Accessory Power

What Accessory Power does

Accessory Power, operating through its corporate parent AP Global, Inc., is a privately held consumer electronics and gaming accessories company headquartered in Westlake Village, California. The company designs, sources, and markets a diversified portfolio of products across six owned brands: ENHANCE (gaming peripherals, tabletop and TCG accessories), USA Gear (carrying cases and travel bags for gaming consoles and handhelds), GOgroove (audio accessories), ReVIVE (charging and power products), TruCELL (batteries), and DATASTREAM (cables). The product mix spans price points from roughly $10 to $80 and is differentiated by an industry-leading 3-year manufacturer warranty, durable materials (RipStop Nylon, EVA shells, archival-safe card storage), and category-specific features such as LED RGB lighting in gaming peripherals.

The company sells primarily direct-to-consumer through its Shopify-based store at store.accessorypower.com and a network of brand-specific e-commerce sites, supplemented by an authorized dealer/reseller program and international shipping to Canada and other markets. Operational footprint includes the US headquarters plus regional offices in Kennedy Town, Hong Kong (Asia-Pacific) and Rotterdam, Netherlands (Europe). All revenue derives from one-time hardware sales to consumers; there are no subscription, software, or licensing streams disclosed. Customer segments are consumer personas — PC/console/handheld gamers, tabletop and TCG collectors, miniature painters, and general tech device users — with no enterprise or B2B accounts identified.

Accessory Power is founder-led by Robert Breines (President), has 51–100 employees, no disclosed external funding, no M&A activity, and no public listing. The business model is mature and self-funded, with ongoing product-line extensions into emerging categories (e.g., Steam Deck accessories, tabletop gaming, TCG storage) and POP-display packaging supporting retail channel expansion. The principal strategic posture is measured category broadening within consumer accessories rather than platform or technology transformation.

Name

Accessory Power

Legal name

AP Global, Inc.

Website

https://accessorypower.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Accessory Power is a privately held consumer electronics and gaming accessories company that designs, sources, and sells a six-brand portfolio (ENHANCE, USA Gear, GOgroove, ReVIVE, TruCELL, DATASTREAM) directly to consumers via D2C e-commerce and authorized dealers.

Ownership category

akta.pro rank

Product category

Consumer Electronics Accessories

NAICS

Electronics and Appliance Retailers (4492), Hobby, Toy, and Game Retailers (45912), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Electronic Components & Accessories (3670), Household Audio & Video Equipment (3651), Computer Peripheral Equipment, Nec (3577)

akta.pro primary industry

Console/Handheld Accessories (Docks, Cases, Stands, Skins) (CRACAOAJ)

akta.pro secondary industries

Console Cases, Stands & Protective Accessories (HDACANAJ), Charging, Power & Battery Accessories (Docks, Chargers, Battery Packs) (HDACANAG), PC Gaming Peripherals Retail (Keyboards, Mice, Headsets, Controllers) (CRACAFAD), Handheld & Mobile Gaming Hardware (Dedicated Handhelds, Accessories) (MPAFAGAB)

Keywords

• Consumer electronics accessories
• Gaming peripherals
• Carrying cases
• Tabletop gaming accessories
• Charging solutions

Headquarters

HQ city

Westlake Village

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hardware Product Sales: One-time purchase model for physical accessory products including gaming peripherals, carrying cases, audio accessories, charging solutions, and tabletop gaming accessories. Products sold at various price points from approximately $10 to $80 per item.
2. Authorized Dealer/Partner Sales: Wholesale distribution through authorized dealer network and marketplace partnerships for broader market reach.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Accessory Power designs, manufactures, and distributes consumer electronics accessories and gaming peripherals across six brands (ENHANCE, USA Gear, GOgroove, ReVIVE, TruCELL, DATASTREAM). Its product range covers LED gaming mouse pads, console carrying cases (PS5, Xbox, Nintendo Switch, Steam Deck), tabletop gaming accessories (dice trays, card binders, playmats), audio accessories, charging and power products, and cables, sold direct-to-consumer through its own e-commerce store and brand websites as well as through an authorized dealer network.

Product overview

Accessory Power is a diversified consumer electronics and gaming accessory company operating multiple sub-brands. Founded in 2004 (over 40 years in business), the company offers products across five main categories: audio entertainment (GOgroove brand), gaming accessories (ENHANCE brand including LED mouse pads, tabletop gaming products), bags/cases/mounting (ReVIVE and USA Gear brands), charging/power (TruCELL and ReVIVE brands), and cables (DATASTREAM brand). All products are backed by an industry-leading 3 Year Manufacturer Warranty. The company sells directly through store.accessorypower.com and through authorized dealers, with headquarters in Westlake Village, California and additional offices in Hong Kong and Rotterdam.

Differentiator

Problem solved

Functional benefit

Brands

• ENHANCE®: Gaming accessories brand offering products designed to magnify, intensify, strengthen, amplify and enhance life. Products include gaming mouse pads, tabletop gaming accessories, trading card supplies, and miniature painting cases.
• USA Gear®
• GOgroove®
• ReVIVE®
• TruCELL®
• DATASTREAM®

