What Bluegrass does

Bluegrass Incorporated is a private, family-owned landscaping company headquartered in Canton, Ohio, founded in 1994 by TJ Wilkins as a second-generation extension of a landscaping business that began in 1964. The firm operates as a direct-to-consumer, project-based outdoor-services provider serving residential homeowners across Northeast Ohio, with a limited commercial footprint. Service delivery is in-house using the company's own qualified crews, with on-site consultations and free estimates that convert into custom design-and-install projects.

The company's product portfolio spans nine core service lines — landscape design, landscape and holiday lighting, irrigation, artificial grass, fiberglass pools (via the Pools and Spas by Bluegrass subsidiary), Fenetex automatic retractable screens, underground pet fencing, garden center, and EverLights permanent outdoor lighting — plus add-ons such as water features, putting greens, and IPEMA-certified padded playground turf. Underlying technology is largely physical: WaterSense-aligned irrigation hardware, non-porous fiberglass pool shells, spring-tensioned retractable screen tracks, and app-controlled LED lighting systems supplied by partner brands. The firm holds Nationally Certified Irrigation Contractor status, EPA WaterSense and National Irrigation Association partnerships, and certified backflow testing capability, which together credential its irrigation offering.

Commercially, Bluegrass generates revenue through one-time professional-services fees quoted per project, supplemented by recurring seasonal irrigation maintenance (start-up, backflow testing, winterization). Pricing is opaque and quote-based; the only disclosed promotion is $250 off any installation above $2,500. The go-to-market is direct sales via phone, website contact form, and on-site consultation, supported by an active content blog, social channels (Facebook, Instagram, YouTube, Pinterest, Twitter), email newsletters, and a prominent customer-testimonials page. Distribution is single-region and single-channel: no resellers, franchises, or geographic expansion beyond NE Ohio.

Name

Bluegrass

Legal name

Bluegrass Incorporated

Website

https://bluegrassincorporated.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Bluegrass Incorporated is a family-owned, Canton, Ohio–based landscaping company founded in 1994 that provides direct-to-consumer landscape design, irrigation, lighting, pools, synthetic turf, and outdoor-living installation services to residential homeowners across Northeast Ohio.

Ownership category

akta.pro rank

Product category

Landscaping Services

NAICS

Landscaping Services (56173)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Landscape Renovation & Re-Design (Yard Makeovers) (HSAIABAC)

akta.pro secondary industries

Residential Landscaping & Lawn Care (BPABADAB), Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB), Seasonal Color & Flower Rotation (Spring/Fall Plantings) (HSAIAFAE)

Keywords

• Landscape design services
• Irrigation system installation
• Synthetic turf installation
• Outdoor lighting installation
• Fiberglass pool installation

Headquarters

HQ city

Canton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Landscape Design & Installation Services: One-time project-based fees for custom landscape design and installation services including patios, fire pits, water features, retaining walls, walkways, and planting.
2. Irrigation System Installation & Maintenance: Installation of sprinkler/irrigation systems plus seasonal maintenance including start-up, backflow testing, and winterization services.
3. Swimming Pool Installation: In-ground fiberglass pool installation services through poolsandspasbybluegrass.com, covering design through construction.
4. Artificial Grass / Synthetic Turf Installation: Installation of synthetic grass solutions for lawns, playgrounds, and pet areas, including putting greens.
5. Landscape Lighting Installation: Installation of LED landscape lighting and EverLights permanent outdoor lighting systems.
6. Automatic Screens Installation: Installation of Fenetex automatic retractable screen systems with lifetime warranty.
7. Pet Fencing Installation: Underground pet fencing installation including training collar setup and low-stress pet training guidance.
8. Holiday & Event Lighting: EverLights permanent outdoor lighting installation for holiday and event displays.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Bluegrass Incorporated is a full-service landscaping company based in Canton, Ohio that designs and installs custom residential outdoor environments. Its core offering covers landscape design, irrigation systems, landscape and holiday lighting, synthetic/artificial turf, fiberglass swimming pools, automatic retractable screens, underground pet fencing, water features, putting greens, and a garden center. Services are delivered via on-site consultation, custom design, and professional installation by in-house crews.

Product overview

Bluegrass Incorporated is a full-service landscaping company offering a comprehensive portfolio of outdoor living products and services. The company operates as a single unified service provider rather than a platform architecture. Core offerings include landscape design, landscape lighting, irrigation systems, artificial grass, swimming pools, automatic screens, and pet fencing. These services are complemented by specialized offerings such as EverLights permanent outdoor lighting, water features (fountains, ponds, waterfalls), putting greens, and padded playground surfaces. The company serves residential customers in Northeast Ohio, providing both installation and maintenance services across all product categories.

