EPlatinum Health
EPlatinum Health is a Wisconsin-based independent insurance agency distributing Medicare, ACA, life, and supplemental health products through licensed agents across 30+ U.S. states, earning revenue via carrier commissions rather than client fees.
- Company typePrivate
- Founded2012
- HeadquartersBrookfield, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What EPlatinum Health does
EPlatinum Health (legal name ePlatinumHealth) is a privately held, independent insurance agency founded in 2012 and co-led by Frank Souk and Jeff Martin from offices in Brookfield and Menomonee Falls, Wisconsin. The company distributes health, life, and supplemental insurance products through a network of licensed independent agents, operating under a commission-based revenue model in which carriers pay the agency and customers are not charged for advisory services. Its product portfolio spans Medicare (Parts A, B, C, D, Supplement/Medigap), ACA Individual & Family plans, Small Business group insurance with HRA administration (ICHRA and QSEHRA), Dental and Vision, Life and Final Expense insurance, and supplemental coverage such as Hospital Indemnity, Cancer, and Critical Care policies.
The agency represents 12 insurance carriers offering approximately 85 products, with carrier relationships covering major national brands (United Healthcare, Humana, Aetna, Cigna, Anthem, WellCare, Molina, Delta Dental) and regional Wisconsin providers (WPS, Dean Health, Network Health, Quartz). Agents are licensed in Wisconsin, Iowa, and over 30 additional U.S. states, enabling both local face-to-face service in Wisconsin and remote servicing nationally. Distribution relies on community-based lead generation — free Medicare workshops at libraries and community centers, the ePH Cares charitable initiative, agent referral networks, and a zip-code-based "Find an Agent" web tool — supplemented by a strong local reputation reflected in 860+ Google reviews averaging 5.0 stars.
Technology consists of two proprietary internal tools rather than a customer-facing platform: eConnect CRM (used for client information, commissions, contracting, agent onboarding, HRA document management, and the 'myeph' email system) and the ePH Connect iPad platform (providing agents mobile access to client data and insurance product assessments during in-person meetings). The firm has earned the Federal Marketplace Circle of Champions Award four consecutive years (2020-2023) for ACA enrollment performance. The company holds no disclosed external funding, no parent company, and operates on a distributed, agent-centric model in which agents retain 100% of earned commissions.
EPlatinum Health firmographics
Firmographics- Name
- EPlatinum Health
- Legal name
- ePlatinumHealth
- Website
- https://eplatinumhealth.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EPlatinum Health is a Wisconsin-based independent insurance agency distributing Medicare, ACA, life, and supplemental health products through licensed agents across 30+ U.S. states, earning revenue via carrier commissions rather than client fees.
- Ownership category
- akta.pro rank
EPlatinum Health industry classification
Industry- Product category
- Health Insurance Brokerage
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Other Insurance Related Activities (52429)
- SIC
- Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321), Hospital & Medical Service Plans (6324), Life Insurance (6311)
- akta.pro primary industry
- MA Employer Group Waiver Plans (EGWP) (HLAEACAH)
- akta.pro secondary industries
- Ancillary & Supplemental Health Products (Accident/Critical Illness/Hospital Indemnity) (HLAEABAJ), Group/Employer-Sponsored Critical Illness & Hospital Indemnity (FSAIAKAD), Medicare Dental & Vision (MA Embedded & Supplemental) (FSAIAHAJ), Specified Disease Hospital Indemnity (e.g., Cancer Hospital Indemnity) (FSAIAKAI)
Keywords
Where EPlatinum Health is headquartered
LocationHeadquarters
- HQ city
- Brookfield
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
EPlatinum Health business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Commissions: EPlatinumHealth agents earn commissions from insurance carriers for policies sold. There is no charge to clients for using an agent - commissions are paid by the insurance company.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | No cost to clients - agent commissions paid by insurance carriers |
| Subscription | Monthly | Hospital Indemnity Insurance - cost varies by age and coverage |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
EPlatinum Health product offering
Product offeringCore offering
EPlatinum Health is a Wisconsin-based health insurance agency network that connects consumers with insurance products through a distributed network of independently-owned offices and licensed agents. The company primarily sells Medicare Advantage, Medicare Supplement, Medicare Part D, ACA Individual & Family plans, Small Business Health Insurance with HRA options, life insurance, and supplemental coverage (cancer, heart attack, stroke, accident). It earns revenue via commissions from the multiple insurance carriers it represents.
