PharmaSecure

What PharmaSecure does

PharmaSecure is a pharmaceutical supply chain serialization and traceability platform founded in 2007 in New Hampshire, USA, with operational headquarters in New Delhi, India. The company provides a patented, encryption-based serialization system (psID) that generates random unique alphanumeric QR or GS1 2D Datamatrix codes for product authentication, combined with the TruTrak hardware suite for production-line implementation at 90-150 ppm. Its integrated L1-L5 software stack covers code generation, allocation, printing, aggregation, track-and-trace, and regulatory reporting across global mandates (US DSCSA, EU FMD, Russia, India, Brazil ANVISA, Saudi Arabia). The company has secured 9 billion products, deployed across 700+ production lines, 550+ packaging line integrations with 20+ OEMs, and 600+ brands spanning 6000+ SKUs. Revenue is generated through enterprise hardware sales, recurring serialization software subscriptions, installation/validation professional services, and add-on modules including psAnalytiQ (AI counterfeit detection), psConnect (patient engagement), psWarrantee (e-warranty), and a B2B loyalty platform.

The company's go-to-market is direct enterprise field sales with offices in the USA (Santa Monica), India (New Delhi, Mumbai), and Nigeria (Lagos), supplemented by channel partnerships such as ProCheck in Pakistan. Primary customers are large pharmaceutical manufacturers requiring regulatory compliance and brand protection, with a ProductSecure division extending the same traceability architecture to non-pharma verticals including food & beverage, FMCG, automotive components, industrial goods, and agricultural inputs. Recent strategic activity centers on India QR mandate compliance (effective August 2023), ISO 27001 certification (2024), and 2025 product launches in AI-driven counterfeit detection and patient engagement, signaling a deliberate evolution from serialization vendor toward higher-value data and services.

Name

PharmaSecure

Legal name

PharmaSecure Inc.

Website

https://pharmasecure.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

PharmaSecure provides patented serialization, track-and-trace, and AI-driven counterfeit detection solutions to pharmaceutical manufacturers globally, with an installed base of 9 billion secured products across 600+ brands and 700+ production lines.

Ownership category

akta.pro rank

Product category

Pharmaceutical Serialization Software

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (424210), Pharmaceutical and Medicine Manufacturing (3254), Pharmacies and Drug Retailers (456110)

SIC

Retail-Drug Stores And Proprietary Stores (5912), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Anti-Counterfeit & Track-and-Trace Packaging (Serialization, Security Features) (IMALAIAJ)

akta.pro secondary industry

Pharmacy Interoperability, Standards & Integration (FHIR/NCPDP) (HLACAKAO)

Keywords

• Pharmaceutical serialization
• Track and trace
• Anti-counterfeiting solutions
• Supply chain traceability
• Product authentication

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Serialization Software Subscriptions: L1-L4 software solutions for serialization, code generation, and track-and-trace compliance. Sold as subscription or license to pharmaceutical manufacturers for regulatory compliance across global mandates (India, EU, US, Russia, Saudi Arabia, etc.).
2. Serialization Hardware Sales: Sale of TruTrak hardware suite including serialization machines, print-and-apply systems, bundle scanners, and accessories. Production speeds 90-150 ppm with GMP compliant design.
3. Installation and Validation Services: Professional services for implementation, installation, validation, and integration with existing manufacturing lines and ERP systems. Includes training and after-sales support.
4. Patient Engagement Platform: psConnect platform for pharma patient support programs with loyalty and rewards features.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

PharmaSecure provides integrated pharmaceutical serialization, track-and-trace, and anti-counterfeiting solutions combining its patented psID encryption-based code generation system with the TruTrak hardware suite and a modular software suite covering L1–L5 serialization and aggregation. The platform helps pharmaceutical manufacturers comply with regulatory mandates (US DSCSA, EU FMD, Russia, India, Saudi Arabia, Brazil) while also extending traceability, authentication, patient engagement, AI-driven counterfeit analytics, e-warranty, and loyalty capabilities to non-pharma verticals through its ProductSecure division.