Products and services

• ENHANCE Extra Large LED Gaming Mouse Pad (ENPCPXE) XXL illuminated LED mouse pad (31.5 x 14 inches) with 7 RGB colors, 3 lighting effects, water-resistant surface, and non-slip rubber grip; aimed at PC gamers seeking enhanced peripheral performance.
• ENHANCE Tabletop Crystal Mood Light Compact RGB mood lamp for tabletop gaming with swirling light effect, powered by 3 AA batteries or USB-C (up to 40 hours); targeted at Dungeons & Dragons, RPG, board game, and TCG players at $24.99.
• ENHANCE Designer Edition Dice Tray Stylish dice case and rolling tray of PU leather with molded EVA shell; holds 28+ dice, includes removable 4-slot dice holder, converts to rolling tray; aimed at tabletop gaming enthusiasts at $19.99.
• ENHANCE Standard Top Loader Binder Trading card binder with 252 card capacity across 14 double-sided pages using 3x4 inch top loaders; features built-in accessory pocket and weather-resistant rigid exterior; targeted at Pokemon, Magic: The Gathering, and sports card collectors at $49.99.
• ENHANCE Miniature Paint Carrying Case Mobile paint station (11.8 x 11.8 x 9.3 inches) holding 60 paint bottles in a gallery-style display and 16 brushes, with a removable paint pad; designed for Warhammer and tabletop miniature painting hobbyists at $79.99.
• ENHANCE Designer Edition Small MTG Backpack Compact trading card backpack with customizable interior for deck boxes, adjustable dividers, front accessory pocket, playmat pocket with side-release buckle, and hidden zip pocket for trackers; aimed at TCG players at $49.99.
• ENHANCE Roll on a Scroll Dice Rolling Mat & 12pc D6 Dice Set Portable velvet-feel dice rolling mat that rolls up and ties closed; includes 12-piece 14mm acrylic D6 dice; available in 6 colors at $11.99, targeted at tabletop gamers.
• ENHANCE Tabletop Roll on a Scroll POP Display (18 units) Point-of-purchase retail display containing 18 ENHANCE Roll on a Scroll units (3 each of 6 colors), each including a 12-piece dice set; sold to retail and dealer partners at $215.82 for the full display.
• USA GEAR PS5 Case Console carrying case for PS5 and PS5 Digital Edition made from woven RipStop Nylon with a customizable interior, water-resistant base, and padded shoulder strap; available in Black and Blue at $79.99.
• USA GEAR Xbox Case Console carrying case for Xbox Series X and Xbox Series S with woven RipStop Nylon exterior, customizable interior, dual zipper system, and two external accessory pockets; available in Black and Green at $74.99.
• USA GEAR Console Carrying Case - PS4 Console case compatible with PS4 Slim, PS4 Pro, and PS3; made with tightly woven RipStop Nylon, scratch-resistant interior, and weather-resistant exterior at $49.99.
• USA GEAR Carrying Case - Steam Deck Carrying case compatible with Steam Deck and Steam Deck OLED featuring semi-rigid construction, customizable interior dividers, scratch-resistant interior, padded shoulder strap, and handle at $49.99.
• USA GEAR Nintendo Switch Carrying Case Console case compatible with Nintendo Switch, Switch OLED, Switch Lite, and GameCube controllers featuring customizable hook-and-loop dividers, padded shoulder strap, and weather-proof base at $39.99.
• USA GEAR Xbox One Travel Carrying Case

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• tomtoc: tomtoc designs and sells protective cases and bags for laptops, tablets, and gaming consoles including Nintendo Switch, Steam Deck, and ROG Ally. Directly comparable to USA Gear's console case lineup with overlapping target customers (gamers, students, travelers) and similar price points and materials.
• Ultimate Guard: Ultimate Guard manufactures premium trading card game accessories including deck boxes, binders, playmats, and dice towers. Closely comparable to ENHANCE's TCG-focused product line (Top Loader Binders, Designer Dice Trays, TCG Backpacks) for the same Magic, Pokemon, and tabletop hobby audience.
• Caseling: Caseling specializes in hard-shell and EVA carrying cases for gaming consoles, handhelds, and electronics. Closely overlaps with USA Gear on PS5, Xbox, and Switch cases, targeting the same gamer-travel use case at comparable price points.
• Hori: Hori is a Japanese gaming accessory maker producing console cases, controllers, and protective gear for Nintendo, PlayStation, and Xbox platforms. Direct competitor in the handheld and console accessories category with strong APAC market presence.
• PowerA: PowerA is a leading third-party manufacturer of officially licensed gaming accessories including controllers, cases, and charging solutions for Xbox, Nintendo, and PlayStation. Comparable to USA Gear on console carrying cases and accessories with deeper licensing relationships.

Broad incumbents

• SteelSeries: SteelSeries is a global gaming peripherals brand offering mice, keyboards, headsets, and mousepads. Direct competitive overlap with ENHANCE on PC gaming mouse pads and broader gaming accessories.
• Anker: Anker is a leading consumer electronics charging and accessories brand with broad product lines in cables, power banks, and chargers. Directly comparable to ReVIVE, TruCELL, and DATASTREAM brand offerings with significantly larger scale and brand recognition.
• Logitech G: Logitech G is Logitech's gaming-focused division offering peripherals, headsets, and the G Cloud handheld. Overlaps with ENHANCE mouse pads and accessories and competes indirectly in the handheld gaming space that USA Gear cases serve (e.g., Logitech G Cloud case).
• Razer: Razer is a global gaming peripherals and hardware incumbent offering mice, keyboards, mousepads, controllers, and chairs. Overlaps with ENHANCE on LED gaming mousepads and PC peripherals, but operates a much broader and higher-priced premium ecosystem.

Emerging players

• co2CREA: co2CREA produces hard carrying cases and travel bags for gaming consoles and handhelds including Steam Deck, Switch, and retro consoles. Comparable emerging competitor to USA Gear in console cases, often priced lower and sold via Amazon marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/accessorypower
• Facebookfacebook.com/accessorypower
• LinkedInlinkedin.com/company/959421

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Accessory Power