Wealth Watch Advisors

What Wealth Watch Advisors does

Wealth Watch Advisors, Inc. is an SEC-registered investment advisory firm founded in 2015 and headquartered in Englewood, Colorado, with a secondary office in San Antonio, Texas. The firm operates a hybrid RIA platform that combines proprietary in-house tools and managed models with third-party investment management partnerships spanning Howard Capital Management, Taiber Kosmala & Associates (over $6 billion in assets under advisement), Optivise Advisory Services, ZEGA Investments, and Bluerock Total Income+ Real Estate Fund. Its technology infrastructure integrates Redtail CRM, Fusion Elements document automation, Orion portfolio management, Charles Schwab custody, DocuSign e-signature, and compliance tools (Smart RIA, LifeARC/RiskARC), supplemented by a custom-built WWA Financial Questionnaire and an Advisor Portal for client account servicing. The firm's programming team develops and maintains proprietary intake and risk assessment software in-house.

The firm serves primarily individual investors and families seeking comprehensive financial planning, investment management, and retirement planning, with secondary segments including business owners needing 401k plans, parents and grandparents funding 529 college savings, and accredited investors seeking Opportunity Zone investments via CIM Group. Distribution occurs through a national network of 55 registered advisors, supported by a training portal (Wealth Watch University) and an annual Momentum Advisors Summit. The firm has no subsidiaries, no parent company, no disclosed funding rounds, and no M&A history, operating as an independent, founder- and management-owned RIA under CEO David Shields.

Revenue is generated through recurring advisory fees, most likely AUM-based, plus fee-based financial planning services and residuals from product adjacencies including 401k administration through TPA partners (401go, American Trust, PCS Capital), annuity placements (Jackson National, Nationwide Advisory), and 529 plan relationships. The customer base is distributed across individual clients nationwide with no named enterprise or anchor accounts, making the firm's growth primarily a function of advisor recruitment, advisor productivity, and product cross-sell.

Name

Wealth Watch Advisors

Legal name

Wealth Watch Advisors, Inc.

Website

https://wealthwatchadvisors.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Wealth Watch Advisors is an SEC-registered RIA providing investment management, financial planning, and retirement services through a network of 55 advisors nationwide. The firm combines proprietary technology with third-party investment manager partnerships to serve individual investors, business owners, and accredited clients.

Ownership category

akta.pro rank

Product category

Investment Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)

akta.pro secondary industries

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI), Retirement Plan Participant Advice & Managed Accounts (FSAEABAF)

Keywords

• Investment advisory services
• Financial planning
• Retirement planning
• Wealth management
• Asset management

Headquarters

HQ city

Englewood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Investment Advisory Services: Wealth Watch Advisors generates revenue as an SEC registered investment advisory firm through advisory fees, likely based on assets under management (AUM) or fee-based financial planning services. The firm offers third-party investment management through strategic partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Wealth Watch Advisors is an SEC-registered investment advisory firm that provides financial planning, investment management, and retirement planning services to individual investors through a national network of advisors. It blends in-house managed investment models (built with Taiber Kosmala) with third-party manager strategies (Howard Capital Management, Optivise Advisory Services, ZEGA Investments) and offers complementary solutions including 401k plan setup/administration, Opportunity Zone investments, and 529 college savings plans.

Product overview

Wealth Watch Advisors is an SEC registered investment advisory firm offering a platform-based approach combining proprietary tools and third-party investment management. The core offering includes in-house managed investment models and strategic partnerships with multiple third-party managers (Howard Capital Management, Taiber Kosmala & Associates, Optivise Advisory Services, and ZEGA Investments). The platform provides advisors with the Advisor Portal for account management, WWA Financial Questionnaire & Risk Assessment Tools, and 401k Optimizer. Additional services include 401k plan administration, opportunity zone investments through CIM Group, and 529 college savings plans through Scholar's Edge. The ecosystem integrates with Redtail CRM, Fusion Elements, Charles Schwab custody, and DocuSign for digital signatures.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 55 advisors nationwide serving clients

