Duro

What Duro does

DURO Health LLC is a Salt Lake City-area healthcare services company founded in 2009 by Randy Ziobro, PT, that operates two distinct but technology-adjacent business lines. The first is an enterprise onsite occupational medicine service that embeds clinicians at employer worksites, manufacturing facilities, shipping and logistics operations, first responder agencies, and U.S. military installations, using the company's patent-pending Injury Trending Metrics™ methodology to deliver data-driven injury prevention and rehabilitation. The second is a cash-pay physical therapy and human performance clinic opened in 2024 in an 11,000 sq ft facility in Holladay, Utah, offering spine care, knee rehabilitation, and sports performance training to individual consumers through direct online booking and two branded $2,700 performance optimization packages for ski/snowboard and golf.

The technical backbone across both lines is the integration of BioneX® data recording and processing software with MedX® medical testing and strengthening equipment, which is used to measure and track client strength, range of motion, and joint performance. This stack underpins the company's stated outcomes, including an 80% faster return-to-duty rate, up to 70% reduction in musculoskeletal injury costs for 500-employee companies, and ROI claims of 40%+ for military Special Ops engagements and 130%+ for average large employers. The company is privately held, founder-owned, and operates as DURO Health LLC with no disclosed institutional investment, parent entities, or subsidiaries.

Commercially, DURO combines an enterprise field sales motion for onsite occupational medicine contracts with a direct-to-consumer e-commerce motion for individual PT sessions and performance packages sold through the PT Everywhere booking platform. Pricing is transparent and cash-based, with HSA eligibility for performance packages and superbills provided for potential out-of-network insurance reimbursement. The company's marketing footprint spans LinkedIn, Instagram, X, Facebook, and earned media appearances on Utah Golf Radio/ESPN 700, and it has built credibility through high-profile cases including the rehabilitation of Col. Todd Hofford, the first F-15 pilot to fly with a prosthetic cervical disc.

Name

Duro

Legal name

DURO Health LLC

Website

https://durohealth.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

DURO Health is a privately held, founder-owned occupational medicine and physical therapy company serving military, industrial, and first responder clients onsite, plus consumers through a Holladay, Utah clinic, using its proprietary Injury Trending Metrics™ and BioneX®-enabled MedX® equipment stack.

Ownership category

akta.pro rank

Product category

Physical Therapy and Occupational Medicine

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

akta.pro primary industry

Orthopedic & Musculoskeletal Rehab In-Home (HSABADAF)

Keywords

• Occupational medicine
• Physical therapy
• Injury prevention
• Human performance
• Spine care

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Cash-Pay Physical Therapy Services: Direct payment at time of service for physical therapy, spine care, and rehabilitation services. No insurance involvement; patients pay upfront and may submit superbills for potential out-of-network reimbursement. Session-based revenue with transparent upfront pricing.
2. Onsite Occupational Medicine Services: Premium onsite occupational medicine delivered at employer/client locations. Revenue generated through contracts with employers, manufacturing facilities, military installations, and first responder agencies. Focus on reducing workplace injury costs and improving productivity.
3. Performance Optimization Packages: Specialized 18-session training programs (Ski & Snowboard, Golf) priced at $2,700 per package, sold directly to consumers. Two sessions per week format. HSA-eligible, allowing pre-tax dollar payments.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

DURO Health provides premium onsite occupational medicine to employers, military installations, and first responder agencies, using its patent-pending Injury Trending Metrics™ methodology to predict, prevent and rapidly rehabilitate workplace musculoskeletal injuries. It also operates a 11,000 sq ft cash-pay physical therapy, spine care and human performance clinic in Holladay, Utah, selling standardized 18-session ski/snowboard and golf performance optimization packages powered by BioneX® software and MedX® medical equipment.

Product overview

DURO Health operates as a dual-purpose healthcare company offering both premium onsite occupational medicine services and a cash-based physical therapy clinic. The occupational medicine division serves military, manufacturing, shipping, logistics, and first responder sectors using the proprietary patent-pending Injury Trending Metrics™ system for data-driven injury prevention. The physical therapy clinic in Holladay, Utah specializes in spine care and sports performance, offering BioneX®-powered rehabilitation alongside two branded performance optimization packages: the Golf Performance Optimization Package and the Ski & Snowboard Performance Optimization Package, both utilizing MedX® medical testing and strengthening equipment. The company also provides superbills for insurance reimbursement while operating on a cash-pay model.

