Quality Care Group
Quality Care Group is a UK-based independent insurance broker and business solutions provider, founded in 2009 and self-described as the UK's largest specialist broker for the care sector. It serves care homes, domiciliary care agencies and care-adjacent businesses with insurance, recruitment, energy, risk management and wealth management services.
- Company typePrivate
- Founded2009
- HeadquartersHooe, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Quality Care Group does
Quality Care Group (QCG) is a UK-based, privately held specialist insurance broker founded in 2009 and headquartered in Hove, East Sussex. The company is FCA-authorised under reference 501676 and self-describes as the UK's largest independent insurance broker dedicated to the care sector, serving residential care homes, domiciliary care agencies, children's care homes and a long-tail of general business customers across the United Kingdom. The core product portfolio centres on specialist Care Insurance (Care Home, Domiciliary Care, Children's Care Homes, Management Liability) complemented by general lines including vehicle, liability, property, cyber and charity insurance.
QCG monetises primarily through brokerage commissions on placed and renewed insurance policies, with supplementary fee-based revenue from cross-sold business solutions. The company has built a vertical platform that extends well beyond insurance brokerage: three wholly-owned subsidiaries (Quality Care Recruit for senior executive search, Quality Care Utilities for energy procurement, and the charitable Pollard's Promises) sit alongside a suite of in-house and partnered business solutions including BrightHR, managed IT, risk management, mock CQC inspections, the QCG Turnaround Programme, wealth management and care home sales/acquisition advisory. Technology is not the differentiator: the operating stack relies on standard CRM, Mailchimp and human-led market monitoring rather than proprietary IP.
Distribution is relationship-driven and direct, combining an inside New Business team targeting 40 quote appointments per month with a field of dedicated account handlers serving existing clients on a 24/7 basis. Bespoke, risk-profile-based quote pricing, annual billing with flexible payment plans, a 40-day proactive renewal cadence and a specialist in-house Claims Team (multiple Claims Team of the Year awards) anchor the GTM motion. The company is founder-led by Managing Director Darren Pollard, has no disclosed external investors, and operates without acquisitions, funding rounds or geographic expansion outside the UK.
Quality Care Group firmographics
Firmographics- Name
- Quality Care Group
- Legal name
- Quality Care Insurance Services Limited
- Website
- https://qcaregroup.co.uk
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Quality Care Group is a UK-based independent insurance broker and business solutions provider, founded in 2009 and self-described as the UK's largest specialist broker for the care sector. It serves care homes, domiciliary care agencies and care-adjacent businesses with insurance, recruitment, energy, risk management and wealth management services.
- Ownership category
- akta.pro rank
Quality Care Group industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Risk Management & Insurance Advisory for Families (FSAAADAK)
Keywords
Where Quality Care Group is headquartered
LocationHeadquarters
- HQ city
- Hooe
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Quality Care Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Brokerage: QCG acts as an insurance broker earning commissions from insurers for placing and renewing insurance policies for care providers. Revenue is generated through commissions on commercial insurance products including care home insurance, domiciliary care insurance, management liability, and general insurance lines.
- Business Solutions Services: Cross-selling and upselling of additional business solutions including energy procurement, recruitment services, HR and employment law support, risk management consulting, tender writing, managed IT services, telecoms, procurement, and wealth management. Revenue generated through service fees and partnerships.
- Specialist Recruitment: Quality Care Recruit division provides headhunting and executive search services for senior care sector positions. Revenue generated through successful placement fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Tailored insurance quotes based on individual risk profile |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Quality Care Group product offering
Product offeringCore offering
Quality Care Group is an FCA-authorised independent insurance broker that places and renews specialist insurance policies for UK care providers, including care home, domiciliary care, and children's care homes insurance, along with general commercial lines such as liability, property, cyber, vehicle, and charity insurance. The brokerage cross-sells complementary business solutions including recruitment, energy procurement, managed IT, risk management, HR and employment law support, and wealth management services to care sector clients.
