UB Cab

What UB Cab does

UB Cab (operating as UBCab Holding LLC) is a Mongolian multi-service technology platform headquartered in Ulaanbaatar, founded in 2014, that operates ride-hailing, food delivery, express parcel delivery, digital payments, and chauffeured car rental services under the brands UBCab, UBEats, UBCab Express, CabPay, and UBCab Rent. The platform serves 1.4 million+ users and 74,000+ drivers across 16 operational areas covering Ulaanbaatar and all 21 provinces (aimags) of Mongolia. The core technology comprises consumer and driver mobile applications, real-time location-based driver-rider matching, in-app voice communication, in-trip audio recording for safety, and the CabPay digital wallet with QR payments and merchant integration. The company is ISO/IEC 27001:2022 certified and holds multiple special licenses including non-bank financial services (TZ 101/628), domestic postal services (43400023), and telecommunications service network operations (43400022).

The business operates a transaction-fee revenue model, charging intermediary fees on ride-hailing transactions (with tiered pricing from 1,500 MNT/km for JustCab to 5,000 MNT/km for XL-Van), commission on delivery services, and margin on CabPay fintech services. Go-to-market is primarily product-led growth through the consumer mobile app, supplemented by enterprise field sales for the UBCab for Business corporate account product and channel partnerships through the CabPay merchant ecosystem spanning fuel (Petrovis, Gorgaz), vehicle maintenance (Delta Service), parts (Autosync), insurance (Amardi), tires (Eagle Exim), and healthcare (IT Laboratory). Customer segments are three primary groups: individual consumers in Ulaanbaatar and provinces, corporate organizations using UBCab for Business for employee transportation and meal benefits, and drivers/delivery partners who access financial services including leasing, credit scoring, and UBCab Credit cooperative membership.

Name

UB Cab

Legal name

UBCab Holding LLC

Website

https://ubcab.mn

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

UB Cab operates a multi-service Mongolian mobility and delivery platform (ride-hailing, food delivery, express delivery, fintech, car rental) serving 1.4M+ users and 74K+ drivers across Ulaanbaatar and all 21 provinces through the UBCab, UBEats, UBCab Express, and CabPay brands.

Ownership category

akta.pro rank

Product category

Mobility and Ride-Hailing Services

NAICS

Taxi and Ridesharing Services (485310), Passenger Car Rental and Leasing (53211)

SIC

Transportation Services (4700)

akta.pro primary industry

Intercity / Long-Distance Taxi & Chauffeur (THADAEAH)

akta.pro secondary industries

Ride-Hail for Business (RHB) Programs (THACAIAB), Chauffeur-Driven Car Rental (With Driver) (THADAAAG), Transportation Reservations (Car Service, Limo, Shuttle) (HSACALAH)

Keywords

• Ride-hailing services
• Food delivery platform
• Parcel delivery services
• Digital wallet payments
• Mobility platform

Headquarters

HQ city

Ulaanbaatar

HQ country

Mongolia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Ride-hailing commission: Platform takes intermediary fee from each ride transaction. Total payment includes driver fee, UBCAB intermediary fee, additional service fees, taxes, charges, peak-hour surcharges, cancellation fees, tips, and BID.
2. Delivery services: Commission and delivery fees from UBCab Express hand-to-hand delivery, fast delivery, customized delivery, and overnight delivery services
3. Car rental: Chauffeured car rental services with driver in 2 and 4-hour packages. Additional distance fees applied when package limits exceeded (1km = 1,500 MNT, waiting time 1 min = 500 MNT)
4. CabPay fintech services: Digital wallet, QR payments, merchant system, leasing services for drivers, credit scoring, and online loans. Revenue from financial services to driver ecosystem.
5. UBEats food delivery: Food ordering and delivery service connecting users with restaurants. Revenue from delivery fees and restaurant partnerships.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

UB Cab operates an integrated multi-service mobility and fintech platform under UBCab Holding LLC in Mongolia. Its core offerings include on-demand ride-hailing (UBCab with service tiers JustCab, Comfort, Black, XL-Van, Logistic, Call Driver, SOS, Delivery), food delivery (UBEats), on-demand parcel delivery (UBCab Express), chauffeured car rental (UBCab Rent), and digital payments (CabPay wallet, QR payments, KYC, leasing, credit scoring, and online loans). The platform serves 1.4M+ users and 74K+ drivers across Ulaanbaatar and 21 provinces of Mongolia.