Product overview

PharmaSecure is a supply chain traceability and serialization platform with a modular architecture built around the psID® system. The core product portfolio includes the TruTrak™ hardware suite for on-line serialization and the psID® software suite (Manage, Imprint, Aggregate, Express, Shipment, Repo) for L1-L5 serialization and compliance management. Track-and-trace capabilities are delivered through psID® Trail™ (portal, Guardian mobile app, Desktop application). Additional modules include psVerify™ for multi-channel authentication (WhatsApp, SMS, app), psAnalytiQ for AI-powered counterfeit detection, psConnect® for patient engagement, psWarrantee™ for e-warranty management, psEleaf for digital brochures, and a Loyalty Platform. The company also operates ProductSecure™ as a sub-brand serving non-pharmaceutical industries. The platform supports global regulatory mandates including US DSCSA, EU FMD, Russia, India, Brazil ANVISA, and Saudi Arabia through GS1-compliant solutions.

Differentiator

Problem solved

Functional benefit

Brands

• psID: Patented encryption-based code generation system that creates random, unique alphanumeric QR or GS1 2D Datamatrix codes for product authentication and serialization.
• psConnect
• TruTrak
• psWarrantee
• psAnalytiQ

Products and services

• psID Serialization Software Suite Enterprise-level serialization and regulatory compliance software enabling pharma manufacturers to request, fulfill, allocate, print, reconcile, and aggregate unique psID codes with role-based access, web dashboards, audit trails, and T3 regulatory document creation.
• psID TruTrak Hardware Suite Hardware and accessories for implementing serialization on production lines, including serialization machines, bundle scanners, and print-and-apply systems with GMP-compliant design and 21 CFR Part 11 compliance.
• Serialization & Aggregation Machine Production-speed serialization and aggregation machine with variable 2D/QR code printing, grading, duplicate detection, OCR/OCV, recipe-based aggregation, and GMP-compliant design for pharma packaging lines.
• psID Track & Trace Solution (psID Trail) Flexible track-and-trace portal providing manufacturers and partners (retailers, dealers) control over product movement throughout the supply chain, with mobile (Guardian) and desktop applications, historical reporting, and field-force verification.
• Product Authentication (psID) Patented psID encryption-based authentication system that generates random, unique alphanumeric QR or GS1 2D Datamatrix codes which end consumers can scan via WhatsApp, SMS, or mobile apps to verify product authenticity.
• Mobile Authentication Service (MAS) Scratch-and-text SMS-based mobile authentication service for verifying product authenticity, approved by the Nigerian FDA (NAFDAC) to combat counterfeiting of antimalarial and antibiotic drugs.
• psAnalytiQ Explainable AI intelligence layer on top of scan data providing counterfeit detection, geo-mapping of scan activity, configurable SOPs, audit trails, continuous learning models, and 20+ parameters for entity-level decision making.
• psConnect Patient Engagement Platform Digital patient support program platform automating patient management with mobile apps for patients (appointment/medicine reminders, report management), pharma dashboards, and doctor tracking tools for adherence monitoring.
• psWarrantee E-Warranty Platform QR code-based e-warranty registration platform enabling paperless warranty registration, smart brand dashboards with approval workflows, and counterfeit claim reduction.
• psEleaf Digital Brochures Digital brochures and e-leaflets solution that replaces traditional printed product information materials with scannable QR code access for consumers.
• psID Maestro QR Code Platform Scannable QR code generation and management platform for automating code creation and distribution.
• Loyalty Platform Multi-channel B2B loyalty platform for creating programs targeting customers, retailers, and influencers, with behavioral science integration to boost engagement and sales.
• ProductSecure Industry Solutions Sub-brand/division extending PharmaSecure's traceability, authentication, and brand-protection solutions to non-pharmaceutical industries including food & beverages, FMCG, beauty & personal care, automotive components, industrial goods, and agri-based products.

