What EcoTrend Ecologics does

EcoTrend Ecologics Ltd. is a Vancouver, British Columbia-based B2B distributor of natural health products, founded in 1986 by John Harrison and operating as a privately held company incorporated in BC. The company acts as the exclusive or primary Canadian channel for 120+ premium wellness brands, distributing supplements, vitamins, organic products, water filtration systems, personal care items, and eco-friendly wellness solutions to more than 2,500 retail and professional accounts across Canada, with an emerging US storefront. Its two operating warehouses — the Western warehouse at 125 West 3rd Avenue in Vancouver, BC, and the Eastern warehouse at Unit A, 175 Lahr Drive in Belleville, Ontario — provide coast-to-coast fulfillment, supported by a field sales team with regional representatives covering BC, Ontario, Quebec, Atlantic, Manitoba, and Alberta.

The company's core service offering extends beyond pure distribution: Ecotrend provides marketing support (catalogues, monthly promotions, a content blog), trade show representation (including CHFA NOW Toronto), logistics management, and an exclusive Shopify-based B2B ordering portal that handles account authentication, catalog access, and order placement. The technology stack is a standard Shopify e-commerce deployment with no proprietary AI or data platform components disclosed. Customers fall into two primary segments: retail health stores (health food, wellness, and natural product retailers) and alternative healthcare professionals (naturopaths, wellness practitioners), served via inside sales, field sales, toll-free phone ordering, email support, and warehouse pickup.

Revenue is generated through product resale and distribution margins on each transaction, with no subscription or recurring software revenue model. The company is founder-led (John Harrison, Founder/President/CEO), with a lean leadership team that includes a Director of Vendors (Sevinc Eres) and a Controller (Scott Taylor), and a stated headcount of 50+ professionals. There is no institutional ownership, no public listing, no disclosed funding history, and no mergers, acquisitions, or restructuring activity on record; growth has been organic over nearly four decades.

Name

EcoTrend Ecologics

Legal name

Ecotrend Ecologics Ltd.

Website

https://ecotrend.ca

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

EcoTrend Ecologics is a Vancouver-based B2B distributor, founded in 1986, that connects 120+ natural health and wellness brands with 2,500+ retail and professional accounts across Canada and the US via two regional warehouses and field sales coverage.

Ownership category

akta.pro rank

Product category

Natural Health Products Distribution

NAICS

General Line Grocery Merchant Wholesalers (42441)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK)

Keywords

• Natural health distribution
• B2B wellness products
• Supplement distribution services
• Health food wholesale
• Alternative healthcare supply

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Distribution: Revenue generated through distribution and resale of natural health products to retail and professional customers. Products include supplements, vitamins, organic products, eco-friendly wellness solutions, water systems, and personal care items from 120+ partnered brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

EcoTrend Ecologics is a Canadian B2B natural health product distributor that purchases and resells supplements, vitamins, organic products, water filtration systems, personal care items, and eco-friendly wellness solutions from over 120 partner brands to more than 2,500 retail health stores and alternative healthcare professionals across Canada. The company also provides value-add services including marketing support, warehouse logistics through two Canadian distribution centers, trade show representation, and exclusive B2B portal access for ordering and account management.

Product overview

EcoTrend Ecologics is a Canadian B2B natural health product distributor founded in 1986, operating as a centralized platform that connects 120+ unique wellness brands with 2,500+ retail and professional accounts. The company's core offering is distribution services including marketing support, logistics with warehouses in Vancouver BC and Belleville Ontario, trade show representation, and an exclusive B2B ordering portal. The product portfolio spans multiple sub-brands across supplements (Adaptogen Recharge and Vitality from Global Health Naturals, Berberine TPGS and Copper Zinc Balance from Provita, APEXbone and BPHpro from Natra), functional foods and drinks (Berry Boom from Coldpow Drinks, Blood Orange Mango from No Days Wasted), personal care (AQUA tanning products from Parafina Bronze, Zodiac essential oil roll-ons from Aromatic Creation, Buzzies mānuka honey from The True Honey), and wellness tools (Chaga Mushroom from Quoriom+, Complete Ocean Electrolyte from Aussie Trace Minerals, Align Matcha products). Recent innovations include Provita's Gut Immune and Heavy Metal Detox for digestive health support. The distribution network also includes seasonal promotional programs, new arrival launches, and dedicated customer service support.