Product overview

UB Cab operates as a multi-service technology platform offering ride-hailing, delivery, and fintech services. The core UBCab product serves as the ride-hailing platform with multiple service tiers (JustCab, Comfort, Black, XL-Van, Logistic, Call Driver, SOS, Delivery). This is supplemented by specialized sub-brands: UBEats for food delivery, UBCab Express for parcel and document delivery, CabPay for digital payments and financial services, and UBCab Rent for car rental. The UBCab for Business service adds corporate account management on top of these offerings, while the UBCab Driver App enables driver management and access to supplementary services like vehicle leasing and credit. Together, these products form an integrated ecosystem serving 1.4M+ users across 16 areas in Mongolia.

Differentiator

Problem solved

Functional benefit

Brands

• UBCab: On-demand ride-hailing service offering various transportation services including JustCab, Comfort, Black, XL-Van, Logistic, Call Driver, SOS, and Delivery options.
• UBEats
• UBCab Express
• CabPay
• UBCab Rent

Products and services

• UBCab Ride-Hailing On-demand ride-hailing mobile platform offering multiple transportation service tiers including standard taxi (JustCab), comfort rides, premium Black service, XL-Van for large groups, Logistic for cargo, Call Driver for the user's own vehicle, SOS emergency driver, and small parcel delivery; serves individual consumers and corporate clients across Ulaanbaatar and 21 provinces of Mongolia.
• UBEats Food Delivery Food delivery service within the UBCab app enabling users to discover restaurants, browse menus, place orders, and track delivery; partners with restaurant operators such as MGC Star Group LLC and Easy Cook to supply meals; serves consumers and corporate meal programs across Mongolia.
• UBCab Express On-demand Delivery On-demand parcel and document delivery service offering hand-to-hand (C2C), same-day fast delivery (B2C), customized 24-hour delivery (B2B), and overnight delivery with live tracking and insured service; operates under a Mongolian postal services special license.
• CabPay Digital Wallet and Fintech Digital wallet and online payment solution providing QR payments, a merchant system, KYC verification (KHUR and DAN systems), vehicle leasing services, credit scoring, and online loans for drivers and users; operates under a Mongolian non-bank financial services license.
• UBCab Rent Chauffeured Car Rental Chauffeured car rental service offering 2-hour and 4-hour packages in Sedan, XL, Porter, and Mini Truck vehicle categories with drivers, available within Ulaanbaatar city limits; additional distance (1,500 MNT/km) and waiting time (500 MNT/min) fees apply when package limits are exceeded.
• UBCab for Business (Corporate Accounts) Corporate account management service enabling organizations to centrally manage employee transportation (UBCab), food delivery (UBEats), and document delivery (UBCab Express) expenses with consolidated billing, automated receipts, and budget monitoring; offers a 10% UBEats wallet credit incentive and discounted corporate rates funded via monthly deposits.
• UBCab Driver App Mobile application enabling drivers to register, receive and manage ride requests, track earnings, access UBCab Academy training, and use supplementary services such as UBCab Credit (savings and loan cooperative), UBPay financial services, and vehicle leasing; serves as the gateway to the platform's 74,000+ driver network.

Quantifiable outcome

• 1.4M+ users served across Mongolia
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• MGC Star Group LLCcoreStrategic or Co-development PartnerRestaurant partner operating 'Asiana' and 'Chili' restaurants with over 10 years experience in Mongolian food industry. MGC Star Group employs more than 100 specialists and provides the food supply for UBEats delivery service. This is a key food supply partnership for UBCab's food delivery ecosystem.
• Easy CookcoreStrategic or Co-development PartnerPrefabricated catering solution company collaborating with UBCab to offer low-cost catering solutions. UBCab's delivery drivers are used to deliver the meals. Strategic partnership combining Easy Cook's food production with UBCab's delivery network.
• PetrovismajorChannel Partner/ Reseller/ DistributorFuel distribution service available through CabPay platform, allowing drivers to access fuel services with integrated payment. Part of the merchant ecosystem serving over 80,000 drivers.
• GorgazmajorChannel Partner/ Reseller/ DistributorFuel and gas distribution service partner through CabPay platform. Enables drivers to purchase fuel and gas with CabPay integration.
• Delta ServicemajorChannel Partner/ Reseller/ DistributorVehicle maintenance, spare parts, and services partner available through CabPay. Provides drivers access to vehicle service with integrated payment options.
• AutosyncmajorChannel Partner/ Reseller/ DistributorVehicle parts supplier offering 5 million parts at factory prices through CabPay platform. Major cost-saving partnership for driver vehicle maintenance.
• AmardiminorChannel Partner/ Reseller/ DistributorVehicle insurance broker partner available through CabPay. Enables drivers to purchase vehicle insurance with integrated payment.
• IT LaboratoryminorChannel Partner/ Reseller/ DistributorHealth diagnostic and treatment service partner available through CabPay platform. Extends CabPay services beyond transportation to driver wellness.
• Eagle EximminorChannel Partner/ Reseller/ DistributorSpecialized winter and summer tire sales partner through CabPay. Provides seasonal tire services to drivers with integrated payment.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• InDrive: Global peer-to-peer ride-hailing platform operating across CIS, Latin America, and other emerging markets including Mongolia. Directly comparable to UBCab's on-demand taxi model with multi-tier vehicle options and is the most direct international competitor in UBCab's home market.
• Maxim: Russia-headquartered ride-hail and delivery platform with extensive operations across CIS countries and Mongolia. Comparable as a multi-service taxi and delivery operator targeting similar price-sensitive, emerging-market customers.

Broad incumbents

• Uber: Global ride-hail and delivery incumbent with multi-service super-app ambitions (Uber, Uber Eats). Comparable as the largest scaled ride-hail platform with adjacent food delivery, though not currently focused on Mongolia or Mongolia-tier markets.
• Yandex Go: Russian ride-hail, food delivery, and mobility super-app. Comparable as a multi-vertical mobility platform serving CIS and adjacent markets; relevant for understanding competitive dynamics in Russian-speaking markets where UBCab operates.
• Bolt: European-headquartered ride-hail and food delivery platform expanding aggressively across emerging markets. Comparable multi-service mobility model targeting similar price-sensitive urban customers.
• Grab: Southeast Asian super-app combining ride-hailing, food delivery, fintech, and enterprise services. The closest large-scale analog to UBCab's ride-hail + fintech + delivery ecosystem model in an emerging market.
• Careem: Middle East/North Africa super-app (owned by Uber) offering ride-hail, food delivery, and payments. Comparable as a multi-vertical mobility-plus-fintech platform built in a smaller emerging market with similar regulatory and digital-penetration dynamics to Mongolia.
• Gojek: Indonesian super-app offering ride-hailing, food delivery, and fintech services. Comparable multi-vertical platform strategy targeting an emerging Asian market with similar underbanked, mobile-first customer base.
• DiDi: Chinese ride-hail and mobility platform with significant international expansion. Comparable in scale of ride-hail operations and adjacent mobility services; relevant as a potential future regional competitor in North Asia.

Regional players

• Lyft: US-focused ride-hail operator. Comparable as a multi-tier ride-hailing platform (standard, premium, XL) and adjacent delivery services, though geographically concentrated in North America rather than competing in Mongolia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ubcabapp
• YouTubeyoutube.com/@UBCabAPP/featured
• Facebookfacebook.com/ubcab
• Instagraminstagram.com/ubcabapp/?hl=en

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UB Cab