Novaerus
Novaerus, a brand of WellAir, designs and sells portable air disinfection devices using patented NanoStrike™ plasma technology for healthcare, dental, education, commercial, and residential customers across North America and Europe.
- Company typePrivate
- Founded2011
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Novaerus does
Novaerus is a brand of WellAir Solutions that designs, manufactures, and sells portable air disinfection devices for continuous airborne pathogen control in occupied indoor spaces. The product portfolio consists of two technology tiers: the Protect series (Protect 200, 800, 900), which uses WellAir's patented NanoStrike™ plasma technology in a filterless architecture for small-to-medium rooms, and the Defend series (Defend 400 and flagship Defend 1050), which combines multiple NanoStrike plasma coils with Camfil® triple-stage filtration (pre-filtration, HEPA, and Carbon) for medium-to-large rooms. Target use cases span healthcare and medical offices (primary), IVF laboratories, emergency rooms and ICUs, dental clinics, educational facilities, commercial real estate, and residential homes, indicating a verticalized B2B go-to-market with an optional residential tail.
The company's revenue model is hardware sales of these devices, distributed through a direct sales motion via the WellAir Solutions website with contact-based quoting (pricing is not publicly disclosed). The company operates dual headquarters in Charlotte, North Carolina (USA) and Dublin, Ireland (DCU Innovation Campus), with dedicated sales phone lines for each region and a partner login portal suggesting both direct and partner-channel distribution. Novaerus is privately held by WellAir, a private operating company; the last disclosed institutional capital was a $10 million round in November 2014 led by F-Prime and Polaris Partners with Eight Roads Ventures, followed by a facility from Summit Bridge Capital in late 2015. Headcount is reported in the 11–50 range, consistent with an early-to-mid commercial-stage hardware business.
Novaerus firmographics
Firmographics- Name
- Novaerus
- Legal name
- WellAir
- Website
- https://novaerus.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Novaerus, a brand of WellAir, designs and sells portable air disinfection devices using patented NanoStrike™ plasma technology for healthcare, dental, education, commercial, and residential customers across North America and Europe.
- Ownership category
- akta.pro rank
Novaerus industry classification
Industry- Product category
- Air Purification Equipment
- NAICS
- Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334)
- SIC
- Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)
- akta.pro primary industry
- Air Quality & Environmental Infection Control (HEPA Filtration, Isolation Barriers, CSSD/HVAC Solutions) (HLAHANAK)
Keywords
Where Novaerus is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Novaerus business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Air Disinfection Device Sales: Sale of portable air disinfection hardware products including Protect series (filterless) and Defend series (HEPA + Carbon) for commercial, healthcare, education, and residential applications
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Novaerus product offering
Product offeringCore offering
Novaerus manufactures and sells portable air disinfection devices that use WellAir's patented NanoStrike™ plasma technology to inactivate aerosolized viruses, bacteria, mold spores, and pollen in indoor spaces. The product line includes the filterless Protect series (NV200, NV800, NV900) for small-to-medium rooms and the Defend series (NV400, NV1050) that combines NanoStrike plasma coils with Camfil® triple-stage HEPA and Carbon filtration for medium-to-large rooms, sold to healthcare, education, commercial, and residential customers.
Product overview
Novaerus, a WellAir brand, offers a portfolio of portable air disinfection devices designed for continuous 24/7 airborne pathogen protection. The product line consists of two series: the Protect series (Protect 200, Protect 800, Protect 900) uses filterless NanoStrike technology for small-to-medium spaces, while the Defend series (Defend 400, Defend 1050) combines NanoStrike technology with Camfil triple-stage filtration (pre-filtration, HEPA, and Carbon) for medium-to-large rooms. All devices target continuous air purification in commercial, healthcare, education, and residential settings.
Differentiator
Problem solved
Functional benefit
Brands
- Protect 200: Airborne infection control device that inactivates aerosolized viruses, bacteria, mold spores, and pollen within the breathing zone of a small room.
- Protect 800
- Protect 900
- Defend 400
- Defend 1050
Products and services
- Novaerus Protect 200 (NV200) Airborne infection control device that inactivates aerosolized viruses, bacteria, mold spores, and pollen within the breathing zone of a small room using filterless NanoStrike™ technology with a one or two-speed fan.
- Novaerus Protect 800 (NV800) Airborne infection control device that inactivates airborne viruses, bacteria, mold spores, and pollen within a medium-sized room using filterless NanoStrike™ technology; operates on 220-240 VAC power.
- Novaerus Protect 900 (NV900) Airborne infection control device that inactivates airborne viruses, bacteria, mold spores, and pollen within a medium-sized room using filterless NanoStrike™ technology; operates on 100-130 VAC power.
- Novaerus Defend 400 (NV400) Free-standing and portable air disinfection device that combines NanoStrike™ plasma coils with Camfil® triple-stage filtration (pre-filtration, HEPA and Carbon) to filter and inactivate airborne viruses and bacteria 24/7 within medium-sized rooms.
- Novaerus Defend 1050 (NV1050) WellAir's flagship portable air disinfection product combining six NanoStrike™ plasma coils with a multi-stage Camfil® high-performance filtration system to filter out and inactivate airborne pathogens in large indoor rooms.