Product overview
EPlatinumHealth is a full-service health insurance agency offering a comprehensive portfolio of insurance products and services. The core offerings center on Medicare solutions including Original Medicare (Part A & B), Medicare Supplement (Medigap), Medicare Advantage (Part C), and Medicare Part D prescription drug plans. Beyond Medicare, the company provides Individual & Family ACA marketplace plans, Small Business group insurance with HRA options, Dental & Vision coverage, Life Insurance, and Final Expense insurance. Supplemental products include Hospital Indemnity, Cancer Policies, and Critical Care insurance. The company operates a proprietary agent platform called ePH Connect for client management and utilizes an internal CRM system called eConnect. Services are delivered through independent agents licensed in over 30 states, with physical offices in Wisconsin and remote coverage nationwide.
Differentiator
Problem solved
Functional benefit
Brands
- ePH Cares: Community involvement and charity initiative that encourages and recognizes volunteer work among agents, participates in local fundraising events including MS Golf Outing, Arthritis Foundation Run/Walk, and Fight for Air Climb.
Products and services
- Medicare Insurance Medicare Advantage, Medicare Supplement (Medigap), Medicare Part D prescription drug plans, and Medicare-related coverage sold to Medicare-eligible individuals through licensed agents.
- Individual & Family Health Insurance (ACA) Affordable Care Act marketplace and off-exchange individual and family health plans sold to consumers seeking major medical coverage.
- Life Insurance Term and permanent life insurance policies offered to individuals and families for income protection and final expense planning.
- Small Business Health Insurance & HRA Group health insurance plans and Health Reimbursement Arrangement (HRA) solutions for small business owners and their employees.
- Supplemental Health Coverage Cancer, heart attack, stroke, and accident insurance policies sold to consumers to offset out-of-pocket medical costs not covered by primary health insurance.
Quantifiable outcome
- 5-star average Google rating based on 860+ reviews
- +3 more outcomes
Companies that use EPlatinum Health
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles3 records
EPlatinum Health technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
EPlatinum Health partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, secondary and regional.
- United HealthcarecoreMajor national health insurance carrier offered through EPlatinumHealth agents. Provides Medicare Advantage, Supplement, and individual health plans.
- WellCarecoreMedicare Advantage and prescription drug plan provider available through EPlatinumHealth agents.
- WPS (Wisconsin Physicians Service)coreRegional health insurance carrier serving Wisconsin markets with Medicare and health plans.
- AnthemcoreMajor national health insurance carrier offering Medicare and individual health insurance products.
- AetnacoreMajor national health insurance carrier available through EPlatinumHealth for Medicare and health coverage.
- AmeritassecondaryDental and vision insurance provider with products available through EPlatinumHealth agents.
- ArisesecondaryHealth insurance carrier available through EPlatinumHealth agent network.
- CignacoreMajor national health insurance carrier offering health and Medicare plans.
- Dean HealthregionalWisconsin-based health system and insurance provider serving regional markets.
- Delta DentalcoreMajor dental insurance provider available through EPlatinumHealth for individual and group dental coverage.
- Devoted HealthsecondaryMedicare Advantage provider available through EPlatinumHealth agents.
- HumanacoreMajor national health insurance carrier with Medicare and health plans available through agents.
- Molina HealthcaresecondaryHealth insurance carrier serving Medicaid and Medicare populations, available through EPlatinumHealth.
- Network HealthregionalWisconsin-based health insurance provider offering Medicare and individual plans.
- QuartzregionalWisconsin-based health insurance provider available through local EPlatinumHealth agents.
- WellabesecondaryHealth and life insurance provider available through EPlatinumHealth agent network.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
EPlatinum Health competitors and assessment
Company assessmentDirect peers
- HealthMarkets: HealthMarkets operates the largest independent health insurance agency network in the US, with thousands of agents representing multiple carriers across Medicare, ACA, and supplemental products. The network-orchestration model and multi-state, multi-carrier independent-agent structure map closely to EPlatinum Health's approach, making it the closest direct comparable.
