MindSmack
- Company typePrivate
- Founded1999
- HeadquartersApex, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
MindSmack firmographics
Firmographics- Name
- MindSmack
- Website
- https://MindSmack.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
MindSmack industry classification
Industry- Product category
- Digital Creative Services
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
- akta.pro secondary industry
- Activation/Experiential Creative Agencies (MPAAAAAO)
Keywords
Where MindSmack is headquartered
LocationHeadquarters
- HQ city
- Apex
- HQ country
- United States
- HQ region
- North America
Markets served
MindSmack business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Creative Agency Services: Custom project-based creative services for enterprise clients including websites, apps, games, video, advertising, animation, motion graphics, digital displays, and AR experiences. Revenue derived from project fees and ongoing client engagements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
MindSmack product offering
Product offeringCore offering
MindSmack is a creative agency that designs and produces custom digital experiences for enterprise brands, including websites, mobile applications, games, real-time video, advertising, animation, motion graphics, digital displays, and augmented reality experiences. The agency combines creative direction, art, and in-house technical development to deliver integrated digital campaigns for clients such as Citigroup, Electronic Arts, DreamWorks, HP, Doritos, AOL, NBC, and MLB.
Product overview
MindSmack is a multi-disciplinary creative agency founded in 1999, offering a comprehensive suite of digital creative services. Rather than a unified software product with modules, the company operates as a service-based studio providing individual creative offerings including Websites, Apps, Games, Real-time Video, Advertising, Animation, Motion Graphics, Digital Displays, and AR Experiences. These services are delivered by a team of 'Smackers' and are tailored to client needs for new creation or revamping of online brand experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Websites Custom website design and development for enterprise brand clients such as Citigroup, HP, AOL, and NBC, delivered as standalone digital properties or campaign microsites.
- Apps Custom mobile application design and development for enterprise brand clients, supporting brand experiences and campaign-driven product initiatives.
- Games Custom interactive game development for brand campaigns and entertainment clients such as Electronic Arts, including promotional and branded game experiences.
- Real-time Video Real-time video production services for enterprise brand campaigns, supporting live and time-sensitive digital content needs for media and broadcast clients such as NBC and MLB.
- Advertising Advertising campaign development for consumer brand clients such as Doritos, covering digital advertising creative and campaign execution under the agency's VP of Advertising.
- Animation Custom animation production for enterprise brand clients including entertainment clients such as DreamWorks, supporting campaign assets and digital content.
- Motion Graphics Motion graphics design and production for brand campaigns, broadcast, and digital content used by enterprise marketing teams.
- Digital Displays Content production for digital displays and screen-based out-of-home experiences, supporting brand presence in physical and digital venues.
- AR Experiences Custom augmented reality (AR) experience design and development for enterprise brand clients, supporting interactive marketing campaigns and brand engagement.
Quantifiable outcome
- High client satisfaction as evidenced by testimonial from Citigroup Marketing Strategist praising the team as 'probably the most creative people I've worked with'
Companies that use MindSmack
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles1 record
MindSmack technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
MindSmack partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights2 records
MindSmack competitors and assessment
Company assessmentDirect peers
- Huge Inc. Digital experience agency designing and building websites, apps, and brand experiences for clients like Google, Nike, and Target — directly comparable digital experience design capabilities for enterprise brands.
- Buck: Independent design and motion graphics studio producing animation, interactive experiences, and brand work for Apple, Google, and Nike — closely comparable specialty in motion graphics, digital experiences, and creative production.
- B-Reel: Independent digital creative studio building interactive experiences, websites, films, and AR/VR for brands like Google, Nike, and Spotify — directly comparable multi-format digital production orientation.
- Tool of North America: Independently operated commercial production and creative studio working across advertising, digital content, AR, and experiential campaigns for major brands — directly comparable boutique creative-services profile.
- R/GA: Global digital creative agency offering design, advertising, AR/VR, and experience design for enterprise brands like Nike, Google, and Mastercard — directly comparable multi-disciplinary model serving Fortune 500 CMOs.
- Jam3: Boutique digital creative studio producing interactive websites, AR experiences, and branded content for Adidas, Google, and Netflix — directly comparable scale and experiential/digital creative focus.
- Big Spaceship: Independent digital creative agency focused on branded experiences, apps, and interactive digital products — comparable mid-sized creative-services positioning serving enterprise marketing teams.
- Digital Kitchen: Independent creative agency producing digital content, motion design, AR/VR, and interactive experiences for entertainment and enterprise clients — closely comparable service mix and client roster.
Broad incumbents
- Wieden+Kennedy: Large independent creative agency producing advertising, digital, and brand experience work for Nike, Coca-Cola, and KFC — broader portfolio and scale but overlapping in enterprise brand creative services.
- MediaMonks (S4 Capital): Global digital production and content powerhouse delivering websites, apps, AR/VR, and digital campaigns for enterprise brands — broader scale and breadth but overlapping service categories with MindSmack.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
MindSmack social profiles
Digital presenceMindSmack financial estimates
Financial estimateRevenue estimate
Valuation estimate
MindSmack leadership team
Management profileNumber of profiles
Profiles8 records
MindSmack funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MindSmack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MindSmack
What does MindSmack do?
MindSmack is a creative agency that designs and produces custom digital experiences for enterprise brands, including websites, mobile applications, games, real-time video, advertising, animation, motion graphics, digital displays, and augmented reality experiences. The agency combines creative direction, art, and in-house technical development to deliver integrated digital campaigns for clients such as Citigroup, Electronic Arts, DreamWorks, HP, Doritos, AOL, NBC, and MLB.
Is MindSmack a public or private company?
MindSmack is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MindSmack founded?
MindSmack was founded in 1999. It employs 11 to 50 people.
Where is MindSmack based?
MindSmack is headquartered in Apex, United States, in the North America region.
How does MindSmack make money?
One revenue line is on record: creative Agency Services.
Who are MindSmack's main competitors?
Direct peers on record are Huge Inc., Buck, B-Reel, Tool of North America, R/GA, Jam3, Big Spaceship and Digital Kitchen. Broad incumbents are Wieden+Kennedy and MediaMonks (S4 Capital).
Does MindSmack have an API?
No public API is recorded for MindSmack.
What industry is MindSmack in?
MindSmack's product category is Digital Creative Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of MPAAAAAO, Activation/Experiential Creative Agencies. Its NAICS code is 541430 and its SIC code is 7311.