Product overview
Quality Care Group is the UK's largest independent insurance broker dedicated to the care sector, offering a comprehensive platform of insurance and business solutions. The core product portfolio centres on specialist Care Insurance products (Care Home Insurance, Domiciliary Care Insurance, Children's Care Homes Insurance) complemented by General Insurance lines (Liability, Property, Cyber, Vehicle, Charity). Beyond insurance, the platform includes integrated business solutions: People & Culture Services (BrightHR partnership, Senior Recruitment, Staff Retention, Training), Risk Management (Mock CQC Inspections, Risk Assessments, QCG Turnaround Programme), Wealth Management (Care Home Sales, Financial Planning, Lending & Financing), and Energy Solutions. The company also operates Pollard's Promises as a charitable sub-brand supporting the care sector community. The integrated platform approach enables care providers to access insurance, operational support, compliance tools and business services through a single broker relationship.
Differentiator
Problem solved
Functional benefit
Brands
- Pollard's Promises: Charitable initiative dedicated to giving back to the care sector, granting wishes to carers, care recipients and care teams.
- Quality Care Recruit
- Quality Care Utilities
Products and services
- Care Home Insurance
- Domiciliary Care Insurance Insurance designed for domiciliary care agencies covering carers working across multiple locations, with cover for portable equipment and safeguarding of services delivered in diverse home settings.
- Children's Care Homes Insurance Specialist insurance coverage for children's care homes, protecting staff, residents and services in residential childcare settings with additional safeguarding considerations.
- Management Liability (Directors & Officers) Insurance Protection for directors and officers against claims alleging wrongful acts in their managerial capacity, tailored to the care sector.
- General Insurance Broad suite of general insurance products extending beyond the care sector to serve a wide range of UK businesses, including vehicle, liability, property, cyber, charity, hospitality, home and high net worth, and office/shop/surgery insurance.
- People & Culture Solutions HR and people management services including recruitment, staff retention, training and development tailored for the care sector, supporting care providers with people operations beyond insurance.
- Senior Recruitment Services Executive search and headhunting services for senior positions within care sector organisations, delivered by the Quality Care Recruit division.
- Managed IT Services IT infrastructure and technology management services designed for care homes and care providers, supporting operational technology needs.
- Energy Solutions Energy procurement and optimisation services helping care providers secure competitive energy contracts and reduce long-term energy costs.
- Risk Management Services Comprehensive risk management support including risk assessments, mock CQC inspections, and the QCG Turnaround Programme for care providers.
- Mock CQC Inspections Regulatory readiness assessments helping care providers understand CQC expectations, identify improvement areas and strengthen compliance ahead of formal inspections.
- Wealth Management Financial services for care sector clients including accountancy, business advice, care home sales and acquisitions, financial planning, and lending solutions.
- Care Home Sales & Acquisition Support for care home owners through the divestment and acquisition process, ensuring seamless, fully informed transactions.
- BrightHR HR & Employment Law Service HR software platform providing HR and employment law support, staff management tools and compliance services for care providers, delivered in partnership with BrightHR.
Quantifiable outcome
- 70% energy reduction achieved since 2015 through internal sustainability initiatives
- +2 more outcomes
Companies that use Quality Care Group
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Quality Care Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Quality Care Group partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- BrightHRcoreBrightHR is a HR and employment law software partner integrated into QCG's business solutions offering. QCG offers clients exclusive access to BrightHR services including a 25% saving for QCG clients. The partnership enables QCG to provide HR software, employment law support, and HR management tools as part of their comprehensive care sector solution.
- Quality Care UtilitiescoreQuality Care Utilities (QCU) is an affiliated entity providing energy procurement services to care providers. QCU handles energy complaints separately from QCG insurance operations, with dedicated contact details and complaint procedures. Supports care businesses with energy requirements including wholesale market monitoring, procurement support, and strategic renewal planning.
- Cardinus Risk ManagementminorRisk management services provider offering risk assessment and safety solutions that complement QCG's risk management offerings for care providers.
- BluegrassminorSupplier partner providing services to the care sector, nature of partnership not fully specified in available materials.
- Engage Health GroupminorHealth sector services partner providing solutions relevant to care provider clients.
- Premier Care SolutionsminorCare sector software and services provider offering solutions that may complement QCG's insurance and business solutions for care homes.
- Scott-Moncrieff & Associates LtdminorAccountancy and business advisory services supplier providing financial expertise to care sector clients.
- Hazelwoods LLPminorAdvisory and consultancy services supplier, nature of partnership aligned with care sector financial or business advisory needs.
- Connect 4 HealthcareminorHealthcare specialist supplier providing services and solutions tailored to the care and healthcare sector.