Differentiator

Problem solved

Functional benefit

Products and services

• Natural Health Products Distribution B2B distribution of supplements, vitamins, organic products, eco-friendly wellness solutions, water systems, and personal care items from 120+ partnered brands to retail health stores and alternative healthcare professionals across Canada. Services include marketing support, logistics, trade show representation, and personalized customer service.
• Marketing Services B2B marketing support services for retail and professional partners including promotional materials, catalogues, monthly promotions, content marketing (Ecotrend Power Blog), and email newsletters in English and French.
• Logistics Services Warehouse and fulfillment services operating a Western Warehouse in Vancouver, BC (125 W 3rd Ave) and an Eastern Warehouse in Belleville, Ontario (Unit A, 175 Lahr Drive) for efficient distribution across Canada.
• Trade Show Representation Trade show support services representing partner brands at industry events including CHFA NOW TORONTO for brand visibility, networking, and retail account engagement.
• Exclusive Retailer Portal B2B online ordering portal for retailers and professionals to access products, monthly specials, clearance items, and account management features powered by Shopify.
• Adaptogen Recharge Vegan-friendly, gluten-free adaptogenic supplement featuring KSM-66 Organic Ashwagandha Root Extract, distributed from Global Health Naturals via the EcoTrend B2B portal.
• Berberine TPGS Advanced berberine supplement featuring tocophersolan delivery system that improves absorption by up to 10 times, supporting the body's GLP-1 pathway, blood sugar regulation, and metabolic health, distributed from Provita Nutrition.
• Align Matcha Products Premium Japanese ceremonial, culinary, and barista grade matcha products sourced from Kagoshima, Kyoto, Miyazaki, and Mie regions, distributed from Align Matcha via EcoTrend.
• Zodiac Essential Oil Perfume Roll-Ons Astrology-themed essential oil perfume collection including Aquarius, Aries, Cancer, Capricorn, Gemini, and Virgo variations, blended in jojoba oil with zodiac-specific scent profiles, distributed from Aromatic Creation.
• Gut Immune Precision-formulated gut health supplement targeting the gut-immune axis with haritaki, lactobacillus fermentum probiotic, L-glutamine, and zinc/copper for microbiome balance and intestinal barrier integrity, distributed from Provita Nutrition.

