What Rinox does

Rinox Inc. is a privately held Canadian manufacturer of high-end wetcast concrete products, operating from Terrebonne, Quebec since its 1999 founding by Horacio Correia and Rosa Ciccarello. The company sells three collections — Landscaping (slabs, pavers, walls, paths such as Proma XL, Proma Quadra, Muret Ora, Okuta), Masonry (wetcast stones such as Lorado, Londana, Lugano, Lotis Grande, Stanford, Oslo, Oxford, and bricks including Lotis, Champlain, Normandie, Romania, Roxton, Novello, Clayden), and Alternative Masonry (thin veneer decorative stones including Campagnard, Kava, Kenya, Nora, Violie, Sirenis, Lorena, Briquette). Wetcast production involves pouring concrete into engineered molds, which Rinox positions as a quality and design-flexibility advantage versus dry-cast competitors. Manufacturing uses Ciment Québec's Synergia low-carbon cement, which Rinox cites as reducing greenhouse gas emissions by 31% versus standard cement, contributing to over 34,000 tonnes of avoided CO2 emissions cumulatively.

Rinox operates a hybrid go-to-market: product-led innovation in catalog and color (a multi-year cadence including 2024's Stanford, Oslo, Clayden, and Okuta launches plus a new Volcano/Husky/Truffle/Whistler palette), a Canada-wide certified distributor and dealer network, a certified contractor/landscape installer program, and direct-to-end-customer sample ordering and a Virtual Exterior Designer visualization tool. Pricing is quote-based through distributors, with a custom color service (TonXclusif) carrying a $250 CAD sample deposit plus per-square-foot production fees. Rinox is a division of Groupe Reia (Reia Group), a diversified conglomerate that also includes Rialux (aluminum siding) and Azoria (fiberglass pools), allowing bundled exterior solutions across masonry, cladding, and pool/landscape categories.

Name

Rinox

Legal name

Rinox Inc.

Website

https://rinox.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Rinox Inc. is a Canadian wetcast concrete products manufacturer based in Terrebonne, Quebec, producing landscaping, masonry, and alternative masonry collections sold across Canada through certified distributors, dealers, and contractors, with custom color and visualization services for homeowners, architects, and developers.

Ownership category

akta.pro rank

NAICS

Other Concrete Product Manufacturing (32739), Concrete Pipe, Brick, and Block Manufacturing (32733)

SIC

Concrete Products, Except Block & Brick (3272)

akta.pro primary industry

Cement Manufacturing (Portland, Blended & Specialty) (IMADAAAG)

akta.pro secondary industry

Concrete Flatwork & Decorative Concrete (Stamped, Stained) (HSAIACAJ)

Keywords

• Concrete landscaping products
• Wetcast masonry stones
• Architectural bricks
• Thin veneer masonry
• Low-carbon concrete materials

Headquarters

HQ city

Terrebonne

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Concrete Products Sales: Rinox generates revenue through the sale of high-end concrete products including landscaping pavers, slabs, walls, masonry stones, bricks, and decorative stones. Products are sold through a distributor network to contractors, landscapers, architects, and homeowners.
2. TonXclusif Custom Color Service: Custom color service with $250 sample deposit plus per-square-foot production fees for exclusive colors on wetcast stone products.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Rinox manufactures and sells high-end wetcast concrete products in three collections: Landscaping (slabs, pavers, walls, path stones), Masonry (stones and bricks for exterior siding and interior decoration), and Alternative Masonry (thin veneer decorative stones). The company sells primarily through a Canada-wide distributor and certified-contractor network, supported by the TonXclusif custom color service, a Virtual Exterior Designer tool, physical sample ordering, and a 25-year product warranty.

