ E&S markets for agents needing capacity beyond the in-house carrier.

Quantifiable outcome

• 91% renewal rate
• +3 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered core and minor.

• EmployerscoreChannel Partner/ Reseller/ DistributorPartner carrier for workers' compensation coverage. One of the multiple carrier partners providing admitted market solutions for agents placing business through Normandy.
• MarkelcoreChannel Partner/ Reseller/ DistributorPartner carrier providing workers' compensation and commercial lines coverage through Normandy's distribution network.
• WyverncoreChannel Partner/ Reseller/ DistributorPartner carrier providing workers' compensation coverage options for agents.
• CoalitionminorChannel Partner/ Reseller/ DistributorCyber insurance partner carrier offering coverage through Normandy's wholesale brokerage.
• Great AmericanminorChannel Partner/ Reseller/ DistributorPartner carrier for commercial insurance products.
• KinsaleminorChannel Partner/ Reseller/ DistributorE&S/specialty lines partner carrier for hard-to-place risks.
• Hudson InsuranceminorChannel Partner/ Reseller/ DistributorSurplus lines partner for specialty coverage solutions.
• First InsuranceminorChannel Partner/ Reseller/ DistributorPartner carrier for workers' compensation coverage.
• EvolveminorChannel Partner/ Reseller/ DistributorPartner carrier for commercial insurance solutions.
• CowbellminorChannel Partner/ Reseller/ DistributorCyber insurance partner offering coverage through Normandy's network.
• AhoyminorChannel Partner/ Reseller/ DistributorYacht and marine insurance partner carrier.
• Guard InsuranceminorChannel Partner/ Reseller/ DistributorWorkers' compensation partner carrier.
• RichmondminorChannel Partner/ Reseller/ DistributorPartner carrier for commercial insurance coverage.
• Pie InsuranceminorChannel Partner/ Reseller/ DistributorWorkers' compensation partner carrier.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Employers Holdings: Public monoline workers' compensation carrier focused on small and mid-sized businesses across the U.S. Closest pure-play analog to Normandy's in-house WC carrier franchise, with similar agent-distribution and small-commercial positioning.
• AmTrust Financial Services: Specialty P&C insurer with deep workers' compensation and small commercial lines presence, distributed through wholesale and retail agents. Directly comparable in product mix and agent-channel distribution model.
• ICW Group: Private workers' comp specialist serving small and mid-sized businesses via independent agents. Directly comparable monoline WC carrier with overlapping geographic footprint and agent-centric distribution philosophy.
• Zenith Insurance Company: Workers' compensation specialist with multi-state monoline carrier operations distributed through independent agents. Comparable in carrier-agent model, specialty class appetite, and California/Florida-style multi-state regulatory exposure.

Emerging players

• Pie Insurance: Tech-enabled workers' compensation carrier targeting small businesses via digital distribution. Overlaps with Normandy on small-commercial WC and competes on digital quoting experience, but focuses on direct-to-customer rather than wholesale-broker distribution.
• biBERK (Berkshire Hathaway): Direct-to-small-business workers' comp provider owned by Berkshire Hathaway, leveraging digital distribution. Represents the lower-cost, direct-channel alternative Normandy's independent agents are measured against on price.

Broad incumbents

• The Hartford: Large incumbent P&C carrier with a strong small commercial franchise including workers' comp, BOP, and GL distributed through agents. Overlaps on product breadth and agent channel, but operates at significantly greater scale and with a broader portfolio.
• Markel Group: Specialty insurer with workers' comp, GL, and commercial lines written through wholesale and surplus lines. A current partner carrier for Normandy and a benchmark for specialty appetite and E&S underwriting discipline.
• Hiscox: Specialty insurer focused on small business and professional lines, including BOP, GL, cyber, and professional liability. Comparable on small-commercial product mix and digital agent distribution, though heavier on PL and cyber than on WC.
• Kinsale Capital Group: E&S excess and surplus lines specialist underwriting small-commercial and hard-to-place risks. A current E&S market partner for Normandy and a benchmark for specialty underwriting margin and appetite discipline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/normandyins
• LinkedInlinkedin.com/company/normandy-harbor-insurance-company
• Instagraminstagram.com/normandy_ins/?hl=en
• Xx.com/NormandyIns

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Normandy Insurance Company