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Howard Capital ManagementcoreStrategic or Co-development PartnerHoward Capital Management offers professional money management services through separately managed portfolios, retirement tools, and proprietary mutual funds with HCM Buy-Line strategic market timing indicators
• Taiber Kosmala & AssociatescoreStrategic or Co-development PartnerTaiber Kosmala & Associates provides investment management to retirement plan sponsors, non-profits, financial institutions, and affluent families with over $6 billion in assets under advisement; also manages in-house Wealth Watch Advisors investment models
• Optivise Advisory ServicescoreStrategic or Co-development PartnerOptivise Advisory Services provides multi-disciplinary approach meeting client investment, income, tax, wealth transfer, charitable, and estate needs with seasoned financial professionals
• ZEGA InvestmentscoreStrategic or Co-development PartnerZEGA Investments founded in 2011 with philosophy of understanding risk and reward, using complex tactics to take profit and protect from volatility with over 75 years of combined investment management experience
• Charles Schwab & Co., Inc.coreTechnology or IntegrationCharles Schwab & Co., Inc. is among the largest financial custodians in the industry providing custody services for assets managed under Wealth Watch Advisors
• Bluerock Total Income+ Real Estate FundminorStrategic or Co-development PartnerBluerock Total Income+ Real Estate Fund managed by Taiber Kosmala allows individuals to invest in institutional private equity real estate securities alongside endowments and pension plans
• CIM GroupcoreStrategic or Co-development PartnerCIM Group provides Opportunity Zone investment solutions for accredited and qualified clients with potential tax advantages including deferral and discount on capital gains, and step-up in basis
• First TrustminorStrategic or Co-development PartnerFirst Trust provides investment tools and educational resources for advisors
• 401gocoreChannel Partner/ Reseller/ Distributor401go is a Third Party Administrator (TPA) for retirement plan setup and administration
• American Trust RetirementcoreChannel Partner/ Reseller/ DistributorAmerican Trust provides 401k plan administration services as a TPA partner
• PCS CapitalminorChannel Partner/ Reseller/ DistributorPCS Capital provides Third Party Administration services for retirement plans
• Scholar's Edge 529 PlancoreChannel Partner/ Reseller/ DistributorScholar's Edge 529 Plan provides college savings plan with accounts openable for as little as $1, no income restrictions, and maximum investment of $500,000
• Jackson NationalminorChannel Partner/ Reseller/ DistributorJackson National provides annuity products as part of the firm's product offerings
• Nationwide AdvisoryminorChannel Partner/ Reseller/ DistributorNationwide Advisory provides advisory services and retirement solutions
• 401k OptimizercoreTechnology or Integration401k Optimizer provides complimentary web-based tool for guidance on 401k, 403b, 457, or TSP investment options with HCM-BuyLine downside protection
• RedtailcoreTechnology or IntegrationRedtail provides CRM system integrated with intake software
• Fusion ElementscoreTechnology or IntegrationFusion Elements creates signature-ready paperwork through data from Redtail CRM integrated with Charles Schwab
• DocuSigncoreTechnology or IntegrationDocuSign provides digital signature capabilities for client paperwork
• OrioncoreTechnology or IntegrationOrion provides portfolio management and account monitoring technology

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Facet Wealth: Digital-first RIA delivering flat-fee financial planning and investment management to mass-affluent individuals — a direct competitor targeting the same individual investor segment with a different fee model.
• Fisher Investments: Large independent RIA providing discretionary portfolio management and financial planning to individual investors — directly comparable on core investment advisory services for the same customer persona.
• Edelman Financial Engines: Large independent RIA combining financial planning, investment management, and 401k plan services for individuals and employers — overlaps directly with WWA's primary (individuals) and 401k-adjacent service lines.
• Mariner Wealth Advisors: National RIA offering comprehensive financial planning, investment management, and retirement services to individuals and business owners — a direct competitor for the same mass-affluent and HNW individual investor segment WWA targets.
• Empower (formerly Personal Capital): Hybrid digital RIA combining technology-driven wealth management with human advisor services for individuals — competes for the same digital-native, mass-affluent investor persona with a heavier tech investment model.

Broad incumbents

• LPL Financial: Largest independent broker-dealer and RIA custodian supporting thousands of advisors with technology, custody, and product access — comparable in role as a platform enabling independent advisors, though at vastly larger scale.
• Commonwealth Financial Network: Independent broker-dealer and RIA supporting a national advisor network with custody, technology, and product shelf — directly comparable to WWA's structure of providing centralized tech and partnerships to independent advisors.
• Cetera Financial Group: Large IBD and RIA support platform serving thousands of independent advisors with custody, technology, and practice management — directly comparable to WWA's multi-advisor model with shared tech and operational back office.
• Schwab Wealth Advisory: Custodian-affiliated advisory service from Charles Schwab, which is also WWA's custodian — competing for the same individual investors with potentially lower-fee, brand-recognized offerings and posing structural fee-compression risk.

Others

• Orion Advisor Solutions: Wealthtech provider of portfolio management, CRM, and account aggregation technology to RIAs — an enabler/ecosystem participant, not a direct competitor, given WWA itself uses Orion as core portfolio management technology.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Wealth-Watch-Advisors-100126545649171

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wealth Watch Advisors