The Home Company

What The Home Company does

The Home Company is a privately held, for-profit residential home builder founded in 2011 and headquartered at 9719 Giles Road, La Vista, Nebraska. The company develops and sells new-construction single-family homes and townhomes directly to individual homebuyers across more than ten master-planned communities in eastern Nebraska — including locations in Elkhorn, Bennington, Papillion, Gretna, La Vista, Lincoln, and Fremont — with advertised price points from the low $230,000s (Gallery 23 townhomes in Fremont) through the $600,000s-and-up (Wilderness Commons in Lincoln, Arcadia Ridge in Elkhorn). Its product surface spans two tiers: a custom and semi-custom build service with buyer-selectable floor plans, structural modifications, and finish upgrades (quartz countertops, stainless appliances, customizable bathrooms, kitchens, flooring, fireplaces, and exterior packages), and a value-tier sub-brand, the Discovery Collection, with entry-level homes starting from the $330s.

Operationally, the company employs a direct-to-consumer go-to-market motion: model home tours staffed by on-site sales agents at each community, a website (thehomecompanyomaha.com) with a tour-scheduling form, social channels across Facebook, Twitter/X, Pinterest, YouTube, and Instagram, and a network of preferred external real estate agents from Nebraska Realty and Berkshire Hathaway Ambassador Real Estate (Doyle Ollis, Lindsay Hollingsworth, Jim Kristl, Cody Schaaf). Revenue is generated on a one-time, per-transaction basis through the sale of new homes and townhomes; current tactical levers include a "$10,000 Great Summer Upgrade" promotion toward closing costs, interest-rate buy-downs, design upgrades, or appliance packages on custom builds. No acquisitions, funding rounds, awards, patents, certifications, or AI/ML capabilities are documented in the source material, and the company remains an independent, regionally concentrated operator with no disclosed parent entity or institutional backing.

Name

The Home Company

Legal name

The Home Company

Website

https://thehomecompanyomaha.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

The Home Company is a privately held custom and semi-custom home builder headquartered in La Vista, Nebraska, constructing and selling new single-family homes and townhomes across ten or more eastern Nebraska communities to individual retail homebuyers.

Ownership category

akta.pro rank

Product category

Residential Home Building

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), New Housing For-Sale Builders (236117), Residential Building Construction (2361)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industries

Single-Family Home Construction (Detached Homes) (IMAFABAA), Residential Luxury / High-End Home Construction (IMAFABAJ), Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB)

Keywords

• Residential home building
• Custom home construction
• New construction homes
• Master-planned communities
• Townhome development

Headquarters

HQ city

La Vista

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New Home Sales: The Home Company generates revenue through the sale of newly constructed single-family homes and townhomes. Revenue is one-time per transaction, with homes ranging from entry-level ($230,000s) to luxury ($600,000+). The company sells directly to homebuyers through model homes, community developments, and real estate agent partnerships. Current promotions include $10,000 toward closing costs or upgrades on custom builds.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Home Company builds and sells new construction single-family homes and townhomes across the Omaha, Nebraska metropolitan area and broader eastern Nebraska, including communities in Elkhorn, Bennington, Papillion, Gretna, La Vista, Lincoln, and Fremont. The company offers customizable floor plans, semi-custom and custom home builds with premium finishes (quartz countertops, stainless appliances), energy-efficient construction, and an entry-level Discovery Collection line. Sales occur through model home tours, real estate agent partnerships, and direct website inquiries.

Product overview

The Home Company is a residential home builder serving the Omaha, Nebraska metropolitan area and beyond. The company offers custom new construction single-family homes and townhomes through multiple planned communities across Nebraska, including Arcadia Ridge (Elkhorn), Kempten Creek (Bennington), Sumtur Crossing (Papillion), Shadow Creek (Papillion), Coventry Wood (Gretna), Newport Vista (Bennington), Gallery 23 (Fremont), Wilderness Commons (Lincoln), and Magnolia (Gretna). The product portfolio includes the main custom home building service, the Discovery Collection (entry-level homes from $330s), and various floor plan series ranging from ranch single-story (Fraser, Paloma, Catalina, Malibu, Madera, Glenview) to two-story models (Edison, Ellison, Santa Clara, Grant) to townhome designs (Rockwell, Charleston). The company also offers a $10,000 'Great Summer Upgrade' promotion on custom builds. Homes feature customization options including flooring, kitchens, bathrooms, fireplaces, exteriors, and structural modifications, with standard features like quartz countertops, gas appliance packages, and sprinkler systems.