Quantifiable outcome

• Serving 2,500+ retail and professional accounts
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• Santevia Water SystemscoreChannel Partner/ Reseller/ Distributor · 1 January 2014Successful 10+ year partnership sharing values of health, environment, and giving back. Santevia produces water filtration and wellness products distributed through Ecotrend network.
• Global Health NaturalscoreChannel Partner/ Reseller/ Distributor · 1 January 2004Long-standing brand partnership since 2004. Global Health Naturals produces adaptogen supplements (Adaptogen Recharge, Adaptogen Vitality) distributed exclusively through Ecotrend to Canadian retailers and professionals.
• Provita NutritioncoreChannel Partner/ Reseller/ DistributorScience-driven natural health brand featuring advanced formulations for immune health, digestive health, and metabolic support. Featured extensively in Ecotrend blog content and product catalogue.
• NatracoreChannel Partner/ Reseller/ DistributorHolistic wellness brand specializing in bone health (APEXbone), prostate support (BPHpro), and immune supplements (BROMnac). Partnership focused on comprehensive wellness solutions.
• Activated ProbioticsminorChannel Partner/ Reseller/ DistributorProfessional brand specializing in clinically studied probiotics for mental health and gut-brain connection.
• Align MatchaminorChannel Partner/ Reseller/ DistributorPremium Japanese matcha brand offering ceremonial grade, barista grade, and travel packet formats sourced from Kagoshima, Kyoto, Miyazaki, and Mie regions.
• ECOlunchboxminorChannel Partner/ Reseller/ DistributorPlastic-free food containers brand (B Corporation certified) producing stainless steel and silicone reusable containers for zero-waste lifestyle.
• Aromatic CreationminorChannel Partner/ Reseller/ DistributorEssential oil and bath product brand featuring zodiac-themed roll-on perfumes, epsom salts, and botanical bath soaks.
• PurminorChannel Partner/ Reseller/ DistributorClean-label gum brand (#1 in Natural channels, fastest growing in North America) offering sugar-free, xylitol-sweetened products without artificial sweeteners.
• The True HoneyminorChannel Partner/ Reseller/ DistributorNew Zealand manuka honey brand offering UMF-certified products including Buzzies for kids and UMF13+ MGO400+ adult products.
• Quoriom+minorChannel Partner/ Reseller/ DistributorMedicinal mushroom brand featuring Chaga Mushroom and Essential oil products for digestive, nervous, cardiovascular, and immune support.
• No Days WastedminorChannel Partner/ Reseller/ DistributorFunctional beverage brand offering sugar-free drink mixes in various flavors for energy and hydration.
• Stay Wyld OrganicsminorChannel Partner/ Reseller/ DistributorOrganic electrolyte drinks and focused energy gummies for active lifestyles.
• Parafina BronzeminorChannel Partner/ Reseller/ DistributorBrazilian beauty brand specializing in tan accelerating waters and self-tanning products made from natural ingredients.
• Sloth MedicalminorChannel Partner/ Reseller/ DistributorDigestive health brand offering African Aloe travel packs and Full Globe Artichoke products for constipation relief.
• NatrenminorChannel Partner/ Reseller/ DistributorProfessional probiotic brand known for gut health supplements.
• SierrasilminorChannel Partner/ Reseller/ DistributorMineral supplement brand distributed through Ecotrend network.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• KEHE Distributors: Major North American specialty food and natural products distributor serving grocery, convenience, foodservice, and specialty retail channels. Comparable as a broad-line natural products wholesaler with overlapping categories (supplements, natural personal care, organic) and similar retailer customer base.
• UNFI (United Natural Foods): Largest publicly-traded wholesale distributor of natural, organic, and specialty foods in North America. Comparable as the dominant natural products distributor in the same end markets, but at vastly broader scale with mass-market grocery and supermarket channels.

Direct peers

• Natural Factors (Factors Group of Nutritional Companies): Canadian manufacturer and distributor of natural health products (vitamins, minerals, herbal supplements) serving health food retailers and practitioners. Comparable as a vertically-integrated Canadian natural health company with overlapping product categories and Canadian retail distribution.
• Bioforce Canada (A. Vogel): Canadian distributor of A. Vogel and other European natural health brands, focusing on herbal and homeopathic products in health food retail and practitioner channels. Comparable as a Canadian distributor of European-origin natural health brands serving health food stores and professionals.
• Flora Health (Flora Manufacturing & Distributing): Canadian manufacturer and distributor of natural health and wellness products serving health food retailers domestically and internationally. Comparable as a vertically-integrated Canadian natural health producer-distributor with overlapping retailer relationships and supplements/herbal product categories.
• CanPrev Natural Health Products: Canadian natural health products manufacturer specializing in professional-grade supplements distributed through health practitioners and retailers. Comparable as a Canadian practitioner-channel natural health brand with distribution overlap in health food stores and naturopaths.
• Purity Life Health Products (Act II): Canada's largest natural health products distributor serving health food stores, pharmacies, and practitioners; wholly-owned subsidiary of Jamieson Wellness. Directly comparable to EcoTrend in product mix (vitamins, supplements, naturals), Canadian B2B distribution model, and channel (retail + practitioner).
• Swiss Herbal Remedies: Canadian herbal and natural health products company with distribution to health food retailers across Canada. Comparable as a Canadian-focused herbal supplements distributor serving similar independent health food store channel.
• Innotech Nutrition: Canadian natural health products company offering nutritional supplements distributed through health food retailers and practitioners. Comparable as a Canadian supplement brand-distributor serving similar practitioner and health food store channels.

Emerging players

• AOR (Advanced Orthomolecular Research): Canadian practitioner-channel natural health products company with science-backed supplement formulations. Comparable as a Canadian natural health products manufacturer with practitioner-focused distribution overlapping EcoTrend's practitioner segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EcotrendEco
• YouTubeyoutube.com/@ecotrendecologics2520?si=GoKrCrd-snzfpgvc
• Facebookfacebook.com/ecotrendecologics
• Instagraminstagram.com/ecotrendecologics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EcoTrend Ecologics