What Captivate Group does

Captivate Group Limited is a privately held UK marketing and advertising holding company, incorporated in England and Wales and headquartered in Shoreditch, London. The group operates four wholly owned specialist agency brands: Connects (influencer marketing), Stir (public relations), Seen Studios (retail design and production), and Seen Presents (experiential marketing). The stated model is to deliver integrated brand activation that 'links and merges the digital and physical worlds' for enterprise clients, with the website positioning targeted at 'iconic brands' seeking an end-to-end customer journey partner rather than a single-discipline vendor.

The group's revenue model is professional services, monetized through project fees and likely retainer relationships with brand clients across multiple verticals. Pricing is not publicly disclosed and is presumably quote-based per engagement. Distribution is direct: each of the four agencies maintains its own website, and the group uses LinkedIn, Instagram, and an active industry awards program (recognition spans UK Agency Awards, Eventia, Retail Design Awards, Drapers, Design Week, Campaign, Integrated Marketing Awards, International Business Awards, Influencer Marketing Awards, UK Social Media Awards, Creative Retail Awards, B Lab, and The Drum between 2016 and 2025) as the primary demand-generation channels. No external funding rounds, M&A activity, partnerships, or institutional investors are disclosed, and revenue figures are not public.

The stated HQ headcount of 1-10 reflects the holding entity only; operational delivery is carried out by the four subsidiary agencies, each led by a named senior practitioner (Mae Reddaway at Connects, Jessica Bottomley and Richard Thiadt at Stir, Katie Mitchell at Seen Studios, Louisa O'Connor at Seen Presents). The enterprise client roster spans athletic apparel (Lululemon, Nike), e-commerce (eBay), luxury accessories (Coach), social media/technology (TikTok), entertainment/media (Netflix), and FMCG/spirits (NO.3 GIN, Blossom Hill), with delivery footprints including the UK, US (Coach, TikTok, Netflix Cannes) and continental Europe. No technology platform, AI/ML capability, app, or API is disclosed; the offering is craft-led professional services.

Name

Captivate Group

Legal name

Captivate Group Limited

Website

https://captivate-group.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820), Advertising Agencies (54181), Convention and Trade Show Organizers (56192)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

akta.pro secondary industries

Product Launches & Brand Activations (Experiential Marketing) (MPAGAHAD), Corporate Reputation & Thought Leadership (MPAAAOAF), Social Media & Community Management (PR-led) (BPAFADAM), Brand Ambassadors, Models & Promotional Talent Staffing (HSACAHAJ)

Keywords

• Influencer marketing services
• Public relations services
• Retail design services
• Experiential marketing services
• Integrated marketing agency

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services: Captivate Group generates revenue through multiple professional services agencies: Connects (influencer marketing), Stir (PR), Seen Studios (retail design), and Seen Presents (experiential marketing). Revenue is derived from client engagements, project fees, and retainer-based relationships with brands seeking integrated marketing solutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Captivate Group is a UK-based marketing and communications holding company that operates four specialist agency brands delivering professional services: Connects (influencer marketing), Stir (public relations), Seen Studios (retail design and production), and Seen Presents (experiential marketing). The group helps enterprise brands deliver cohesive customer experiences across digital and physical touchpoints, from influencer-driven content and PR campaigns to retail environment design and live brand experiences.

Product overview

Captivate Group is a marketing and advertising holding company operating four distinct agency brands under one umbrella. The portfolio includes Connects (influencer marketing), Stir (public relations), Seen Studios (retail design and production), and Seen Presents (experiential marketing). These four agencies work together to help iconic brands captivate audiences across digital and physical customer journeys, linking and merging the digital and physical worlds to turn interest into influence and browsing into buying.

Differentiator

Problem solved

Functional benefit

Brands

• Connects: Influencer marketing agency that develops real relationships between brands and influencers to create authentic content driving genuine connections.
• Stir
• Seen Studios
• Seen Presents

Products and services

• Connects (Influencer Marketing) Influencer marketing agency that develops real relationships between brands and influencers to create authentic content driving genuine connections, focusing on quality of fit over follower numbers. Delivered to enterprise consumer brands such as Lululemon and eBay.
• Stir (Public Relations) Public relations agency that launches, builds, repairs, and protects brands through audience-centric campaigns designed to stir emotion and trigger action, with the goal of driving sales and changing perceptions. Delivered to enterprise brands such as Blossom Hill and NO.3 Gin.
• Seen Studios (Retail Design) Award-winning creative design and production studio specialising in harmonised retail, designing and activating brand environments with purpose to connect brands with their communities. Delivered to enterprise brands such as Coach and Nike.
• Seen Presents (Experiential Marketing) Experiential marketing agency helping brands strategically grow through the power of live experience and its ability to positively impact and emotionally engage audiences. Delivered to enterprise brands such as TikTok and Netflix.

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WPP: Global advertising and marketing services holding company with deep London presence. Operates overlapping capabilities across PR, retail design, and experiential but at massive scale.
• Publicis Groupe: Global marketing and communications holding company including Saatchi & Saatchi, Leo Burnett, and MSL. Competes for the same enterprise client mandates as Captivate but offers global scale.

Direct peers

• PrettyGreen: UK integrated agency combining PR, influencer, and experiential marketing. Comparable in size, services mix, and brand client portfolio.
• The Romans: London-based integrated PR, influencer, and social agency. Closely comparable to Captivate's Connects and Stir subsidiaries in PR-led influencer and social campaigns.
• BMB (Bartle Bogle Hegarty): Independent London creative agency with a long track record serving iconic global brands. Comparable in delivering full-service creative campaigns for premium clients.
• Mother London: Independent London creative agency operating a similar multi-discipline, brand-led model serving global clients. Closely comparable in size, structure, and premium positioning to Captivate Group.
• Freuds: UK-based integrated communications group with PR, social, and brand activation capabilities. Comparable in offering integrated communications services to enterprise clients.
• The & Partnership: London-based integrated creative and PR agency that combines advertising, content, and PR under one roof. Directly comparable integrated model and enterprise client focus.
• Tin Man Group: UK experiential and brand activation agency focused on creating immersive brand experiences. Comparable to Seen Presents in delivering live event and activation campaigns.
• Imagination Group: Independent creative agency specializing in experiential and brand activation. Directly comparable to Captivate's Seen Presents in live brand experiences and immersive environments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/captivate-group
• Instagraminstagram.com/captivategroup/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Captivate Group