Pentasia

What Pentasia does

Pentasia is a privately-held recruitment consultancy founded in 2001 by Rob Dowling and Bruce Gamble, operating exclusively within the iGaming (online gambling and sports betting) sector. The firm is legally registered as Pentasia Limited in England and Wales (Company Number 4327821), with its UK headquarters in Redhill, Surrey, and additional offices in London, San Giljan (Malta), Barcelona, Orlando, and São Paulo. It is a portfolio company of The Conexus Group, a diversified talent, training, and advisory holding group. As of recent disclosures, Pentasia employs 80+ specialist recruiters drawn from over 20 nationalities and reports a cumulative 14,000+ candidates placed in iGaming roles since 2001, with a candidate reach network of 600,000+ professionals. The company self-positions as the "#01 global leader in iGaming recruitment" and has won the EGR B2B "Recruiter Of The Year" award on multiple occasions.

Pentasia's core offering is human-capital services — not a software platform — built on four pillars: (1) contingent and permanent placement recruitment across dedicated practices for Tech, Sales, Professional Services, Product, Operations, Marketing, Leadership, Game Development, and Data; (2) retained executive search for senior and C-level placements in iGaming and Payments; (3) Recruitment Process Outsourcing (RPO), offering end-to-end embedded hiring delivery under multi-year contracts; and (4) talent consulting, including workforce diagnostics, organizational design, employer branding, and DEI programs. The underlying "technology" is a proprietary iGaming-specialist talent intelligence capability described as leveraging 25 years of hiring data and market insight across the vertical. The firm markets itself via industry events (notably iGB L!VE), content marketing on workforce trends, joint research publications (e.g., the 2026 SOFTSWISS talent report), and an active LinkedIn presence.

Commercially, Pentasia runs a sales-led, consultative go-to-market model with no publicly disclosed pricing. Engagements are quote-based and negotiated on role seniority, market, and engagement type; published job ranges (Director $130–175K, Head of Social Media $130–140K + bonus, Senior Affiliate Manager €50–75K) imply meaningful placement-fee economics. Enterprise RPO engagements are billed under multi-year contracts. The firm targets iGaming operators (primary), B2B suppliers and platform providers, and growth-stage iGaming and Payments companies with workforce-scaling needs. Alastair Cleland serves as Managing Director, Human Capital (joined 2014), supported by a VP Americas, regional business-development leadership, and dedicated Heads of Practice across verticals.

Name

Pentasia

Legal name

Pentasia Limited

Website

https://pentasia.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Pentasia is a global, iGaming-specialist recruitment consultancy founded in 2001, placing senior and specialist talent for online gambling and sports-betting operators. Its 80+ recruiters deliver contingent recruitment, executive search, RPO, and talent consulting from offices in the UK, Malta, Spain, the US, and Brazil.

Ownership category

akta.pro rank

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Contingent/Placement Recruitment: Fee-based recruitment services where clients pay upon successful placement of candidates in permanent positions. Core revenue stream from placing candidates in casino and sports betting jobs worldwide.
2. RPO (Recruitment Process Outsourcing): End-to-end recruitment management services for organizations seeking to outsource hiring processes. Includes embedded talent partnerships and dedicated delivery teams.
3. Executive Search: Retained search for senior leadership and C-level placements in iGaming and Payments sectors.
4. Talent Consulting and Advisory: Strategic talent consulting including workforce diagnostics, organizational design, employer branding, and DEI programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Pentasia is a global iGaming-specialist recruitment consultancy that places candidates in casino and sports betting roles for iGaming operators, B2B suppliers, and platform providers. It delivers contingent permanent placement, executive search, Recruitment Process Outsourcing (RPO), and talent strategy/advisory services through 80+ specialist recruiters across the UK, Malta, Spain, the US, and Brazil. Since 2001 it has placed over 14,000 candidates in specialist iGaming jobs and operates as part of The Conexus Group.

Product overview

Pentasia is a recruitment consultancy offering human capital services for the iGaming industry. The company provides talent acquisition, executive search, RPO, and advisory services rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Contingent / Permanent Placement Recruitment Fee-based recruitment service where clients pay upon successful placement of candidates in permanent iGaming roles, including engineering, DevOps, cybersecurity, product, commercial, and leadership positions for operators, suppliers, and platform providers.
• Executive Search Retained search service for senior leadership and C-level placements in the iGaming and Payments sectors, targeted at enterprises seeking executive hires.
• Recruitment Process Outsourcing (RPO) End-to-end outsourced recruitment management for organizations seeking to delegate hiring processes, including embedded talent partnerships, dedicated delivery teams, and project-based services for growth.
• Talent Consulting and Advisory Strategic talent consulting including workforce diagnostics, organizational design, employer branding, and DEI programs, delivered to iGaming and Payments clients as a professional services engagement.

Quantifiable outcome

• 14,000+ candidates placed in iGaming specialist positions since 2001
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• SOFTSWISScoreStrategic or Co-development Partner · 27 March 2026Joint publication of 2026 iGaming talent trends report on 'new-collar' hiring. SOFTSWISS, a global iGaming software provider, partnered with Pentasia to research and publish findings on skills-based hiring, with up to 60% of new jobs potentially not requiring university degrees by 2030.
• The Conexus GroupcoreOthersParent company of Pentasia. Conexus Group is a portfolio of world-class businesses specializing in talent, training, consulting and advisory. Pentasia is part of this group, gaining access to global networks within iGaming.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• iGamingRecruitment (GRS): iGamingRecruitment / Global Recruitment Solutions is a specialist iGaming recruiter placing candidates across online gambling operators and suppliers globally — the closest direct competitor to Pentasia in domain-specialist recruitment.
• Betting.Careers: Betting.Careers is an iGaming-focused job board and recruitment platform targeting operators and suppliers. It overlaps with Pentasia on candidate placement in the same vertical, though with a more marketplace-style model.
• BettingJobs: BettingJobs is a recruitment firm specializing exclusively in the iGaming, sports betting, and gambling industries — directly competing with Pentasia on contingent placements and executive search across the same operator/supplier client base.

Broad incumbents

• Robert Half: Robert Half is a global staffing and consulting firm with deep finance, technology, and operations recruiting capabilities. It is a competitor for iGaming support functions and mid-market placements.
• Alexander Mann Solutions: AMS is a global RPO and talent solutions provider. While not iGaming-exclusive, it competes with Pentasia's RPO and enterprise talent consulting practice when large operators outsource end-to-end hiring.
• Michael Page: Michael Page is a global professional recruitment firm covering technology, sales, and marketing roles. It overlaps with Pentasia on commercial and mid-senior iGaming placements across European markets.
• Cielo: Cielo is a global RPO and talent acquisition partner serving multiple industries. It is a relevant peer for Pentasia's RPO/managed services practice and enterprise recruitment engagements with large iGaming operators.
• Hays: Hays is a large global generalist recruiter with dedicated Technology and Financial Services practices. It competes with Pentasia on senior tech and commercial roles within iGaming, particularly where clients prefer a broad incumbent.

Emerging players

• Game Recruitment (Greentube/SOFTSWISS ecosystem): Game Recruitment and other emerging iGaming-focused boutique recruiters serve portions of the same operator and supplier market as Pentasia, typically with narrower geographic or functional coverage.

Others

• The Conexus Group: The Conexus Group is Pentasia's parent company — a portfolio of talent, training, and consulting businesses. Relevant as the strategic parent and potential acquirer/investor, plus for cross-portfolio synergies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pentasiarecruit
• Facebookfacebook.com/PentasiaRecruit

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pentasia