- Creative PodminorDesign and development agency responsible for QCG's website design and development. Credits appear on website footer.
- Concept Consortium Group LLPminorCare sector services supplier partner, specific services not detailed in available materials.
- Knightstone Healthcare LtdminorHealthcare services organisation that may represent potential collaboration in the care home sector.
- Kingswood Law IFA LtdminorIndependent Financial Adviser providing financial planning and wealth management services that complement QCG's wealth management offerings.
- Pollard's PromisescoreQCG's charitable arm dedicated to giving back to the care sector. Founded by Managing Director Darren Pollard, Pollard's Promises grants wishes to carers, care recipients and care teams, creating moments of joy and recognition. Funded through QCG's CSR initiatives and partnerships with charities including Children with Cancer Fund.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Quality Care Group competitors and assessment
Company assessmentDirect peers
- Bollington Insurance Brokers: UK commercial insurance broker with established care-sector and SME commercial lines franchise. Comparable to QCG in offering mid-market and commercial insurance placement with vertical specialisation, and therefore a directly competing independent broker for UK care provider accounts.
- Lycetts Insurance Brokers: UK insurance broker with a long-standing presence in commercial lines including the care sector. Directly comparable to QCG as a UK-based specialist broker targeting care providers with tailored policies and advisory services.
- Cox Insurance Brokers: Independent UK commercial insurance broker serving SMEs and care-sector clients. Comparable to QCG as a mid-sized UK independent broker competing for similar care-provider commercial insurance mandates.
Broad incumbents
- Towergate Insurance Brokers: One of the largest UK commercial insurance brokers operating across multiple sectors including care, hospitality and SMEs. Comparable to QCG as a UK commercial broker, but operating across a much broader portfolio rather than specialising narrowly in care.
- Aon UK: Global insurance and reinsurance broker with UK healthcare/care practice. Comparable to QCG in providing commercial insurance placement and risk advisory to UK care organisations, though within a much wider product and geographic offering.
- Howden Insurance Brokers: Large UK-headquartered specialist insurance group with deep commercial and specialty lines coverage. Comparable to QCG in offering commercial insurance brokerage to UK businesses including care sector clients, though at significantly greater scale and breadth.
- Marsh Limited: Global insurance broker and risk advisor with a UK healthcare and care-sector practice. Overlaps with QCG on placement of commercial insurance for UK care providers and risk advisory, but at global scale with broader portfolio offerings.
- Arthur J. Gallagher & Co. Global insurance brokerage with a substantial UK commercial practice including care and social care clients. Comparable as a competing broker for UK care-provider accounts, with broader geographic and product reach than QCG.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Quality Care Group social profiles
Digital presenceQuality Care Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Quality Care Group leadership team
Management profileNumber of profiles
Profiles12 records
Quality Care Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
Quality Care Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Quality Care Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Quality Care Group
What does Quality Care Group do?
Quality Care Group is an FCA-authorised independent insurance broker that places and renews specialist insurance policies for UK care providers, including care home, domiciliary care, and children's care homes insurance, along with general commercial lines such as liability, property, cyber, vehicle, and charity insurance. The brokerage cross-sells complementary business solutions including recruitment, energy procurement, managed IT, risk management, HR and employment law support, and wealth management services to care sector clients.
Is Quality Care Group a public or private company?
Quality Care Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Quality Care Group founded?
Quality Care Group was founded in 2009. It employs 11 to 50 people.
Where is Quality Care Group based?
Quality Care Group is headquartered in Hooe, United Kingdom, in the Europe region.
How does Quality Care Group make money?
Three revenue lines are on record. Insurance Brokerage is the primary driver. The others are business Solutions Services and specialist Recruitment.
Who are Quality Care Group's main competitors?
Direct peers on record are Bollington Insurance Brokers, Lycetts Insurance Brokers and Cox Insurance Brokers. Broad incumbents are Towergate Insurance Brokers, Aon UK, Howden Insurance Brokers, Marsh Limited and Arthur J. Gallagher & Co..
Does Quality Care Group have an API?
No public API is recorded for Quality Care Group.
What industry is Quality Care Group in?
Quality Care Group's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAAADAK, Risk Management & Insurance Advisory for Families. Its NAICS code is 5242 and its SIC code is 6411.