Motorvogue
Motorvogue is a UK multi-franchise automotive dealership group operating six sites across the Midlands and East of England. It sells new and used vehicles from 14 brands, and offers FCA-regulated finance, approved servicing, parts, Motability, and fleet services.
- Company typePrivate
- Founded2008
- HeadquartersNorthampton, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Motorvogue does
Motorvogue is a privately held, multi-franchise automotive retailer operating six dealership sites across the Midlands and East of England (Northampton, Norwich, Bedford, King's Lynn, Bury St Edmunds, and Dunstable). Established in its current group form in 2008 and trading as Motorvogue (Northampton) Ltd under Managing Director Jon Pochin, the group represents 14 OEMs covering most major volume Stellantis brands (Alfa Romeo, Abarth, Citroen, Fiat, Fiat Professional, DS Automobiles, Jeep, Peugeot), plus Hyundai, SEAT, CUPRA, Dacia, Renault, and the more recent Chinese additions Omoda and JAECOO. The business serves individual retail buyers, fleet and business customers via a dedicated Business Centre, and disabled customers through a specialised Motability Scheme presence at every site, with advertised stock of roughly 708 vehicles.
The core product set comprises new vehicle sales, approved used and ex-demonstrator sales, commercial vehicles, manufacturer-approved servicing and MOT work, and genuine parts. The commerce platform is NetDirector (a Keyloop automotive ecommerce product), with website analytics via Google Analytics, Facebook Pixel, and DoubleClick. Aftersales communications and service-plan administration run through partners IHS Markit and Edynamix respectively. Finance is delivered as a regulated credit-broker activity under FCA authorisation (FCA No. 497010), with the group earning commission on PCP, HP, and PCH introductions, plus insurance distribution acting as agent of Automotive Compliance Ltd.
The revenue model is therefore a blend of vehicle gross margin (new, used, commercial), aftersales labour and parts gross profit, and finance commission receivable per funded deal. Customer acquisition is multi-channel — branded franchise microsites, group website, Facebook, X, Instagram, Motability Scheme marketing — and the group has added a fully online buying journey with £99 reservation deposit and nationwide delivery to extend reach beyond the physical dealership catchment. Operational footprint is concentrated in a defined regional cluster, with six sites acting as localised multi-brand hubs rather than a national scale player.
Motorvogue firmographics
Firmographics- Name
- Motorvogue
- Legal name
- Motorvogue (Northampton) Ltd
- Website
- https://motorvogue.co.uk
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Motorvogue is a UK multi-franchise automotive dealership group operating six sites across the Midlands and East of England. It sells new and used vehicles from 14 brands, and offers FCA-regulated finance, approved servicing, parts, Motability, and fleet services.
- Ownership category
- akta.pro rank
Motorvogue industry classification
Industry- Product category
- Automotive Retail
- NAICS
- Automobile Dealers (4411), New Car Dealers (44111), Used Car Dealers (44112)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Fleet & Commercial Vehicle Finance (FSAKADAE)
Keywords
Where Motorvogue is headquartered
LocationHeadquarters
- HQ city
- Northampton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
Motorvogue business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Vehicle Sales (New and Used): Sale of new vehicles from multiple franchises (Alfa Romeo, Citroen, Jeep, Abarth, Hyundai, Peugeot, SEAT, CUPRA, Fiat, Dacia, Renault, DS, Omoda, Jaecoo) and used vehicles from ex-demonstrators and pre-registered models. Over 600 cars in group stock with 708 vehicles available.
- Aftersales Service and Repairs: MOTs, servicing and repairs provided at approved workshop. Parts shop stocks genuine approved parts and accessories.
- Finance Commission: As a credit broker and FCA regulated entity (FCA No. 497010), Motorvogue earns commission from lenders for introducing customers to finance agreements. Commission is either a fixed fee or fixed percentage of amount borrowed.
- Parts and Accessories: Sale of genuine approved parts and accessories for Alfa Romeo, Jeep, Abarth, Hyundai, SEAT, CUPRA, Fiat, Citroen, Peugeot, Renault and Dacia cars.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Admin fee on all vehicle purchases |
| One time/ perpetual license | Pay-as-you-go | Online vehicle reservation deposit |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Motorvogue product offering
Product offeringCore offering
Motorvogue is a multi-franchise automotive dealership group that sells new vehicles from 13+ manufacturer franchises (Alfa Romeo, Abarth, Citroen, CUPRA, Dacia, DS, Fiat, Fiat Professional, Hyundai, Jaecoo, Jeep, Omoda, Peugeot, Renault, SEAT) and used, pre-registered and commercial vehicles from approved stock across six UK locations and online. The group complements sales with manufacturer-approved servicing and MOT, genuine parts and accessories, FCA-regulated finance brokerage (PCP, HP, PCH), Motability Scheme supply, business contract hire for fleets, and an online buying platform with nationwide delivery.
Product overview
Motorvogue is a multi-franchise motor group operating since 2008 across the Midlands and East Anglia with locations in Northampton, Bedford, Norwich, King's Lynn, Bury St Edmunds, and Dunstable. The company offers a unified automotive retail platform combining new and used car sales across 17 franchises (Alfa Romeo, Abarth, Citroen, CUPRA, Fiat, Fiat Professional, Hyundai, Jeep, Omoda, Jaecoo, Peugeot, SEAT, Dacia, Renault, DS Automobiles), commercial vehicles, approved servicing workshops, and genuine parts. The core product portfolio spans vehicle sales (new, pre-registered, nearly new, and approved used with 600+ vehicles in stock) supported by add-on modules including flexible finance solutions (PCP and Hire Purchase), the Motability Scheme for disabled customers, business contract hire for fleet users, and an online buying platform enabling remote vehicle reservation and purchase. Aftersales services include MOT testing, manufacturer-qualified servicing, and service plans administered through partner Edynamix. The group also specializes in electric and hybrid vehicles across all brands, offering eco-friendly options from mild hybrid to fully electric models.
Differentiator
Problem solved
Functional benefit
Brands
- Motorvogue: Main trading brand for new and used car sales plus approved workshop services
Products and services
- New Cars Sales Sale of brand-new vehicles from 13+ manufacturer franchises (Alfa Romeo, Abarth, Citroen, CUPRA, Fiat, Hyundai, Jeep, Omoda, Jaecoo, Peugeot, SEAT, Dacia, Renault, DS Automobiles) across six UK dealership locations and online.
- Used Cars Sales Sale of approved used vehicles, pre-registered models, and nearly new cars (over 600 in group stock, 708 displayed online) including premium used and used commercial vehicles.
- Commercial Vehicles Sale of new and used vans and commercial vehicles including Fiat Professional, Peugeot vans, Citroen Berlingo/Dispatch, Renault commercial line and Isuzu pickups.
- Servicing & MOT Approved workshop services including MOT testing, manufacturer-qualified servicing and repairs for all represented brands, bookable online.
- Parts & Accessories Sale of genuine manufacturer-approved parts and accessories for Alfa Romeo, Jeep, Abarth, Hyundai, SEAT, CUPRA, Fiat, Citroen, Peugeot, Renault and Dacia vehicles.
- Motability Scheme Specialist supply of vehicles to disabled customers through the UK Motability Scheme, with dedicated Motability specialists at all six branches working with local support organisations.
- Business Contract Hire Fleet and business vehicle leasing solutions for commercial customers, including dedicated hybrid and electric business offers, supported by a dedicated Fleet team.
- Online Buying Platform Digital platform allowing customers to browse 708 vehicles, reserve for £99, part-exchange online and purchase with nationwide delivery; vehicles can be transferred to nearest branch if needed.
Companies that use Motorvogue
Customer profileSegments4 records
Ideal customer profiles4 records
Motorvogue technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Motorvogue partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- Alfa RomeocoreFranchise dealership for Alfa Romeo vehicles at Bedford, Northampton, Norwich, and Bury St Edmunds locations. Offers new vehicles, used vehicles, servicing, and parts.
- CitroencoreFranchise dealership for Citroen vehicles including vans. Locations at Bury St Edmunds and King's Lynn.
- JeepcoreFranchise dealership for Jeep vehicles at Bedford, King's Lynn, Northampton, Norwich, and Bury St Edmunds.
- AbarthcoreFranchise dealership for Abarth vehicles at Bedford, King's Lynn, Northampton, Norwich, and Bury St Edmunds.
- HyundaicoreFranchise dealership for Hyundai vehicles at Bedford, Norwich, and Dunstable locations. Wide range including electric vehicles.
- PeugeotcoreFranchise dealership for Peugeot vehicles at Bury St Edmunds. Full range including electric vehicles.
- SEATcoreFranchise dealership for SEAT vehicles at Bedford and Northampton locations.
- CUPRAcoreFranchise dealership for CUPRA vehicles at Northampton.
- FiatcoreFranchise dealership for Fiat vehicles at Bedford, King's Lynn, Northampton, Norwich, and Bury St Edmunds. Also includes Fiat Professional commercial vehicles.
- DaciacoreFranchise dealership for Dacia vehicles at King's Lynn and Bedford.
- RenaultcoreFranchise dealership for Renault vehicles at King's Lynn.
- DS AutomobilescoreFranchise dealership for DS Automobiles at Norwich.
- OmodacoreFranchise dealership for Omoda vehicles at Bedford and King's Lynn.