Product overview

Rinox is a Canadian manufacturer of high-end concrete products operating three main product collections: Landscaping (concrete slabs, pavers, walls, steps, and paths such as Proma XL, Proma Quadra, Muret Ora, Muret Solino, Okuta), Masonry (wetcast stones including Lorado, Londana, Lugano, Lotis Grande, Stanford, Oslo, Oxford, Architecturale, and bricks including Lotis, Champlain, Normandie, Romania, Roxton, Novello, Clayden), and Alternative Masonry (thin veneer decorative stones including Campagnard, Kava, Kenya, Nora, Violie, Sirenis, Lorena, Briquette). Supporting services include TonXclusif (custom color personalization), a Virtual Exterior Designer visualization tool, sample ordering, and a Resource Center for technical documentation. The company is a division of Reia Group, alongside sister brands Rialux (aluminum siding) and Azoria (fiberglass pools), enabling complementary exterior solutions.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 31% reduction in greenhouse gas emissions compared to competitors using standard cement
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Government of CanadaminorOthers · 14 October 2025The Government of Canada announced over $26.4 million in funding to support innovation in the homebuilding supply chain in Quebec, targeting 51 projects. Rinox is one of the targeted businesses receiving support to accelerate affordable housing development and promote innovative construction technologies.
• Ciment QuébeccoreStrategic or Co-development Partner · 1 January 2015Since 2015, Rinox has partnered with Ciment Québec, a leader in low-carbon cement production. Together they have invested millions to modernize facilities and adopt green technology. Rinox uses Ciment Québec's Synergia cement which reduces CO2 emissions by 31% compared to competitors. This partnership has enabled Rinox to avoid over 34,000 tonnes of CO2 emissions and produce sustainable high-performance concrete products.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Belgard (Oldcastle APG): Belgard, part of Oldcastle APG (CRH), is one of North America's largest manufacturers of concrete pavers and landscape products. It directly competes with Rinox in landscaping slabs, pavers, and walls, with extensive North American manufacturing and dealer networks.
• Unilock: Unilock is a long-established Ontario-based manufacturer of concrete pavers, walls, and slabs, with national Canadian and U.S. distribution. Comparable to Rinox in product range (pavers, walls, slabs) and end-customer base, with deeper multi-plant capacity and broader geographic reach.
• Permacon: Permacon is a Quebec-based manufacturer of concrete pavers, slabs, walls, and masonry products, with a national Canadian footprint. It is the most direct competitor to Rinox in hardscape and masonry concrete products, with overlapping product categories, distribution through building material dealers, and similar end customers (homeowners, contractors, architects).
• Techo-Bloc: Techo-Bloc is a major Canadian manufacturer of wetcast and drycast concrete hardscape products (pavers, slabs, walls, caps) with North American distribution. It competes head-to-head with Rinox in premium landscaping slabs, walls, and steps, serving the same contractor/architect/homeowner segments with similar premium positioning.

Regional players

• Abbotsford Concrete Products: Abbotsford Concrete Products is a Western Canadian (British Columbia) manufacturer of concrete pavers, slabs, walls, and architectural masonry. It is comparable to Rinox in product range and customer base, but its distribution is concentrated in BC and Western Canada, making it a regional rather than national competitor.
• Genest Concrete Works: Genest Concrete Works is a New England-based manufacturer of masonry products (concrete blocks, architectural masonry, and hardscape products). It is comparable to Rinox in product focus (architectural masonry and landscaping) but primarily serves the U.S. Northeast, making it a regional rather than direct Canadian competitor.
• Oakville Stone (Brock Aggregates): Oakville Stone, a division of Brock Aggregates, is an Ontario-based producer of architectural masonry, stone, and concrete products for landscaping and building applications. It is comparable to Rinox in product range and customer base, but its distribution is concentrated in Ontario.

Broad incumbents

• Lafarge Canada: Lafarge Canada (part of Holcim Group) is a major broad-line construction materials producer with significant presence in cement, aggregates, ready-mix concrete, and concrete products. It overlaps with Rinox in concrete masonry and pavers but operates at significantly larger scale and broader product portfolio.
• Holcim Canada: Holcim Canada is a large diversified building materials producer offering cement, aggregates, ready-mix concrete, and concrete products across Canada. While not as focused on premium architectural masonry as Rinox, it competes in the broader hardscape and masonry market and represents potential overlap in commercial and infrastructure segments.

Others

• Ciment Québec: Ciment Québec is a low-carbon cement producer and Rinox's strategic partner since 2015, supplying the Synergia cement that anchors Rinox's sustainability differentiator. It is not a direct competitor but a key supplier and ecosystem participant whose product is core to Rinox's value proposition.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rinox