IMImobile

What IMImobile does

IMImobile is a UK-founded (1999), London-headquartered communications software company that historically operated as an LSE-listed (LSE: IMO) public company and was acquired by Cisco in 2020, after which it was consolidated into the Webex portfolio and now trades on the Webex by Cisco brand. Its technology stack centers on a Cloud Communications Platform as a Service (CPaaS) anchored by Webex Connect, a low-code visual flow builder that lets enterprises design and trigger omnichannel outbound customer journeys, together with Webex Campaign for multi-channel marketing automation and Bulk SMS for high-volume messaging. Underlying channel coverage spans SMS, RCS, WhatsApp Business, and Apple Messages for Business, supported by an integration layer that connects messaging infrastructure to backend systems, cloud applications, and partner services, plus a developer-facing API and sandbox. The company serves enterprise customers across banking, healthcare, logistics, retail, telecommunications, government, education, sports/entertainment, and nonprofits, with named customers such as ABSA, Walmart, Kaleida Health, Walgreens, Rogers, Centrica, BT, Schneider Electric, NHS, Telefonica, MultiChoice, and Vodacom.

The business model combines subscription-based platform access (Webex CPaaS, Webex Campaign) with usage-based messaging economics (per-message pricing across channels, plus bulk SMS), and pricing is quote-based rather than publicly disclosed. The go-to-market combines direct enterprise field sales for large deployments, inside sales for mid-market customers (supported by a 1-888-469-3239 phone sales line), and self-serve free signup plus developer-led adoption through the Webex Connect Developer Hub and sandbox, with global delivery through localized sites across 14+ markets including Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Italy, Japan, South Korea, Latin America, Spain, and the United Kingdom. Prior to the Cisco acquisition, IMImobile pursued a roll-up strategy, raising $13M from FirstMark and Peak XV Partners in 2009 and executing acquisitions including Textlocal, Infracast, Impact Mobile, 3Cinteractive, Healthcare Communications UK, Sumotext, Archer Digital, Skinkers, WinPKR, Mobytec, and dx3. Leadership historically included Jay Patel (CEO), co-founders Vishwanath Alluri (Executive Chairman) and Shyam Bhat (Group CTO), with 1,001-5,000 employees across the platform.

Name

IMImobile

Legal name

Cisco and/or its affiliates

Website

https://imimobile.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

IMImobile, now part of Cisco's Webex portfolio, provides a cloud communications platform (Webex CPaaS) with the Webex Connect low-code flow builder, enabling global enterprises to automate omnichannel customer engagement across SMS, RCS, WhatsApp Business, and Apple Messages for Business.

Ownership category

akta.pro rank

Product category

Cloud Communications Platform as a Service (CPaaS)

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Telegraph & Other Message Communications (4822), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Messaging APIs, CPaaS & Programmable Communications (BPAMACAL)

akta.pro secondary industries

SMS/RCS Messaging Platforms (BPAMACAF), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), iPaaS (Cloud Integration Platforms) (HDAEAIAB)

Keywords

• Cloud communications platform
• Customer engagement software
• Enterprise messaging API
• Low-code workflow automation
• Multichannel CPaaS solutions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Operations

Revenue model

1. CPaaS Platform Subscription: CPaaS platform subscriptions providing access to messaging infrastructure, API, and low-code tools on a recurring basis.
2. Messaging Usage: Usage-based pricing for messaging across channels including SMS, RCS, WhatsApp Business, and Apple Messages for Business, where volume drives cost.
3. Webex Campaign: Webex Campaign application for automating multi-channel campaigns for marketers as a dedicated subscription offering.
4. Bulk SMS: Bulk SMS services for sending and receiving messages across multiple regions with cost-effective pricing based on volume.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels14 records

Core offering

IMImobile provides enterprise cloud communications infrastructure through its Webex CPaaS platform, enabling businesses to automate and orchestrate omnichannel customer interactions across SMS, RCS, WhatsApp Business, and Apple Messages for Business. The platform combines messaging APIs with a low-code visual flow builder (Webex Connect) and a campaign automation application (Webex Campaign) to design, trigger, and measure proactive customer journeys at scale.