Differentiator

Problem solved

Functional benefit

Brands

• Discovery Collection: A specialized collection of homes starting from the $330s offered by The Home Company.

Products and services

• Discovery Collection A specialized collection of homes starting from the $330s, offering more affordable new construction options within The Home Company's portfolio.
• Arcadia Ridge Community A featured community in Elkhorn, NE offering single-family homes starting in the $500s with 1,500+ sq ft, near Shadow Ridge Country Club golf course and Union Bank & Trust Sports Complex.
• Kempten Creek Community A community in Bennington, NE with homes starting in the $350s with 1,200+ sq ft, located near Bennington schools and Flanagan Lake.
• Sumtur Crossing Community A community in Papillion, NE with homes starting at $359,000 offering 1,900-2,500 sq ft, near Sumtur Amphitheater and Werner Park.
• Shadow Creek Community A community in Papillion, NE with homes starting in the $480s and 1,500+ sq ft, close to Walnut Creek Recreation Area and Shadow Lake Town Center.
• Coventry Wood Community A community in Gretna, NE with 1,800+ sq ft homes, near I-80 access and Chalco Hills Recreation Area.
• Newport Vista Community A community in Bennington, NE near top-rated Bennington schools, part of the Elkhorn School District.
• Gallery 23 Community A community in Fremont, NE with townhomes and single-family homes starting in the $230s with 1,200-1,600 sq ft, featuring Lake Galleria and low-maintenance living options.
• Wilderness Commons Community A community in Lincoln, NE with homes starting in the $580s and 2,000+ sq ft, near Wilderness Ridge Golf Course and Lincoln Public Schools.
• Magnolia Community

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Beazer Homes: Public homebuilder focused on entry-level and first move-up buyers across multiple US markets. Comparable to THC on buyer segment overlap and community-based selling model.
• Toll Brothers: National luxury homebuilder with move-up and premium offerings. Comparable to THC's higher-end Wilderness Commons ($580s+) and $600k+ product line on buyer profile and customization emphasis.
• PulteGroup: National builder operating Centex, Pulte, and Del Webb brands with active Omaha-area communities. Competes across first-time, move-up, and active-adult buyer segments overlapping with THC's portfolio.
• Lennar Corporation: National production builder with significant Omaha-metro presence offering new single-family homes and townhomes across multiple communities. Provides scale-based pricing pressure on regional builders like THC.
• DR Horton: Largest US homebuilder by volume, actively delivering entry-level and move-up homes in the Omaha metro. Competes with THC for the same first-time and move-up buyer pool but at much greater scale and with standardized floor plans.
• M/I Homes: Mid-Atlantic and Midwest-focused public homebuilder with a customization-forward design studio model. Comparable to THC on customer-experience emphasis and Midwest regional exposure.
• Taylor Morrison: National builder with diversified product across first-time, move-up, and luxury buyers. Comparable to THC on full price-band coverage and master-planned community strategy.
• Tri Pointe Homes: Public homebuilder operating regional brands across multiple US geographies. Comparable to THC on multi-brand, multi-segment strategy and on emphasis on design personalization.

Direct peers

• Celebrity Homes: Omaha-based private home builder serving the Nebraska and Iowa markets with new-construction single-family homes and townhomes. Most direct comparable to The Home Company on geography, product mix, and target buyer.

Emerging players

• Smith Douglas Homes: Smaller-scale public homebuilder focused on first-time and first move-up buyers in select Southeast and Mid-Atlantic markets. Comparable to THC on small-footprint operating model and entry-level product emphasis (similar to Discovery Collection).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thehomecompany2
• YouTubeyoutube.com/@TheHomeCompanyOmaha
• Facebookfacebook.com/thehomecompanyomaha
• Instagraminstagram.com/the_home_company
• Pinterestpinterest.com/thehomeco
• LinkedInlinkedin.com/company/the-home-company-omaha

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Home Company