The breakfast club

What The breakfast club does

The Breakfast Club is a privately held UK breakfast and brunch café chain founded in 2005 by Jonathan Arana-Morton, operating 16 venues primarily across central London with additional sites in Brighton, Chelmsford, Oxford, and Gatwick Airport. The core proposition is all-day breakfast and brunch in a Great American Diner aesthetic, complemented by two experiential speakeasy sub-brands — The Mayor Of Scaredy Cat Town (accessed through a hidden fridge entrance at Spitalfields) and Call Me Mr Lucky (at London Bridge) — which extend the estate into late-night trade.

The business operates a multi-channel revenue model: in-restaurant dining, third-party delivery via Just Eat, Uber Eats and Deliveroo, B2B office catering through a dedicated Slerp storefront, ticketed boozy brunch events (£35–£45 per person with deposit-based booking), and an e-commerce shop selling branded merchandise including a 100-recipe cookbook (£16), mugs (£22), and CD-format gift vouchers (£10–£100). Reservations are centralised through SevenRooms across all locations. Underlying technology is standard hospitality SaaS — POS, reservation, and delivery platforms — with no disclosed proprietary AI or data assets; the principal source of differentiation is brand-led experiential design rather than technology.

The customer base is predominantly B2C, spanning urban professionals, friend groups, and social-event hosts (hen/stag parties, birthdays), with the office catering channel providing modest B2B exposure. With 251–500 employees and no disclosed institutional funding or M&A activity, the chain has grown organically over two decades, expanding venue count and adding ancillary revenue streams rather than pursuing rapid geographic or category expansion.

Name

The breakfast club

Legal name

The Breakfast Club Cafes

Website

https://thebreakfastclubcafes.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

The Breakfast Club is a privately held UK breakfast and brunch café chain founded in 2005, operating 16 venues across London, Brighton, Chelmsford, Oxford and Gatwick Airport, serving urban consumers with all-day breakfast, hidden speakeasy bars, boozy brunch events, and branded merchandise.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Breakfast & Brunch Fast Casual (THAFABAL)

akta.pro secondary industries

Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG), Breakfast & Coffee QSR (THAFAAAI)

Keywords

• Breakfast cafe
• Brunch restaurant
• Speakeasy bar venue
• Office catering service
• Branded merchandise shop

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. In-restaurant dining: Revenue from food and beverage sales across 15 UK café locations, operating during breakfast and brunch hours (typically 7:30am-5pm).
2. Third-party delivery: Orders placed through Just Eat, Uber Eats, and Deliveroo platforms for home/workplace delivery.
3. Merchandise sales: Sale of branded merchandise including cookbooks (£16), mugs (£22), and gift vouchers (£10-£100) through online shop.
4. Boozy brunch events: Ticketed brunch experiences at £35-£45 per person with bottomless drinks and food, including deposit-based booking system.
5. Office catering delivery: Corporate delivery service for office catering orders via slerp.com platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

The Breakfast Club operates an all-day breakfast and brunch café chain across 16 UK locations in a Great American Diner aesthetic, with on-site speakeasy bars, bottomless brunch packages, branded merchandise including a cookbook, and food delivery through major UK aggregators and a corporate office catering arm.

Product overview

The Breakfast Club is an all-day breakfast café chain with 16 locations across London and the UK (including Angel, Brighton, Chelmsford, Gatwick, Hackney Wick, Hoxton, London Bridge, Oxford, Seven Dials, multiple Soho locations, Spitalfields, and London St Pancras International). The core offering is all-day breakfast and brunch service. The company operates complementary evening bar venues (Call Me Mr Lucky and The Mayor Of Scaredy Cat Town) accessible through hidden entrances, and offers event experiences including The Mayor's Boozy Brunch and Becky's Boozy Brunch. An online shop sells branded merchandise including mugs, a cookbook, and gift vouchers. Delivery services are available through Just Eat, Uber Eats, and Deliveroo, plus a dedicated office delivery service.