- GoHealth: GoHealth is a Medicare-focused insurance brokerage leveraging a telesales agent force to enroll beneficiaries across Medicare Advantage, Supplement, and Part D plans. It overlaps directly with EPlatinum Health's Medicare-led model and serves as a direct carrier-agnostic brokerage comparable, but at materially larger scale.
- SelectQuote: SelectQuote is a senior-focused direct-to-consumer insurance distributor whose core vertical is Medicare Advantage, Supplement, and Part D — overlapping directly with EPlatinum Health's primary segment. Comparable as a brokerage-led Medicare competitor with national coverage and significant marketing scale.
- eHealth: eHealth operates an online Medicare and individual health insurance marketplace, distributing policies from major carriers to consumers across all 50 states. Its product breadth (Medicare, ACA, dental, vision) and carrier-agnostic marketplace model make it a direct comparable to EPlatinum Health, although delivery is self-serve digital versus face-to-face agent-led.
- Policygenius: Policygenius is an online insurance marketplace offering life, health, disability, and supplemental coverage from multiple carriers. Overlapping product set (individual health, life, supplemental) and multi-carrier marketplace structure make it a directly comparable distribution competitor, though delivery skews digital rather than face-to-face.
- HealthPlanOne: HealthPlanOne is a Medicare-focused insurance brokerage representing multiple carriers across Medicare Advantage, Supplement, and Part D nationwide. Closely aligned with EPlatinum Health in carrier-agnostic Medicare specialization and multi-state licensure via licensed agents.
Emerging players
- Chapter: Chapter is a Medicare-focused advisory and brokerage that helps beneficiaries navigate Medicare options across multiple carriers. Comparable to EPlatinum Health's Medicare-anchored, agent-supported distribution model, though Chapter emphasizes digital advisor tooling and a tech-led rather than field-led experience.
- Healthcare.com: Healthcare.com is an insurance comparison platform helping consumers shop for ACA, Medicare, and supplemental plans across multiple carriers. Overlaps with EPlatinum Health on individual/family ACA marketplace positioning and Medicare-supplement comparison, though it relies on a digital self-serve model rather than face-to-face agents.
- SmartFinancial: SmartFinancial is a multi-line insurance quote comparison platform distributing health, life, and other products from multiple carriers through a digital marketplace. Comparable to EPlatinum Health's multi-carrier distribution approach, though delivery is digital lead-routing versus in-person consultation.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
EPlatinum Health social profiles
Digital presenceEPlatinum Health compliance and trust
Trust signalCompliance1 record
EPlatinum Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
EPlatinum Health leadership team
Management profileNumber of profiles
Profiles2 records
EPlatinum Health funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EPlatinum Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EPlatinum Health
What does EPlatinum Health do?
EPlatinum Health is a Wisconsin-based health insurance agency network that connects consumers with insurance products through a distributed network of independently-owned offices and licensed agents. The company primarily sells Medicare Advantage, Medicare Supplement, Medicare Part D, ACA Individual & Family plans, Small Business Health Insurance with HRA options, life insurance, and supplemental coverage (cancer, heart attack, stroke, accident). It earns revenue via commissions from the multiple insurance carriers it represents.
Is EPlatinum Health a public or private company?
EPlatinum Health is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EPlatinum Health founded?
EPlatinum Health was founded in 2012. It employs 11 to 50 people.
Where is EPlatinum Health based?
EPlatinum Health is headquartered in Brookfield, United States, in the North America region.
How does EPlatinum Health make money?
One revenue line is on record: insurance Commissions.
Who are EPlatinum Health's main competitors?
Direct peers on record are HealthMarkets, GoHealth, SelectQuote, eHealth, Policygenius and HealthPlanOne. Emerging players are Chapter, Healthcare.com and SmartFinancial.
Does EPlatinum Health have an API?
No public API is recorded for EPlatinum Health.
What industry is EPlatinum Health in?
EPlatinum Health's product category is Health Insurance Brokerage. Its primary akta.pro industry code is HLAEACAH, MA Employer Group Waiver Plans (EGWP), with a secondary code of HLAEABAJ, Ancillary & Supplemental Health Products (Accident/Critical Illness/Hospital Indemnity). Its NAICS code is 5242 and its SIC code is 6411.