What Thursby Software does

Thursby Software is identified in firmographic records as a US-based private company founded in 1986 and headquartered in Arlington, focused on securing enterprise and personal mobility. The available operating data centers on an enterprise physical security business, branded Hirsch and operating as part of Hirsch Group (headquartered in Lyon, France), which provides a unified security platform called Velocity One that integrates access control, video surveillance, intrusion detection, perimeter security, and identity management into a single interoperable ecosystem. The product portfolio is anchored by the award-winning ScramblePad tamper-resistant hardware keypad, recognized with a 2024 Product of the Year award, and is reinforced by FIPS 201 and HSPD-12 certifications that position the offering for government, defense, and regulated critical infrastructure deployments.

The business serves more than 12,000 customers across at least eight verticals — government and defense, healthcare, education, utilities, aviation, transport, retail, and logistics — and distributes through a network of 400+ channel partners complemented by direct enterprise sales. Reported revenue streams are hardware sales (controllers, readers, ScramblePad), a subscription-based software platform (Velocity One), and professional services for implementation and integration, with quote-based multi-year enterprise contracts and no publicly disclosed pricing. Operating geographies span the United States (regional HQ in Santa Ana, CA), France (Lyon global HQ and Aix-en-Provence office), Germany (Rüsselsheim), and the United Kingdom (Coventry), with a stated 45+ year track record in government-grade security deployments.

A material caveat applies: the detailed product, customer, and operational data describes the Hirsch enterprise security business, while firmographic fields identify Thursby Software as a smaller 11-50 employee entity in Arlington, US. The two data sets may reflect a parent-subsidiary or brand relationship, an acquisition in progress, or a data aggregation artifact; this analysis is therefore written against the operating data as supplied, with the entity-scope ambiguity flagged as a key diligence question.

Name

Thursby Software

Legal name

Hirsch Group

Website

https://thursby.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Thursby Software is a US-based private security company (founded 1986) whose operating data describes an enterprise physical security business, branded Hirsch, providing a unified Velocity One platform integrating access control, video, intrusion, perimeter, and identity management for 12,000+ government, healthcare, education, and critical infrastructure customers globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Hardware Sales: Sale of physical security hardware including access control keypads, readers, controllers, and the award-winning ScramblePad product line.
2. Software Platform: Velocity One unified security software platform providing integrated compliance, analytics, and ecosystem interoperability.
3. Professional Services: Implementation, deployment, and professional services for enterprise customers requiring specialized security system integration.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Thursby Software (operating as Hirsch/Hirsch Secure) delivers a unified security platform called Velocity One that integrates access control, video surveillance, intrusion detection, perimeter security, and identity management into a single interoperable ecosystem. The portfolio combines an award-winning tamper-resistant hardware keypad (ScramblePad) with a software platform and professional services designed for government-grade security across healthcare, education, utilities, aviation, transport, retail, and critical infrastructure sectors.

Product overview

Hirsch provides a unified security platform called Velocity One that integrates access control, video surveillance, intrusion detection, perimeter security, and identity management into one cohesive ecosystem. The portfolio includes the hardware-centric foundation featuring award-winning products like the ScramblePad keypad, combined with software solutions designed for government-grade security. The company serves over 12,000 customers and 400 partners across industries including utilities, education, healthcare, logistics, aviation, transport, and retail.

Differentiator

Problem solved

Functional benefit

Brands

• Velocity One: An all-in-one, interoperable ecosystem and future-proof security solution that combines integrated compliance and advanced analytics.

Products and services

• Velocity One All-in-one, interoperable security ecosystem that unifies access control, video surveillance, intrusion detection, perimeter security, and identity management into a single intelligent platform, with integrated compliance logging, advanced analytics, and role-based access. Designed for enterprise, government, healthcare, education, utilities, aviation, transport, and retail customers.
• ScramblePad Award-winning tamper-resistant hardware keypad for secure access control, providing end-to-end encryption and a physical security guarantee engineered for resilience, durability, and government-grade regulatory compliance. Used in federal, defense, and critical-infrastructure deployments.
• Professional Services Implementation, deployment, and specialized security system integration services for enterprise customers requiring professional assistance to roll out Hirsch security solutions across multi-site environments.

Quantifiable outcome

• Operational overhead reduction through centralized oversight across sites
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• 400+ Channel PartnerscoreChannel Partner/ Reseller/ DistributorExtensive channel partner network including integrators and resellers supporting global deployment across US, France, Germany, UK markets. Partners access the dedicated Partner Portal for sales and technical resources.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• AMAG Technology: AMAG's Symmetry access control platform targets government, healthcare, and education — overlapping directly with Hirsch's primary verticals and FIPS-style compliance requirements.
• LenelS2 (Carrier): LenelS2's OnGuard access control platform is a long-standing competitor in enterprise and government physical security with deep installed base — directly comparable to Hirsch's access control and Velocity One offering for federal and regulated buyers.
• Genetec: Genetec offers Security Center, a unified platform combining access control, video surveillance, and intrusion detection — the closest direct competitor to Hirsch's Velocity One in unified physical-security software, including strong government and enterprise presence.
• Brivo: Brivo is a cloud-native access control and visitor management platform competing directly with Hirsch in commercial real estate, multifamily housing (like Jaguar Courtyard), and multi-site enterprise deployments.
• Identiv: Identiv provides physical access control, identity, and credentials for government and enterprise — competing with Hirsch on FIPS 201-compliant federal deployments and government-grade access hardware.

Broad incumbents

• HID Global (ASSA ABLOY): HID Global provides physical access credentials, readers, and identity solutions, including government-grade products — overlapping with Hirsch's identity management and FIPS 201 credentials business.
• Axis Communications: Axis is a global leader in network video surveillance and an integrator-friendly hardware platform — overlapping with Hirsch's video and perimeter security components within Velocity One.
• Johnson Controls (Tyco/Software House): Johnson Controls bundles C-CURE access control and victor/video with broader building management — a broad incumbent competing with Hirsch for enterprise, healthcare, and government physical-security spend.
• Bosch Security and Safety Systems: Bosch offers access control, video surveillance, and intrusion detection as part of a global security portfolio, often bundled with building systems — competing with Hirsch across multiple verticals.
• Honeywell Building Technologies: Honeywell offers Pro-Watch and broader building-automation security suites — competing with Hirsch in enterprise and critical infrastructure as part of a much wider facilities portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/thursbysoftware
• YouTubeyoutube.com/@HirschSecure
• Facebookfacebook.com/thursbysoftware
• LinkedInlinkedin.com/company/127568
• Instagraminstagram.com/hirschsecure

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thursby Software