- JAECOOcoreFranchise dealership for JAECOO vehicles at Bedford and King's Lynn.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Motorvogue competitors and assessment
Company assessmentDirect peers
- Vertu Motors: Vertu Motors is one of the largest UK multi-franchise automotive retailer groups, operating around 160 sales and aftersales outlets. Directly comparable to Motorvogue as a multi-brand UK car dealership group with both retail and fleet operations, albeit at substantially larger scale.
- Marshall Motor Group: Marshall Motor Group is a UK multi-franchise automotive retailer representing premium and volume brands across more than 100 sites. Highly comparable to Motorvogue as a multi-brand dealer with new and used car sales, aftersales, and fleet services, though significantly larger.
- Lookers: Lookers is a major UK multi-franchise car and van retailer operating over 150 dealerships across England, Scotland, Wales and Northern Ireland. Directly comparable to Motorvogue in business model (multi-brand retail, aftersales, fleet) and franchised brand mix, but at much larger scale.
- JCT600: JCT600 is a family-owned UK multi-franchise automotive retailer representing premium and volume marques across more than 50 dealerships in northern England. Closely comparable to Motorvogue in being a privately held, founder-led multi-franchise group, though with a more premium brand tilt and different geographic footprint.
- Listers: Listers is a large UK family-owned multi-franchise automotive retailer operating across the Midlands and wider UK. Directly comparable to Motorvogue in terms of multi-brand franchise model, regional concentration in the Midlands, and family-owned independent status.
- Johnsons Cars: Johnsons Cars is a UK multi-franchise automotive retailer with sites across the Midlands and Northern England. Comparable to Motorvogue as a privately held multi-brand dealer group with overlapping franchise representation (including Hyundai, Fiat, and other volume brands).
- Evans Halshaw: Evans Halshaw is one of the UK's largest multi-franchise automotive retailers, operating over 100 dealerships as part of the Constellation Automotive Group. Highly comparable to Motorvogue in business model (multi-brand retail, aftersales, Motability and fleet), but at much greater scale and as part of a larger group.
- Sytner Group: Sytner Group is the UK's largest premium retailer of prestige cars and motorcycles, operating numerous franchises nationwide. Comparable to Motorvogue in being a UK multi-franchise dealer, though Sytner is significantly larger and more skewed to premium brands.
- Allen Ford: Allen Ford is a UK multi-franchise automotive retailer focused on the Ford brand across multiple sites in the Midlands and South of England. Comparable to Motorvogue in being a multi-site UK franchised dealer with aftersales, fleet and used car operations, but narrower brand focus.
Broad incumbents
- Inchcape UK: Inchcape is a global automotive distributor and retailer with a UK retail presence across multiple brands. Comparable to Motorvogue as a multi-franchise dealer, but operates at substantially larger scale internationally and offers broader premium and volume brand coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Motorvogue social profiles
Digital presenceMotorvogue compliance and trust
Trust signalCompliance1 record
Motorvogue financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motorvogue leadership team
Management profileNumber of profiles
Profiles1 record
Motorvogue funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motorvogue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motorvogue
What does Motorvogue do?
Motorvogue is a multi-franchise automotive dealership group that sells new vehicles from 13+ manufacturer franchises (Alfa Romeo, Abarth, Citroen, CUPRA, Dacia, DS, Fiat, Fiat Professional, Hyundai, Jaecoo, Jeep, Omoda, Peugeot, Renault, SEAT) and used, pre-registered and commercial vehicles from approved stock across six UK locations and online. The group complements sales with manufacturer-approved servicing and MOT, genuine parts and accessories, FCA-regulated finance brokerage (PCP, HP, PCH), Motability Scheme supply, business contract hire for fleets, and an online buying platform with nationwide delivery.
Is Motorvogue a public or private company?
Motorvogue is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Motorvogue founded?
Motorvogue was founded in 2008. It employs 51 to 100 people.
Where is Motorvogue based?
Motorvogue is headquartered in Northampton, United Kingdom, in the Europe region.
How does Motorvogue make money?
Four revenue lines are on record. Vehicle Sales (New and Used) is the primary driver. The others are aftersales Service and Repairs, finance Commission and parts and Accessories.
Who are Motorvogue's main competitors?
Direct peers on record are Vertu Motors, Marshall Motor Group, Lookers, JCT600, Listers, Johnsons Cars, Evans Halshaw, Sytner Group and Allen Ford. Inchcape UK is listed as a broad incumbent.
Does Motorvogue have an API?
No public API is recorded for Motorvogue.
What industry is Motorvogue in?
Motorvogue's product category is Automotive Retail. Its primary akta.pro industry code is FSAKADAE, Fleet & Commercial Vehicle Finance. Its NAICS code is 4411 and its SIC code is 5500.