Differentiator

Problem solved

Functional benefit

Brands

• Call Me Mr Lucky: A late-night venue concept operated through The Breakfast Club London Bridge, open Wednesday through Saturday evenings.
• The Mayor Of Scaredy Cat Town

Products and services

• The Breakfast Club Cafés All-day breakfast and brunch café chain with 16 locations across the UK serving breakfast dishes, brunch, coffee, and beverages in a Great American Diner aesthetic. Open to walk-in diners and accepting online reservations via SevenRooms.
• Office Delivery (B2B Catering) Corporate catering delivery service for offices, accessible via thebreakfastclub.slerp.com, providing The Breakfast Club's menu for workplace meetings and events.
• Order Delivery Service Food delivery service enabling customers to order The Breakfast Club menu for home or office delivery via Just Eat, Uber Eats, and Deliveroo.
• Call Me Mr Lucky (Speakeasy Bar) Late-night speakeasy bar venue with hidden kitchen access at The Breakfast Club London Bridge, open Wednesday through Saturday evenings serving cocktails and drinks.
• The Mayor Of Scaredy Cat Town (Speakeasy Bar) Hidden speakeasy bar accessed through a concealed fridge entrance at The Breakfast Club Spitalfields, open evenings with cocktails and a distinctive concept experience.
• The Mayor's Boozy Brunch Ticketed Saturday boozy brunch experience at The Mayor Of Scaredy Cat Town, Spitalfields, offering a 2-hour slot with bottomless fizz, beer, cocktails, and a brunch dish per guest at £45 per person.
• Becky's Boozy Brunch Ticketed Saturday boozy brunch experience at The Breakfast Club Oxford, offering a 2-hour slot with bottomless fizz, mimosas, beer, and a brunch dish per guest at £35 per person.
• The Breakfast Club Cookbook Published cookbook featuring over 100 breakfast recipes celebrating breakfast and the Great American Diner, including chapters on eggs and breakfast cocktails, sold via the online shop at £16 per copy with Royal Mail 1st class delivery within 3 days.
• Today Is Going To Be A Good Day Mug Branded ceramic mug with motivational message, dishwasher safe, priced at £22 per unit and delivered within 3 days of order via Royal Mail 1st class.
• Gift Voucher (CD-style) Physical CD-style gift vouchers available in £10 denominations from £10 to £100, redeemable at all The Breakfast Club cafés except London St Pancras and Gatwick Airport, delivered via Royal Mail 1st class.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Just EatcoreChannel Partner/ Reseller/ DistributorJust Eat delivery partnership enabling customers to order The Breakfast Club menu for home or office delivery through the Just Eat platform.
• Uber EatscoreChannel Partner/ Reseller/ DistributorUber Eats delivery partnership enabling customers to order The Breakfast Club menu for delivery through the Uber Eats platform.
• DeliveroocoreChannel Partner/ Reseller/ DistributorDeliveroo delivery partnership enabling customers to order The Breakfast Club menu for delivery through the Deliveroo platform.
• SevenRoomscoreTechnology or IntegrationSevenRooms reservation platform integration enabling online table booking across all The Breakfast Club café locations.
• Design My NightminorChannel Partner/ Reseller/ DistributorThird-party event booking platform used for Becky's Boozy Brunch reservations in Oxford.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Café Rouge: Established UK casual-dining French chain with broad UK footprint including breakfast service; competes for the same brunch occasion, though as a wider menu all-day operator.
• Leon Restaurants: UK all-day breakfast and lunch chain with multiple London sites and travel-hub presence; overlaps on breakfast daypart and central London catchment, though broader menu.
• Pret a Manger: UK breakfast and coffee QSR incumbent with hundreds of locations and proprietary supply chain; competes for the same morning occasion and travel-hub sites, but at a faster-service, lower-AOV price point.

Direct peers

• Dishoom: London-based Indian-inspired breakfast/brunch chain with a strong experiential concept and multiple central London sites; comparable premium-casual positioning and queue-driven demand.
• Caravan: London-based all-day breakfast, brunch and coffee restaurant group with multiple central locations; directly comparable on premium-casual breakfast/brunch positioning and urban customer base.
• Gail's Bakery: UK café-bakery chain combining coffee, pastries and light meals with extensive London and south-east footprint; directly comparable on café format and customer demographic.
• Granger & Co. Bill Granger's London breakfast and brunch restaurant group; comparable all-day casual format, premium positioning and central London real-estate focus.
• Bill's Restaurants: UK-based all-day breakfast and brunch casual dining chain with similar menu focus, daytime operating model and broad UK footprint; the closest comparable private UK breakfast/brunch brand.

Emerging players

• Soho House: London-headquartered hospitality group with members' clubs, restaurants and bars; partial overlap on the speakeasy and evening experiential positioning The Breakfast Club has built.
• Grind: London coffee, cocktail and all-day dining brand with multiple sites and a strong social-media-led brand; comparable on experiential positioning and Soho/London presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thebrekkyclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The breakfast club