Quantifiable outcome
- Inactivates aerosolized viruses, bacteria, mold spores, and pollen within the breathing zone
Companies that use Novaerus
Customer profileSegments7 records
Ideal customer profiles2 records
Novaerus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Novaerus partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Camfil®coreCamfil provides the triple-stage filter system (pre-filtration, HEPA and Carbon) for Novaerus Defend 400 and Defend 1050 products. This partnership combines WellAir's NanoStrike technology with Camfil's filtration expertise to provide powerful air disinfection and particle removal for medium to large rooms.
Recent moves6 records
Expansion highlights4 records
Novaerus competitors and assessment
Company assessmentDirect peers
- Molekule: Molekule sells proprietary-technology air purifiers (Photo Electrochemical Oxidation) for healthcare, commercial, and residential use. Directly comparable to Novaerus as a premium, technology-differentiated portable air purifier targeting infection-sensitive indoor spaces.
- Plasma Air (WellAir): Plasma Air is a sibling WellAir brand offering HVAC-integrated bipolar ionization air purification. Directly comparable as a WellAir sister brand using related plasma/bipolar ionization technology to inactivate airborne pathogens, though targeting built-in HVAC rather than portable units.
- Aerus (Air Scrubber by Aerus / Beyond by Aerus): Aerus markets ActivePure technology-based air purification units for residential, commercial, and healthcare use. Directly comparable to Novaerus as a technology-differentiated air purifier brand pursuing the same healthcare and indoor-air-quality customers with proprietary in-room inactivation claims.
Broad incumbents
- Sharp Electronics (Plasma Cluster Air Purifiers): Sharp commercializes Plasmacluster ionization air purifiers across consumer and commercial markets globally. Comparable to Novaerus as an established manufacturer using ionization/plasma-based air cleaning technology for indoor pathogen and allergen control.
- IQ Air: IQ Air is an established premium air purifier brand (HEPA-based) widely deployed in healthcare, dental, and commercial settings. Comparable to Novaerus as a medical-grade air purification incumbent with overlapping target customers in clinics, hospitals, and schools.
- Honeywell: Honeywell offers a broad portfolio of air purifiers, HVAC filters, and building air-quality solutions. Comparable to Novaerus as a diversified incumbent with overlapping commercial and residential air-cleaning offerings, though at much larger scale and broader distribution.
- Dyson: Dyson sells premium portable air purifiers (HEPA + activated carbon + sometimes heating) with strong consumer and small-business brand pull. Comparable to Novaerus at the high-end of the portable indoor air purifier category, though Dyson competes primarily on consumer rather than medical-grade positioning.
Emerging players
- Atmocube / Airthinx (AtmosAir Solutions): AtmosAir provides bipolar ionization solutions integrated into HVAC systems for commercial buildings, schools, and healthcare facilities. Comparable to Novaerus as an adjacent ionization-based indoor air quality provider targeting the same infection-control-conscious enterprise segments.
- Aura Air: Aura Air produces smart wall-mounted air purifiers with sterilization and monitoring for commercial and residential spaces. Comparable to Novaerus as a smaller, technology-driven entrant in portable/wall-mounted air disinfection with overlapping commercial and healthcare ambitions.
- UVD Robots (Blue Ocean Robotics): UVD Robots manufactures UV-C disinfection robots deployed in hospitals for surface and air decontamination. Comparable to Novaerus as an adjacent infection-prevention technology provider competing for healthcare infection-control budgets, though via autonomous UV-C robots rather than portable plasma/HEPA units.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Novaerus social profiles
Digital presenceNovaerus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Novaerus leadership team
Management profileNumber of profiles
Profiles2 records
Novaerus funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Novaerus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Novaerus
What does Novaerus do?
Novaerus manufactures and sells portable air disinfection devices that use WellAir's patented NanoStrike™ plasma technology to inactivate aerosolized viruses, bacteria, mold spores, and pollen in indoor spaces. The product line includes the filterless Protect series (NV200, NV800, NV900) for small-to-medium rooms and the Defend series (NV400, NV1050) that combines NanoStrike plasma coils with Camfil® triple-stage HEPA and Carbon filtration for medium-to-large rooms, sold to healthcare, education, commercial, and residential customers.
Is Novaerus a public or private company?
Novaerus is a private company. It is classified as corporate owned and is currently operating.
When was Novaerus founded?
Novaerus was founded in 2011. It employs 11 to 50 people.
Where is Novaerus based?
Novaerus is headquartered in Chicago, United States, in the North America region.
How does Novaerus make money?
One revenue line is on record: air Disinfection Device Sales.
Who are Novaerus's main competitors?
Direct peers on record are Molekule, Plasma Air (WellAir) and Aerus (Air Scrubber by Aerus / Beyond by Aerus). Broad incumbents are Sharp Electronics (Plasma Cluster Air Purifiers), IQ Air, Honeywell and Dyson. Emerging players are Atmocube / Airthinx (AtmosAir Solutions), Aura Air and UVD Robots (Blue Ocean Robotics).
Does Novaerus have an API?
No public API is recorded for Novaerus.
What industry is Novaerus in?
Novaerus's product category is Air Purification Equipment. Its primary akta.pro industry code is HLAHANAK, Air Quality & Environmental Infection Control (HEPA Filtration, Isolation Barriers, CSSD/HVAC Solutions). Its NAICS code is 333413 and its SIC code is 3564.