Quantifiable outcome

• Nearly one-third of respondents encountered spurious medicines in 2022 consumer study
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature10 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• PolycabcoreStrategic or Co-development Partner · 12 December 2018ProductSecure (division of PharmaSecure) partnered with Polycab to provide product authentication for wires and cables. Unique barcode identifiers applied to each consumer package enable retailers and customers to verify authenticity via mobile app. Partnership addresses counterfeiting causing safety hazards and revenue losses in India's cable industry.
• NDDB Dairy Services (NDDB-DS)coreStrategic or Co-development Partner · 23 May 2018PharmaSecure partnered with NDDB Dairy Services (subsidiary of National Dairy Development Board) to combat counterfeit bovine semen used in artificial insemination. Unique alphanumeric codes printed on AI straws allow cattle owners to verify authenticity via SMS. Partnership addresses fake AI straws threatening India's high-quality bovine population.
• ProCheckcoreChannel Partner/ Reseller/ Distributor · 19 July 2017ProCheck serves as PharmaSecure's authorized reseller and implementation partner for Pakistan market. The partnership enables ProCheck to offer PharmaSecure's regulatory serialization solutions alongside its existing anti-counterfeiting and patient compliance solutions. Solutions deployed on nearly 3 billion medicines, 600 brands, 6000 SKUs across 350+ packaging lines. Key customer wins include Ferozsons and Getz Pharma.
• GS1coreOthersPharmaSecure is a member of GS1 Healthcare and an authorized GS1 solution provider in India. All solutions are GS1 compliant and aligned with global GS1 standards for traceability.
• AIPIAminorOthersAssociation membership - Authentication Solution Providers' Association for anti-counterfeiting industry collaboration.
• ASPA (Authentication Solution Providers' Association)minorOthersNakul Pasricha served as President of ASPA from 2019 to 2023 and continues as Governing Body member. ASPA brings together authentication and brand protection companies.
• ISOcoreOthersPharmaSecure maintains ISO 27001 certification for information security management, demonstrating commitment to data security standards.

Scale indicators14 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Covectra: Covectra provides serialization and authentication solutions (formerly part of Authentix) for pharmaceuticals and consumer goods, overlapping with PharmaSecure's psID-based authentication and brand protection offerings.
• Systech (Markem-Imaje): Systech, now part of Markem-Imaje/Dover, provides serialization and authentication solutions for pharma and consumer goods, competing head-to-head with PharmaSecure on packaging-line integration and brand protection.
• TraceLink: TraceLink is the largest pharmaceutical serialization and track-and-trace network operator globally, serving large pharma manufacturers with L1-L4 solutions — directly competing with PharmaSecure's psID suite on the same buyer and regulatory use cases.
• Adents: Adents offers serialization, track-and-trace, and aggregation software for pharmaceutical manufacturers — competing with the psID Manage/Imprint/Aggregate modules on similar regulatory mandates.
• Antares Vision Group: Antares Vision provides serialization hardware (machines, vision systems) and software for pharmaceutical traceability worldwide, overlapping directly with PharmaSecure's TruTrak hardware and psID software offerings.
• Optel Group: Optel offers pharmaceutical serialization, aggregation, and track-and-trace solutions globally, including line equipment and software — a direct competitor in the same L1-L5 serialization stack.
• Zebec (ACG): ACG's Zebec division provides track-and-trace and serialization machinery for pharmaceutical packaging lines, competing with PharmaSecure's TruTrak hardware suite in India and emerging markets.

Emerging players

• Kezzler: Kezzler provides serialization and track-and-trace solutions for pharma and FMCG brands, with a comparable SaaS-first approach to unique product identification and consumer authentication.

Broad incumbents

• Siemens Opcenter Execution Pharma: Siemens delivers serialization and manufacturing execution as part of its Opcenter MES portfolio, offering overlapping capabilities as part of a much broader industrial software stack rather than a niche serialization play.
• SAP (Pharmaceutical Track & Trace): SAP offers serialization and supply-chain traceability modules within its broader ERP suite for global pharma manufacturers, competing with PharmaSecure on enterprise compliance deployments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pharmasecure
• Facebookfacebook.com/PharmaSecure
• LinkedInlinkedin.com/company/pharmasecure

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PharmaSecure