Product overview

Webex CPaaS is a cloud communications platform offered by Cisco (parent company of IMImobile) that provides a unified platform for enterprise customer engagement. The portfolio consists of the core CPaaS platform for cloud communications infrastructure, complemented by Webex Connect (low-code visual flow builder for rapid workflow deployment), Webex Campaign (multi-channel campaign automation for marketers), and Bulk SMS capabilities for global messaging. The platform integrates with multiple communication channels including SMS, RCS, WhatsApp Business, and Apple Messages for Business, enabling enterprises to deliver connected omnichannel customer experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Webex Connect: CPaaS platform for cloud communications enabling enterprises to automate customer interactions across multiple channels including SMS, RCS, WhatsApp Business, and more.
• Webex Campaign
• Webex AI Agent

Products and services

• Webex CPaaS Cloud Communications Platform as a Service (CPaaS) that provides enterprise-grade messaging infrastructure combined with APIs and low-code tools to help enterprises automate customer interactions, lower costs, reduce complexity, and accelerate IT roadmaps across SMS, RCS, WhatsApp Business, and Apple Messages for Business.
• Webex Connect Low-code visual flow builder that enables rapid deployment of interactive customer journey workflows, with a drag-and-drop interface for building messaging workflows without complex code or lengthy development cycles.
• Webex AI Agent AI-powered customer service agent for seamless self-service interactions, with the ability to escalate to live contact center agents when needed.
• Webex Campaign Application for marketers to automate multi-channel campaigns, enabling automated campaign management across communication channels.
• Bulk SMS Service to send and receive SMS messages across multiple regions quickly and cost-effectively, supporting global enterprise messaging needs.

Quantifiable outcome

• Lower costs through cloud communications consolidation
• +2 more outcomes

Named customers12 records

Segments9 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature5 records

Partnerships

One partnership is on record.

• Messaging Providers (SMS, RCS, WhatsApp, Apple)coreTechnology or Integration

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Plivo: Plivo offers a cloud communications platform with SMS, voice, and WhatsApp APIs plus a no-code visual flow builder. Closely comparable to Webex CPaaS and Webex Connect on developer-friendly CPaaS plus low-code journey orchestration.
• Twilio: Twilio is the leading pure-play CPaaS provider offering messaging APIs (SMS, WhatsApp, RCS), programmable communications, and developer tooling. Directly comparable to Webex CPaaS on channel coverage, usage-based pricing, and enterprise customer base, with a larger standalone scale.
• Vonage (Ericsson): Vonage, now part of Ericsson, offers a CPaaS platform with SMS, WhatsApp, and voice APIs plus UCaaS/CCaaS solutions. Comparable to Webex CPaaS on enterprise communications APIs, multi-channel messaging, and integrated contact center workflows.
• Sinch: Sinch is a global CPaaS and conversational AI vendor providing SMS, RCS, WhatsApp, and voice APIs to enterprise customers. Overlaps directly with Webex CPaaS on messaging channels, vertical coverage in banking/telecom/retail, and enterprise GTM motion.
• MessageBird (Bird): Bird (formerly MessageBird) provides a CPaaS platform for SMS, WhatsApp, email, and marketing automation aimed at enterprise CX teams. Competes head-on with Webex CPaaS in omnichannel messaging workflows and low-code journey building.
• Bandwidth Inc. Bandwidth provides CPaaS APIs for messaging and voice, with strong enterprise and contact center exposure. Comparable to Webex CPaaS on messaging infrastructure, A2P SMS offerings, and enterprise platform integrations.
• Infobip: Infobip is a global CPaaS platform with strong omnichannel messaging (SMS, WhatsApp, RCS, Viber) and conversational AI. Directly comparable to Webex CPaaS in vertical depth across banking, retail, and telecom, with similar enterprise-focused GTM.

Broad incumbents

• Zendesk: Zendesk is a broad customer service and engagement platform offering messaging, chat, and AI agent features. Comparable to Webex CPaaS as a broader CX incumbent, with overlapping WhatsApp, SMS, and AI agent routing use cases for enterprise customers.
• Genesys: Genesys is a large CCaaS and customer experience platform with embedded messaging and AI agent capabilities. Comparable as a broad incumbent in enterprise CX, overlapping with Webex CPaaS around omnichannel routing and AI-driven customer interactions.

Emerging players

• Telnyx: Telnyx provides programmable communications APIs (SMS, voice, messaging) with a private global network backbone. An emerging player relative to Webex CPaaS with overlapping messaging API functionality and competitive pricing for high-volume enterprise use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/imimobile
• YouTubeyoutube.com/c/webex
• Facebookfacebook.com/webex
• LinkedInlinkedin.com/company/imimobile
• Instagraminstagram.com/webex

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A12 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMImobile