Santevia Water Systems
Santevia Water Systems is a family-owned Canadian company that designs and distributes home water filtration products combining contaminant removal with mineral restoration, serving health-conscious consumers across nine countries via e-commerce and retail.
- Company typePrivate
- Founded2009
- HeadquartersDelta, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Santevia Water Systems does
Santevia Water Systems is a family-owned Canadian company headquartered in Delta, British Columbia, that designs, manufactures, and distributes home water filtration products distinguished by a two-stage value proposition: contaminant removal followed by mineral restoration. Founded in 2009 by David and Yvonne Anderson after mineralized water reportedly alleviated the co-founder's acid reflux, the company serves health-conscious consumers, wellness practitioners (holistic nutritionists, dietitians, naturopaths), and households across nine countries. Distribution is hybrid, combining a direct e-commerce storefront (santevia.com), wholesale distributor partners (Ecotrend Ecologics in Canada, Threshold in the USA), and major retail chains including Whole Foods Market, London Drugs, Choices Markets, Body Energy Club, Healthy Planet, and Goodness Me!.
The product portfolio comprises six core systems — the Glass Water System ($319.99), Gravity Water System ($179.99), MINA Pitcher ($59.99), Shower Filter ($149.99), Bath Filter ($19.99), and Water Bottle Filter ($17.99) — supported by replacement filters, mineral stones, ceramic pre-filters, and a catalog of individual replacement parts. The underlying technology combines high-efficacy filter media (independently tested by ALS Environmental to NSF/ANSI Standards 42, 53, 401, and 177 for shower products) with a nature-inspired mineral blend that reintroduces calcium, magnesium, and potassium after filtration, claimed to remove 90+ contaminants including chlorine, fluoride, lead, PFAS, mercury, cadmium, and chromium. CNET named the system "Best for adding minerals" in independent testing of eight countertop filters.
Revenue is generated through one-time hardware sales, recurring subscription filter refills (offering a 5% auto-delivery discount), and replacement parts, all backed by a lifetime warranty on registered systems. International fulfillment is operated from warehouses in Canada, the US, and the UK, supporting nine-country shipping. The company cites 100,000+ cumulative customers and 10,000+ verified five-star reviews as scale indicators, employs 11–50 people, and remains independently held by the founding Anderson family. A charitable partnership with ACTS for Water funds clean-water access in underserved communities, tied to a stated goal of 100,000 years of clean water by 2030.
Santevia Water Systems firmographics
Firmographics- Name
- Santevia Water Systems
- Legal name
- Santevia Water Systems Inc.
- Website
- https://santevia.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Santevia Water Systems is a family-owned Canadian company that designs and distributes home water filtration products combining contaminant removal with mineral restoration, serving health-conscious consumers across nine countries via e-commerce and retail.
- Ownership category
- akta.pro rank
Santevia Water Systems industry classification
Industry- Product category
- Water Filtration Equipment
- akta.pro primary industry
- Countertop Water Filtration Systems (CRAJAJAC)
- akta.pro secondary industries
- Pitcher & Dispenser Water Filters (CRAJAJAB), Replacement Filter Cartridges & Consumables (CRAJAJAH), Point-of-Use (POU) Faucet-Mount Water Filters (CRAJAJAA)
Keywords
Where Santevia Water Systems is headquartered
LocationHeadquarters
- HQ city
- Delta
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Santevia Water Systems business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Others
Revenue model
- Water Filtration Systems (One-time Hardware): Primary revenue from one-time sale of filtration hardware — countertop systems (Glass Water System $319.99, Gravity Water System $179.99), pitcher (MINA Pitcher $59.99), shower filter ($149.99), bath filter ($19.99), and water bottle filter ($17.99). Lifetime warranty backs all systems.
- Replacement Filters and Refills (Recurring): Recurring revenue from filter refills and replacement filters. Filters have defined lifespans: MINA/Glass filters every 2 months (300 L), Gravity Fluoride Filter every 4 months, Ceramic Pre-filter every 12 months, Mineral Stones every 2 years. Subscriptions offer 5% discount with auto-delivery. Filter refills from $20.99; combo packs up to $192.96.
- Replacement Parts: Revenue from individual replacement parts for all systems (reservoirs, lids, taps, stands, grommets, tanks, valves, connectors, washers) ranging from $0.50 to $99.99 per part. Covered under lifetime warranty for registered products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Glass Water System — countertop, hand-blown glass reservoir, bamboo stand & lid |
| One time/ perpetual license | Pay-as-you-go | Gravity Water System — largest system, 10L capacity, countertop |
| One time/ perpetual license | Pay-as-you-go | MINA Pitcher — compact, BPA/BPS-free Tritan plastic, 2L capacity |
| One time/ perpetual license | Pay-as-you-go | Shower Filter — world's first refillable all-metal shower filter, aluminum |
| One time/ perpetual license | Pay-as-you-go | Bath Filter — organic cotton bag with loofah, faucet-attached |
| One time/ perpetual license | Pay-as-you-go | Water Bottle Filter — food-grade stainless steel, portable, universal fit |
| Subscription | Annual | MINA Filters — recyclable replacement filters for MINA Pitcher and Glass Water System |
| Unit Pricing | Pay-as-you-go | Gravity Water System Filter Combo Packs — combo packs for filter replacement |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Santevia Water Systems product offering
Product offeringCore offering
Santevia Water Systems manufactures and sells home water filtration hardware that combines a contaminant-removal filter stage with a mineral-restoration stage. The product line includes countertop systems (Glass Water System $319.99, Gravity Water System $179.99), an alkaline pitcher (MINA Pitcher $59.99), a refillable all-metal Shower Filter ($149.99), a Bath Filter ($19.99), and a portable Water Bottle Filter ($17.99). Recurring revenue comes from compatible replacement filters, refills, mineral stones, and replacement parts sold via the company's e-commerce site, subscriptions, and natural health retail partners across North America and select international markets.
Product overview
Santevia Water Systems is a family-owned Canadian company (based in Vancouver, BC) offering a portfolio of water filtration products designed to remove contaminants and restore essential minerals. The core product line includes four main filtration systems: the Glass Water System (countertop glass/bamboo system, $319.99), the Gravity Water System (largest gravity-based system, $179.99), the MINA Pitcher (alkaline filter pitcher, $59.99), the Shower Filter (refillable all-metal shower filter, $149.99), the Bath Filter (faucet-mounted organic cotton filter, $19.99), and the Water Bottle Filter (portable stainless steel filter, $17.99). All systems feature a two-stage filtration process: first removing tap water contaminants (90+ including chlorine, fluoride, lead, PFAS), then adding back essential minerals (calcium, magnesium, potassium). The product ecosystem is supported by compatible replacement filters, filter refills, mineral stones, and replacement parts. All products are lab-tested to NSF Standards 42, 53, and 401 by ALS Environmental, backed by a Lifetime Warranty, and made in Canada.
Differentiator
Problem solved
Functional benefit
Products and services
- Glass Water System Countertop water filtration system featuring a hand-blown 8 L glass reservoir with bamboo stand and lid. Uses Santevia's two-stage filtration to remove 90+ contaminants (chlorine, fluoride, lead) and restore essential minerals. Filter life 2 months (300 L). Priced at $319.99 one-time.
- Gravity Water System 10 L gravity-based countertop filtration system that uses long-contact filtration to remove 90+ contaminants (chlorine, fluoride, lead, PFAS) and restore minerals. Includes ceramic pre-filter, fluoride filter, and mineral stones. Priced at $179.99 one-time.
- MINA Pitcher 2 L alkaline filter pitcher in BPA/BPS-free Tritan plastic that filters 90+ contaminants (including 99.9% fluoride, lead, chlorine, PFAS) and restores calcium and magnesium. Filter life 2 months (300 L). Priced at $59.99 one-time.
- Shower Filter World's first refillable all-metal shower filter with aluminum (ADC12) housing that reduces 99.6% of chlorine and restores magnesium. Compatible with North American plumbing; refill every 2 months. Priced at $149.99 one-time.
- Bath Filter Organic cotton faucet-mounted bath filter with silicone grip and BPS/BPA-free polyethylene loofah. Removes 99% of chlorine and restores skin-nourishing magnesium and zinc. Filter life 2 months. Priced at $19.99 single.
- Water Bottle Filter Portable food-grade stainless steel filter with universal fit that converts chlorine to harmless chloride and restores calcium and magnesium. Filter life 3 months / 180 L. Priced at $17.99 single.
- MINA Filters Recyclable BPA/BPS-free polypropylene replacement filters for the MINA Pitcher and Glass Water System, available in Fluoride Removal (99% fluoride) and Standard variants. Filter life 2 months / 300 L.
- Shower Filter Refill Replacement refill pack for the Santevia Shower Filter, including 1 filtration media refill and 1 micro filter refill. Reduces 99% chlorine and restores magnesium; replaced every 2 months. Priced at $24.99.
- Gravity Water System Filter Combo Packs Combo filter packs for the Gravity Water System available in three variants (Pack-A, Pack-B, Pack-C), with Fluoride Removal (99.5% fluoride, 4-month life) or 5-Stage (pH +2.0 points, 6-month life) options. Includes main filter and ceramic pre-filter. Prices $122.37–$173.66.
- Gravity Water System Ceramic Pre-Filter Ceramic pre-filter for the Gravity Water System providing an additional layer of protection by removing sediment and rust. Filter life 1 year.
- Mineral Stones Mineral restoration stones for Santevia filtration systems that release calcium and magnesium into filtered water. Filter life 2 years. Priced at $42.99.
- Classic Alkaline Pitcher Filters Replacement filters for the Santevia Classic Pitcher that filter contaminants and add essential minerals. Priced from $19.99.
- Replacement Parts Catalog of individual replacement parts including glass reservoirs, lids, taps, stands, grommets, tanks, clock overlays, handles, spouts, vessels, weighted valves, cartridge connectors, float valves, washers, and bases for Santevia filtration systems. Prices $0.50–$99.99.
- Filter Ease Filter change reminder service providing email and SMS notifications when filters need replacement. Available on iPhone, Android, and home computers via filter.santevia.com.
Quantifiable outcome
- 99.9%+ reduction in chlorine (NSF/ANSI 42)
- +12 more outcomes
Companies that use Santevia Water Systems
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Santevia Water Systems technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Santevia Water Systems partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Ecotrend EcologicscoreEcotrend Ecologics is Santevia's primary Canadian distributor partner, enabling wholesale distribution to natural health retailers, grocers, and pharmacies across Canada. Retailers are directed to contact Ecotrend Ecologics for wholesale purchasing.
- ThresholdcoreThreshold is Santevia's primary US distributor partner, enabling wholesale distribution to retailers across the United States. US retailers are directed to contact Threshold for wholesale purchasing.
- ACTS for WaterminorACTS for Water is a charitable partner that improves clean water infrastructure and combats water poverty. Every Santevia system purchase provides 100 days of clean drinking water to a community in need. 100% of donations go directly to ACTS for Water. Santevia's stated goal is 100,000 years of clean water by 2030.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Santevia Water Systems competitors and assessment
Company assessmentDirect peers
- Brita: Brita (owned by The Clorox Company) is the dominant consumer pitcher and dispenser water filter brand in North America. Santevia explicitly competes on the 'vs Brita' comparison page, citing 21x more contaminants removed, 2x filter life, and the addition of minerals — Brita's primary product category, distribution, and customer base directly overlap Santevia's.
- Berkey: Berkey is a direct competitor in countertop gravity-fed water filtration systems. Santevia runs an explicit 'vs Berkey' comparison page, and the two brands compete head-to-head in the wellness/natural-health consumer segment with stainless-steel countertop systems.
- PUR: PUR (owned by Helen of Troy) is a major pitcher and faucet-mount water filter brand with broad U.S. retail distribution. PUR competes with Santevia's MINA Pitcher and POU faucet-style products on similar shelf space and customer demographics.
- ZeroWater: ZeroWater is a premium pitcher and dispenser water filter brand emphasizing TDS reduction and contaminant removal. It overlaps Santevia's MINA Pitcher and countertop systems on performance-led positioning and online D2C distribution.
- Clearly Filtered: Clearly Filtered is a direct-to-consumer premium water filtration brand focused on removing a broad list of contaminants, including PFAS. It mirrors Santevia's premium, lab-tested, D2C-led go-to-market and wellness-oriented customer.
- Aquasana: Aquasana is a U.S. water filtration brand offering whole-house, countertop, shower, and under-sink systems. It is a direct competitor across Santevia's drinking, shower, and bath filtration categories and shares the natural-health retail and e-commerce channels.
- Epic Water Filters: Epic Water Filters is an emerging direct-to-consumer pitcher and dispenser brand with similar wellness positioning and NSF-tested claims. It targets an overlapping health-conscious buyer and competes for the same shelf and online consideration set.
- iSpring: iSpring is a multi-format water filtration brand offering reverse osmosis, under-sink, countertop, and whole-house systems. It overlaps Santevia's countertop and pitcher categories with a stronger emphasis on value-priced multi-stage systems sold primarily online.
Broad incumbents
- LifeStraw: LifeStraw is a larger water filtration brand best known for portable and outdoor/travel filters, with growing home product lines. It overlaps Santevia's on-the-go Water Bottle Filter and shares the clean-water social-impact narrative.
- The Clorox Company: Clorox owns Brita, the category-leading consumer water filtration brand. As a broader incumbent with vastly greater marketing, retail, and R&D resources, Clorox/Brita sets the competitive baseline Santevia must outperform on premium differentiation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Santevia Water Systems social profiles
Digital presenceSantevia Water Systems compliance and trust
Trust signalCompliance5 records
Santevia Water Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Santevia Water Systems leadership team
Management profileNumber of profiles
Profiles2 records
Santevia Water Systems funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Santevia Water Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Santevia Water Systems
What does Santevia Water Systems do?
Santevia Water Systems manufactures and sells home water filtration hardware that combines a contaminant-removal filter stage with a mineral-restoration stage. The product line includes countertop systems (Glass Water System $319.99, Gravity Water System $179.99), an alkaline pitcher (MINA Pitcher $59.99), a refillable all-metal Shower Filter ($149.99), a Bath Filter ($19.99), and a portable Water Bottle Filter ($17.99). Recurring revenue comes from compatible replacement filters, refills, mineral stones, and replacement parts sold via the company's e-commerce site, subscriptions, and natural health retail partners across North America and select international markets.
Is Santevia Water Systems a public or private company?
Santevia Water Systems is a private company. It is classified as family owned and is currently operating.
When was Santevia Water Systems founded?
Santevia Water Systems was founded in 2009. It employs 11 to 50 people.
Where is Santevia Water Systems based?
Santevia Water Systems is headquartered in Delta, Canada, in the North America region.
How does Santevia Water Systems make money?
Three revenue lines are on record. Water Filtration Systems (One-time Hardware) is the primary driver. The others are replacement Filters and Refills (Recurring) and replacement Parts.
Who are Santevia Water Systems's main competitors?
Direct peers on record are Brita, Berkey, PUR, ZeroWater, Clearly Filtered, Aquasana, Epic Water Filters and iSpring. Broad incumbents are LifeStraw and The Clorox Company.
Does Santevia Water Systems have an API?
No public API is recorded for Santevia Water Systems.
What industry is Santevia Water Systems in?
Santevia Water Systems's product category is Water Filtration Equipment. Its primary akta.pro industry code is CRAJAJAC, Countertop Water Filtration Systems, with a secondary code of CRAJAJAB, Pitcher & Dispenser Water Filters.