Differentiator

Problem solved

Functional benefit

Brands

• Injury Trending Metrics®: A patent-pending, data-driven approach to occupational medicine and injury prevention that ensures continuous improvement and optimal care.
• Fit4Flight
• Human Performance Optimization
• BioneX®

Products and services

• Occupational Medicine Premium onsite occupational medicine service using the patent-pending Injury Trending Metrics™ methodology for data-driven injury prevention and workplace health optimization. Delivered as embedded providers at employer, manufacturing, shipping, logistics, military and first responder sites.
• Physical Therapy & Performance Premium cash-pay physical therapy services specializing in spine care, rehabilitation, and performance training for recovery, pain-free living, and athletic optimization. Sold to individual consumers at the Holladay, UT clinic via online booking or phone.
• Spine Care Expert spine care program using BioneX® Medical Machines to test, measure, and improve spinal strength, range of motion, endurance, and chronic back and neck pain relief.
• BioneX® Ski & Snowboard Performance Optimization Package Fixed 18-session (twice weekly over 9 weeks) training program using MedX® Low Back and Knee extension machines, MedX® Rotational Exercise machine, and MedX® Stretch Machine to enhance balance, core strength, flexibility, and injury prevention for winter sports athletes. Sold to individual consumers for $2,700 per package.
• Golf Performance Optimization Package Fixed 18-session (twice weekly) golf-specific training program using MedX® Low Back and Neck extension machines, MedX® Rotational Exercise machine, and MedX® Stretch Machine to improve range of motion, clubhead speed, swing power and reduce back pain. Sold to individual consumers for $2,700 per package.
• BioneX® (Data Recording and Processing Software) Proprietary, registered-trademark data recording and processing software and methodology that enables clinicians to safely determine client physical limitations and track improvements in knee and back strength, calculating accurate range of motion and muscle strength at numerous joint positions. Marketed through a dedicated brand site (bionexusa.com) and accompanied by a separately available BioneX® online lumbar extension course.

Quantifiable outcome

• 80% faster return to full duty status
• +5 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

One partnership is on record.

• BioneX® (BioneX USA)coreTechnology or IntegrationBioneX® provides proprietary data recording and processing software integrated with MedX® medical equipment used in DURO Health's performance optimization programs. BioneX® technology enables precise measurement of range of motion and muscle strength at numerous joint positions for testing and tracking client physical improvements.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Briotix Health: Briotix Health is an industrial injury prevention and onsite physical therapy provider that embeds clinicians at employer worksites to reduce MSK injuries — directly comparable to DURO's onsite occupational medicine motion for manufacturing, logistics, and first-responder customers.
• OnSite Innovations: OnSite Innovations provides onsite physical therapy, ergonomic, and early-intervention services to employer sites across the U.S. — the closest direct competitor to DURO's embedded occupational medicine model for industrial clients.
• Work-Fit: Work-Fit delivers onsite occupational health, injury prevention, and physical therapy at employer and government sites, serving industrial and public-sector clients with a model closely aligned to DURO's onsite occupational medicine offering.

Broad incumbents

• Concentra: Concentra (a Select Medical company) operates the largest U.S. network of occupational health clinics and onsite employer services, competing with DURO in the same employer, military, and industrial MSK spend category but at vastly greater scale and geographic reach.
• ATI Physical Therapy: ATI is a large U.S. physical therapy chain that offers both in-clinic PT and onsite employer services; it competes with DURO across consumer PT and industrial MSK and represents a scaled, multi-site model DURO's single-clinic footprint has not yet matched.
• U.S. Physical Therapy: U.S. Physical Therapy operates a national network of outpatient PT clinics, comparable to DURO's clinic-based PT and performance offering, but with broader geographic coverage and a public-company operating and acquisition playbook.
• Athletico Physical Therapy: Athletico is a multi-state outpatient physical therapy chain with occupational health and employer-services exposure, comparable to DURO's consumer PT clinic and performance package business but at much greater scale and brand reach.

Emerging players

• Hinge Health: Hinge Health is a digital MSK platform sold to employers and payers, competing with DURO for the same employer MSK dollar through a virtual, sensor-based model that could pressure DURO's onsite positioning with self-insured employers.
• Sword Health: Sword Health is a virtual MSK and digital therapy provider selling to employers and health plans, addressing the same workplace MSK and spine conditions DURO treats onsite and representing a faster-scaling, venture-funded alternative for self-funded employers.
• SpineZone: SpineZone operates a digital MSK and spine-care platform combining in-person clinics with virtual programs, overlapping DURO's spine care and MSK rehab focus and illustrating how a hybrid physical-plus-virtual model could compete for DURO's customer segments.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DuroHealth
• YouTubeyoutube.com/live/GbEGbciceQc?si=YKCf-AEDK8vtm3_9
• Facebookfacebook.com/profile.php?id=61566563372725
• LinkedInlinkedin.com/company/durohealth
• Instagraminstagram.com/durohealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Duro