Differentiator

Problem solved

Functional benefit

Brands

• Pools and Spas by Bluegrass: A division of Bluegrass Incorporated specializing in fiberglass swimming pools and spas installation, with its own dedicated website at poolsandspasbybluegrass.com

Products and services

• Landscape Design & Installation Custom landscape design and installation for residential properties, creating personalized outdoor living spaces with elements such as seating areas, fire pits, brick patios, retaining walls, walkways, and planting.
• Landscape Lighting Installation Low voltage LED landscape lighting installation that improves home security, safety, and ambiance while highlighting architectural and natural features.
• Holiday & Event Lighting Seasonal lighting installation services for holidays and special events, providing temporary or recurring outdoor display setups for homeowners.
• EverLights Permanent Outdoor Lighting EverLights permanent outdoor lighting system installation that allows users to customize colors and patterns for any occasion via mobile app control, with up to 250 color and brightness combinations.
• Irrigation System Installation & Maintenance Sprinkler and irrigation system installation and maintenance services, including certified backflow testing, seasonal start-up, and winterization to ensure efficient lawn hydration.
• Artificial Grass Installation Synthetic grass installation providing low-maintenance, pet-friendly, and kid-friendly lawn alternatives that drain at 1,200 inches per hour, with options for lawns, playgrounds, and pet areas.
• Fiberglass Swimming Pool Installation Luxury fiberglass swimming pool installation including various shapes and sizes with features like bench seating, spa nooks, and splash decks. Pools use non-porous algae-resistant surfaces and are installed in days rather than weeks.
• Automatic Retractable Screens Installation Fenetex retractable screen installation for patios and outdoor areas, featuring hurricane protection, FR fire-rated fabric, lifetime warranty, and optional mobile app control.
• Underground Pet Fence Installation Custom underground pet fencing systems with programmable training collars featuring soft rubber comfort contacts for gentle pet acclimation to yard boundaries, including low-stress pet training services.
• Garden Center Plant nursery and garden supply services offering flowers, trees, and shrubs for residential customers.
• Water Features Design & Installation Custom water feature design and installation including fountains, ponds, and cascading waterfalls for residential landscapes.
• Outdoor Putting Green Installation Outdoor synthetic grass putting green installation for residential golf practice, installed on existing patios or new landscape areas.
• Padded Playground Surfaces Installation IPEMA-certified impact-attenuating playground turf installation designed to reduce fall injuries, attenuating falls up to 10 feet for residential play areas.

Quantifiable outcome

• Fiberglass pools last 20–50 years with reduced chemical requirements due to algae-resistant non-porous surface
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• EPA WaterSensecoreStrategic or Co-development PartnerTodd Calton & TJ Wilkins partner with EPA WaterSense, indicating certification and endorsement of water-efficient irrigation practices. This partnership supports their irrigation and sprinkler system installation services with an environmental water conservation credential.
• National Irrigation AssociationcoreStrategic or Co-development PartnerBluegrass is a partner with the National Irrigation Association and follows their guidelines for irrigation system installation. This ensures their irrigation practices meet industry standards for optimal water distribution and cost-effectiveness.
• FenetexcoreTechnology or IntegrationBluegrass is an authorized installing dealer for Fenetex automatic retractable screens. Fenetex manufactures and ships screens to Bluegrass for professional installation. Fenetex screens feature patented spring-based adjustable track technology, lifetime warranty, and hurricane protection fabric. Ships within 4 weeks of order receipt.
• EverLightscoreChannel Partner/ Reseller/ DistributorBluegrass is a distributor for EverLights permanent outdoor lighting systems. EverLights allows customers to celebrate any occasion with customizable preset patterns and individual light control via app, offering up to 250 color and brightness combinations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bonick Landscaping: Full-service residential design/build landscaping firm in the Dallas/Fort Worth market offering landscape design, pools, lighting, irrigation, and outdoor living services. Closely comparable to Bluegrass in service breadth, project-based revenue model, and homeowner focus.
• Earthadelic: Birmingham, Alabama-based full-service landscaping firm delivering landscape design, installation, and maintenance to residential and commercial clients across the Southeast. Similar one-stop-shop, project-driven model with broad service portfolio.
• Sposato Landscape Co. Pittsburgh-area design/build landscaping company offering landscape design, hardscape, lighting, and water features. Direct competitor within the broader Western Pennsylvania/Northeast Ohio corridor with comparable residential design-installation focus.
• High Tech Landscape: Full-service landscape design, build, and maintenance firm serving residential and commercial clients in Southern California. Comparable in offering integrated landscape, irrigation, lighting, and outdoor living installation services.
• Yard Shop: Northeast Ohio-based landscape design-build firm offering patios, outdoor kitchens, fire features, lighting, and planting. Local geographic overlap and identical project-based, residential design/build model.
• Green Acres Landscape: Multi-generation family-owned landscape design and irrigation services firm; comparable to Bluegrass in family-business legacy, residential focus, and irrigation specialization.
• Scenic Oaks Landscape Contractors: Texas-based residential and commercial landscape design/installation firm offering irrigation, lighting, and hardscape services. Comparable in full-service residential project delivery.

Emerging players

• River Pools and Spas: Specialty installer and distributor of fiberglass swimming pools serving multiple U.S. regions. Overlaps with Bluegrass's Pools and Spas by Bluegrass subsidiary in product category and installation-centric model.

Others

• Ewing Outdoor Supply: Wholesale distributor of irrigation, landscape, and outdoor living products serving professional contractors. Adjacent to Bluegrass as a key supplier and ecosystem participant for irrigation and lighting installations.
• SiteOne Landscape Supply: Nation's largest wholesale distributor of irrigation, nursery, hardscape, and outdoor living supplies to professional contractors. Adjacent infrastructure provider supplying many of the same product inputs Bluegrass installs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/bluegrassinc
• YouTubeyoutube.com/channel/UCNzHv1pYTEqfo5h0QC_uF2Q?app=desktop
• Facebookfacebook.com/bluegrassincorporated
• Instagraminstagram.com/bluegrassinc
• Pinterestpinterest.com/bluegrassdesign
• LinkedInlinkedin.com/company/bluegrass-incorporated

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bluegrass